Académique Documents
Professionnel Documents
Culture Documents
Review
July 2014 to June 2015
Welcome
I have now been at Send a Cow for a full year and what an
incredible year its been.
We have been able to directly help 120,000 farmers in
Africa lift themselves out of poverty and change their futures,
which wouldnt have been possible without your support.
We work with child-headed households, womens groups, people suffering from
HIV/AIDS and the designated poorest of the poor in their communities. I remain
deeply humbled, and proud, of the farmers we work with. Im always amazed
by their passion, joy and energy.
Whats more these are individuals and community groups who have all committed
to pass-on knowledge, skills and livestock to others in need, so that even more
can benefit.
We talk of numbers and growth, as its imperative that we achieve our goals,
however we mustnt forget that one of the most important aspects of our work is
the very human challenge of giving hope to those who have long lived without it.
Hope is a transformative thing. It leads to self-belief and the realisation that the
power to change is in your hands, or under your feet.
I see the power of hope in farmers like Nelson from Kenya. An ex-professional
footballer, he lost his wife to HIV and is living with the disease himself. He had lost
all hope and was struggling to feed his children. Joining Send a Cow gave Nelson a
support group. His passion for life returned, not to mention his passion for football,
which he loves playing with his son, Rooney.
Thanks to our valued supporters, our income for the year rose by 7% to 6.7m.
We have taken a huge leap towards our goal of working with one million people in
the year 2020, a leap that wouldnt have been possible without this amazing support.
We know that we have a model that works. Our work is changing the way people
think about their lives and about themselves. We are bringing families and
communities together, turning their emphasis on the riches they already have
within and around them.
Its a message I bring home to my family every day, and one I know my colleagues
share. We are all helping to plant so much more than seeds; we are planting hope.
Community worker Amino Shallo with the Misoma Gudina Self Helf
Group in Ethiopia
Where we work
in Africa
Within the home, women and men start sharing the workload
and the decision-making. Its a transformative and powerful
thing that brings harmony, love and a more secure future.
We dont do all this for the families we work with, they do it
themselves; however we help them plant the seed of hope,
which grows before our eyes into something extraordinary.
We achieved
financial year
We achieved
growth target
with 11,160
coordinated action
to School
global
Send a Cows Developing Farmers towards Food and Income Security project (Ethiopia) is a remarkable example of the kind of returns
that can be obtained as a result of intensive tending of landscape and household plots combined with the nurturing of peoples skills,
family relations and community bonds As a model for the implementation of intensive smallholder agro-ecological systems, the
DeFar programme could do much to contribute to the development of a coherent and coordinated approach to achieve scale-up in
environments such as southern Ethiopia.
Dr Wolde Tadesse, Visiting Scholar, African Studies Centre, University of Oxford
When I had my three children, we were just as poor. I could tell that they were malnourished, as they were very thin
and always getting illnesses that they couldnt get rid of. Their hair even started to go grey and they suffered from a
disease where they didnt have enough blood.
Then one day we heard about Send a Cow. I listened and acted out all the training they taught me and realised that I could
make things grow. Considering what my life was like before, I had no idea how to grow vegetables. Now we eat them with
every meal. I have a harvest that I sell with others.
I feel so much happier, I look forward to everyday. My neighbours are so surprised at how my face has changed.
They cant believe how happy I am. I used to be sad all the time. They comment on my face and say I now can
smile. They have never seen me like this. I am proud. I have done this myself.
ETHIOPIA
RWANDA
BURUNDI
KENYA
LESOTHO
ZAMBIA
UGANDA
Why do we fundraise?
Send a Cow only exists because a group of dairy farmers came together
nearly 30 years ago, and took action to do something they believed in.
They worked within their local communities to engage others in their
idea and raised the funds to turn their vision into a reality.
And that culture is still alive today as everyone involved is an advocate and a fundraiser, helping more people
to capture our passion. This is especially important as we work towards our goal of working with one million
of Africas poorest people in the year 2020, but to achieve this we need to double our income.
Its an ambitious challenge, however by investing in fundraising, we can build a growing movement
of people who, together, can help to lift some of the worlds poorest people out of poverty.
How we fundraise
Most of our staff are African and based in Africa, however here in the UK we have a team of professional,
dedicated, fundraising staff and volunteers who engage with a wide audience of supporters, including individuals,
community groups, trusts, foundations, and institutions to generate nearly 7m in 14/15. Our role as fundraisers is
to inspire people who care about Africas future and give them the opportunity to take action through Send a Cow.
Fundraising can often be seen as a cost but delivered effectively, its a vital investment in growing income in
the future. Last year for every 1 invested in fundraising, we grew that five-fold to 5.52. We fundraise in a wide
variety of ways from running appeals, church and school fundraising, one to one meetings and networking,
sponsored events, company support and grants. Whatever the audience, we are guided by our core values of
integrity, stewardship and accountability.
