Interactive Lessons

COLLEC TION 4

To help you complete this

task, use
t
Producing and Publishing
with Technology
t
Conducting Research

PERFORMANCE TASK B

Produce a Multimedia Campaign

One selection in Collection 4 asks, When Do Kids Become
Adults? In this activity, you will create a multimedia campaign to
present your response to that age-old question. Your campaign
will include an editorial along with messages in one or two
other mediums.

EL A W.8.1ae, W.8.4,
W.8.5, W.8.6, W.8.8, W.8.9,
W.8.9b, SL.8.5
ELD PI.8.4, PI.8.10,
PI.8.11

A successful campaign
t
presents an argument that supports claims with clear reasons
and relevant evidence

t
draws evidence from informational texts and from print and

digital research

t
integrates multimedia and visual displays to strengthen claims

and to add interest

hmhfyi.com
hm
om

Visit hmhfyi.com to
explore your topic and
enhance your research.

PLAN

Gather Information

Review the selections in Collection 4 to

find events or trends that may mark the beginning of adulthood.

t
Identify the event, action, or age that reflects your position.

t
Gather at least two pieces of evidence to support your
position from selections in the collection.

Conduct Research Use both print and digital resources to

gather information about the start of adulthood.
t
If you have chosen to focus on an event such as obtaining a
drivers license or voting for the first time, research the legal
age for those events in the United States as well as in other
countries.

t
If your focus is on living independently, research laws or

traditions that signal legal adulthood.

t
Take notes and gather sufficient statistics to support

your claim.

Use the annotation

tools in your eBook
to identify textual
evidence from the
collection that will help
shape and support
your argument.

ACADEMIC
VOCABULARY
As you share your ideas
about the event or age
that should mark the
start of adulthood,
be sure to use the
academic vocabulary
words.
debate
deduce
license
sufficient
trend

Consider Audience and Purpose

Keep your intended

audience in mind as you develop your campaign.
Collection Performance Task B

273

t
Your language and tone will generally be different for

classmates and other peers than for adults.

t
Your campaign will include an editorial, but you will also use
other formats to present your ideas effectively. You might
consider using a poster, a television or radio commercial, or a
direct mail advertisement to effectively reach your audience.

Interactive Lessons
To help you revise your
presentation, complete
the following lessons in
Conducting Research:
t
Using the Library for
Research
t
Using the Internet for
Research

Develop Your Argument

Use your notes from your review

of the collection and your research to plan your argument.

t
Whether advertising a product or promoting a political

candidate, a good campaign has a central message or claim.
Plan how to deliver your message in writing for your editorial
and in the other formats you choose.

t
Create a graphic organizer like the one shown to develop an

argument that includes a claim, supporting evidence, and a
counterargument.
Claim:

Reasons/Evidence:

Reasons/Evidence:

Reasons/Evidence:

Counterargument:

PRODUCE

Write Your Editorial

Use your notes and your graphic

organizer to draft your editorial.

t
Use quotations or unexpected statistics to get your audiences

attention, and state your position with a strong claim.

t
Organize your ideas in a logical way. You might begin with the
strongest reason and progress to less strong reasons. Another
option would be to start with the least important reason and
build to the most important.

t
Be sure to include concrete details, quotations, or examples

from the selections and your research to support your claim.

t
Conclude your editorial by restating your claim and by

encouraging readers to show their support for your argument.

274 Collection 4

Write your
rough draft in
myWriteSmart.
Focus on getting
your ideas down,
rather than on
perfecting your
choice of language.

Design Other Formats

The best campaigns use more than

one medium to share their message. Using multimedia technology
to mix visuals with sound is the latest trend, but something as
low-tech as a poster, a T-shirt, or a bumper sticker may also reach
a wide audience.

t
Choose one or two other mediums to add to your campaign.

t
Draft any necessary text and decide how to incorporate it with
related visuals.

t
Sketch out how you will display or present your visuals.

t
Cite your research sources, following your teachers choice
of style.

Review Your Draft

Use the rubric on the next page to

evaluate your draft. Work with a partner to determine whether you
have presented a strong argument in your campaign. Consider
the following:

t
Review your editorial to make sure you have clearly stated

Have your partner

or a group of peers
review the draft
of your editorial in
myWriteSmart. Ask
your reviewers to note
any reasons that do
not support the claim
or that lack sufficient
evidence.

your claim and provided sufficient supporting reasons and

evidence.

t
Check that the other formats you have chosen clearly support
your claim. Is each layout clear and easy to understand? Do all
the visuals clearly represent your focus? Confirm that the text
is easy to read and free of grammatical errors.

t
Evaluate whether all the elements of your campaign send a

unified message that will appeal to your audience.
PRESENT

Create a Finished Product Finalize all the parts of your

campaign. Then choose a way to share it with your audience.
Consider these options:
t
Plan a campaign rally or kick-off event to share your ideas
with classmates.

t
Create a blog or website to share your argument with a

wider audience.

t
Organize a debate with classmates who claim a different age

or event as the mark of adulthood.
Collection Performance Task B

275

P E R F O R M A N C E TA S K B R U B R I C
M U LT I M E D I A C A M P A I G N

Ideas and Evidence

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276 Collection 4

Language