Cannes Lions 2010 Promo PR Direct en

57th Cannes Lions International Advertising Festival
20-26 June 2010, Cannes, France.

The International Advertising Festival - Cannes Lions - is the world's biggest celebration of
creativity in communications. As the most prestigious international annual advertising awards,
over 22,500 entries from all over the world are showcased and judged at the Festival. Winning
companies receive the highly coveted Lion trophy, honouring the most creative film, film craft,
print, outdoor, interactive, radio, design, sales promo & activation and integrated advertising, as
well as the best media, direct marketing, PR and Titanium ideas. The Festival is also the only truly
global meeting place for advertisers, advertising and communication professionals. Over 6.000
delegates from 90 countries attend seven days of exhibitions, screenings, as well as over 50
high-profile seminars, 30 workshops and master classes presented by renowned worldwide
industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the
must-attend event for anyone involved in brand communication.
Grand Prix
Promo
Replay
Industry: Non-alcoholic drinks

Media: Promotion & Event
Brand: Gatorade
Agency: TBWA,Los Angeles, CA,United
States
Chief Creative Officer:Rob Schwartz
Executive Creative Director:Jimmy Smith
Creative Director:Brent Anderson,Steve
Howard
Copywriter:Adam Nowak,Brent
Anderson,Steve Howard
Art Director:Katie Meza,Peter Reid
Director:Kris Belman,Scott Balcerek
more credit
Gold
Promo
Auditorium
Industry: Alcoholic drinks

Brand: Heineken
Agency: JWT,Milan,Italy
Executive Creative Director:Pietro Maestri
Creative Director:Bruno Bertelli,Cristiana
Boccassini
Copywriter:Cristiano Tonnarelli
Art Director:Marco Vigan
more credit
Gold
Promo
Replay

Brand: Gatorade
States
Howard
Copywriter:Brent Anderson,Steve Howard
Director:Kris Belman,V. Scott Balcerek
more credit
Gold
Promo
Imagine
Industry: Media & Publishing

Brand: HBO
Agency: BBDO,New York City, NY,United
States
Chief Creative Officer:Bill Bruce,David
Lubars
Executive Creative Director:Greg Hahn,Mike
Smith
Copywriter:Adam Reeves
Art Director:Brandon Mugar
Director:Noam Murro
more credit
Gold
Promo
Last Call

Brand: NBC UNIVERSAL GLOBAL

NETWORKS DEUTSCHLAND
Agency: Jung von Matt,,Hamburg,Germany
Executive Creative Director:Mathias
Stiller,Wolfgang Schneider
Creative Director:Andreas Henke,Christian
Kroll,Peter Gocht
Copywriter:Andreas Henke,Peter Gocht
Art Director:Daniel Leverenz,Marius Bell
more credit
Gold
Promo
Nothing Soft Gets In
Industry: Automotive & Services

Brand: Toyota
Agency: Saatchi & Saatchi,Sydney,
NSW,Australia
Executive Creative Director:Steve Back
Creative Director:Dave Bowman
Copywriter:Steven Jackson
Art Director:Vince Lagana
Director:Tim Bullock
more credit
Gold
Promo
Where Will 100 000 Condoms End Up

This Summer?
Industry: Public interest & Non-profit

Media: Ambient & Interactive
Language: English
Brand: Lafa, The Stockholm County Aids

Prevention Program
Agency: Ester,Stockholm,Sweden
Creative Director:Lotta Mellgren
Copywriter:Daniel Vaccino,Emma Zetterholm
Art Director:Emil Jonsson,Lotta
Mellgren,Ulrika Eriksson
more credit
Silver
Promo
Imagine

Brand: HBO
States
Lubars
Smith
Director:Noam Murro
more credit
Silver
Promo
Sandwich
Industry: Confectionery & Snacks

Brand: Walkers
Agency: BBDO,London (England),United
Kingdom
more credit
Silver
Promo
Cube Film Installation

Media: Outdoor
Brand: HBO
States
Lubars
Smith
Director:Noam Murro
more credit
Silver
Promo
The Mini Christmas Box

Brand: Mini Cooper

Agency: JWT,Amsterdam,Netherlands
Creative Director:Martijn van der Werf,Thijs
de Boer
Copywriter:Thijs de Boer,Thomas Reinhold
Art Director:Martijn van der Werf,Thom van
Rijckevorsel
more credit
Silver
Promo
World's Biggest Signpost
Industry: Electronics & Audio-Visual

Media: Direct Market
Brand: Nokia
Agency: Farfar,Stockholm,Sweden
Executive Creative Director:Jon Dranger
Creative Director:Erik Norin
Copywriter:Carl Fredrik Jannerfeldt
Art Director:Tomas Jonsson
more credit
Silver
Promo
Fresh Stone-Age-Meat

Brand: Bosch
Agency: DDB,Berlin,Germany
Chief Creative Officer:Amir Kassaei
Executive Creative Director:Stefan Schulte
Creative Director:Birgit Van Den
Valentyn,Tim Stuebane
Art Director:Bjrn Kernspeckt,Gen
Sadakane,Ren Gebhardt,Wulf Rechtacek
more credit
Silver
Promo
Beyond The Still

Media: Cyber
Brand: Canon
Agency: Grey,New York City, NY,United
States
Chief Creative Officer:Tor Myhren
Executive Creative Director:Ari
Halper,Stephen Krauss
Creative Director:Eric King,Stu Mair
Art Director:Elinor Buchler
Photography:Chris Frazer Smith
Director:Vincent Laforet
more credit
Silver
Promo
Stanislav

Brand: Dutch Ministry of Justice

Agency: Kong,Amsterdam,Netherlands
Creative Director:Yacco Vijn
Copywriter:Martijn De Vreeze
Art Director:Arno de Jong,Yacco Vijn
Director:Judith Lavalette,Roel Welling
more credit
Silver
Promo
Cube Film Installation

