404-676-2121

1 Coca Cola Plaza NW Atlanta, GA 30313 www.thecocacolacompany.com

FOR IMMEDIATE RELEASE:

Contact:
Joseph V. Tripodi
Chief Marketing Officer
(404) 676 2121
Jtripodi@thecocacolacompany.com

COCA-COLA INTRODUCES THE CAN-DO SUMMER 2015 CAMPAIGN

Atlanta, GA (April 4, 2015) The Coca-Cola Company is proud to announce the plans for the Can Do
summer 2015 advertising campaign.
Coca-Cola has found that within its millennial consumer base a certain mentality develops as the summer
season brings with it longer days; a mentality inspired by sense of endless freedom, time and opportunity
that develops with warmer weather. This summer, Coca-Cola hopes to tap into that summer mentality
through the Can-Do campaign and appear everywhere that its consumer base may be, constantly
reminding them of all the possibilities that summer brings with it and encouraging them to get out their and
take advantage of the summer spirit.
We want to help our consumers make this the summer worth remembering, and for our millennial
customer base that means taking new chances and grasping exciting opportunities, said Kristen Jones,
Lead Strategic Planner, The Coca Cola Company. We are sure that the Can-Do campaign will be a huge
part of that.
Campaign Components:
The Can-Do campaign centers on introduction of the concept of sunstamps, which will make an
appearance on every vehicle of the campaign throughout the summer. The campaign contains 12
sunstamps, each of which represents a unique summer opportunity.
The campaigns biggest touchpoint is expected to be the new product packaging, and we plan on using
them to encourage users to interact with our digital experiences, Jones stated.
The new packaging, created in partnership with Del Sol, will be introduced in May of 2015. The new CocaCola cans will feature one of the 12 unique sunstamps, which will appear on the cans when exposed to
sunlight. The cans will also provide consumers the opportunity to link to other facets of the campaign,
specifically the digital experiences.
The Can Do campaign has many elements coming to life in the summer of 2015, including:
Traditional
o Television Commercials
o Print Advertisements
o OOH Billboards
Non-Traditional/Guerilla
o Sunstamp Packaging
o Summer Concert Series
o Sunstamp Stations
o Social Media Channels
-more-


404-676-2121 1 Coca Cola Plaza NW Atlanta, GA 30313 www.thecocacolacompany.com

Sharable and Customizable Interactive Digital Experiences

o Campaign Microsite
o Campaign Stamp Collector & Gaming App
o Snapchat Channel
o Youtube Channel (User Generated Content)

Corporate Partnerships & Sponsorships

o Del Sol (Partner)
o Occulus Rift (Sponsor)
o Ted Talks (Sponsor)

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with
more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and
recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta,
Sprite, Coca-Cola Zero, vitamin water, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA
and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than
200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and
enhance the economic development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than 700,000 system associates.
For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on
LinkedIn at www.linkedin.com/company/the-coca-cola-company.
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