Individual givers
Regular giving
Regular Givers donated over 505,000
providing help every month
to families across Africa
Gift buyers
Over 17,000 gifts such as chickens, goats
and fruit trees were bought last year,
raising smiles both in the UK and Africa
In the community
Volunteers
A big thank you to our
118 amazing ambassadors
who undertook 343 talks and event
engagements last year, directly raising
over 53,000 and spreading the Send
a Cow story to all those they met
Gift of Legacies
Over 340,000 was donated through
legacies, thanks to the generosity
of supporters and their families
Fundraising
Thank you to all the churches, schools,
rotary clubs, individuals and community
groups across the UK who joined
together to raise over 234,000
Challenges
We are hugely grateful to all those
who ran, cycled or took on other
sponsored events for us. Your efforts
raised an amazing 60,000
Development Education
Thanks to all the schools that
encouraged their pupils to think about
Africa and their role as active
global citizens
Institutions
This year we have been able to significantly increase our income from institutional funders to 3,116,000 due to the generosity
of the Department for International Developments UK Aid from the British People, Big Lottery Fund, European
Commission, Jersey Overseas Aid Commission, Isle of Man International Development Committee, Guernsey Overseas
Aid Commission, the United Nations Development Programme and the Bill & Melinda Gates Foundation amongst others
8
AFRICA
Burundi continues to be troubled by violent conflict
which has led to a large number of men being killed over
the decades and the rapid spread of HIV/AIDS. Officially
recognised as the hungriest country in the world, an
estimated 7 out of 10 people live below the poverty
line of $1.25 a day. Around 70% of under five year olds
are suffering from malnutrition. There are also
considerable pressures on the land owing to the growing
population, a legacy of political instability at all levels,
and environmental degradation due to climate change.
Officially launched in 2014, we have established a successful
pilot phase with 357 households taking part in our livestock and
farming programme in two provinces. These are quickly delivering
change to some of the countries most malnourished families.
Zambia has one of the fastest growing populations in sub Saharan Africa,
but also one of the youngest. An estimated 44% are under 15 years of age,
while just over 32% are aged 15 24. Extreme poverty is much higher
in rural areas, 57% against 13% in urban. Despite an abundance
of natural resources and a proactive poverty reduction strategy,
60.5% of the population still live below the poverty line.
And while nearly 60% of Zambias total land area is classified
as having potential for agriculture, less than half that land
is cultivated.
Send a Cow Zambia is jointly managing a programme with the
US charity Heifer International working with 2,514 households to
bring them out of poverty through social development, training, the
placement of goats and improved access to markets.
9 References: The CIA World Factbook, the Global Hunger Index, The United Nations Human Development Index, The World Bank and in-country sources.
Uganda was the very first country we started to work with in 1988, sending cows to families
rebuilding their lives after the civil war. 28% of the population currently live below the poverty line
and while 75% of labour is in agriculture, land degradation means low productivity and poor yields.
Of the estimated 8 million youth aged between 15 and 30, 50% are unemployed. Of the
17 million children, 46% are experiencing child poverty. 14% of those children are orphans and
45.6% of those orphans have lost parents to HIV/AIDS.
We are currently delivering two Department for International Development (DFID) funded projects,
and with other funded projects the team are working with 3,587 households across the country,
including street children in a youth referral unit, and a community project linked to a school.
My goal would be to
grow the programmes of
Send a Cow Uganda to
impact as many people
as possible. That is my
dream, Patrick Sambaga
10
This
year
we
In
Three years ago, the Trustees decided that now was the
time to force the pace, dramatically scale up our work on
the ground, find new sources of funding and grow the organisation to achieve these
objectives. We have tasked our new Chief Executive Simon Barnes with making this
growth happen and with helping one million people a year by 2020.
This has been a transition year for everyone at Send a Cow, as Simon has set new
challenges for our people and placed his own stamp on our organisation, during his
first full year in the job. Despite all the changes, the team has achieved a further
significant expansion of our funding and of our operations on the ground - and
thereby started to implement the growth strategy we have committed to.
Moving
forward
we will
Launch our new strategic plan and build on our core strengths of
helping people farm successfully, combined with social development work into other
areas including dependency, community, youth, enterprise and land
Run a successful UKAID
Work towards Send a Cow being better known as an organisation producing high
quality work and a leader on rural African development
On behalf of the Donors and Supporters who make our work possible, of the Group
Trustees and of the members of our National Boards in Africa, the UK and the US,
I would like to thank Simon, our Senior Management Team and all our staff, as well
as our volunteer helpers, for their incredible dedication and hard work.
'Transition' has also come to the Group Trustees! After five years of committed service
to Send a Cow, our Chairman Michael Perreau is retiring from the Board. We thank
him for his wise leadership and hard work and are determined to pursue the vision
of a confident and thriving rural Africa which he has done so much to realise.
Published and shared with stakeholders, excellent impact reports covering our work
in Rwanda and the results of a resilience and programme delivery project, and shared
with multiple stakeholders
But at the same time, we must be careful to maintain the high standards and the tight
focus on what we do best, which have long made Send a Cow a byword for successful
rural development in the countries where we operate.