Media: Outdoor
Brand: HBO
States
Lubars
Smith
Director:Noam Murro
more credit
Silver
Promo

Brand: Nokia
more credit
Silver
Promo
Red Flag
Industry: Apparel, Clothing & Footwear

Brand: The North Face

Agency: Ogilvy,shanghai,China
Executive Creative Director:Hao Zhu,Kevin
Lee,Natalie Lam,Sean Sim
Creative Director:Kelvin Leong,Kevin
Lee,Kit Ong,Natalie Lam,Sean Sim
Copywriter:Joan Zheng,Kit Ong,Stanley Tao
Art Director:Casper Woo,Kama
Zhang,Kelvin Leong,Kevin Lee,Kurt
Durt,Lei Zhang,Minsheng Zhang
more credit
Silver
Promo
Sandwich

Brand: Walkers
Kingdom
Creative Director:Paul Brazier
Director:Declan Lowney
more credit
Silver
Promo
Fresh Stone-Age-Meat

Brand: Bosch
Creative Director:Birgit Van Den
Valentyn,Tim Stuebane
Art Director:Bjrn Kernspeckt,Gen
Sadakane,Ren Gebhardt,Wulf Rechtacek
more credit
Silver
Promo
Quique The Head

Brand: Diesel
Agency: Shackleton,Madrid,Spain
Executive Creative Director:Enric Nel-Lo
Creative Director:Francesc Badia,Pipo
Virgs
Copywriter:Pipo Virgs
Art Director:Francesc Badia,Jaume Leis
Director:Marc Sallent
more credit
Silver
Promo
Drama Queen
Industry: Culture, Recreation & Sport

Media: TV & Cinema
Brand: Young Director Award

Agency: TBWA,Helsinki,Finland
Copywriter:Mira Olsson
Art Director:Minna Lavola
Director:Rogier Hesp
more credit
Silver
Promo
Stanislav


more credit
Silver
Promo
Support Scent

Brand: Guide Dogs

Agency: BBDO,Melbourne, VIC,Australia
Executive Creative Director:Ant Keogh
Creative Director:Damian Royce
Director:Amy Gerbhardt,Micca Delaney
more credit
Silver
Promo
Where Will 100 000 Condoms

End Up?

Brand: Lafa, The Stockholm County Aids

Prevention Program
Agency: Ester,Stockholm,Sweden
Chief Creative Officer:Roger Kempe
Creative Director:Lotta Mellgren
Copywriter:Daniel Vaccino,Emma Zetterholm
Art Director:Emil Jonsson,Lotta
Mellgren,Ulrika Eriksson
more credit
Silver
Promo
Just Call Us - Live
Industry: Transport & Tourism

Brand: Centraal Beheer Achmea

Agency: DDB,Amsterdam,Netherlands
Copywriter:Bjrn Diemer,Erik Falke,Ruben
Sonneveld
Art Director:Dennis Baars,Geert-Jan
Bijlstra,Olaf van der Geld,Robert van de
Lans
more credit
Silver
Promo
Photochains

Brand: Canon
Agency: Leo Burnett,Sydney, NSW,Australia
Executive Creative Director:Andy Dilallo,Jay
Benjamin
Creative Director:Kieran Ots
Art Director:Kieran Antill
Photography:Sean Izzard
Director:Daryl Ward
more credit
Bronze
Promo
Andes Teletransporter

Media: Outdoor
Brand: Inbev
Agency: Saatchi & Saatchi,Buenos
Aires,Argentina
Executive Creative Director:Mariano
Serkin,Maxi Itzkoff
Creative Director:Javier Campopiano
Copywriter:Patricio del Sante
Art Director:Bruno Tortolano,Carlos
Muller,Juan Pedro Porcaro
Photography:Leandro Fillol
Director:Primo
more credit
Bronze
Promo
Meltdown

Brand: Aicmed
Agency: Ogilvy,India
Executive Creative Director:Sumanto
Chattopadhyay
Creative Director:Piyush Pandey,Sukhendu
Mukherjee
Copywriter:Madhumita Chanda
Art Director:Sayan Mukherjee
more credit
Bronze
Promo
Giving Memory

Brand: AFAL Contigo

Agency: BBDO,Madrid,Spain
Executive Creative Director:Andres Martinez
Echeverria
Creative Director:Mercedes Lucena,Victor
Gmez
Copywriter:Xisela Lpez
Art Director:Alfonso Ceballos,Francesc
Coves,Pablo Gonzalo
more credit
Bronze
Promo
Supreme Security
Industry: Professional & Public services

Brand: Supreme Security

Agency: Y&R,Zurich,Switzerland
Chief Creative Officer:Markus Gut
Executive Creative Director:Philipp Skrabal
Creative Director:Lars Blchlinger
Copywriter:Andi Portmann
Art Director:Bjrn Blchlinger,Isabelle
Hauser
more credit
Bronze
Promo
Beer Gloss

Published: Jan., 2010
Brand: Heineken
Boccassini
Copywriter:Bruno Bertelli,Elisa Binda
Art Director:Andrea Farina,Cristiana
Boccassini,Vito La Brocca
more credit
Bronze
Promo
Forest Fires

Brand: World Wildlife Fund (WWF)

Agency: Ogilvy,Bogot,Colombia
Creative Director:Diego Ortiz,Juan Carlos
Gonzlez,Margarita Olivar
Copywriter:Juan Carlos Gonzlez
Art Director:Andres Mauricio
Moreno,Margarita Olivar
Director:Jose Ramirez
more credit
Bronze
Promo
The $73,000 Bar Tab

