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Jannet Walsh

Updated January 7, 2018


Schedule and syllabus are subject to change.

Syllabus and Schedule


SCSU COMM 240 - Introduction to Multimedia
Spring 2018
Instructor: Jannet Walsh
Email: jlwalsh1@stcloudstate.edu

Days: Tuesday and Thursday

COMM 240
Spring 2018, Section 40
9:30am - 10:45am
Location: St. Cloud State University
Building/Room: 51 Building 221

COMM 240
Spring 2018, Sections O2 and 41
12:30pm - 1:45pm
Location: St. Cloud State University
Building/Room: Stewart Hall 117

Instructor: Jannet Walsh, jlwalsh@stcloudstate.edu


Office Hours: Posted at Mass Communications office for signup.

Late or no shows to office appointments - Students late to appointment by


five minutes will need to reschedule for another day unless communicated by
email about late arrival. Appointment will go to waiting students.

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Class website and reference page:


https://multimediatoolkit.me
https://multimediatoolkit.me/comm-240welcome/
Facebook page:
https://www.facebook.com/groups/COMM240jannetwalsh/

Course Information
Academic calendar: http://www.stcloudstate.edu/events/academic.asp

Lab hours: Please check the posted times for open lab hours at Rooms 117
and 119 in Stewart Hall.

Computers are also available in the library with Adobe programs. WordPress
can be used from any computer.

Course Description
This course will introduce various forms of multimedia and their applications to
the mass communications industry. Primarily we will explore the basics of web
site Content Management Systems and the use of digital video editing software.
Students will use WordPress, Adobe Premiere, Adobe Photoshop, Adobe Illus-
trator, Adobe InDesign and to create projects. In addition, students will be intro-
duced to the basics of Hyper Text Markup Language (HTML) as part of the text
editor in WordPress, Fall 2017.
Credits: 3

_______________________________________________________

Vital Details
Course Website, Materials,
Structure
Textbooks
There are no required textbooks. There will be numerous
lectures, tutorials, videos provided with assignments and
additional resources to complete assignments.

Course Website https://multimediatoolkit.me


You can bookmark the Multimedia Toolkit website on your web
browser and also save a link on the homepage at
myhuskynet.stcloudstate.edu in the lower section of the home
page.
From Huksynet: Go to the Bookmarks, then select Add Book-
mark, add website link, https://multimediatoolkit.me, and de-
tails. You can also create a folder for related website links

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for research or class projects.

Flash Drive, Hard Drive


Please purchase a reliable flash drive or portable hard drive for saving your work
during the semester. It is your responsibility to make backup copies of your
work. Bring your portable hard drive to every class meeting. Unfortunately, if you
lose your work, it will be considered an invalid excuse.

More details are posted below in this syllabus.


See related blog post
https://multimediatoolkit.me/2015/11/13/got-personal-digital-storage-yet/

Web Resources
I will make every effort to post copies of class syllabi, assignments, study guides,
and other handouts on the web, at Multimedia Toolkit. If you miss class, or lose a
handout, you should be able to download a new copy from this site. Material will
also be posted in the D2L.

Course Structure
This course will consist largely of hands-on use of various writing assignments or
media programs. Most weeks the instructor will lecture on new projects, new
tools and techniques and students will follow along and complete exercises. In
addition, there will be several larger projects that span multiple weeks. Although
there may be some class time given to these projects, it is expected that
students will have to work several hours outside of class to complete them.

Screen shots, compressed folders


Almost all of the assignments for this class will be delivered directly to the D2L,
with web links, screen shots and compressed website folders. It’s vital you can
properly create a screen shot of your web pages and deliver completed website
folders to the D2L. If you miss a deadline for the assignments because you are
unable to properly deliver assignment on deadline, it will be considered an inva-
lid excuse. Make sure you completely understand or get help in class.

