Académique Documents
Professionnel Documents
Culture Documents
A AN
JE
ON D
LE INA
E
SE
L
A
IV NTO
AS
HO N
V
JO
PA N
R
K
JA
M CKY
AR
K
SWOT
Strengths:
- Strong + positive branding
- Unique product offering
- Great quality food
- Decent website and SEO
Weaknesses:
- Social media posts are irregular or nonexistent
- Branding in producing content doesnt align with overall brand
- Lack of voice and minimal usage of social profiles
SWOT
Opportunities:
- Overtake social media engagement from competitors ie: Gregorys, Bluebell
- Establish unique voice that speaks to local community on a personal level
- Produce engaging and unique content that is created by Bees Knees
- Improve photography, feature employees, online promotions, #ThemedHashtags
- Identify local influencers and potential on-campus brand ambassadors
Threats:
- Starbucks and other local chains possess established following
- Lack of resources and manpower to continue consistency in campaigns
- Local competitors are picking up steam: irving farm, birch coffee
Unique Product
The Cronut:
Iconic product
Scarce supply
Shakeshacks flavor of the week:
Maintains variety in the product
Variety of Services
The Bees Knees is a coffee shop by day and neighborhood wine bar by night
-Bees Knees Facebook Page
Target Market
The company has several target markets. They include:
Young Urban Adults ages 18 - 40
This segment is active on social media (Facebook ,Twitter, Instagram)
This segment is diverse in income and age and have varying tastes and interests
Everything made contains natural, locally-sourced ingredients
30 Cakecup Flavors, coffee house drinks, muffins, pastries, etc.
Tourists
This segment does not require much resources to attract and reach
www.bkbco.com