Brand: Bar Aurora/Boteco Ferraz

Agency: Ogilvy,So Paulo,Brazil
Executive Creative Director:Anselmo Ramos
Creative Director:Rubens Filho
Copywriter:Megan Farquhar
Art Director:Bruno Ribeiro,Denis Kakazu
Director:Paulo Gandra
more credit
Bronze
Promo
Ambulance/Boat/Helicopter

Brand: Red Cross

Agency: JWT,Mexico City,Mexico
Chief Creative Officer:Manuel Techera
Executive Creative Director:Enrique
Codesido,Esteban Sacco
Creative Director:Gabriel Bello,Miguel Brito
Copywriter:Rodrigo Rothschild
Art Director:Esteban Sacco,Vctor Rojas
more credit
Bronze
Promo
Supor Non-Stick Pans
Industry: House, Garden & Pets

Brand: Supor
Agency: Leo Burnett,shanghai,China
Chief Creative Officer:Eddie Booth
Executive Creative Director:Amanda
Yang,Gordon Hughes
Creative Director:Forest Young
Copywriter:Amanda Yang,Donna Dong
Art Director:Amanda Yang,Forest
Young,Gordon Hughes
Photography:Eric Dang,Nicholas Siau
more credit
Bronze
Promo
Whopper Face
Industry: Catering industry

Brand: Burger King

Chief Creative Officer:Anselmo Ramos
Executive Creative Director:Michel Lent
Creative Director:Angela
Bassichetti,Anselmo Ramos
Copywriter:Eduardo Marques
Art Director:Denis Kakazu,Dougas
Kozonoe,Douglas Kozonoe,Lucas Zaiden
Director:Giuliano Saade
more credit
Bronze
Promo
Message in a Bottle
Brand: Fundacion Altius

Agency: Leo Burnett,Madrid,Spain
Executive Creative Director:Rafa Antn
Creative Director:Chacho Puebla,Fernando
Martin,Francisco Cassis
Copywriter:Ana Patricia Ortega,Pablo
Cachn
Art Director:Ricardo Saez,Seve Ruiz
Photography:Ricardo Saez
more credit
Bronze
Promo
Augmented Reality Banners

Brand: Burger King

Agency: Crispin Porter + Bogusky,Boulder,
CO,United States
Chief Creative Officer:Andrew Keller,Jeff
Benjamin,Rob Reilly
Executive Creative Director:Jeff Benjamin
Creative Director:Bill Wright,James DawsonHollis,Nuno Ferreira,Ryan Wagman
Copywriter:Chris Kahle,Zac Myrow
Art Director:David Gonsalves,Elias
Morales,Kristian Luoma,Michael Ackerman
more credit
Bronze
Promo
Bare All

Brand: Mars Chocolate Australia

Executive Creative Director:James McGrath
Copywriter:Rohan Lancaster
Art Director:Damian Royce,Darren Pitt
Director:Bruce Currie
more credit
Bronze
Promo

Media: Outdoor
Brand: Inbev
Aires,Argentina
Serkin,Maxi Itzkoff
Director:Primo
more credit
Bronze
Promo
Beer Gloss

Published: Jan., 2010
Brand: Heineken
Boccassini
Copywriter:Bruno Bertelli,Elisa Binda
Art Director:Andrea Farina,Cristiana
Boccassini,Vito La Brocca
more credit
Bronze
Promo
Orcon + Iggy Pop

Brand: ORCON BROADBAND

Agency: Special Group,Auckland,New
Zealand
Creative Director:Heath Lowe,Rob
Jack,Tony Bradbourne
Director:Darryl Ward
more credit
Bronze
Promo
Reload

Brand: Tricom
Agency: Pags BBDO,Santo
Domingo,Dominican Republic
Copywriter:Igor Ruiz
Art Director:Miguel Pea
more credit
Bronze
Promo
Hidden Sound Campaign

Brand: Zoo Records

Agency: Leo Burnett,hongkong,China
Executive Creative Director:Brian Ma,Connie
Lo
Creative Director:Alfred Wong
Copywriter:Alfred Wong,Cyrus Ho,Joey
Chung,Wen Louie
Art Director:Brian Ma,Kenny Ip,Leo Yeung
more credit
Bronze
Promo
Nikeid. Generator

Brand: Nike
Agency: beacon Communications
k.k.,Tokyo,Japan
Creative Director:Seiichi Saito
Copywriter:Shuhei Tsuji
Art Director:Kazz Ishihara
more credit
Bronze
Promo
Love Cake Project

Brand: World Vision

Agency: Dentsu,Tokyo,Japan
Creative Director:Motomu Ishida,Takashi
Fukui
Copywriter:Marie Ono,Yoko Okazaki
Art Director:Noriko Okamoto
more credit
Bronze
Promo
The $73,000 Bar Tab

Brand: Bar Aurora/Boteco Ferraz

Executive Creative Director:Anselmo Ramos
Creative Director:Rubens Filho
Copywriter:Megan Farquhar
Art Director:Bruno Ribeiro,Denis Kakazu
Director:Paulo Gandra
more credit
Bronze
Promo
Orcon + Iggy Pop


Zealand
more credit
Bronze
Promo
Lambassador
Industry: Food
Media: TV & Cinema
Brand: Meat and Livestock Australia

Agency: BMF,Sydney, NSW,Australia
Executive Creative Director:Warren Brown
Creative Director:Dennis Koutoulogenis
Copywriter:Dennis Koutoulogenis
Art Director:Jake Rusznyak
Director:Scott Pickett,Trent O'Donnell
more credit
Bronze
Promo
Sandwich

Brand: Walkers
Kingdom
Director:Declan Lowney
more credit
Grand Prix
PR
Replay

Brand: Gatorade
States
Howard
Copywriter:Brent Anderson,Steve Howard
Director:Kris Belman,V. Scott Balcerek
more credit
Gold
PR
Carwinism