How to make screen shot


https://multimediatoolkit.me/2016/02/04/how-to-make-a-screen-shot-mac-and-pc/

How to compress website folder


https://multimediatoolkit.me/2016/03/06/compress-website-folder-for-dropbox/

Student Learning Outcomes


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1. Demonstrate basic skills to create and manage content of a WordPress web-


site.
2. Apply the building blocks of web design, HTML and CSS, and other applicable
tools to the creation of simple web pages.
3. Employ digital technologies to create and output media (video and images)
appropriate to multimedia application.
4. Demonstrate basic skills for effective visual communication.
5. Demonstrate an understanding of the diversity of peoples and cultures and of
the significance and impact of mass communications in a global society.
6. Demonstrate an understanding of gender, race, ethnicity, sexual orientation,
ethnic origin, religion, and other forms of diversity in domestic society in relation
to mass communications.
_______________________________________________________

Respect, Responsibility and Accountability


1. Respect - Students are expected to show respect to fellow students and the
instructor at all times.
2. Responsibility - Read this syllabus carefully and follow it closely. It is the stu-
dent’s responsibility to be familiar with the class schedule and syllabus. The syl-
labus and schedule will be updated during the semester. Make sure to check at
least once a week for updates.
3. Accountability - Students are accountable for all assignment deadlines and
for following class policies described in class syllabus. Extensions for assign-
ments must be in writing, by email, with full details. A doctor’s note, or other doc-
umentation, will be required to evaluate requests. If you do not understand some-
thing, ask the instructor in class or by email.
_______________________________________________________

Devices, penalties, class notes


1. Mobile devices during lectures - Mobile devices will be turned OFF in class-
room and be placed out of sight during class. Phone calls are not permitted at
any time in the classroom. Do not check text messages, social media, email or
anything else during class. This is rude and is grounds for disciplinary action,
with penalties. Give your full and undivided attention to anyone who is speaking
in class, including fellow students. Exceptions to the policy will be announced in
class.
2. Laptop computers and tablets - Students may use their laptop computer and
iPads or tablets in class. Proceed with caution - If you are seen checking social
media or other sites unrelated to the immediate topics being discussed in class,
be prepared for penalties to be imposed.
3. Penalties - Penalties will range from a warning for the first offense to a full
grade deduction for the course. Give your full attention to the class, not your mo-
bile device, while you are in the classroom.
4. The Internet - The Internet is a very useful tool for research and in this class
in particular we will be referring to it quite a bit. However, it should not be used as

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entertainment while in class. Students are not be permitted to surf the net, play
games or use email during class time.
5. Emergencies - If you have an emergency and must leave the classroom,
please be respectful of fellow students and the instructor. You are responsible for
missed lecture notes.
_______________________________________________________

Plagiarism
To plagiarize is “to steal and pass off the ideas or words of another as one’s own”
(Webster’s Dictionary). Students found plagiarizing material from any secondary
source will receive a failing grade on the assignment, and may be subject to fur-
ther disciplinary action. Students should consult with the instructor to verify the
proper citation style to be used for specific assignments.

SCSU policy regarding academic dishonesty


http://www.stcloudstate.edu/studenthandbook/
_______________________________________________________

Academic Honesty Principles are expected


1. All submitted work must be your own. The work must be original and created
exclusively for this course.
2. When using the work or ideas of others, including fellow students, provide full
credit through accurate citations.
3. Ask for clarification if there is uncertainty about citation rules on a particular as-
signment.
4. Maintain academic honesty on examinations and class assignments.
5. Copying and pasting text written by another person without quotation marks,
attributions or linking to original material is plagiarism.
6. You must have explicit permission to use an image in your assignments if you
were not the creator. Attribution is not the same as permission. Please be pre-
pared to show proof of permission or license for images you did not create in all
assignments.
7. Music and audio used in assignments must be credited and you must have
permission to use. Attribution is not the same as permission. Please be prepared
to show proof of permission or license for audio you did not create in all assign-
ments.

Academic dishonesty will result in a failing grade for that assignment, minimum;
or a failing grade for the course, maximum.
_______________________________________________________

Attendance Policy
Students are responsible for all material discussed in class whether or not they
attended that day. A student who is absent is expected to get any missed notes,

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handouts or assignments from fellow students and online resources. Please do


not ask the instructor to repeat a lecture or class demonstration.

