Public Relations / Social Media Director

50 Years of Flava is a LIVE pop culture revue. Its 2 hours of high energy funk that celebrates 5
decades of fashion set to the hottest music and dances of the last 50 years. Its about that thing
called Soul. From Otis Redding to the Rolling Stones to Jay Z. Dallas Ballroom, Sheraton Hotel
Dallas, Saturday, September 3, 2016
The Public Relations / Social Media Director (PRSMD) is involved in all aspects of the
development and implementation of 50 Years of Flavas social media based communication
strategies. The PRSMD is responsible for promoting and protecting the shows reputation by
developing and executing media relations and public relations strategies and plans for brand
building/innovation/promotions, internal communications and corporate affairs initiatives
through the use of, but not limited to, Facebook, Twitter, YouTube, LinkedIn, etc..
Responsibilities
o Assist in developing, implementing and measuring external and internal Social
Media based communication plans.
o Manage day-to-day media relations/media requests for brand and corporate issues.
o Develop written materials including press releases, Q&A, media standby
statements on brand and corporate issues as required.
o Build relationships with key media contacts and identify opportunities to
proactively pitch brand and corporate stories through social media outlets as
appropriate.
o Assist in the development and implementation of Brand PR programs to support
brand building initiatives/innovation/corporate promotions.
o Help oversee program execution from kick off through to completion.
o Provide guidance and direction to PR agency partners and review all Brand PR
materials to ensure communication is accurate, relevant and consistent with the
(Company Name) brand and overall corporate messaging and positions.
o Provide guidance to ensure coordination and communication of messages/news to
both internal and external audiences.
o Evaluate the effectiveness of Social Media programs and communicate results
back to business.
o Develop and implement online communications strategy ensuring alignment with
internal communications strategy and that it includes day-to-day content
development strategy and functional enhancements.
o Serve as senior editor and provide communications content for Intranet.
Minimum Requirements
o Bachelors degree in Communications, Public Relations, Journalism, English or a
related discipline.
o Strong working knowledge of communication principles and practices.

o Minimum of 5-8 years' experience in Communications and/or PR agency

experience required.
o Management experience preferred.
o Must possess excellent oral, written and interpersonal communication with strong
writing and editorial abilities.
o Bilingual in Spanish desirable.
o Must have demonstrated traffic / following on Social Media tools such as Twitter,
Facebook, YouTube and others.
o Working knowledge of Microsoft Word, PowerPoint, Excel, internet, wire
services, media monitoring software, and other public relation tools.
o Must possess strong project management skills.
o Must be able to meet tight deadlines and execute flawlessly on projects in a
fast-paced, often pressured environment and see a project through to
completion.
o Must have the ability to be an influential communications consultant within
the organization.
o Must have the ability to work effectively in a team.
o Must be capable of maintaining confidentiality, with a high level of accuracy
regarding information.
o Must have an appreciation for urban cultural, music, fashion and dance
o Must be timely and able to meet deadlines
o Work and post to social media sites throughout the event
o Recruit and train any volunteers working with your section
Committee Members / Show Management
o Update and/or create a LinkedIn profile for committee use
o Submit a weekly Account Activity Report utilizing the provided form
o Attend weekly WebEx meetings every Tuesday 5:30pm-6:30pm
o Utilize Adobe Document Cloud account for E-signatures on Sponsorship
Pledge Agreements.
o Utilize Dropbox for file share and storage
o Help promote event and build following
o Commitment to personally sell a minimum of 20 tickets
o Make yourself available for a committee photo
o Must sign confidentiality Statement
o Must check email daily
Please send resume and headshot to treed@50yearsofflava.com