People who suffer from any sort of abuse are almost always hard to reach.

This is especially true in the cases of domestic violence, where the aggressor is an
important figure in the life of the molested person. When approached, the victims
deny being harassed and act as if offended by the very thought. In the state of
learned helplessness, the victims are frustrated by their own inability to act and
escape from their current state, and therefore direct the repressed anger towards
the person offering help. The fear of consequences of admitting that they have a
problem and sharing it with others paralyzes them and forces them to bury their
problems even deeper, where nobody could see them. This is why it is often hard to
recognize those who suffer from abuse. How do we help them? How do we help
those who need help and protection most the children? Is there a way to end this
vicious circle and prevent them from becoming aggressors themselves, by showing
them that there is someone who can help them?
This is the idea which motivated The Spanish children's advocacy group,
ANAR (Aid to Children and Adolescents at Risk), to create their new anti-abuse ad.
They are trying to send a message to everyone that they often do not or cannot
notice that a child is molested and walk past this kind of children every day,
wrapped up in their own problems, unaware of the childrens suffering. Another,
special message is sent to the children, attempting to assure them that there is
someone who can protect them.
What is unique about this ad is that only children can see the message meant
for them. This is achieved with the help of lenticular printing, which enables viewing
different images on the same surface, depending on the angle from which it is
viewed. If a person looking at the ad is taller than 5 foot 4, they can only see a sad
boy and the following text: "Sometimes, child abuse is only visible to the child
suffering it." If a person is shorter, which means that they are up to 10 years old,
they see a boy with bruises on his face and a cut lip, and the inscription: "If
somebody hurts you, phone us and we will help you" on the left of the photo and a
phone number they can call on the right. This way ANAR are trying to reach out to
the children who are perhaps in company of an adult, possibly the aggressor.