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SCHOOLOFARCHITECTURE,BUILDINGANDDESIGN

FOUNDATIONINNATURAL&BUILTENVIRONMENT(FNBE)

SUBJECT:SOCIALPSYCHOLOGY(PSY30203)

SESSION:MONDAY(5.30PM7.30PM)

LECTURER:MR.SHANKARTHIRUCHELVAM

STUDENTSNAME

SHUM LI SZE

0322822

NG YEEN MUN
TANG FU HONG
ANDERSON WONG
NG JI YANN

STUDENTSID

0323804
0323092

0323836
0323713


CONTENT

No.

Title

Page

1.

Acknowledgement

2.

Introduction

3.

Method
a. Apparatus/Material
b. Procedure
c. Participant

46

4.

Discussion
a. Storyline
b. 5Concepts&Definition
c. ApplicationOfConcepts

713

5.

Appendices
a. Script
b. Setting

1419

6.

References

20

ACKNOWLEDGEMENT

Inthisassignment,wewouldliketoacknowledgetheefforts
ofeverymemberwhowasinvolvedinthisgroupproject.Allofus
playedourimportantrolesinthegroup,wecompromisedupon
eachother'sideasandalsodideverythingtogetherasateam.It
hasshownthatweallhaveitinustogiveefforttohandleour
workwithresponsibility.

Moreover,wewouldliketothankMr.Shankar,whoisour
SocialPsychologylecturer.Hehastaughtusabouttheactual
meaningsofsocialpsychologyinallofthe10chapters.Heeven
taughtusaboutdealingwithlife,humanbehavioursandother
topics.Undoubtedly,heisthebestsocialpsychologylecturer.

Lastly,throughouttheentireprojectwearegratefultoour
dearestgroupmatesaswell.Withoutanyoneofussacrificingall
ourfreetimejusttohavediscussions,toexchangeideas,and
alsotoshootvideostogether,wenevercouldhavefinishedthis
projectperfectlyontime.

INTRODUCTION

Inthisfinalassignment,everyoneofusisformedintoa
groupof45peoplebyourlecturerMr.Shankar.Inthis
assignment,wearerequiredtochoose5conceptsindifferent
chapterstodoastorycomicandalso5conceptsinotherdifferent
chapterstodoastoryvideo.Alloftheconceptsandtheoriesthat
wechosehavebeentaughtbyourlecturerinclass.

Forthecomicthatwehavedone,wedidastorywhichis
entitledFatherandSonBusiness.The5conceptsthatwehave
appliedareobservationallearning(Chapter5Scene1),
stereotyping(Chapter3Scene2),socialloafing(Chapter1
Scene3),selfservingbias(Chapter4Scene4),motivation
(Chapter2Scene5)

Forthevideothatwedid,everyoneofushadone
characteristictobeperformedinthevideo.Thisstoryvideois
calledFightToBeAManager.The5conceptsthatwehave
appliedare,SocialFacilitation(Chapter1Scene2),Fritz
Heider:BalanceTheory(Chapter5Scene3),Sexism(Chapter
7Scene3),CognitiveCapacity(Chapter4Scene4)andalso
Birging(Chapter2Scene5)

Throughoutthisassignment,wehavegainedmore
understandingoftheappliedtopics.Now,weareabletorealise
andapplyalloftheseconceptsinourlifeaswell.

METHODOLOGY

a.
Apparatus&Materials:

Theapparatusandmaterialsthatweusedinthestoryofthe
comicaretwopiecesofA3papers,somewatercolorsandalsoa
fewartlinepens.Besidesthat,theapparatusandmaterialsused
inthestoryofthevideoareCanonDSLRs,NikonDSLRs,
Macbook,samsung,Iphone6Srosegold,Iphone6Srosegold
plus,books,documentsfilesandalsosomeotherstationery.

b.Procedure:

Onthe18thofDecember2015,wehadourfirstdiscussion
meetinginBlockE,E4.07(24P.M.)inTaylorsLakeside
Campus.Onthatday,wedistributedtheworktoeachand
everypersoninourgroupforthestoryofthecomicproject.
Wechose5conceptsin5differentchaptersamong10
chapters.Wealsodiscussedwhichconceptsaremore
suitabletobetheintroductionortheconclusionforthestory.

Onthe28thofDecember2015,wehadoursecondmeeting
inBlockE,E4.08(34P.M)whichisinTaylorsUniversity
LakesideCampus.Onthatday,wediscussedaboutthe
progressionofthestoryofthecomic.

