D

IR

EC

Grand Prix

Grand Prix Direct

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American Rom
Brand: Rom
Agency: McCann Erickson,Bucharest
Industry: Confectionery & Snacks
Media: Promotion & Event
Published: Nov., 2010

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Executive Creative Director:Catalin

Dobre,Dinu Panescu
Creative Director:Adrian Botan
Copywriter:Florin Florea
Art Director:Andra Badea,Ionut
Cojocaru,Laurentiu Stere

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Gold

Gold Direct

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Response Campaign
Brand: Old Spice
Agency: Wieden+Kennedy,Portland, OR
Industry: House, Garden & Pets
Media: Promotion & Event
Market: United States
Language: English

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Executive Creative Director:Mark

Fitzloff,Susan Hoffman
Creative Director:Jason Bagley,Eric
Baldwin,Mark Fitzloff,Susan Hoffman,Iain
Tait
Copywriter:Craig Allen,Jason Bagley,Eric
Baldwin,Eric Kallman
Art Director:Craig Allen,Jason Bagley,Eric
Baldwin,Eric Kallman
Director:Craig Allen,Jason Bagley,Eric
Baldwin,Eric Kallman,Tom Kuntz

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Gold Direct

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American Rom
Brand: Rom
Agency: McCann Erickson,Bucharest
Industry: Confectionery & Snacks
Media: Promotion & Event
Published: Nov., 2010

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Executive Creative Director:Catalin

Dobre,Dinu Panescu
Creative Director:Adrian Botan
Copywriter:Florin Florea
Art Director:Andra Badea,Ionut
Cojocaru,Laurentiu Stere

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Gold Direct

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The Friendship Machine

Brand: Coca-Cola
Agency: Ogilvy,Buenos Aires
Industry: Non-alcoholic drinks
Media: Ambient & Interactive

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Executive Creative Director:Gastn Bigio

Creative Director:Ignacio Ferioli,Javier
Mentasti
Copywriter:Nicolas Vara
Art Director:Ignacio Flota,Ignacio Flotta

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Gold Direct

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Burma
Brand: Human Rights Watch
Agency: JWT,New York City, NY
Industry: Public interest & Non-profit
Media: Ambient & Interactive

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Chief Creative Officer:Harvey Marco,Peter

Nicholson
Executive Creative Director:Andrew Clarke
Creative Director:Andrew Clarke,Harvey
Marco
Copywriter:Chris Swift
Art Director:Roy Wisnu
Photography:Platon,Izzy Levine

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Gold Direct

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Come Back Ferrorama

Brand: Estrela Toys
Agency: DDB,So Paulo
Industry: Toys & Games
Media: Cyber

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Chief Creative Officer:Sergio Valente

Creative Director:Rodrigo Almeida,Daniel
Bottas,Pedro Gravena,Joo
Mosterio,Moacyr Netto,Andre
Pedroso,Cassiano Saldanha,Sergio
Valente
Copywriter:Moacyr Netto
Art Director:Daniel Bottas,Marcelo
Bruzzesi,Leo Ehrlich

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Gold Direct

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Homeplus Subway Virtual Store

Brand: Tesco
Agency: Cheil,Seoul
Industry: Retail & Distribution
Media: Outdoor

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Executive Creative Director:Joungrack Lee

Creative Director:Youna Chung
Copywriter:Misu Yi
Art Director:Youbin Bang,Youna
Chung,Yeonjoo Lee
Photography:Skyteam

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Gold Direct

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Homeplus Subway Virtual Store

Brand: Tesco
Agency: Cheil,Seoul
Industry: Retail & Distribution
Media: Outdoor

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Executive Creative Director:Joungrack Lee

Creative Director:Youna Chung
Copywriter:Misu Yi
Art Director:Youbin Bang,Youna
Chung,Yeonjoo Lee
Photography:Skyteam

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Gold Direct
Decode Jay-Z with Bing
Brand: Microsoft
Agency: Droga5,New York City, NY
Industry: Internet sites & Services
Media: Promotion & Event

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Chief Creative Officer:David Droga

Executive Creative Director:Duncan
Marshall,Ted Royer,Nik Studzinski
Creative Director:Kevin Brady,Neil
Heymann,Duncan Marshall,Ted Royer,Nik
Studzinski
Copywriter:Spencer Lavellee,Adam Noel
Art Director:Jon Kubik
Photography:Paul McGeiver,Fernando
Sanchez,Dan Welch,Li Tan Xiao

