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PR Plan Proposal
LLAMA AGENCY
My Nguyen
Art Director
Diep Do
Strategy Planner
Khoa Bui
Account Executive
An Nguyen
Social media Planner
Dao Kinh
Creative Director
AGENDA
Statement of need
Target Audience
Objectives
Big Idea, Key Message
PR tactics
Timeline
Evaluation
Budget
Statement of need
SURVEY
80%
10%
75%
Lacking of confidence
because of the traditional
education.
Insight
STATEMENT OF NEED
Raise Awareness
towards utilizing
soft skills
Raise Awareness
towards MasterKey
Change behaviors
towards utilizing soft
skills
TARGET AUDIENCE
KEY MESSAGE
Masterkey is a useful course for university students. It
helps them to utilize soft skills so that they can practice
them effectively in their real life.
BIG IDEA
Soft skills are what
differentiate you among
competitors
SLOGAN
OBJECTIVE
COMMUNICATION
ACTION
ATTITUDE
COMMUNICATION
OBJECTIVES
Earn 80% awareness of the target public through the campaign by the
number of likes and views on Website, Youtube and Facebook after
2 months running the campaign
ACTION OBJECTIVES
ATTITUDE OBJECTIVE
STRATEGIC PLANNING
RAISE AWARENESS
ENGAGEMENT
ACTION
PR TACTICS
TVC
Direct Marketing
Website
Offline Events
Media Kits
TVC
DIRECT
MARKETING
BOOTH AT UNIVERSITY
OFFLINE
EVENTS
MASTERKEY DAY
TIME: 12/9/2016 - 17/10/2016
6 NATIONAL UNIVERSITIES
DURATION: 2 HOURS
Mr Vu Minh Tri
Ceo of Microsoft Vietnam
Used to be CEO of Sony Ericsson, Qualcomm
Important role in success of Yahoo Vietnam
and Masterkey
Professional people
FACEBOOK
-
Always on Content
Socratic Methods
Inspiring Quotes
Soft Skills
Tactical Content
Peak Content
Events at university
WEBSITE
Fundamental Information
- Course
- Socrates Method
- Upcoming Events
- Test yourself
MEDIA KITS
Angle:
TIMELINE
BUDGET
EVALUATION
- 300 likes on FB
- 55% of people using hashtag,
or talk about the course
- 80 LIKES per
post
- 20 shares per
article posting
- Increase 600
target audience
Phase 2: Impact (2 month)
joins the course
- Reach 2000 likes
- 200 students
attend the event - 90% keep in
- 1200 likes on Facebook
at each university
touch
- 1200 views on ad and the
- Recruit 900
- 80% of positive
rap song (per category)
participations
response about
- 80% of people engage with
the event
the fb activities
THANK YOU!