Brand: Audi
Agency: Prime PR,Stockholm,Sweden
Creative Director:Tom Beckman
more credit
Gold
PR
Concert for the People

Brand: Philharmonic Orchestra of Hamburg

Agency: Jung von Matt,Hamburg,Germany
Chief Creative Officer:Armin Jochum,Oliver
Voss
Creative Director:Fabian Frese,Gtz Ulmer
Copywriter:Dr. Stefan Fockenberg,Fabian
Bill,Jan-Florian Ege
Art Director:Julia Ziegler,Simon Hiebl
Photography:Marcel Schaar
Director:Mario Zozin
more credit
Gold
PR
Snowmen Against Global Warming

Brand: Entega
Creative Director:Kristoffer
Heilemann,Ludwig Berndl
Copywriter:Antje Gerwien,Edgar
Linscheid,Mona Sibai,Res Matthys
Art Director:Cathrin Ciuraj,Chan-Young
Ramert,Lars Buri,Marian Grabmayer
Photography:Dennis de la Haye,Max
Merz,Sven Glage
Director:Ralf Schmerberg
more credit
Gold
PR
Save The Baltic Sea

Brand: Bsas 2010

Agency: Taivas,Helsinki,Finland
Copywriter:Timo Silvennoinen
more credit
Gold
PR
Baby Elephant

Brand: Zoo Antwerp

Agency: Boondoggle,Leuven,Belgium
Creative Director:Stef Selfslagh,Vincent
Jansen
Copywriter:Hans Verhaegen
Director:Peter Verbiest
more credit
Gold
PR
Save Christmas
Industry: Food
Brand: Kraft
more credit
Gold
PR
Replay

Brand: Gatorade
States
Howard
Copywriter:Adam Nowak,Brent
Anderson,Steve Howard
Art Director:Katie Meza,Peter Reid
Director:Kris Belman,Scott Balcerek
more credit
Gold
PR
Auditorium Football

Brand: Heineken
Boccassini
more credit
Gold
PR
Riding Shotgun with Papa

Brand: Papa John

Agency: Flfishman-Hillard St Louis,United
States
Creative Director:Jeff Kratschmer
Director:Jay Montellano,Tish Muldoon
more credit
Silver
PR
Save Christmas
Industry: Food
Brand: Kraft
more credit
Silver
PR
The Fun Theory

Brand: Volkswagen
Agency: DDB,Stockholm,Sweden
Creative Director:Andreas Dahlqvist
Copywriter:Martin Lundgren
Art Director:Simon Higby
Director:Patrik Sundberg,Simon Mogren
more credit
Silver
PR
Build A Car

Brand: Wiesmann
Agency: Faktor 3,Hamburg,Germany
more credit
Silver
PR
Take Over

Brand: Woz Die Wochenzeitung

Agency: Leo Burnett,Zurich,Switzerland
Creative Director:Martin Spillmann,Peter
Brnnimann
Copywriter:Diana Rossi
Art Director:Simon Staub
more credit
Silver
PR
Baby Elephant

Brand: Zoo Antwerp

Jansen
more credit
Silver
PR
Riding Shotgun with Papa

Brand: Papa John

Agency: Flfishman-Hillard St Louis,United
States
Creative Director:Jeff Kratschmer
Director:Jay Montellano,Tish Muldoon
more credit
Silver
PR
Book Happy Meal

Brand: McDonald's
Creative Director:Tom Beckman
Copywriter:Ola Granfeldt
more credit
Silver
PR
Bovap
Industry: Financial & Legal services

Brand: Souza Barros Stock Brokerage Firm

Agency: Livead,So Paulo,Brazil
Chief Creative Officer:Lucas Mello
Executive Creative Director:Keke Toledo
Piza,Mauro Silva
Creative Director:Pedro Perurena
Copywriter:Julia Duarte,Lucas
Bergallo,Vincius Facco
Art Director:Alexandre Kiss,Ana
Tokutake,Felipe "Pinho" Fornari
more credit
Silver
PR
Love Code

Brand: LG
Agency: McCann
Erickson,Bangkok,Thailand
Chief Creative Officer:Martin Lee,Saharath
Sawadatikom
Copywriter:Prayer Trairatvorakul
Art Director:Chotika
Ophaswongse,Keatnapin Sobhinnon
more credit
Silver
PR
Love Cake Project

Brand: World Vision

Creative Director:Motomu Ishida,Takashi
Fukui
Copywriter:Marie Ono,Yoko Okazaki
Art Director:Noriko Okamoto
more credit
Silver
PR
Sun Sound

Brand: Cancer Council

Agency: Three Drunk Monkeys,Sydney,
NSW,Australia
Executive Creative Director:Justin
Drape,Scott Nowell
Creative Director:Justin Drape,Noah Regan
Copywriter:Nick Morrissey
Art Director:Scott Dettrick
more credit
Silver
PR
The Launch of Shipbuilding Hero
Industry: Corporate self-promo

Brand: Sanoyas Hishino Meisho Corporation

Agency: Dentsu Kansai,Osaka,Japan
Creative Director:Takatoshi Nakao
Copywriter:Kosuke Matsushita,Ryo
Fujii,Takatoshi Nakao
Art Director:Ryo Fujii
Director:Ryo Fujii
more credit
Silver
PR
I Knew It

Brand: Olympikus
Agency: DCS,Porto Alegre,Brazil
Creative Director:Eduardo Menezes,Rafael
Bohrer,Roberto Callage
Copywriter:Everton Behenck
Art Director:Rodrigo Alves
more credit
Silver
PR
Sociable Drive
Brand: Ford Motor Company

Agency: Ogilvy,Washington, VA,United
States
more credit
Silver
PR
Mate From The Past. 1944 Live.

