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01
April
2013
TechTimes
Compositions Journal
by Julia Weiss,
Andrew Upton,
Benjamin Stelzer &
James Davis
this issue
Survival of The Flirtatious P.1
Miracles of Sound P.2
Having trouble
getting the girl
of your dreams?
Believe it or not
the number one most
attractive trait that girls
find in men is not there
chivalrous gestures or
devilish good looks
dont get me wrong
those are nice too,
but its the confidence
factor that becomes
that desirable icing
on the cake.
Ever wonder why girls
are glued to the bad
boys? It is because
theyve realized this,
now you do too. The
best way to get a one-up
on em is too remember
theres a difference
between being
confident and cocky.
Helpful Hint:
Employ creativity, humor
and intelligence in your next
interaction and youll be a
lady killer in no time!
Prompted as an assignment,
this digital magazine is a new and
innovative collection of combined
student brain power. A commitment of team effort providing
a new experience and spotlight
result for readers. Inspired
by modes of communication,
these features leave their readers
with something to talk about.
Techies
Des igned To Learn
achievements of flirting
instead.
We all do it whether we
exploration, fun,
-reflection as to why it is
taking part in an
weapon of biological
closeness of their
preservation
connection to a person.
to a psychosocial
know-how.
sub-category is a desire to
romantic relationship or
back [1] .
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choosing when
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insight
Miracles Of Sound
Group shot from Thriller
usually give insight into the meaning the songwriter was trying to convey. This isnt always
the case, because there are many videos that
simply show the band playing the song as if it
were live. However even these can manipulate
emotions through the lighting and camera work
of the video and through the body language of
the members involved.
Music videos also help to provide context to
the subject matter. If you were to listen to the
song Keep Drifting by Miracle of Sound
without the video, you would likely be unaware
it is inspired by the Uncharted series of video
games. Knowing this, and watching the video,
helps to make sense of the lyrics and help us
understand some of the clever word play used
Film
Who would Darth Vader be without
the Imperial March? Would James Bond
be as memorable without his theme song?
What if we didnt know our Friends would
always be there for us or know the protagonist
wanted to be the very best like no one ever
was?
Instead of providing context, music in
movies and television are used for emphasis
or to make us feel a certain way about a
character or scenario. Darth Vaders stature
and full black outfit was intimidating, but
if the Imperial March was replaced with
something far less terrifying, or was omitted
completely, we wouldnt view him as the
same dark lord that we know now.
Most of his scenes would seemlacking.
Music can often be the difference
between having a dark, grim scene and a
happy, playful one. Think about the Three
Stooges for a moment. If Moe threatens
Curly with a fire axe, its funny in context,
but accompany it with a dark, villainous
sound effect and suddenly the scene takes
on an entirely different meaning.
These aural cues trigger our brain to
make connections which gives us
the needed information to perceive
the scene correctly.
Manipulation
by Melody
Have you ever wondered why you bought a specific item? Or perhaps how you
lost track of so much time? Maybe even why you were still scared from a movie that
you saw a week ago? The answer may lie with the music you were listening too. Research has shown the advantages of music in different situations over the years, but
researchers have also begun to dig into the negative effects music can have. The music you hear when youre being put on hold during a phone call, or the background
music of a store in a mall, are all designed in an attempt to persuade you exactly how
they want.
Hold music, the annoying little jingles that you can sometimes spend hours listening too arent there by accident, but rather to help you lose track of the time and
keep you happy and on the line. Recent research has shown the specific types of music can preoccupy us enough to make us lose track of time, and companies exploit
this to their every advantage. Similar tricks are used in doctors offices, retail stores,
and grocery markets, which is why there is almost always some type of back ground
music in place. How does it work? Its actually quite simple when you think about it.
Music can distract your brain making you less likely to notice things around you in
detail. This includes the amount of time that has passed. By being distracted, you are
less likely to become angry with the wait and possibly want to leave the store or hang
up the phone. A companys goal is to keep you happy and spending money, and music is helping them accomplish this.