Onthe31stofDecember2015,wehaveourthirdmeetingat
BlockE,E3.14(911A.M)forourlastprogressionofthe
storyofourcomic.Movingon,wediscussedaboutthe
secondpartofourassignmentwhichisthestoryofthe
video.Wediscussedaboutthecharacteristicsthateachand
everyoneofushadtoparticipatein,wealsodistributedthe
scripttoeveryonesothatwecanallmemorizeourown
parts.

Onthe11thofJanuary2015,wehadourfirstvideo
shootingincampus.Itisaclassroomfortheschoolofmass
communication,butwestillmanagedtouseitforour
shootingsession.Wedid3scenesonthatday.Thefirst
andsecondscenewereinthewhiteroom,whilethethird
scenewasoutsideoftheUniversityslibrary.

Onthe18thofJanuary2015,wehadourlastmeetingand
alsovideoshooting.ItwasinBlockC,atthecomputerlabof
TaylorsUniversityLakesideCampus.Onthatday,wefilmed
thelast2scenes,whichwerethefourthsceneandalsothe
fifthscene.Afteralloftheprogression,discussionandalso
agreementduringallthosedays,wefinalizedourvideoand
alsotheeditingprocess.Nowwearewellpreparedforour
lastpresentationwhichisthe5conceptsin5different
chapterstomakeastoryinavideo.


c.Participants:
SHUMLISZE

NGYEENMUN

0322822

0323804

TANGFUHONG
ANDERSONWONG
NGJIYANN

0323092

0323836

0323713

DISCUSSION

Comic

Storyline:
Thiscomicisaboutarichkid,JohnnyJaydenwhowasbornina
richfamily.Hisdadwantedhimtogetajobpositioninhis
company.AllhiscolleaguesknowthisandthinkthatJohnnyisa
richkidwhohasbeenspoiledandpamperedtoomuchbyhis
parentsanddoesnotevenknowhowtodoanything.Healways
fallasleepduringthemeetingswithhiscolleagues.However,
wheneversomeonewakeshimupandscoldshim,hewillfind
someexcusessuchasblamingtheweatherformakinghimfall
asleep.Oneday,aprettygirlnamedJanewhojustgotherjob
enteredtheoffice.Sincehisfirstsightofher,Johnnyfellinlove
withJane.Hewantedtopursueherbadly,butJanedidntwantto
accepthisadvances.Hewasthendeterminedtoworkhardjustto
beacceptedbyJane.Threemonthslater,Johnnyachievedhis
targetonhiswork,healsoprovedtoeveryonethathecandoit
eventhoughhismotivationcomesfromagirl.Lastbutnotleast,
JanerealisedthatJohnnyreallyworkedhardandachievedhis
targets.Finally,shebecamehisgirlfriendanditisahappy
ending.


Concepts&Definition:
1.Stereotyping
Stereotypingisaselfconfirmingbeliefthatonemaybe
evaluatedbasedonanegativestereotype.Italsoisathoughtthat
canbeadoptedaboutspecifictypesofindividualsorcertainways
ofdoingthings.

2.SocialLoafing
Socialloafingreferstotheconceptthatpeopleareproneto
exertlesseffortonataskiftheyareinagroupversuswhenthey
workalone.

3.SelfServingBias
Thetendencytoattributepositiveoutcomestoourinternalor
personalfactors,andnegativeoutcomestosituationalorexternal
factors,itisusefultofirstbecomefamiliarwithattributiontheory.

4.Motivation
Motivationisaninternalprocessthatmakesapersonmove
towardagoal.Motivation,likeintelligence,can'tbedirectly
observed.Instead,motivationcanonlybeinferredbynotinga
person'sbehavior.Researchershaveproposedtheoriesthattry
toexplainhumanmotivation.

5.ObservationalLearning
Observationallearninghasbeenapartofthehumanexperience
foralongtime,butitwasn'tuntilsomewhatrecentlythat
psychologistsbegantoexaminethisphenomenoncloselyinan
efforttounderstanditbetter.

EvaluationOfConcept:
1.Stereotyping
WhenJohnnyJaydenstartedhisjob,allhiscolleaguesgossiped
abouthim.Allofthemwouldsaythathedoesntknowhowtodo
anything,heisherejustbecauseofhisfather.

2.SocialLoafing
Duringmeetings,Johnnywouldalwaysfallasleepandhecould
notfocusevenwhensomeonewasaskinghimsomequestions.

3.SelfServingAttribution
WhenJohnnyfallsasleepduringmeetings,heneverfeltsorry.
Johnnywouldonlyblametheweatherformakinghimfallasleep.