Language: English
Brand: Promotion Department of the City of

Warsaw
Agency: San Markos,Warsaw,Poland
Creative Director:Micha Berger,Tomasz
Chojnacki
Copywriter:Agata Grosicka,Artur
Klimek,Wojtek Albiski
Director:Bastien Loiseau-Majewski
more credit
Silver
PR
Decamerone Stockholm

Brand: Vardguiden, Stockolm County Council

Copywriter:Syliva Ziemski
more credit
Silver
PR
Beauty in Every Letter
Industry: Food
Media: TV & Cinema
Brand: Weetabix
Agency: NHN,South Korea
Creative Director:Hang Soo Jo,Su Yong Joh
Art Director:Myung Sup Shin
more credit
Silver
PR
The Marathon for Water
Industry: Retail & Distribution

Brand: Lidl
Agency: Leo Burnett,Portugal
Executive Creative Director:Chacho
Puebla,Erick Rosa,Renato Lopes
Copywriter:Erick Rosa
Art Director:Renato Lopes
Photography:Ins Gomes,Jlio Alves
more credit
Silver
PR
Pee In The Shower

Brand: Sos Atlantic Forest Foundation

Agency: Saatchi & Saatchi,So Paulo,Brazil
Creative Director:Alexandre Soares,Eduardo
Lima,Fbio Fernandes,Fbio Simes
Copywriter:Eduardo Lima
Art Director:Henrique Lima,Joao
Linneu,Julio Zukerman,Marco Brito,Michel
Neuhaus
Photography:Andr Faccioli
more credit
Silver
PR
Virtual Pilgrimage

Brand: Catholic Church

Agency: Grey,So Paulo,Brazil
Creative Director:Luis Diego
Vsquez,Santiago Cardone
more credit
Silver
PR
Stanislav


more credit
Silver
PR
Photochains

Brand: Canon
Benjamin
Director:Daryl Ward
more credit
Silver
PR
The Pacific National Honor

Flight

Brand: HBO
Agency: Civic Entertainment Group,New
York City, NY,United States
Director:Lindsay Weiss
more credit
Silver
PR
Little Voice, Big Sound
Industry: Food
Brand: Phoenix
Agency: The Practice,Bucharest,Romania
more credit
Silver
PR
A Village of Experts

Brand: Microsoft
Agency: Bungalow25,Madrid,Spain
Executive Creative Director:Julio
Glvez,Pablo Prez-Solero
Creative Director:Iigo Ancizu
Art Director:Myriam Lpez
more credit
Silver
PR
Tailored by England

Brand: Umbro
Agency: exposure,London (England),United
Kingdom
Chief Creative Officer:Raoul Shah
Creative Director:Simon Shaw
Art Director:Aaran Cawte
Director:Maneeze Chowdhury
more credit
Silver
PR
A Village of Experts

Brand: Microsoft
Agency: Bungalow25,Madrid,Spain
Executive Creative Director:Julio
Glvez,Pablo Prez-Solero
Creative Director:Iigo Ancizu
Art Director:Myriam Lpez
more credit
Silver
PR
Women Against Lazy Stubble

Brand: Gillette
Agency: BBDO,Mumbai,India
Chief Creative Officer:Josy Paul
Executive Creative Director:Rajdeepak Das
Creative Director:Sandeep Sawant
Copywriter:Pashyn Sethna
Photography:Umesh Aher
more credit
Silver
PR
Am I Number 12?
Brand: World Hepatitis Alliance

Agency: Fleishman-Hillard,London
(England),United Kingdom
more credit
Grand Prix
Direct
Orcon + Iggy Pop


Zealand
more credit
Gold
Direct
Cardboard Record Player

Brand: GGRP
Agency: Grey,Vancouver, BC,Canada
Creative Director:Geoff Dawson
Copywriter:Geoff Dawson
Art Director:Andrew McKinley
more credit
Gold
Direct

Brand: Zoo Records

Lo
Chung,Wen Louie
more credit
Gold
Direct
Live Rescue

Brand: New Zealand Coastguard

Agency: DDB,Auckland,New Zealand
Executive Creative Director:Toby Talbot
Creative Director:Daniel Wright,Regan
Grafton
Copywriter:Brett Colliver
Art Director:Matt Swinburne
more credit
Gold
Direct

Brand: Nokia
more credit
Gold
Direct
Sandwich

Brand: Walkers
Kingdom
more credit
Gold
Direct
Drama Queen

Media: TV & Cinema
Brand: Young Director Award

Agency: TBWA,Helsinki,Finland
Copywriter:Mira Olsson
Art Director:Minna Lavola
Director:Rogier Hesp
more credit
Gold
Direct
Facebook Showroom
Brand: IKEA
Agency: Forsman & Bodenfors,G?
teborg,Sweden
Photography:Lennart Sjberg
more credit
Gold
Direct
Nothing Soft Gets In

Brand: Toyota
Agency: Saatchi & Saatchi,Sydney,
NSW,Australia
Executive Creative Director:Steve Back
Creative Director:Dave Bowman
Copywriter:Steven Jackson
Art Director:Vince Lagana
Director:Tim Bullock
more credit
Gold
Direct
Smash

Brand: K'S Japan

Agency: Hakuhodo,Tokyo,Japan
Creative Director:Jin Saito
Copywriter:Hidenori Sakai
Art Director:Kentaro Harano
more credit
Gold
Direct
Photochains

Brand: Canon
Benjamin
Director:Daryl Ward
more credit
Gold
Direct
Orcon + Iggy Pop


Zealand
more credit
Gold
Direct
4320 LA/SYD

Brand: V Australia
Agency: DROGA5,Sydney, NSW,Australia
Executive Creative Director:David Nobay
Copywriter:Ben Akers
Art Director:Ben Smith
more credit
Gold
Direct
Eternal Moonwalk