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Silver

Silver Direct

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The Sound of Green

Brand: The Swedish Post
Agency: kestam Holst,Stockholm
Industry: Transport & Tourism
Media: Ambient & Interactive
Published: Oct., 2010

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Creative Director:Andreas Ullenius

Copywriter:Hanna Bjrk
Art Director:Lars Holthe,Kristoffer Larberg

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Silver Direct

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Drunk Valet
Brand: Bar Aurora/Boteco Ferraz
Agency: Ogilvy,So Paulo
Industry: Culture, Recreation & Sport
Media: Ambient & Interactive
Language: Portuguese

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Executive Creative Director:Anselmo

Ramos
Creative Director:Rubens Filho
Copywriter:Beto Cocito,Pedro
Fernandes,Flavio Tamashiro
Art Director:Paula Fernandes,Lucas
Osis,Raina Rocha
Director:Carlo Busato

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Silver Direct
Metallic Ink Underclothes
Brand: 4th Amendment Wear
Agency: 4th Amendment Wear,Boulder, CO
Industry: Public interest & Non-profit
Media: Direct Market

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Creative Director:Tim Geoghegan,Matthew

Ryan
Copywriter:Tim Geoghegan,Matthew Ryan
Art Director:Matthew Ryan
Photography:Creative Commons
Director:Matthew Ryan

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Silver Direct

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SAVE AS WWF
Brand: World Wildlife Fund (WWF)
Agency: Jung von Matt,Hamburg
Industry: Public interest & Non-profit
Media: Cyber

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Creative Director:Sven Loskill,Jan

Rexhausen,Doerte Spengler-Ahrens
Copywriter:Lisa Glock,Michael
Kittel,Henning MuellerDannhausen,Henning Mller-Dannhausen
Art Director:Michael Kittel,Alexander
Norvilas,Eric van den Hoonaard

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Silver Direct

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Come Back Ferrorama

Brand: Estrela Toys
Agency: DDB,So Paulo
Industry: Toys & Games
Media: Cyber

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Chief Creative Officer:Sergio Valente

Creative Director:Rodrigo Almeida,Daniel
Bottas,Pedro Gravena,Joo
Mosterio,Moacyr Netto,Andre
Pedroso,Cassiano Saldanha,Sergio
Valente
Copywriter:Moacyr Netto
Art Director:Daniel Bottas,Marcelo
Bruzzesi,Leo Ehrlich

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Silver Direct
Art for Aids, Matchbook
Brand: Spark Hope
Agency: Joe Public,Johannesburg
Industry: Public interest & Non-profit
Media: Direct Market

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Executive Creative Director:Pepe Marais

Creative Director:Maciek Michalski
Copywriter:Clint Bechus,Jeanine Vermaak
Art Director:Maciek Michalski,Freda
Raubenheimer,Sinone Rossum,Sophia
Strydom
Photography:David Prior

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Silver Direct
Cardenosa
Brand: Movistar
Agency: DDB,Madrid
Industry: Professional & Public services
Media: Direct Market

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Executive Creative Director:Jose Gamo

Creative Director:Artemio Buneta,Carlos
Martn,Guillermo Santaisabel
Copywriter:Pedro Andragnes,Guillermo
Santaisabel
Art Director:Chuwi Garca,Clara
Hernndez,Cristina Rodrguez
Director:JIM-BOX

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Silver Direct
Unexpected Luggage
Agency: Shackleton,Madrid
Industry: Transport & Tourism
Media: Direct Market

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Executive Creative Director:Enric Nel-Lo

Creative Director:Paco Badia,Pipo Virgs
Copywriter:Santi Garcia
Art Director:Clara Mercader

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Silver Direct

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Sprinter Applies for A Job

Brand: Mercedes-Benz
Agency: Lukas Lindemann Rosinski,Hamburg
Industry: Automotive & Services
Media: Direct Market

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Chief Creative Officer:Arno

Lindemann,Bernhard Lukas
Creative Director:Thomas Heyen,Markus
Kremer,Jakob Kriwat
Copywriter:Thomas Heyen
Art Director:Markus Kremer,Damian
Kuczmierczyk
Director:Marc Bethke