Don’t come to class, expect poor grades


1. Failure to come to class typically leads to poor performance and late work. No
extensions on deadlines will be granted after missing class. A doctor’s note or
other documentation will be required in evaluating leave requests.

2. Attendance is crucial in this class, because much of what you will learn comes
from class discussions and activities. Attendance is recorded at each class meet-
ing.

Absences may be excused only if you discuss the need for your absences
beforehand (not right before class) with me and if there is a valid reason, such as
illness.

3. Excused absence means you have communicated with me and received my


Ok, not just that you have left me a message.

• Unexcused Absence, -2 points: You are allowed one unexcused ab-


sence; after that, each absence will subtract two points from your final
grade.

• Late arrival, 3 late arrivals, -2 points: Three late arrivals equal one
absence, the same deductions as an unexcused absence. Late is de-
fined that you are not in the classroom when the class is scheduled to
start.

• Late to Attendance: You are responsible to ask professor to update


your attendance if you are late to class. Do not disrupt class because
you are late and do this in a respect manner at the end of class.

• Sign in for Attendance, leaving early: You might be asked to sign in


and sign out of class for attendance. Leaving early will be calculated
the same as being late.

4. When you are absent, you are responsible for any in-class assignments,
notes, announcements, videos, and anything that went on in the class or classes
you missed. Late assignments will be allowed only with my express permission,
and will not be accepted more than one week after the due date.
_______________________________________________________

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Digital Storage for Class Projects


It is your responsibility to backup all your work, and save in more than one
location.

1. The DataHD section of the lab computers


You may create a folder for yourself and store work on the DataHD. This is lo-
cated on the Dock, the bar with the icon at the bottom of the computer. Proceed
with caution: The files are public and not safe. Computers can crash, wiping out
files containing your hard work. Locally stored files prevent students from moving
to other computers/labs to work. It's important to use more than one storage
method.
2. SCSU server space
All students get 2GB of server space for storing files, which can be accessed
through the little paw icon in the dock on the Macs in 117 and 119, Stewart Hall.
Good: files are more secure and can be accessed from any computer on cam-
pus.
Bad: 2GB limit (not good for video), and not accessible when off-campus.
3. Small flash drive - at least 32GB (You might be able to use a small size
flash drive for this course.)
Good: The easiest way to back-up and store files. A 32GB or larger drive for
video files.
Bad: Easy to lose, could fail, possible size limitation and video files have to be
transferred to the desktop computer in order to edit.
4. Portable External hard drive
Note: Some portable hard drives must be formatted for use with a Mac. Get help
in class from the instructor if you have never formatted a hard drive before or fol-
low the directions from Apple.
https://support.apple.com/en-us/HT201909
Good: Holds everything you will need. It's portable, secure, can edit video files
directly on drive. Available for checkout from the TV studio for use during video
projects.
Bad: Cost can be an obstacle (starting around $50 or so), could be lost or stolen,
could fail and possible compatibility issues between Mac and PCs. There are
USB ports on the back of your computer to connect the external hard drive. Also,
make sure you get a portable external hard drive, about the size of your hand or
it will be too heavy to carry. Some hard drives need to be formatted before use.
Sizes for storage start at about 500GB, then move on to 1T, 2T and more.
_______________________________________________________

Best Practices for digital storage


Students are encouraged to use redundant methodology. Save all files in at
least two different storage locations or devices to lessen the chance of lost
files. Example: Save your project to your jump drive or portable hard drive and

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the DataHD in the lab computer.