Brand: Studio Brussels

Agency: Mortierbrigade,Brussels,Belgium
Creative Director:Jens Mortier,Joost
Berends,Philippe Deceuster
Copywriter:Arnaud Pitz
Art Director:Sebastien Devalck
Director:Stephanie Zimmermann
more credit
Gold
Direct
Audio Annual Report

Brand: Bang & Olufsen

Agency: Serviceplan,Munich,Germany
Chief Creative Officer:Alex Schill
Creative Director:Christoph Everke,Matthias
Mittermller,Tim Strathus
Copywriter:Juliana Hirsing
Art Director:Monika Steiner
more credit
Gold
Direct
Support Scent

Brand: Guide Dogs

Executive Creative Director:Ant Keogh
Director:Amy Gerbhardt,Micca Delaney
more credit
Silver
Direct
Falling Letters

Brand: Bischoefliches Hilfswerk Misereor

Agency: Kolle Rebbe,Hamburg,Germany
Executive Creative Director:Stefan Kolle
Creative Director:Ales Polcar,Heiko Schmidt
Copywriter:Henning Flohr
Art Director:Reinhard Krug,Susanne
Moebius
more credit
Gold
Direct
Child Soldiers

Brand: OHNE RSTUNG LEBEN

Agency: Jung von Matt,Hamburg,Germany
Creative Director:Holger Oehrlich,Philipp
Barth
Copywriter:Carola Beck,Jens Frank,Lars
Wagner,Matthias Hess
Art Director:Stephanie Wiehle
more credit
Gold
Direct
Choose A Different Ending

Brand: The Metropolitan Police Service

Kingdom
more credit
Silver
Direct
Last Call

Brand: NBC UNIVERSAL GLOBAL

NETWORKS DEUTSCHLAND
Agency: Jung von Matt,,Hamburg,Germany
Executive Creative Director:Mathias
Stiller,Wolfgang Schneider
Creative Director:Andreas Henke,Christian
Kroll,Peter Gocht
Copywriter:Andreas Henke,Peter Gocht
Art Director:Daniel Leverenz,Marius Bell
more credit
Silver
Direct
Samsung Shakedown

Media: Cyber
Brand: Samsung
Agency: From Stockholm With
Love,Stockholm,Sweden
Copywriter:Kristin Bergem
Art Director:Daniel Wahlgren
more credit
Silver
Direct
Virtual Strike
Industry: Miscellaneous
Brand: Association of Communication

Companies Belgium
Agency: Famous,Brussels,Belgium
Creative Director:Christophe Ghewy,Joeri
van den Broeck,Tim Driesen
more credit
Silver
Direct
I Kill A Friend,com

Brand: NBC
Agency: Euro RSCG,Paris,France
Executive Creative Director:Stphane
Xibrras
Creative Director:Christophe Clapier,Ivan
Beczkowski,Olivier Apers
Director:Nicolas Benamou
more credit
Silver
Direct

Media: Outdoor
Brand: Inbev
Aires,Argentina
Serkin,Maxi Itzkoff
more credit
Silver
Direct
Auditorium Football

Brand: Heineken
Boccassini
more credit
Silver
Direct
Whopper Face

Media: Outdoor
Brand: Burger King

Chief Creative Officer:Anselmo Ramos
Copywriter:Eduardo Marques
Art Director:Denis Kakazu,Dougas
Kozonoe,Douglas Kozonoe,Lucas Zaiden
Director:Giuliano Saade
more credit
Silver
Direct
No Picnic

Brand: Cadbury
Agency: Y&R,Melbourne, VIC,Australia
Executive Creative Director:Ben Coulson
Creative Director:Ben Couzens,Jim Ingram
Copywriter:Jim Ingram
Art Director:Ben Couzens,Stephen Joss
more credit
Silver
Direct
Take Away Derelict

Brand: Neunerhaus
Agency: Euro RSCG,Vienna,Austria
more credit
Silver
Direct
Donate Your Website

Brand: GRAACC
Copywriter:Flavio Tamashiro
Art Director:Heloisa Dassie,Lucas Osis,Luiz
Gimenes
more credit
Silver
Direct
Photochains

Brand: Canon
Benjamin
Director:Daryl Ward
more credit
Silver
Direct

Media: Outdoor
Brand: Inbev
Aires,Argentina
Serkin,Maxi Itzkoff
more credit
Silver
Direct
Composing Your Life

Brand: Audi
Agency: CP Proximity,Barcelona,Spain
Executive Creative Director:Eva Santos
Art Director:Rodrigo Chaparreiro
more credit
Silver
Direct
Baby Elephant

Brand: Zoo Antwerp

Jansen
more credit
Silver
Direct

Brand: Zoo Records

Lo
Chung,Wen Louie
more credit
Silver
Direct
I Kill A Friend,com

Brand: NBC
Agency: Euro RSCG,Paris,France
Executive Creative Director:Stphane
Xibrras
Creative Director:Christophe Clapier,Ivan
Beczkowski,Olivier Apers
Director:Nicolas Benamou
more credit
Silver
Direct
Casting

Brand: Playboy
Agency: Grey,Buenos Aires,Argentina
Executive Creative Director:Pablo
Gil,Sebastin Garn
Creative Director:Coco Olivera,Diego Rubio
Copywriter:Coco Olivera
Art Director:Diego Rubio,Gonzalo Rango
Director:Ale Burset,Martin Kopen
more credit
Silver
Direct
Smash
Industry: Personal accessories

Brand: K'S Japan

Agency: Hakuhodo,Tokyo,Japan
Creative Director:Jin Saito,Takashi
Matsuyama
Copywriter:Hidenori Sakai,Shoko Akutagawa
Art Director:Kentara Harano,Kentaro Harano
Photography:Yusuke Oka
Director:Manabu Terao,Takuya
Sasaya,Tomoyuki Hakamata
more credit
Silver
Direct
Imaginary Musical Instruments

