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Taking the E-Business

Global
Venkatesh Krishnamurthy
Author: Create Profitable Products (ISBN 9789352127832) and Marketing of
Information Technology (ISBN 9780070248724)
www.linkedin.com/in/kvenkatesh
kvenkatesh.mail@gmail.com

Topics
What is I18n, L10n and G11n?
Which G11n matters are relevant?
What are special considerations?

What is I18n?
Internationalization
Enabling Information infrastructure to process data of
English and *all* non-English languages
It is the "engineering" aspect of going global

What is L10n?
Localization
It is interacting with the local users of the world, in their
languages and social context
includes business matters

All user-facing facades of Information infrastructure


Payment terms, cycles, taxation, netting, modes...

G11n
Globalization
I18n + L10n
Ready to work with and anywhere in, the world!

How is G11n relevant to ECommerce?

Relevance of G11n to E-Commerce


Money varies with country, but...
Money speaks all languages
Reach out to the buyer and the seller, world-wide
Polycentric approach
Theory of comparative advantage

Country-specific aspects of G11n...


Legality of goods and services
Currency of transaction
Language of interaction
Information
Invoice!

Local tax matters


Warranty
Returns / refund rules
International trade barriers
Netting?

A few specific interesting matters


E-Commerce for the "un-banked" in Africa
M-Pesa?

E-Commerce for the "unconnected" India


"Disappearance of currency"