_______________________________________________________

Where to buy flash drives and storage


The student computer store in the Miller Learning Resources Center has flash
jump drives and external storage. Make sure you say it's for a Mac. You can also
find them in stores that sell computer goods, like Apple, Best Buy and more.
These are just suggestions, as the responsibility is yours.
_______________________________________________________

Diversity
The SCSU Department of Mass Communications is committed to preserving and
fostering diversity and complying with the equity guidelines set up by the univer-
sity. We recognize diversity in the faculty, staff and students and strive to en-
hance the richness offered by this variety. It is important to be respectful of one
another's thoughts and ideas. It is expected that students, professor and guests
treat everyone fairly, regardless of gender, class, ethnicity, religion, disability, na-
tionality or sexual orientation (or anything else for that matter). This is not to say
that students should refrain from offering their opinions, defending their beliefs, or
arguing against ideas with which they disagree; however, it is expected that any
such discussions be thoughtful and respectful, as outlined above.
_______________________________________________________

Accommodations
An affirmative action, equal opportunity employer and educator. SCSU is commit-
ted to a policy of nondiscrimination in employment and education opportunity and
works to provide reasonable accommodations for all persons with disabilities. Ac-
commodations are provided on an individualized, as-needed basis, determined
through appropriate documentation of need. Please contact Student Disability
Services, sds@stcloudstate.edu or 320.308.4080, office Centennial Hall 202, to
meet and discuss reasonable and appropriate accommodations. This syllabus is
available in alternate formats upon request.

___________________________________________________
Headphones
In multimedia classes such as this we often make use of video and audio files.
When 20 people are working with files with sound it can get quite noisy. Students
are encouraged to bring headphones or earbuds for those portions of the class
that deal with audio.
__________________________________________________________

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Due Dates
Deadlines are treated seriously in this class. In the real world,
missing a deadline can damage your professional credibility and
can lead to dismissal by an employer.

All assignments will be delivered to the D2L. Projects, papers, presentations and
exercises with a stated deadline are due on the date and at the time specified
and no later.

Assignments turned in late will lose points for every day they are late, - 5 per-
cent each day class is in session, up to minus 40 percent, unless you receive
approval for an extension due to extenuating circumstances.

All late work will be graded as a final grade, with


no option to upgrade assignment. No exceptions.
All work must be turned in by the end of the final scheduled class for the semes-
ter.
_______________________________________________________

Grades
Project grades and comments, where applicable, will be posted to D2L or sent by
email. It is the student's responsibility to make sure his/her work has been posted
to the D2L and review grades. If D2L lists a project grade as “missing,” it is most
likely because the instructor did not receive the project, or it is largely incomplete.

It is the student's responsibility to make sure their work has been completed and
received by the instructor. Students may redo and resubmit work that was
submitted by the deadline. Students have one week to resubmit corrected
work after it has been graded, as long as that time period falls within the term.
Final projects, and any projects not graded by the end of the term are ineligible
for re-do.

If the resubmitted piece improves on the original project, a new (better) grade will
be posted in place of the old grade. Redone work that is of equal or lesser quality
will not be penalized (the grade will remain the same). Please note that point
loss due to lateness cannot be made up.
_______________________________________________________

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Writing Style and File submissions


Unless otherwise specified, all written assignments must be typed with a 12-
point Arial font, double-spaced and framed by one-inch margins. No work will
be accepted in all capital letters, grade of zero will be given, with no option to up-
date.
Deduction of -5 points or 5 percent is deducted for not using 12-point Arial Font,
double-spaced, in Word Document file. This cannot be updated if assignment is
resubmitted for second review.

1. Word Documents - All Word documents must have file that corresponds to
the assignment, no unnamed documents will be accepted.

First Page - Top of all Word Documents must have:


Your Name
Course Name
Assignment Title
Date of submission

Format for Word File or any File:


Date of submission
First and Last Name
Assignment Topic

Not acceptable: untitled


Acceptable: 081517JannetWalshWebsite, or 081517JannetWalshResearch-
Topic

Deduction of -5 points or 5 percent is deducted for not properly naming Word


Document file. This cannot be updated if assignment is resubmitted for second
review.

2. Word Documents - Footer of each paper must contain: Date, Student


name, SCSU email and page numbers if more than one page.

Deduction of -5 points or -5 percent is deducted for not properly formatted page.


This cannot be updated if assignment is resubmitted for second review.

3. All files must be named; no unnamed files will be accepted.


Not acceptable: untitled
Acceptable: Date of submission, First and Last Name, Assignment Topic
081517JannetWalshLogo, 081517JannetWalshwebanner

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Deduction of -5 points or -5 percent is deducted for not properly formatted. This


cannot be updated if assignment is resubmitted for second review.