4.Motivation
Aprettygirl,JanecameintoJohnnysfatherscompanyforajob.
Johnnypursuedherromantically,butJanewouldnotaccepthim
simplybecauseheisthesonoftheowner.ShewantedJohnnyto
increasedhissalesbytheendoftheyearbyworkinghard,then
shewillreconsiderhim.

5.ObservationalLearning
Toachievesthesales,Johnnystartedtolearnaboutbusiness
andmarketingskillsfromhisdad.3monthslater,Johnny
succeededinachievingthesalesandwonJaneheart.

Video

Storyline:
Thisvideoisaboutacompanywhichspecialisesinpromoting
differentcollegesanduniversitiestohighschoolgraduates.One
day,thecompanyreceivedaprojecttotargettwodifferent
universitieswhichareTeylor'sUniversityandalsoSunweys
University.Theuniversitieswanttoattractnewstudentswhojust
finishedtheSPMexaminationstoenterahighereducationlevel
intheiruniversity.Thebossofthecompanyhasassignedthis
particularprojecttotwoleaders,YeenMunandAndersonto
selectoneoftheuniversitiesforfurthertargetachievements.Both
ofthemhavetoleadtheirownmemberstofollowupontheir
individualproject.Whoevermanagedtobringinthehighest
numberofstudentsintheselecteduniversitywillbepromotedto
manager.Bothofthegroupsstartedtheirstrategiestosucceedin
theproject.Whenevertheyseeeachotherbeingseriousintheir
ownindividualprojectwork,theywilltendtoworkharderthan
usual.Oneday,bothofthegroupswererestingatthebalcony.
AndersonthinksthatYeenMuncouldnotpossiblydoanything
betterthanhimjustbecauseYeenMunisagirl.Surprisingly,
YeenMuntoldAndersonnottolookdownonherjustbecause
sheisagirl,hercapabilitiesaremuchbetterthanhis.Inthat
moment,bothoftheirmembersfoughtfortheirleadersaswell.
Duringofficehours,Andersondiscussedtheirownprogresswith
hismembersandthedatashowsthattheyhadattractedless
studentsthanlastyear.Afterthat,bothofthemstillblametheir
luckbutbelievethatregardlessofwhatproblemstheyhadtoface
theywillstillbethewinneramongsttheothergroups.Onthefinal

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day,whentheresultswerereleased,YeenMunandhergroup
hassuccessfullyachievedhertargetsbutAndersonandhis
grouparestilllackingofafewstudentsbeforeheachievehis
targets.ThebossofthecompanyfinallyannouncedthatYeen
Munwillbecomethemanagerfortheupcomingyears.Alloftheir
colleaguescameforwardtoYeenMunandpraisedYeenMun
andherteammatesfordoingagreatjob.Andersonandhisteam
matesarereallyupset.WhenYeenMunsassistantpraisedYeen
Mun,Andersonandhisassistantgotangry.Bothofthemleftthe
officeinafiercetantrum,buttheothersjustdonotcareabout
themanymore.

11

Concepts&Definition:
1.SocialFacilitation
Socialfacilitationistheideathatyouwilllikelydobetterona
simpletaskwhenotherpeoplearewatchingyou.However,you
wouldtendtodolesswelloncomplextaskswhereyouwere
beingwatchedorevaluated.

2.Sexism
Sexismisdiscriminationbasedongenderandpreferential
treatmentofonesexoveranother.Forexample,womenstill
makeonaveragelessmoneythanmen,andmanypeoplecite
thisasevidenceforsexismintheworkplace.

3.FritzHeider:BalanceTheory
BalanceTheoryisamotivationaltheoryofattitudechange,
proposedbyFritzHeider.Itconceptualizesthecognitive
consistencymotiveasadrivetowardpsychologicalbalance.The
consistencymotiveistheurgetomaintainone'svaluesand
beliefsovertime.Heiderproposedthat"sentiment"orliking
relationshipsarebalancediftheaffectvalenceinasystem
multipliesouttoapositiveresult.

4.CognitiveCapacity
Thementalactorprocessbywhichknowledgeisacquired,
includingperception,intuition,andreasoning.

5.Birging
Birgingmeansfeelingsuccessfulthroughthesuccessesofone's
circleandenhancingonesselfesteemjustbybeinginthegroup.

12

EvaluationOfConcept:
1.Socialfacilitation
Whenthebosspassedbytheirworkingplace,theyworked
harderthanbefore.

2.Sexism
AndersonthoughtthathewouldbebetterthanYeenMunin
handlingbusinessashethoughtthatmanwouldalwaysbebetter
thanwoman.

3.FritzHeider:BalanceTheory
BecauseYeenMunhatedAnderson,hergroupmemberalso
hatedAndersonsteam.

