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Objective of report:
Review organizations vision and mission by reviewing case study and describe organization
planning process by providing inputs wherever possible.
In order to successfully confirm the organizations Vision and Mission we must
To reach targets and sustainable growth, we have established a vision with clear
goals.
Profit: Increasing and maximizing return to shareowners while being following all
responsibilities
People: people will love to work and are inspired
Portfolio: Bringing to the world a portfolio of beverages brands and satisfies
customers needs.
Partners: build network of partners and gain loyalty
Organizational values
Development of new areas which were not recognized at the time of previous
planning.
To be innovative and motivate self-directing teams.
To participate in community.
International trades
4. TECHNOLOGICAL:
New espresso machines are developed which use 30% less energy.
Home market for espresso machines is experiencing high growth.
Other Analysis
Value chain analysis
Is used to identify sources of competitive advantage. It helps in opportunities to secure cost
advantages and to create product service differentiation. It also includes the value creating
activities of all industry participants.
Inbound logistic: Lack of experience personnel for custom and importation. Inbound
logistics is concerned with receiving, storing, distributing inputs ( e.g. handling of raw
materials , warehousing , inventory control)
.
Operations: State of art Management information system provides for internal control and
strategic planning. Comprises the transformation of the inputs into the final product form
(Example: Production, Assembly, and packaging)
Outbound logistic: Contracted Delivery Company is not able to deliver machines on time
due to fast expansion plans. Outbound logistics involves the collecting, storing and
distributing the product to buyers (Example: Processing of orders, delivery)
Sales: Marketing and sales department are doing quite well and are strong points for profit
well massage can be expanded using internet. It identifies the customer needs and
generation of sales (Example: Advertising, Promotion, and Distribution)
Service: Macville enjoys good reputation for after sales services to customers. It involves
how to maintain the value of the product after it is purchased (Example: Installation, repair,
maintenance and training)
SWOT Analysis
A SWOT is a tool utilized to know the strengths, weakness, opportunities and threats
entailed in a company or in a project. It entails identifying the aim of the project or business
and recognizing the external and internal aspects that are encouraging in realizing the goal.
SWOT is a short form for Strengths, Weakness, opportunities and Threats. There are a
number of methods of graphically characterizing the SWOT analysis matrix.
Objective of SWOT Analysis is to
STRENGTHS
OPPORTUNITIES
Use of internet for advertisement.
Withdraw of competitor from new
Sydney market.
Increase in population growth rate.
WEAKNESS
Poor performance of contracted
delivery company.
Lack of experience personnel to deal
with import and custom
THREATS
Weakness
2. Bean ex - Coffee bean trader is going to import espresso machine for their wholesale
clients.
Strengths
Weakness
Potential alliances
As required in tenders
Strengths
Sharing of client base
Weakness
Product image is commodity based.
Risk
Strengths
100% committed to hospitality and coffee bean market.
Weakness
Other coffee bean supplier may not recommend Macville coffee machines with this strong
alliance.
Risk
Concern over outstanding amount
Organization Objectives
1. To sell and service espresso machines in all states of Australia by accepting java estate
tender and to look for warehouse opportunity in other high volume estates
2. To increase profit margin by 10% from benchmark set in 2010.
3. To establish Macville brand recognition in key markets in next five years.
4. To reduce energy wastage by 10% from benchmark set in 2010.
KPI plan 25 suggestions and 6 innovations introduced every year to reduce wastage.
Parties responsible
KPI Progress
KPI Plan
To install 200 machines per annum
To open Melbourne warehouse
To assign agent and outsource
maintenance
contractor for Northern territory,
South Australia, ACT, Western
Australia, Tasmania.
100% order by container load
Wages to turn over ratio12.5%
1000 clicks per day on website
100% caf using Macville machine to
use our cups
25 suggestions and 6 new innovations
to be introduced.
To reduce energy waste10kw per
person
KPI Actual
Only 198 machines are installed
Melbourne warehouse is still not open.
Still no service contractors for
Northern
Territory and agents assigned for
other states like Western Australia are
very expensive.
All order was by 100% container load.
13.8% wages to turn over ratio
achieved
12000 clicks per day. SEO was very
experienced.
Survey shows only 50% uptake design
and colour not attractive.
30 innovations and 8 new innovations
introduced.
12 kw energy consumption per person
dropped
Milestone progress
1. Objective Macville machines are installed in all states except in northern territory because
taking time to hire agents and maintenance contractors.2.Objective Profit margins have only
increased to 2% in two years. Some agents and contractors are very costly.3.Objective50%
of target market recognize brand and 855 had a positivereaction.4. Objectives reduction in
energy wastage is 2% against 2010 set benchmark
Overall progress
Organization is performing well profit margins have already increased by 2% in last two
years as bulk buyings were instigated at earlier stage due to initial increase in demand.
Marketing objectives set are already achieved using, social internet and networking
marketing strategies. However strategies are not implemented properly in Northern Territory
organization is facing difficulty in hiring agents and maintenance contractors. Energy
reduction strategy working well however it was implemented too late which resulted
reduction in energy to only 12 kw per person.
Improvements
Increase pay rate in Northern territory to attract experienced agents and machine
maintenance contractor. To increase profit margin warehouse should be open at Melbourne
at earliest because it is running at expensive agency model.