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TO B Y Y U EN

Experience

***

702.630.8667
tobyyuen@icloud.com
@tobayy
bit.ly/tobyportfolio

Marketing Intern @ Yelp Las Vegas, NV August 2015 to November 2015

Tactically managed social media content for Yelp LVs Facebook, Instagram, and Twitter
Successfully increased social media followers by 40% (IG), 5% (T), 15% (FB) in 3 months
Pitched to local businesses/events about doing sponsorships for the Weekly Yelp
Staffed Yelp events; distributed marketing materials for Yelp-related events
Hostess @ Bellagio Las Vegas, NV March 2015 to Present
Strategically managed floor and reservations using GuestBridge to ensure smooth flow
Showcased excellent customer service skills to ensure casual fine dining expectations
Demonstrated ability to work in high volume environment while multi-tasking
Public Relations Intern @ Jeff Wagner Agency Las Vegas, NV Feb 2015 to May 2015

Crafted press releases using EMMA, an email marketing software that tracks data
Constructed creative pitches for Rotella Gallery, Drais Nightclub, The Forum Shops, The LINQ
Investigated and evaluated research to create said pitches

Engagement Intern @ R&R Partners Las Vegas, NV May 2014 to Aug 2014
Created/edited content for LasVegas.com and other sites using content management systems
Tested and identified issues on new products/websites during QA (quality assurance)

Public Relations & Marketing Intern @ Cirque du Soleil Las Vegas, NV Feb 2014 to May 2014

Managed media request inbox and responsible for granting press passes based on credibility

Oversaw communication process between graphics and marketing dept using Podio

Public Relations Intern @ Kirvin Doak Las Vegas, NV Sept 2013 to Dec 2013

Drafted releases, media alerts, pitches, and tweets for high-profile clientele
Hard Rock Hotel & Casino, PGA Tour, Comme a @ Cosmopolitan of LV + more
Gathered news clippings and constructed media lists w/ circulation and impression data
Staffed large events such as World Food Championships and National Finals Rodeo

Education

University of Nevada, Las Vegas Bachelor of Arts in Journalism May 2015


Integrated Marketing Communications; Business Marketing (3.69 GPA)
Deans Honors List: Spring 2012, Fall 2012, Spring 2013, Fall 2013, Spring 2015

Skills

Spoken Cantonese & Mandarin || AP Style || PR Writing || Adobe Photoshop, InDesign,


Dreamweaver || WordPress || Basic HTML/CSS || Mac OS X || Windows || Cision || 100 WPM
Microsoft Word, Excel, PowerPoint, Outlook || Keynote || Team Player || Positive Attitude

Organizations

Public Relations Student Society of America (PRSSA) Membership Coordinator


Managed membership and coordinated recruitment and membership retention efforts

National Student Advertising Competition (NSAC)


Co-managed a team of 8 for creative services and overall production of book
Constructed a $6 billion integrated marketing campaign for Pizza Hut

91.5 FM The Rebel HD2 Radio Personality & Talk Show Host
Hosted 3 Peas in a Pod, a weekly talk show program that discusses pop culture
Interviewed Pete Doctor and Jonas Rivera (Pixars Up) and musician William Fitzsimmons