TRITON

BREWING
DECEMBER 3, 2015

ADVERTISING PROPOSAL

PRESENTED BY: DEVIN PUCKETT
[WRTV-6]
PHONE: (317) 269-2364

Conden'al

PURPOSE
To comply and work with Triton Brewery in order to create a campaign that will both capture the
a"en%on of the marketplace and provide the details and interac%vity to create new customers.

POSITION IN THE MARKETPLACE

MARKET SIZE
Triton Brewery is one eighty cra/ breweries in the state of Indiana.

MARKET SHARE
Triton is available in tap as well as bars, restaurants, grocery and liquor stores all over Indiana.

MARKET PENETRATION
Triton Brewery ranks fourth among Indianas top ten brewing companies.

AUDIENCE
TARGET MARKET
Males and females 21 and older who enjoy the value of a true crea7ve brew.

CUSTOMER MOTIVATION
1. What makes Triton unique? 2. What aect does Triton have on the community? 3. How does Triton
give back to the community? 4. What makes a customer con7nue purchasing Triton Brews?

CUSTOMER SATISFACTION
Did your products perform as expected? Is your product a good value for the price? Are receiving
posi%ve feedback?

12/3/2015

Adver&sing Proposal

Conden'al

EXAMPLES OF PRIMETIME WINTER TELEVISION

SPOTS

Show

NBA

Blood and
Oil
Quan%co

Spots

Demo.

Ra#ngs/Viewers

Price

Time

3 for 30
seconds

Males and
some
females 21
and older

Ra#ng of 2.2 $100 a

Averages of week or
11 on Finals $350 a
month
games

9:00 PM-

3 for 30
Seconds

Mostly
Females
21 and
older

B&O...9/2

9:00 PM-

5.8 Million
Viewers
Quan1.3/4

$100 a
week or
$350 a
month

10:30 PM

10:30 PM

4.20 Million
Viewers

SOCIAL MEDIA OPTION

Datasphere ($169/mo)
Personalized banner add on our website.
Thousands of high trac websites.
Reaches mobile consumers who are around
your business.
Possible HD video on Youtube or Website.
Your coupons are published on popular
coupon sites.

12/3/2015

Adver&sing Proposal

Conden'al

VALUED INFORMATION

Web and Mobile Adver/sing:
Andrew Worthington -- 317-269-1473 -- Email: andrew.worthington@wrtv.com

TV Advertising:
Aaron Crone -- 317-269-1423 -- Email: aaron.crone@wrtv.com
Paul Simonetti -- 317-269-1415 -- Email: paul.simonetti@wrtv.com

All advertising campaigns from TheIndyChannel.com offer
guaranteed ad delivery and certified ad tracking and analysis. You
owe it to the future of your business to explore the powerful new
ways in which TheIndyChannel.com and RTV6 can work together
to deliver this premium audience.

12/3/2015

Adver&sing Proposal