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Silver Direct

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The Big Trip

Brand: Levi's
Agency: Saatchi & Saatchi,Tel-Aviv
Industry: Apparel, Clothing & Footwear
Media: Direct Market

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Creative Director:Eddie Goldenberg,Yoram

Levi,Nadav Pressman
Copywriter:Tom Reuveni,Eran Spanier
Art Director:Yaron Sagy,Eyal Segal

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Silver Direct

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Spread the Ted

Brand: TEDX
Agency: Ogilvy,Buenos Aires
Industry: Professional & Public services
Media: Promotion & Event

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Executive Creative Director:Gastn Bigio

Creative Director:Maximiliano
Maddalena,Javier Mentasti
Copywriter:Nicolas Vara
Art Director:Ignacio Flotta
Director:Nicols Nbile

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Silver Direct

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Builders of Infinity
Brand: Lego
Agency: Plan.Net,Hamburg
Industry: Toys & Games
Media: Direct Market

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Chief Creative Officer:Alexander Schill

Creative Director:Maik Kaehler,Daniel
Koennecke,Christoph Nann,Friedrich von
Zitzewitz
Copywriter:Marc Vosshall
Art Director:Till Diestel,Oliver Schwank

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Silver Direct

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Santa's Forgotten Letters

Brand: Coca-Cola
Agency: Ogilvy,So Paulo
Industry: Non-alcoholic drinks
Media: Direct Market

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Chief Creative Officer:Anselmo Ramos

Creative Director:Claudio Lima
Copywriter:Fred Aramis,Megan Farquhar
Art Director:Izabella Cabral,Pedro Izique

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Bronze

Bronze Direct
Living Christmas Cards
Brand: Swedish Postal Service
Agency: kestam Holst,Stockholm
Industry: Professional & Public services
Media: Cyber

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Creative Director:Andreas Ullenius

Copywriter:Kalle kestam
Art Director:Johan Wahlberg

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Bronze Direct

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The Sound of Green

Brand: The Swedish Post
Agency: kestam Holst,Stockholm
Industry: Transport & Tourism
Media: Ambient & Interactive
Published: Oct., 2010

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Creative Director:Andreas Ullenius

Copywriter:Hanna Bjrk
Art Director:Lars Holthe,Kristoffer Larberg

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Bronze Direct

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Drunk Valet
Brand: Bar Aurora/Boteco Ferraz
Agency: Ogilvy,So Paulo
Industry: Culture, Recreation & Sport
Media: Ambient & Interactive
Language: Portuguese

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Executive Creative Director:Anselmo

Ramos
Creative Director:Rubens Filho
Copywriter:Beto Cocito,Pedro
Fernandes,Flavio Tamashiro
Art Director:Paula Fernandes,Lucas
Osis,Raina Rocha
Director:Carlo Busato

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Bronze Direct

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Poolball
Brand: Budweiser
Agency: Ogilvy,Buenos Aires
Industry: Alcoholic drinks
Media: Ambient & Interactive

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Executive Creative Director:Gastn Bigio

Creative Director:Maximiliano
Maddalena,Javier Mentasti
Copywriter:Federico Frgola
Art Director:Jonathan Gurvit,Tomas
Lavagno
Director:Viviano Romero

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Bronze Direct

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SAVE AS WWF
Brand: World Wildlife Fund (WWF)
Agency: Jung von Matt,Hamburg
Industry: Public interest & Non-profit
Media: Cyber

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Creative Director:Sven Loskill,Jan

Rexhausen,Doerte Spengler-Ahrens
Copywriter:Lisa Glock,Michael
Kittel,Henning MuellerDannhausen,Henning Mller-Dannhausen
Art Director:Michael Kittel,Alexander
Norvilas,Eric van den Hoonaard

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Bronze Direct

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Metallic Ink
Brand: 4th Amendment Wear
Agency: 4th Amendment Wear,Boulder, CO
Industry: Public interest & Non-profit
Media: Promotion & Event

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Creative Director:Tim Geoghegan,Matthew

Ryan
Copywriter:Tim Geoghegan
Art Director:Matthew Ryan
Photography:Creative Commons
Director:Matthew Ryan

