MARKETING

PLAN
FOR E CITY MEGAMART

WHAT IS
MARKETING ??

For Current Scenario

Marketing is Anything
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

MARKETING
INCLUDES

WHEELS OF
PRODUCT ??

CONTENT & MARKETING ARE THE

WHEELS OF A PRODUCT

PRE- STRATEGY BEFORE COME IN MARKET

OFFICE BRANDING.
CHANNEL PARTNER DEVLOPEMENT.*
SCHEMES FOR CHANNEL PARTNERS.*
REFERAL SCHEMES.*
SITE BRANDING.*
LOAN FACILITY SHOUL BE AVAILAIBLE

*You can ask me about this

TEASER CAMPAIGN
Its time of innovation, people want to see
the things which can enforce them to think
about it. Teaser campaign is the best way to
attract the market.
It should also be clear that what have to be
promote after it like the name of Builder of
Name of Project or Both.
MOST IMPORTATNT IS CONTENT*
*You can ask me about this

WHAT MEDIA HAVE TO BE USE FOR BRANDING

HOARDING & OTHER OOH MEDIUM

TEASER ON FM Radio
CINEMA SLIDES
T-SHIRTS DISTRIBUTIONS OF CAMPG.
MOBILE VAN
MALL ACTIVITY WITH TEASER
JOGGERS PARK ACTIVITY

MARKETING BUDGET

ATL ACTIVITIES INVOLVES

OOH
NEWSPAPER AD
RADIO FM
ELECTRONIC MEDIA
ETC..

ATL (OOH ACTVITY)

HOARDINGS
POLE KIOSK
BQS
TRAFFIC I-LAND
GANTRY
SITE BRANDING

OOH ACTVITY
BILL BOARD

BUS QUEE SHELTER

BILL BOARD

GANTRY

OOH ACTVITY
POLE KIOSK

BUS QUEE SHELTER

UNIPOLE

GANTRY

SITE BRANDING
(FIRST IMPRESSION IS LAST IMPRESSION)

BTL ACTIVITIES & BRANDING EXERCISE

DISPLAY OF L-BAND IN REGIONAL
NEWS CHANNEL LIKE ETV & OTV,ZEE
KALINGA
DISPLAY OF TVC IN REGIONAL NEWS
CHANNEL.*

ATL (NEWS PAPER ADs)

MAKE A YEARLY DEAL WITH LEADING
NEWS PAPER.
MEDIA SELECTION
DAINIK JAGRAN
TOI+NBT
NAB BHARAT (WEST ORISSA)

FULL PAGE ADD OR FULL PAGE INSERT

Print ads in news paper, with selected publication over the month.

JACKET

Print ads in news paper, with selected publication over the month.

BTL ACTIVITIES INVOLVES

MULTIPLE EVENTS
RWA ACTIVITY
BROKER MEET
GROUND PROMOTIONS
MOBILE VAN
FLYER
BROACHERS
OTHER MARKETING COLLATES

BTL ACTIVITIES & BRANDING EXERCISE

MULTI CITY EVENTS*

RWA ACTIVITIES*
CORPORATE ACTIVITIES
AIRPORT SET UP*
PARTICIPATION IN VARIOUS PROPERTY
EXPOs *
MOBILE VAN
FLYER DISTRIBUTION

BTL ACTIVITIES & BRANDING EXERCISE

CANOPY ACTIVITY IN PARKS.*
WATER BOTTLE DISTRIBUTION WITH
CARRY BAG & BROACHERS.
PRINTED T-SHIRT DISTRIBUTIONS.*
GOODY BAGS DISTRIBUTION IN
EVENTS & WALKIN CUSTOMERS.*
NOTE PADS & PEN FOR WALKIN
CUSTOMERS IN OFFICE.*

BTL ACTIVITIES & BRANDING EXERCISE

CHANNEL PARTNERS OFFICE
BRANDING.*
CHANNEL PARTNER MEET.*
EVENTS IN PSUs.*
SORTING OF FAMOUS CLUBS.
MONTHLY PRE ACTIVITY

MULTICITY EVENTS LOCATIONS

BHUBANESWAR
BERHAMPUR
SAMBALPUR
ROURKELA
ANGUL
BALASORE

MULTICITY EVENTS
(LEAD GENERATION ACTIVITY)

CANOPY ACTIVITY IN JOGGERS PARKS

(LEAD GENERATION & BRANDING RXERCISE)

PR- ACTIVITY

MONTHLY PR ACTIVITY IS REQUIRE .

RADIO CAMPAIGNS

Sample 30 sec spot

Sample 20 sec spot

Sample 30 sec spot

FLAT ON WHEEL

FLAT ON WHEEL
NEW IDEA IT IS VERY USE FULL IN
RWA ACTIVITY OR OUR MULTICITY
EVENTS, BECAUSE WE CAN GIVE A
FEELING OF LUXRY AMBIENCE TO THE
CUSTOMER THAT WHAT WE ARE
MAKING. INSIDE PICS.OF

FLAT ON WHEEL(SAMPLE PICS.)

DIGITAL ACTIVITIES INVOLVES

SOCIAL MEDIA
SEARCH ENGINE OPTIMIZATION
GOOGLE AD WORLD
E-MAILERS
TIE-UP WITH MAGIC BRICS, COMMON
FLOOR, 99 ACER & ETC
MICRO SITES

In-House Mailer For Product

In-House Google Adword Campaign

Strip Banner City

Page

Top Banner
Lucknow Page

Single Project Listing Project Search Page

SUMMARY
ECITY PROJECT IS VERY HI-TECH
PROJECT WITH LUXRY AMENITIES &
CAN SAY PROVIDING DIGITAL SPACE
TO THERE CUSTOMERS.
MARKETING ACTIVITY REQ.TO
GENERATE THE PRESENSE OF BRAND
IN MARKET BECAUSE THERE ARE A
LOT OF PRODUCT RANGES AVAIL IN
MARKET.

SUMMARY
TOTAL MARKETING BUDGET PLAYS A
GREAT ROLL IN TERM OF SELLING
AND BRAND BUILDING.
DIFFERENT MARKETING ACTIVITY
ATTRACT THE CUSTOMERS
CURIOSITY TOWARDS THE BRAND.
MARKETING BUDGET EXPENDITURE
BUILDS THE BRAND IMAGE .

MARKETING TEAM