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Objective
You want a meeting of minds (not a mindless meeting). The bad
news is that people have often fallen into bad habits. The good
news is that people want great meetings and very rarely (if ever)
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Context
Timing is important to strategy and to strategy meetings. People
seek an agenda so they have structure but they can then use structure to avoid really engaging with the substance of the discussion.
So the overall objectives serve as a lightweight structure without
letting people drift off from the discussion.
For the same reason, as soon as initial objectives are accomplished,
move on with additional objectives. And develop discussions from
ideas to practical steps that can be followed up with names, dates
and criteria for achievement.
It makes sense to confirm the schedule for the year during each
meeting, particularly when you are moving from traditional (or
no) strategy thinking to dynamic strategy management.
Limiting time for making decisions, or recommendations, is also
engaging for many participants who are used to clock watching.
It brings out the healthy, fun, competitive side of people. And it
ensures that time is used effectively, so that people want to come
back and engage with future sessions.
Challenge
Before the session get people prepared and engaged. Start conversations about strategy long before any formal meetings. Dynamic
strategy is something continuous so treat it as such.
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Questions
Ask all participants to look at the basic (powerful) strategy questions (see page 165). Get them to think about the questions for
your company. Have them write down some answers. Ask them to
write down the company or brand they admire the most.
Session organisers
Gather operating facts, employee survey results, financial results
and projections. Look for information about key competitors. This
provides information for the group to refer to, as and when its
important.
Warm up
Get people thinking even if its a little painful to start with. The
value of warming up is that it allows people to get into thinking
mode. This is unusual for people who are used to going around
the circle of death, reporting in turn on what they have been
doing.
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What next?
Any particular session will answer different questions to differing
levels of detail. For the sake of momentum, it is important that
each session is completed with a clear set of agreed next steps.
These should contribute to the overall strategy and changes. They
should be short term (days and weeks, not months or years) and
they should be precise, with names and dates.
Success
The criteria for success will vary. They will depend on the amount
of time that you spend on the questions, who is involved, and
what stage you have reached in your strategy management
process.
The group will have a good understanding of the existing position
of the company and the importance and purpose of each of the
questions. They will see how the questions fit together. They will
have spent time exploring what they really want to achieve and
how that can be made possible.
Thinking like a strategist is demanding intellectual work so they
may be tired even after a very productive session. Warn them
before the session begins that this kind of fatigue is natural. If they
expect it, they will find it easier to see the progress that has been
made. It is a good sign if, at some point in the middle, people feel
like they are working hard.
Strategy can be a lot of intellectual and emotional fun. A great
session will involve laughter. It should also involve a sense of relief, an easing of pressure as progress is made on questions. The
group should be working as a group. They should be developing
cross-functional habits that are more effective at answering strategic questions.
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Pitfalls
Strategy meetings involve subjects that are emotionally sensitive
so they can degenerate quite easily into some kind of fight over
power. This may be passive so that subtle games are played that
stop progress or openness. They may also be active so that participants shout, argue or openly block.
Sometimes the group is intimidated by the most senior participant
so that little meaningful discussion takes place despite willingness. Other meetings are positive but so vague that little follow-up
is possible. This is frustrating for those who have invested their
time and energy.
Some participants will have experiences of other strategy sessions.
These may have been very uninspiring. Or they may have been
part of a process that had a negative outcome making cuts, for
example. They may have contributed enthusiastically in the past
and be cautious about doing so again. Or they may associate strategy with criticism and financial obsession.
Strategists checklist
Think about each strategy meeting in the context of the overall
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Related ideas
There are many books about meetings but here is one that is good
if you want to get a real idea of what is possible: Retreats That
Work: Everything You Need to Know About Planning and Leading
Great Offsites, by Merianne Liteman, Sheila Campbell and Jeffrey
Liteman.
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Also by
MAX MCKEOWN
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9/28/15 6:17 PM
ISBN: 9781292084404
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