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Bronze Direct

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Invisible Pop-Up Store

Brand: Airwalk
Agency: Y&R,New York City, NY
Industry: Apparel, Clothing & Footwear
Media: Promotion & Event

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Executive Creative Director:Ian

Reichenthal,Scott Vitrone
Creative Director:Graeme Hall,Menno
Kluin,Shailesh Rao,Vivian
Rosenthal,Steve Whittier
Copywriter:Feliks Richter
Art Director:Alexander Nowak

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Bronze Direct

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Musical Fitting Rooms

Brand: Starhub Pte
Agency: DDB,Singapore
Industry: Professional & Public services
Media: Ambient & Interactive

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Chief Creative Officer:Rowena

Bhagchandani,Neil Johnson
Executive Creative Director:Joji Jacob
Creative Director:Khalid Osman,Thomas
Yang
Copywriter:Lester Lee,Mark Lim,Selena
Soh
Art Director:Khalid Osman,Elmy Thong

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Bronze Direct

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Spread the Ted

Brand: TEDX
Agency: Ogilvy,Buenos Aires
Industry: Professional & Public services
Media: Promotion & Event

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Executive Creative Director:Gastn Bigio

Creative Director:Maximiliano
Maddalena,Javier Mentasti
Copywriter:Nicolas Vara
Art Director:Ignacio Flotta
Director:Nicols Nbile

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Bronze Direct

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A Hunter Shoots A Bear

Brand: Tipp-Ex
Agency: Buzzman,Paris
Industry: Office equipment
Media: Promotion & Event
Published: Aug., 2010

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Chief Creative Officer:Georges

Mohammed-Cherif
Creative Director:Georges MohammedCherif
Copywriter:Tristan Daltroff
Art Director:Louis Audard
Director:Olivier Bennoun

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Bronze Direct
Revenge on Callcenters & Helpdesks
Agency: Mortierbrigade,Brussels
Industry: Media & Publishing
Media: Direct Market

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Creative Director:Joost Berends,Philippe

Deceuster,Jens Mortier
Copywriter:Niels Schreyers
Art Director:Dieter Vanhoof

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Bronze Direct
Share Your Parents
Brand: Studio Brussels
Agency: Mortierbrigade,Brussels

Creative Director:Joost Berends,Philippe

Deceuster,Jens Mortier

Industry: Public interest & Non-profit

Media: Promotion & Event

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Bronze Direct

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We Deliver Your Download

Brand: Cine 24 Horas
Agency: Ageisobar,So Paulo
Industry: Retail & Distribution
Media: Direct Market

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Creative Director:Carlos Domingos

Copywriter:Charles Faria,Daguito
Rodrigues
Art Director:Fuku,Henrique Mattos

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Bronze Direct

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The Talking Print ad - Kadhafi

Brand: Reporters Sans Frontires (Reporters
Without Borders)
Agency: Publicis,Brussels
Industry: Public interest & Non-profit
Media: Direct Market

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Creative Director:Alain Janssens,Paul

Servaes
Copywriter:Kwint De Meyer
Art Director:Daniel Van Den Broucke
Photography:getty images

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Bronze Direct

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Send A Message to The Future

Brand: AMF Pension
Agency: Forsman & Bodenfors,Gteborg
Industry: Public interest & Non-profit
Media: Direct Market

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Copywriter:Jacob Nelson
Art Director:John Bergdahl
Director:Christoffer von Reis

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Bronze Direct

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The Promise Keeper

Brand: Reebok
Agency: Forsman & Bodenfors,Gteborg
Industry: Apparel, Clothing & Footwear
Media: Direct Market

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Copywriter:Robert Lund
Art Director:Adam Ulvegrde
Director:Marcus Svanberg

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Bronze Direct

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Photoshooting
Brand: World Wildlife Fund (WWF)
Agency: Leo Burnett,Moscow
Industry: Public interest & Non-profit
Media: Direct Market
Language: English

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Executive Creative Director:Mikhail

Kudashkin
Creative Director:Grigory Sorokin
Art Director:Mikhail Derkach,Vladimir
Shreyder

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Bronze Direct

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Edding Digital Highlighter

Brand: edding
Agency: Kempertrautmann,Hamburg
Industry: Office equipment
Media: Direct Market