________________________________________________________________

Review before deadline


If you need help or want to have your assignment reviewed by the instructor be-
fore the deadline, do this in class, by email or make an appointment. No assign-
ments will be reviewed 24 hours before the deadline by email. Please plan
accordingly. Note: If time permits, the instructor will review during the final 24
hours before deadline, but don’t wait until the last moment. Please get help dur-
ing, before or after class. You can also schedule an appointment at the front
desk in the Mass COMM office.
_______________________________________________________________

Extra Credit
All students will be offered extra credit opportunities. The extra credit will be
announced in class only and must be submitted by the deadline to receive
credit. In other words, show up to class if you are interested in receiving extra
credit. This could include pop quiz, video or other item you must be in class to
hear the announcement.

Get published!
Extra credit is available to any student who has a blog, video, website or other
work created exclusively for this class published by a newspaper, is broad-
casted on TV, radio or by a professional blog. Pitch your work to university me-
dia, local or national. Documentation is required.
_______________________________________________________________

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Assignments
Section One
Content Management System: WordPress
33% of Grade

WordPress Project
WordPress Website, 23% of Grade
WordPress.com is a free and open source software used to make websites or
blogs, released in 2003. It's a Content Management System, CMS, that allows
you to use your web browser to manage your website. We will be using word-
press.com to build a simple website. Learn more about WordPress

Custom Website Banner, 10% of Grade


Create a variety of custom website banners with Adobe Photoshop to use with
WordPress website and social media.

Section Two
Video and Audio, 35% of Grade
**If you submit a video shot vertically, grade will be reduced one letter grade.
Video Editing Project - iPad Video with iMovie, Adobe Premiere Pro, 5%
Students will practice using non-linear editing software given several short pieces
of music and some random video clips. Students will iMovie mobile app on iPad
to edit first version of video. Another video can be created to learn to edit with
Adobe Premiere Pro. Two videos will be submitted, one create with iMovie mo-
bile app and one with Adobe Premiere Pro.

Career Promotional Video – An Introduction video, 10%


Students will shoot, edit and produce a video to introduce themselves to prospec-
tive employers for internships and job opportunities. Each student will create a
video, can work a partner.

Video Final project - 9 to 12 shots with audio, 15%


Students will shoot, edit and produce a video with at least nine difference camera
shots using different angles, distances and shooting methods. The emphasis is
on experimentation and technical proficiency. Students will work with one part-
ner for this project or can work alone.

Audio – Working with Adobe Audition, 5%


Students will learn the basics of working editing audio with Adobe Audition,
making basic changes and making a basic audio recording.

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Section Three
Introduction to Design, 32% of Grade
Adobe InDesign, 12%
Students will explore Adobe InDesign creating basic flyers, posters, brochures.

Adobe Illustrator, 12%


Students will explore Adobe Illustrator to create logos to use for their website or
promoting their career.

Electronic Signature, 8%
Students will learn how to make an electronic signature to use in a letter or other
correspondence or other design usage.
_______________________________________________________________
Grades Breakdown of Assignment
Grade Breakdown of Assignments
Content Management System: WordPress 33% of Grade
WordPress Project, 23%
Custom website banner with Photoshop, 10%
Video and Audio: 35% of Grade
Video Editing: iMovie Mobile and Adobe Premiere Pro, 5%

Career Promotional Video – An Introduction video, 10%


Video Final Project, 15%
Audio, Adobe Audition, 5%
Introduction to Design: 32% of Grade
Adobe InDesign, 12%
Adobe Illustrator, 12%
Electronic Signature, 8%

****Extra Credit – Note Required (No more than 5% allowed)


This could include a video, additional web page or other not already sub-
mitted. Must be created for this course only.