Brand: Saxsofunny
Agency: DDB,So Paulo,Brazil
Creative Director:Cassiano
Saldanha,Guilherme Jahara,Marcelo
Reis,Sergio Valente
Copywriter:Arcio Fortes
Art Director:Max Geraldo
more credit
Silver
Direct
The My First Book Project

Published: May., 2009
Brand: The Global Literacy Project

Agency: JWT,Cape Town,South Africa
Creative Director:Conn Bertish
Copywriter:Conn Bertish
Art Director:Alison Sutcliffe,Ross
Nieuwenhuizen
more credit
Silver
Direct
Sun Sound

Brand: Cancer Council

Agency: Three Drunk Monkeys,Sydney,
NSW,Australia
Executive Creative Director:Justin
Drape,Scott Nowell
Creative Director:Justin Drape,Noah Regan
Copywriter:Nick Morrissey
Art Director:Scott Dettrick
more credit
Silver
Direct
Live Rescue

Brand: New Zealand Coastguard

Agency: DDB,Auckland,New Zealand
Executive Creative Director:Toby Talbot
Creative Director:Daniel Wright,Regan
Grafton
Copywriter:Brett Colliver
Art Director:Matt Swinburne
more credit
Silver
Direct
4320 LA/SYD

Brand: V Australia
Agency: DROGA5,Sydney, NSW,Australia
Executive Creative Director:David Nobay
Copywriter:Ben Akers
Art Director:Ben Smith
more credit
Bronze
Direct
Invasion

Brand: Ihdi Estao Bem-Estar

Agency: SUN MRM,So Paulo,Brazil
Creative Director:Rodrigo Esteves
Copywriter:Camila Piagge
Art Director:Graziella Oliveira
more credit
Bronze
Direct
Magical Christmas Cards

Brand: Swedish Postal Service

Agency: Crispin Porter + Bogusky
Gothenburg,G?teborg,Sweden
Creative Director:Bjrn Hglund,Gustav
Martner
Copywriter:Tobias Grnberg
Art Director:Mattias Berg
more credit
Bronze
Direct
Arv Plectrums

Brand: Rock4Aids
Agency: Joe Public,Johannesburg,South
Africa
Executive Creative Director:Pepe Marais
Creative Director:Maciek Michalski,Pepe
Marais
Copywriter:Antoinette Fourie,Clint Bechus
more credit
Bronze
Direct
Audio Annual Report

Brand: Bang & Olufsen

Agency: Serviceplan,Munich,Germany
Chief Creative Officer:Alex Schill
Creative Director:Christoph Everke,Matthias
Mittermller,Tim Strathus
Copywriter:Juliana Hirsing
Art Director:Monika Steiner
more credit
Bronze
Direct
Photo 5

Brand: Canon
Benjamin
more credit
Bronze
Direct
Imaginary Musical Instruments

Brand: Saxsofunny
Agency: DDB,So Paulo,Brazil
Creative Director:Cassiano
Saldanha,Guilherme Jahara,Marcelo
Reis,Sergio Valente
Copywriter:Arcio Fortes
Art Director:Max Geraldo
more credit
Bronze
Direct
Missing Pictures
Industry: Financial & Legal services

Agency: AIM Proximity,Auckland,New

Zealand
Creative Director:Dave King
Art Director:Aaron Goldring
more credit
Bronze
Direct
IQ Font

Media: Cyber
Brand: Toyota
Agency: Happiness
Brussels,Brussels,Belgium
Creative Director:Grgory Titeca
Art Director:Cecilia Azcarate Isturiz
more credit
Bronze
Direct
Quique The Head

Brand: Diesel
Agency: Shackleton,Madrid,Spain
Executive Creative Director:Enric Nel-Lo
Creative Director:Francesc Badia,Pipo
Virgs
Copywriter:Pipo Virgs
Art Director:Francesc Badia,Jaume Leis
Director:Marc Sallent
more credit
Bronze
Direct
Casting

Brand: Playboy
Gil,Sebastin Garn
more credit
Bronze
Direct
The Hero

Brand: Radiotjnst
Agency: Draftfcb,Stockholm,Sweden
Creative Director:Anders Dalenius
Copywriter:Jesper Eronn
Art Director:Andreas Englund,Martin Lydn
Director:Max Vitali
more credit
Bronze
Direct
Reload

Brand: Tricom
Agency: Pags BBDO,Santo
Domingo,Dominican Republic
Copywriter:Igor Ruiz
Art Director:Miguel Pea
more credit
Bronze
Direct
Rear View Mirror Chinema

Brand: Europcar
Agency: Ogilvy,Frankfurt/Main,Germany
Chief Creative Officer:Stephan Vogel
Creative Director:Pit Kho,Stephan Vogel
Copywriter:Lukas Liske
Art Director:Daniel Schweinzer
more credit
Bronze
Direct
Electrically Operated Boot

Brand: Skoda
Agency: Change Integrated,Warsaw,Poland
Creative Director:Jakub Korolczuk,Ryszard
Sroka
Copywriter:Jan Majle
Art Director:Andrzej Ratajczyk
more credit
Bronze
Direct
Ringtowns

Brand: Claro
Agency: Ogilvy,Guatemala
Chief Creative Officer:Ramiro Eduardo
Executive Creative Director:Miguel Mayen
Creative Director:Herberth Monterroso,Jorge
Prez,Jose Contreras
Art Director:Francisco Coutino
more credit
Bronze
Direct
Coupon Billboard 1