4.CognitiveCapacity
WhenAndersonsgrouphadattractedlessstudentsfortheir
services,theytheirbadluck.Theydidntfeelthattheircapabilities
werelowerthanothers.

5.Birging
WhenthebossofthecompanyannouncedYeenMunasthe
newmanager,YeenMunsgroupmemberswereveryproudof
her,becauseYeenMunwastheirgroupleader.

13

APPENDICES

Script

Scene1:(
INTRODUCTION
)

LiSze:[serious]TheSPMcandidateshasjustendedanda
multitudeofgraduatesarenowseekingtoenterthenexthigher
levelofeducation.SunweysandTeylorsarealreadyaimingto
attractnewstudentsintakes.Theywantustohelpthembringin
morestudents.Eachofyou,willhavetheresponsibilityof
handlingoneschool.Anyonewhomanagestobringinthehighest
numberofstudentswillbepromoted.

Scene2:
(SOCIALFACILITATION)

YeenMun&JiYann:[workingatusualspeed]
Fuhong&Anderson:[workingatusualspeed]
Bothgroup:[lookateachother,realizethepresenceofother]
[bothperformbetterthanusual]

Scene3:
(SEXISMBALANCETHEORY)

FuhongandAnderson:[chattingcasually]

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JiYannandYeenMun:[walkinandchattinghappily][geta
seat]

Anderson:[laughandpointatYeenMun]

YeenMun:[angry]Dontjustlookdownonme,justbecauseim
agirl.Youknowmycapabilitiesarewaybetterthanyou.

Anderson:[sarcastically]Oh!So,youthinkthatyouarebetter
thanme?YoushouldknowthatIamverygoodatmanagingmy
business.Menarealwaysbetterthanwomen.

YeenMun:Dontbesoconfidentofyourself,bytheendofthis
month,wewillseewho'sthebetter.Butofcourse,itwouldbe
me.

FuHong:Hey!Enoughoftalkingtrash,youshouldbeworried
foryoursorryass!Mybossisalwaysthebest!

JiYann:Bothofyouneedtomanup,andstopdefendingus.
DontworryPearlie,Iwillalwaysbackyouup.

Scene4:(
COGNITIVESELFSERVINGBIAS)

FuHong:Sohowwasyourprogressonthegraduateintake?

Anderson:Thisyear,itseemsthatlessstudentapproachedus
forourservice.

15


FuHong:Anyway,itjustamatteroftimetillthestudentscome
forus.

Anderson:Evenwehavelessstudents,itsbecauseourluck'sis
bad.Ibelievewecouldwinnomatterwhat.Imalwaysbetter.

Scene5:
(BIRGING)

YeenMun:Phew,finallywehaveachievedourtarget.Thanksfor
yourhelpfromday1JiYann,withoutyouIcantevenwalksthis
farbymyself.

JiYann:Ihopeourbosswillknowthatyouhavedonewell!

Anderson:Yeah!Finallywehavedone!butwearestilllackinga
fewstudentstoachievethetarget.

FuHong:Itsfine,Ithinkwedidwell!Ibetyouwillbecomethe
manager.

LiSze:Okay!Imgoingtoannouncesomethingimportant.Start
fromtoday,Pearlieisgoingtobecomethemanager!Goodjob,
Pearlie.

JiYann:OHYES!IMSOPROUDANDHAPPY.OMG!

FuHong:Cheh,Youarenotthemanager,whyareyouso
excited!

16


JiYann:Sheismyboss,andImherworker.ThatswhyIm
proud!

THEEND

17

Settings
:

WhiteRoom(BlockDLevel3),inTaylorsUniversityLakeside
Campus.

ComputerLab(BlockDLevel3),inTaylorsUniversityLakeside
Campus.

18


OutsideoftheLibraryinTaylorsUniversityLakesideCampus.

19

REFERENCES
SocialFacilitation|SimplyPsychology.(n.d.).RetrievedJanuary
31,2016,from
http://www.simplypsychology.org/SocialFacilitation.html

(n.d.).RetrievedJanuary31,2016,from
https://en.wikipedia.org/wiki/Social_loafing

(n.d.).RetrievedJanuary31,2016,from
https://en.wikipedia.org/wiki/Sexism

Motivation:ThePsychologicalFactorsThatGuideBehavior.
(n.d.).RetrievedJanuary31,2016,from
http://psychology.about.com/od/mindex/g/motivationdefinition.ht
m

(n.d.).RetrievedJanuary31,2016,from
https://en.wikipedia.org/wiki/Balance_theory

20