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Creative Director:Heiko Freyland,Stefan

Walz
Copywriter:Heiko Freyland
Art Director:Bastian Adam

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Bronze Direct

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Doggelganger
Brand: Mars
Agency: BBDO,Auckland
Industry: Confectionery & Snacks
Media: Direct Market

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Executive Creative Director:Nick

Worthington
Creative Director:Levi Slavin,Aaron Turk
Copywriter:Levi Slavin
Art Director:Jae Morrison

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Bronze Direct

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The Code
Brand: Armed Forces of Colombia
Agency: DDB,Bogot
Industry: Public interest & Non-profit
Media: Direct Market

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Creative Director:Alfonso Daz,Juan Carlos

Espitia,Juan Carlos Palma
Copywriter:Alfonso Daz,Mario Leon

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Bronze Direct

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Lie Detector
Brand: KIA
Agency: LDV United,Antwerp
Industry: Automotive & Services
Media: Direct Market

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Creative Director:Kristof Snels

Copywriter:Pieter Staes
Art Director:Manuel Ostyn
Photography:Geert De Taeye

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Bronze Direct

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Subtitles
Agency: Ogilvy,Lima
Industry: Education
Media: Direct Market

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Chief Creative Officer:Aldo Canchaya

Copywriter:Andrea De La Flor,Renzo
Viacava
Art Director:Enrique Benites,Daniel
Morales

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Bronze Direct

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My Car is Your Car

Brand: NRMA
Agency: TBWA,Sydney, NSW
Industry: Financial & Legal services
Media: Direct Market

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Bronze Direct

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Hidden Pizza Restaurant

Brand: Yellow Pages
Agency: BBDO,Melbourne, VIC
Industry: Professional & Public services
Media: Direct Market

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Chief Creative Officer:James McGrath

Executive Creative Director:Ant Keogh
Creative Director:Josh Robbins
Copywriter:Ant White
Art Director:Russel Fox
Photography:Josh Robenstone
Director:Patrick Hughes

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Bronze Direct

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High Speeds
Brand: Telmex
Agency: JWT,Bogot
Industry: Professional & Public services
Media: Direct Market

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Creative Director:Alirio Ardila

Copywriter:Emanuel Abril
Art Director:Diego Duran,Jorge Jimenez

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Bronze Direct

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The Crying Invoice

Brand: USG
Agency: Duval Guillaume,Antwerp
Industry: Professional & Public services
Media: Direct Market

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Creative Director:Geoffrey Hantson,Lansen

Walraet
Copywriter:Dries de Wilde
Art Director:Jeroen Govaert,Koenraad
Lefever

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Bronze Direct

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Repay for Good

Brand: UNICEF
Agency: Serviceplan,Munich
Industry: Public interest & Non-profit
Media: Promotion & Event

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Chief Creative Officer:Alexander Schill

Creative Director:Maik Kaehler,Christoph
Nann
Copywriter:Marc Vosshall
Art Director:Till Diestel

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Bronze Direct

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Operation Christmas
Brand: Humanitarian Lion
Agency: Lowe,Bogot
Industry: Corporate self-promo
Media: Promotion & Event

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Chief Creative Officer:Jose Miguel Sokoloff

Executive Creative Director:Alejandro
Benavides
Creative Director:Santiago Mesa
Copywriter:Sergio Leon
Art Director:Carlos Andrs Rodrguez
Photography:Jose Maria Angel,Jaime
Gonzalez

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Bronze Direct

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Cardenosa
Brand: Movistar
Agency: DDB,Madrid
Industry: Professional & Public services
Media: Promotion & Event

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Executive Creative Director:Jose Gamo

Creative Director:Artemio Buneta,Carlos
Martn,Guillermo Santaisabel
Copywriter:Pedro Andragnes,Guillermo
Santaisabel
Art Director:Chuwi Garca,Clara
Hernndez,Cristina Rodrguez
Director:JIM-BOX

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Bronze Direct

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Germany's Biggest Search for Missing Children

Brand: Missing Children's Initiative
Agency: Kempertrautmann,Hamburg
Industry: Public interest & Non-profit
Media: Promotion & Event

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Creative Director:Marcell Francke,Patrick

Matthiensen
Copywriter:Sebastian Merget
Art Director:Leif Johannsen

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