But music isnt only dictating our decisions at the mall, but also playing with
our emotions. Can you remember the Jaws theme song? Dun Dun, Dun Dun! (If
you cant, listen to the previous link, it will make this explanation much easier to understand.) But why is this theme song so memorable? Why does it still scare people
to this day? The theme song uses a few different techniques, which include changing
the pitch and volume of song. By doing this, it makes the listener uncomfortable and
surprised. This helps scare the viewer when they see a shark flying through the
screen. This theme song, as well as every horror film, also taps into what is called discordant sounds. These sounds are anything that sounds unpleasant to people, such
as screams. When you hear a scream, you instantly think the worst. The same science behind how a scream scares a person is the same as how music can add to the
horror. But it isnt just horror movies, what about a romance?
The same techniques apply, and movie directors know this. Lets take the
movie Titanic for example. Can you hear the sappy Celine Dion piano song
that goes along with the movie? Now imagine if that song was a heavy metal
song. It simply doesnt have the same effect. This movie is meant to draw a tear
from the viewer, and the music certainly helps achieve this. Dont believe me
about either of these? Try muting the television and watching the movie again, it
simply wont have the same effect.
So movie directors manipulate our emotions with music, while hold music
keeps us happy, on the line, and spending money. But how else can music affect us? It can also help you forget what happened the night before. Not directly
of course, but research has shown that the volume and type of music can increase peoples drinking speed when at a bar or club. That is why when you go
out to your favorite party spot; the music is almost always extremely loud. For
the bar or club, loud, fast paced music equals more sales. But bars and clubs
arent the only ones using this strategy; upscale restaurants have also been
known to play a specific list of music that is designed specifically to achieve a
feel that they are looking for. The owners of these places hope that by creating
a certain atmosphere, people will be more inclined to not only stay for an extra
drink, but also spend a little extra when choosing their drink of choice.
Most of the time we hear about the benefits that music can bring; helps us
focus, is a stress reliever, can help our workout, etc. But we rarely hear about
the negative effects, or secret effects. People have made careers out of the manipulation that music can have on us and the majority of the time, we have no
idea the effect music is having on us. So the next time you have an impulse to
buy a new pair of shoes, have no idea how where the time went that day, or
simply wake up with no recollection of what happened the night before; you
may have music to thank for it.
Further Reading
Survival of The Flirtatious:
[1] Horan, Sean M., Ph. D. "Why Do We Flirt?" Psychology Today. Sussex Directories,
Inc., 16 Aug. 2012. Web. 12 Mar. 2013.
[2] Freeman, Shannah. "How Flirting Works." HowStuffWorks. A Discovery Company,
n.d. Web. 12 Mar. 2013.
[3] "Seven Skills of a Great Flirt." Seven Skills of a Great Flirt All for You Counseling.
All For You Counseling, 03 Sept. 2011. Web. 15 Apr. 2013.
Miracles of Sound:
Jackson, Michael. Thriller. 1983. http://goldenageofmusicvideo.com/wpcontent/uploads/2011/12/gam_thriller2_580.jpg
Dunne, Gavin. Miracle of Sound. 2011. http://static.tvtropes.org/pmwiki/
pub/images/miracleofsound_8289.jpg
Manipulation By Melody:
The Magic of Music Citations
Storr).. "Music and the Brain." "Brain & Mind" Magazine - WWW
Home Page. N.p., n.d. Web. 20 Feb. 2013. < http://
www.cerebromente.org.br/n15/mente/musica.html>.
"How Music Can Improve Your Mood | Adventures in Positive Psychology." Psych Central Blogs. N.p., n.d. Web. 25 Mar. 2013.
<http://blogs.psychcentral.com/positive-psychology/2011/06/
how-music-can-improve-your-mood/>.
Warner, Jennifer, and Louise, Chang MD. "Loud Bar Music Makes
You Drink More." WebMD. (2008): n. page. Web. 1 Apr.
2013. <http://www.webmd.com/food-recipes/
news/20080718/loud-bar-music-makes-you-drink-more>.
Techies
Des igned To Learn