Balaji.

A
2012261009

MOTOR VIKATAN

HISTORY :

Vikatan was started by S. S. Vasan in 1928 .

Ananda Vikatan is still running successfully after nearly eighty
years. Veteran journalist and media personality S.
Balasubramanian served as editor, managing director and
publisher of the magazine for nearly 50 years till 2006. Motor
vikatan was launched in january 2007 and headed by B.
Srinivasan, Publisher & Managing Director
Ananda Vikatan is the leading Tamil language weekly magazine
published from Chennai, India. It is part of Vasan Publications, the Vikatan
magazine group, which also publishes Junior Vikatan , Chutti Vikatan
( ), Aval Vikatan , Naanayam Vikatan , Sakthi Vikatan , Motor
Vikatan , Pasumai Vikatan , Doctor Vikatan , TimePass .

Aim / Vision / Mission :

* To provide clients holistic publishing solutions across divergent

platforms.

* To be prompt and consistent in delivering cost-effective

services.

Business strategies

Android apps
E magazine
(www.vikatan.com/motorvikatan )

Current position :

More than 75,000 copies every month and no

English auto magazine sells as many copies in Tamil Nadu.
To be more precise, the sum total of Motor Vikatans sales
is more than the sum total of all auto magazines that sell
in Tamil Nadu. I dont deny the fact that some of my
English counterparts are big - but in Tamil Nadu, Motor
Vikatan is big.

Conclusion :

We never faced any challenge from readers. Month after month, our
magazines fly off the shelves. The only challenge that we have been
facing is from the marketing people. Its very difficult to market the
magazine to marketing managers who have this pre-conceived notion
Tamil magazines are grade B while English magazines are grade A.
Motor Vikatan is self sustaining because of its strong sales figure. Motor
Vikatan is priced at Rs 40; it is the highest priced Tamil magazine within
the Group or even outside. Even if we up the price, I dont think there
will be any resistance or drop in the sales figure.