Nike: Hiring Gets Off on

the Right Foot

Group Presentation
Human Resource Management

AIT 2010
 Case Summary

Nike Selection Process

 Interactive voice response technology
(IVR)
 Computer Assisted Personal
Interviews
 Computer interview

 Behavioral-based interview
Prime advantages of using CAPI

 Improving decision making

 quality of survey data in large numbers
 behavioral-based interviewing
Prime advantages of using CAPI
(Cont.)

Reducing turnover rate

Lowering administrative costs
 Prime advantages of using
CAPI (Cont.)
Time efficient
operational recruitment time
speeding response time
The retail store can provide a personal
interview
 Prime disadvantages of using CAPI

 People may not do well with the computer test

 Computers cannot read the body language of the

interviewees

 The questionnaires system may not be up to date

 Are there any EEO concerns regarding this
system ?

 There is no bias with computer based interviewing

system,
 This system does not discriminate applicants on the
following factors:
 Race
 Gender
 Religion
 Ethnic groups
 Age
 Disability
If Interviews serve a Public
Relations Role:
 Product & Services Communication Channel;
 “Applicants are Customers as well as Potential Hires”
HR Manager of NIKE
 Next steps of Communication with applicants: Contacting back
to Applicants to inform about the results
If Interviews serve a Public
Relations Role:

 Brand Positioning & Public

Image:
“Bring inspiration and innovation to
every athlete in the world”

 Company Policies and

Business Ethics
 Suggestion about NIKE's System

 The information of the interviewee must keep in

Confidential.
 The questionaire should be updated regularly.
 The result of telephone and computer interview should
be checked online by the applicants.
 Suggestion about NIKE's System(Cont'd)

 The on line form should be shorten whereas maintain

its greatest capability to save the applicants time.
 Monitoring the techical problems from virus computer
which may occur to the system and data base.

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Conclusion

 Improve hiring techniques

 IVR, CAPI and Automated

Response System

 Proper monitoring of these

processes
 Conclusion

 Nike’s usage was proper

 Unbaised, EEO and general satisfaction
of masses
 Retain loyalty by respecting sensitivity
 But certain disadvantages do arise
 Hope for a better hiring process with
time
Questions & Answers