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PARTICIPANT GUIDE
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8/21/07
Know What Youre Looking For - Sharks, Hippos and Lions Oh My!
The two primary things to consider with selling personalities are ____________________________ and
________________________________.
NOTE: The animal references below refer to behavior and personality types, and are in no way meant to
describe a persons physical attributes.
Shark
A shark is _____________________ driven, with no concern for building ____________________ or
looking out for the Customer. Sharks are focused on short term goals, they get the sales, but Customers
will not return. If a shark is promoted to management, they will surround themselves with other sharks.
Retriever
Opposite of the ________________, retrievers are only concerned with ___________________.
Dominant in retail, retrievers are fearful of rejection and being perceived as a shark; they will talk to a
Customer for hours without ever trying to sell anything.
Hippo
A hippo is not bothered by either ___________________ or __________________. This is the person
who ignores the Customers until they leave empty handed, and then cheerfully tells the Customer
goodbye because hippos are happy that the Customer is leaving. Hippos are unacceptable and must not
be tolerated.
Lion
Lions are the kings (or queens) of retail, understanding that ___________________ (relationships) and
_______________________ (results) compliment one another and that both are critical to success. This
is the target profile! In general, _______________________who overcome their fear can become lions.
____________________ types will always have that side of them that thirsts for the kill.
___________________are a lost cause because they dont care.
8/21/07
Interviewers Tip:
Having a clear picture of the person you are looking for helps you to focus on those items
during the interview process and not settle for the candidate who doesnt offer everything
that the position requires to be successful.
YOUR NOTES:
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Trust Your Instincts
If the applicant understands and can meet all the requirements during the informal interview, you will
schedule a formal face-to-face interview.
If you do not feel comfortable with their answer, thank them for applying and let them know you will
keep their application on file.
YOUR NOTES:
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Positive & Negative Cues
Interviewers Tip:
Make notes of any negative cues that you picked up from the applicant as well as any
positive cues that stood out.
This will help you to remember what the applicant had to say and how he or she said it and
will help you to make a better evaluation after each has been interviewed.
YOUR NOTES:
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YOUR NOTES:
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When calling the applicants references who should you talk to?
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When conducting a reference check, you should do the following:
Verify data learned in the interview including length and dates of employment. Red flag if the
information in the reference check is inconsistent with that on the application.
Check professional references. They are more important than personal references because they
provide more accurate and relevant information regarding work performance. More recent ones
are better than those in the distant past.
Determine reasons for leaving past jobs. Find out if they terminated employment voluntarily or
involuntarily.
Find out if theyre eligible for re-hire at their previous jobs. This helps to confirm if there are any
concerns with the applicant leaving past jobs. If theyre not eligible for rehire for a previous job,
ask why.
Handout: Reference Check Questions
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Before extending an offer, you should contact your District Manager for rate of
pay, position, start date, and to verify the candidate receiving the offer and the
candidates not receiving the offer.
After the offer has been extended and accepted, you should contact the other applicants that you
interviewed and let them know that the job has been filled.
YOUR NOTES:
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