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Grades for COMM 240


Grades
98 to100%, A+

93 to 97%, A
90 to 92%, A-
87 to 89%, B+
83 to 86%, B
80 to 82%, B-
77 to 79%, C+
73 to 76%, C
70 to 72%, C-
67 to 69%, D+
63 to 66%, D
60 to 62%, D-
(60% is needed to pass)
59% or fewer,
F, Fail

_______________________________________________________________

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Base Grading Rubric


Excellent, A Good, B Fair, C Poor, D
Learning outcome: Demonstrate basic skills for effective visual communication

A. The project is extremely B. The project demon- C. The project is fair. There D. The project is poorly de-
well designed in terms of strates good design, aes- are numerous weaknesses signed and, or the text is
aesthetics, functionality, and thetics, functionality and in the design and, or written poorly written. There needs
usability. Any original text is more, but could use some elements that need to be im- to be significant improve-
excellently written. refinement and polish to proved to raise the project to ments to the project for it to
make it more professional in professional level. be considered professional
quality. quality.

Learning outcome: Apply the building blocks of web design-HTML and CCS, and other applicable tools to the creation of
simple web pages

A. The project shows a B. The project shows a C. The project shows a D. The project shows only a
thorough understanding of good understanding of basic understanding of minimal understanding of
HTML and CSS. HTML and CSS, but the HTML and CSS, however, HTML and CSS.
work needs refinement and several mistakes may have
polish. been made, or the tools
were not used effectively.

Learning outcome: Employ digital technologies to create and output media with video, images and sound appropriate to
multimedia application

A. The project shows a B. The project shows a C. The project shows a fair D. The project shows only a
thorough understanding of good understanding of cam- understanding of camera minimal understanding of
camera use and, or digital era use and, or digital edit- use and, or digital editing camera use and, or digital
editing and manipulation ing and manipulation soft- and manipulation software. editing and manipulation
software; project is near pro- ware, but the work needs re- Several mistakes may have software.
fessional quality. finement and polish. been made, or the tools
were not used effectively.

Learning outcome: Demonstrate an understanding of the diversity of peoples and cultures

A. The project demon- B. The project demon- C. The project demon- D. The project demon-
strated exceptional strated a good understand- strated just a cursory under- strated little, if any, under-
knowledge of, and sensitivity ing of accessibility diversity, standing of accessibility and standing of accessibility and
to, the subjects of accessibil- but it could use some refine- diversity. diversity issues.
ity and diversity. ment and be expanded .
upon.

_______________________________________________________________

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Course Schedule – Subject to change


http://www.stcloudstate.edu/events/academic.asp?startYear=2016
___________________________________________________________

Spring Semester 2018 Schedule


D2L: Course Schedule and Deadlines
• Drop boxes will be posted in the D2L along with deadlines for all assign-
ments. Deadlines will be adjusted as needed if more time is required.
• No assignments will be accepted by email.
https://www.stcloudstate.edu/events/academic-fy18.aspx

Spring Semester 2018


Monday, January 1 New Year’s Day Holiday; Offices Closed
Tuesday, January 2 Faculty Duty Day
Wednesday, January 3 - Friday, January 5 Faculty Workshops
Monday, January 8 Day and Evening Classes Begin
Friday, January 12 Last Day to Drop Full Term Courses With No Financial Obligation
Monday, January 15 Martin Luther King, Jr. Holiday, No Classes; Offices Closed
Tuesday, February 6 Precinct Caucus – No classes or University activities at/after 6:00 pm
Monday, February 19 Presidents Day, Classes in Session; Offices Closed
Monday, March 5 - Friday, March 9 Spring Break, No Classes!
Tuesday, April 10 Last date to withdraw for full term courses
Note: Withdrawal deadline dates for all courses, including courses meet-
ing less than full term, display in e-Services under “view/modify course
schedule”.
Friday, April 27 Last Day of Classes
Monday, April 30 - Thursday, May 3 Final Exams
Friday, May 4 Commencement; Faculty Duty Day
Monday, May 7 Faculty Duty Day – Workshop/Assessment
Wednesday, May 9 Deadline for Reporting Grades
Note: Grades are Due 4 Business Days after a Course Ends

Summer Sessions 2018


Starts May 14, 2108

_______________________________________________________

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