Vous êtes sur la page 1sur 4

PARTISIPAN DAN SALURAN BISNIS

PEMASARAN

- DRISTIBUTOR
-TANGGUNGJAWAB DISTRIBUTOR
1. KONTAK
2. KETERSEDIAAN PRODUK
3. PERBAIKAN
4. PERAKITAN DAN LIGHT
MANUFACTURING

PRODUSEN PERWAKILAN

TANGGUNGJAWAB REP
REP-HUBUNGAN PELANGGAN
DASAR KOMIS
PENGALAMAN

KETIKA REP DIGUNAKAN

LARGE AND SMALL FIRMS


LIMITED MARKET POTENSIAL
SERVICING DISTRIBUTORS
REDUCING OVERHEAD COST

CHANNEL DESIGN
1.
2.
3.
4.
5.

CHANNEL OBJECTIVES
CHANNEL DESIGN CONSTRAINS
PERVASIVE CHANNEL TASKS
CHANNEL ALTERNATIVES
CHANNEL SELECTION