Media: Outdoor
Brand: James Ready

Agency: Leo Burnett,Toronto, ON,Canada
Chief Creative Officer:Judy John
Creative Director:Judy John,Lisa Greenberg
Copywriter:Sean Barlow,Steve Persico
Art Director:Anthony Chelvanathan,Paul
Giannetta
more credit
Bronze
Direct
Wax Ad

Published: Mar., 2010
Language: English
Brand: Peugeot
Agency: Loducca,So Paulo,Brazil
Creative Director:Guga Ketzer
Copywriter:Thiago Bocatto
Art Director:Cassio Moron,Wagner Fragata
more credit
Bronze
Direct
Hardchorus

Brand: Puma
Agency: Droga5,New York City, NY,United
States
Executive Creative Director:Ted Royer
Creative Director:Mike Bodge
Copywriter:Erik Hogfeldt
Art Director:Petter Hernmarck
Director:Ben Gregor
more credit
Bronze
Direct
Lure The Otaku!
Industry: Food
Brand: Kinrei Corporation

Executive Creative Director:Toshihiko Yabe
Creative Director:George Moro
Copywriter:Hironobu Ohno
Director:Keiichirou Hara
more credit
Bronze
Direct
6 Beers of Separation

Brand: Lion Nathan

Agency: BMF,Sydney, NSW,Australia
Executive Creative Director:Warren Brown
Creative Director:Chris James,Simon
Langley,Tim Buesing
Copywriter:Dustin Lane
Art Director:Kerry Edward,Lukasz
Karluk,Luke Hawkins,Paul Bruce,Shane
Bradnick
Director:Mike Hill,Zach Merck
more credit
Bronze
Direct
IQ Font

Media: Cyber
Brand: Toyota
Agency: Happiness
Brussels,Brussels,Belgium
Creative Director:Grgory Titeca
Art Director:Cecilia Azcarate Isturiz
more credit
Bronze
Direct
See The Love
Brand: Franz China Collection

Agency: Ogilvy & Mather,Taipei,China
Executive Creative Director:Jennifer Hu,YuMin Chu
Copywriter:Jennifer Hu,Matt Chen
Art Director:Chien-Chen Chu,Kenny
Chian,Leah Chen
Director:Masami Kamiyama
more credit
Bronze
Direct

Brand: Nokia
more credit
Bronze
Direct
Auditorium Football

Brand: Heineken
Boccassini
more credit
Bronze
Direct
Time of Decisions - The Soap of

Your Choice
Brand: Bild
Agency: INTERPOL+-,Berlin,Germany
more credit
Bronze
Direct
Get A New Perspective on

History

Brand: Ditsong: Museum of Military History

Agency:
Ireland/Davenport,Johannesburg,South
Africa
Creative Director:John Davenport,Philip
Ireland
Copywriter:James Winder
Art Director:Natalie Urban
more credit
Bronze
Direct

Brand: Nokia
more credit
Bronze
Direct
Award Call for Entries

Brand: Awards
Agency: DDB,Sydney, NSW,Australia
Executive Creative Director:Matt Eastwood
Creative Director:Matt Eastwood
Copywriter:Guy Futcher
Art Director:Brendan Donnelly
Photography:Brendan Donnelly,Matt Arden
more credit
Bronze
Direct
Choose A Different Ending

Brand: The Metropolitan Police Service

Kingdom
Copywriter:Martin Loraine
Art Director:Steven Jones
Director:Simon Ellis
more credit
Bronze
Direct
Photochains

Brand: Canon
Benjamin
Director:Daryl Ward
more credit
Bronze
Direct
Casting

Brand: Playboy
Gil,Sebastin Garn
more credit

Cannes Lions 2010 Promo PR Direct en

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57th Cannes Lions International Advertising Festival

20-26 June 2010, Cannes, France.

Industry: Non-alcoholic drinks

Industry: Alcoholic drinks

Industry: Non-alcoholic drinks

Industry: Media & Publishing

Industry: Media & Publishing

Brand: NBC UNIVERSAL GLOBAL

Nothing Soft Gets In

Industry: Automotive & Services

Where Will 100 000 Condoms End Up

Industry: Public interest & Non-profit

Brand: Lafa, The Stockholm County Aids

Industry: Media & Publishing

Industry: Confectionery & Snacks

Cube Film Installation

Industry: Media & Publishing

The Mini Christmas Box

Industry: Automotive & Services

Brand: Mini Cooper

World's Biggest Signpost

Industry: Electronics & Audio-Visual

Industry: Electronics & Audio-Visual

Beyond The Still

Industry: Electronics & Audio-Visual

Industry: Public interest & Non-profit

Brand: Dutch Ministry of Justice

Cube Film Installation

Industry: Media & Publishing

World's Biggest Signpost

Industry: Electronics & Audio-Visual

Industry: Apparel, Clothing & Footwear

Brand: The North Face

Industry: Confectionery & Snacks

Industry: Electronics & Audio-Visual

Quique The Head

Industry: Apparel, Clothing & Footwear

Industry: Culture, Recreation & Sport

Brand: Young Director Award

Industry: Public interest & Non-profit

Brand: Dutch Ministry of Justice

Industry: Public interest & Non-profit

Brand: Guide Dogs

Where Will 100 000 Condoms

Industry: Public interest & Non-profit

Brand: Lafa, The Stockholm County Aids

Just Call Us - Live

Industry: Transport & Tourism

Brand: Centraal Beheer Achmea

Industry: Electronics & Audio-Visual

Industry: Alcoholic drinks

Industry: Public interest & Non-profit

Industry: Public interest & Non-profit

Brand: AFAL Contigo

Industry: Professional & Public services

Brand: Supreme Security

Industry: Alcoholic drinks

Industry: Public interest & Non-profit

Brand: World Wildlife Fund (WWF)

The $73,000 Bar Tab

Industry: Public interest & Non-profit

Brand: Bar Aurora/Boteco Ferraz