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Content Summary: Posts and Engagement by Type

All Posts -->


Multimedia -->
Status Posts -->
Posts w/ Links -->

31

1,256

40.5

Brand Posts

Engagement

Engagement Per Post

30

1,005

33.5

Brand Posts

Engagement

Engagement Per Post

NA

Brand Posts

Engagement

Engagement Per Post

251

251.0

Brand Posts

Engagement

Engagement Per Post

TAKEAWAY: You mostly post "Multimedia" as it is 97% of all your posts. "Multimedia" is also the post type with the highest engagement - it accounts for 80% of all engagements.

Post Type Mix Over Time


Link

Other

Total Engagement

Multimedia

300

250

200

150

100

50

Status

Link

Other

300

Likes + Comments + Shares

Status

Likes + Comments + Shares

# of Posts by Type

Multimedia

Total Engagements By Post Type

250
200
150
100
50

Brand Posts By Type

Average Engagement By Post Type

All Post Types

31

Photo

23

Video

Link

All Post Types

41

Photo

37

Video

23

Link

251

Question

Question

Short Status (0-140 Characters)

Short Status (0-140 Characters)

Medium Status (141-300 Characters)

Medium Status (141-300 Characters)

Long Status (301-1,000 Characters)

Long Status (301-1,000 Characters)

Extra Long Status (> 1,001 Characters)

Extra Long Status (> 1,001 Characters)

How do People Engage?


Type of Engagement
Comments -->
Likes -->
Shares -->

Total #

Average/Post

Optimization Recommendation

11

Videos are the best post type for Comments. On average, they generate 21% more comments than other post types.

1,004

32

Links are the best post type for Likes. On average, they generate 178% more likes than other post types.

241

Links are the best post type for Shares. On average, they generate 1971% more shares than other post types.

Top Domains: Outbound Posts

Top Domains: Interactions


Clicks/Instance

facebook.com

Engagements/Instance

29
0

facebook.com
34

tumblr.com

tumblr.com
251

buff.ly

buff.ly
22

Type Keywords Below to See the # of Posts & Their Engagement Rates for Posts that Contain that Keyword. Most Common Keywords Shown by Default.
timeline
16
39/Post

# of Instances
Engagement/Post

photos
21
40/Post

timeline photos
16
39/Post

graffiti
29
43/Post

aerosoul
29
43/Post

shop
13
49/Post

shared
13
49/Post

Engagement on Outbound Posts: Keyword Analysis

35

Avg Engagement

31

31

60

31
49

# of Instances

30

25

41

23
35

20

18

41
37

49

50

41

40

35

18
30

15
10

13

13
20

10

Avg Engagement

# of Instances