Académique Documents
Professionnel Documents
Culture Documents
factual information or evidence that is true and can be proven to be. Factual prints
generally are made for educational purposes and are there to educate the reader in a
certain topic, they do this by presenting the reader with facts and even instructions
depending on the form of the factual print.
cycling to the public, so I believe showing cycling as a calming and peaceful way of
getting to places, I also believe that it is trying to say that cycling instead of driving will
bring you closer to nature in a sense. On a glance this image is easy to look at with it's
simple graphics and easy to understand way in which the text is formatted into different
sections with bold titles and subheadings which make the pieces of text in this article
easy to understand and easy to find.
The copy is very clear and relatively formal it doesn't use any slang or acronyms which
means this article is easy to understand for the audience and any inclusive language is
explained in different sections enabling the viewer to understand. This publication is
very much more sides towards cycling i wouldn't say it was bias but it is more sided in a
way to encourage cycling but this is because it is a publication about cycling rather than
any other mode of transport. The information used is very accurate and depicts a very
real depiction of cycling in my eyes, it uses facts such as uses up over 300 calories for
a 30 minute bike ride this statement is one i have used for an example this statement is
very true and includes a lot of accurate and factual information and because it a council
published document you expect it to include nothing but the truth and having
researched this statement online I can confirm it is true but if they wanted to have more
credibility I believe it would be good to have a reference page where they have gotten
all of these facts and information from.
process in 10 steps over 10 pages (the remaining 2 pages are the cover and the back
cover recaps the information that has been said in the publication), the publication is
very much centered on the general public as an audience as it isn't just hate crime
victims that should pick this up, as it is trying to tell people what a hate crime is and
what to do so a hate crime victim might pick this up and know what to do about the
crime they were a victim of or for instance the reason why i don't say hate crime victims
specifically as because it tells us what a hate crime is i think it is very much meant for
the general public and for them to when reading what a hate crime is can think if they
have had anything done to them that is the same nature as the hate crime definitions
described in the leaflet and then they can take appropriate action accordingly by
following the steps of the booklet. I would say that the audience is from c1-e as
stereotypically a-b wouldnt pick up a leaflet as they are portrayed as the sort of people
who wouldn't, but i think it's meant for the middle/lower classes as it's simple easy to
understand way in which this publication is made makes it easier for the lower classes
to understand as stereotypically the lower classes can't understand big words, which
there are none in this the publication is very clear and relatively formal which means
this article is easy to understand for the audience and any inclusive language is
explained in different sections enabling the viewer to understand. It's headings are very
centred towards teenager - mid 20s I say this as the headings are the only part of this
publication which are very much worded as if towards them they include some slang
3. Sticks And Stones And All That being a shortened version of the rhyme Sticks
And Stones May Break My Bones But Names Will Never Hurt Me in this context it is
referring to how the crime is being violent and tells you that it's a criminal offence as well
as defining the hate crime so whether it's a stranger publicly encouraging others to hate
gay people, a neighbour harassing you because you have a learning disability or a
colleague posting a antisemitic abuse on your facebook page, report it. i believe that
the leaflet is getting the point across of what is a hate crime by putting it into scenarios
that people might have seen before enabling them to then identify that as hate crime
and equipping them with what to do if they are a victim or a passer by who witnesses a
hate crime. The titles also contain references to pop culture such as 5. Who You Gonna
Call? being a reference to the 1984 comedy Ghostbusters but in this context it is
referring to who you gonna call? when reporting a hate crime, it then gives you useful
information about whether to call 999 if you are in immediate danger or if it isn't urgent
to call 101 it then tells you everything that you will have to answer during the call to
either 999 or 101. This leaflet is set on a white background with black text and red
headings which to me the red is conveying the feeling of hurt which is relevant for a
booklet about how to report hate crimes because this is the feeling that the victims will
be feeling also red is to signal danger so the booklet is subconsciously telling you all
and any crime pointed out is a hate crime and that they are all equally dangerous. Black
was used as it is easy to read especially when it was used on a white background
which it has in this publication, the font used on the this publication is bold san serif
which is there to look very to the point rather than it being serif and looking fancy it is
sans serif to be very bold and to the point rather than being made to look fancy and
what would stereotypically a b-a demographic publication as serif is what is commonly
used in those.