Behind Send a Cow's achievements and ambitions lies a dynamic and growing team,
now working in seven African countries - where the staff are almost entirely African as well as the UK and most recently, the US. In total we employ 208 committed
individuals, all determined to do their bit to give the smallholders we work with the
hope and the means to lift themselves out of extreme poverty and secure their own
futures from the land.
Grew the programme in all 7 countries and worked with 21,187 households
approximately 120,000 people directly in developing sustainable farming livelihoods
We
will
also...
country programmes
ENTERPRISING AFRICA
Our five-year strategy for a confident and thriving rural Africa
Send a Cow knows it cannot solve the worlds problems, but we are confident that our development
programmes, honed over nearly 30 years, are capable of helping many more people in Africa.
Thats why we have launched our new five-year strategy, called Enterprising Africa, which aims to
scale up our programmes to reach our goal of working with one million people a year by 2020,
whilst continuing to deepen our impact by addressing the strategic challenges.
You only have to look at the facts to understand the need for our work: Africas population is set
to double to over 2 billion people by 2040; an estimated 220 million people already go hungry
every day; 47% of the of the population live on less than 80p a day and young people are
a growing demographic.
Our solution is to evolve our programmes and build on our core strengths of training, social
development and the provision of livestock to deliver on five further key areas:
DEPENDENCY
We will demonstrate that a hand up works better
than a handout and help change mind-sets by
asking what do you have? instead of the usual
what do you need? We will encourage people
to envision a future which they can make
happen, rather than assume change can only
come from outside.
COMMUNITY
We will engage everyone, including
marginalised groups, in improving the
dynamics of the community to broaden
and strengthen the impact of projects.
Also improve gender relations at all levels
for a more equitable sharing of resources.
YOUTH
We will encourage the youth to see the
opportunities of rural life. Help them to
access and utilise education, identify
a vocation and develop business
opportunities. This will reduce migration
and unemployment as more young
people build their futures locally.
ENTERPRISE
Continue to encourage small businesses so
people have diversified and varied incomes
which will help secure their futures against
unexpected shocks like crop failures and
natural disasters. Also work with farmers to
develop markets and value chains so they
can bulk process, store and market produce.
LAND
Broaden our approach to enable all
members of rural communities address the
many and varied issues affecting the land
they live on from deforestation, water loss
and soil infertility to land ownership, land
tenure and land grabbing.
Its an ambitious strategy and we will need to treble our core programmes
and double our income to achieve it, but we are confident we have the
expertise and experience to deliver.
12
Finance
Our income for the year was 6,712k,
an increase of 7% over the previous year.
We continue to diversify our income sources and have
again built on our institutional funding to increase our
impact of our programmes in Africa. Income included a
grant from Send a Cow, Inc of 120k and we secured
additional grants from the Department for International
Development (DFID).
Income from voluntary sources continues to be very
important to us as an organisation, raising money from
the general public as well as through partnerships with
corporates. It allows us the flexibility to direct these
funds to where theyre most needed and maximise our
organisational effectiveness.
Total charitable expenditure increased by 15% to 5.4m,
compared to 4.7m last year. Of this 4.9m was spent on
social development and agricultural projects, and 0.5m
was spent on education projects in the UK, together with
advocacy and campaigning on behalf of smallholder
farmers in Africa.
This increase in expenditure has enabled us to increase
our impact with the farmers that we work with and to
continue to provide quality programmes in Africa.
We are pleased to share that we continue to maintain
a tight control on our investment in raising funds and
as a percentage of our total income it was maintained
at 18%. This is in line with our five-year plan and we
expect to see it decrease as we benefit from efficiencies
and economies of scale as we grow.
Send a Cow has worked hard to maintain its income
sources and to control expenditure levels and ended the
year with a small surplus. The total assets were 1.9m
at June 2015.
Enterprise in action. Pictured are taro farmers in
southern Ethiopia that Send a Cow have been training
to process this type of yam into a flour. This innovative
project, extends the shelf life and adds value by
creating a food source farmers can eat during the
hungry months and sell for a high price
13
54%
Year ended
Year ended
30 June 2015 30 June 2014
raised 6.7m
Voluntary
income
Other income 1%
45%
Investment in
raising funds to
deliver our work
income
...................
expenditure
18%
spent 6.7m
of which
Governance costs 1%
Advocacy,
campaigning and
education projects
8%
5.4m
was spent on
charitable objectives
73%
Social development
and agricultural projects
000
000
Voluntary income
Grants and trust income
Other income
3,013
3,642
57
3,233
3,014
29
6,712
6,276
4,875
525
80
1,215
4,271
407
53
1,147
6,695
5,878
Balance sheet
as at 30 June 2015
As to
As to
30 June 2015 30 June 2014
000
000
Fixed assets
Current assets
Creditors: amounts due within one year
285
1,932
(292)
229
2,025
(346)
Net assets
1,925
1,908
Unrestricted funds
Restricted funds
1,280
645
1,139
769
Total funds
1,925
1,908
Send a Cow,
The Old Estate Yard,
Newton St Loe, Bath,
BA2 9BR
UK
Telephone: +44 (0)1225 874 222
e-mail: info@sendacow.org
Send a Cow November 2015
Reg charity number 299717
www.sendacow.org