Week

of December 14, 2015

Carvana Coverage
Brand coverage this week included a story from Cronkite News, a PBS aliate, discussing an
Arizona couples experience purchasing a car from Carvana.

Original Coverage
Total Pieces of Coverage: 1
Total Reach: 48,485 UMVs

Cronkite News (Arizona PBS Aliate) (48,485 UMVs)
Phoenix Na6ve Launches Carvana, a Growing Online Vehicles Sales Site
By Lynnie Nguyen, December 14, 2015
hKps://cronkitenews.azpbs.org/2015/12/14/phoenix-na6ve-launches-carvana-a-growingonline-vehicles-sales-site/
This arDcle describes an Arizona couples personal experience purchasing a car from Carvana.
AddiDonally, the arDcle includes a descripDon of Carvana, quotes from Ernie and menDons that
Carvana was named on Forbes 2015 Americas Most Promising Companies List.

CompeKtor and Industry Coverage
CompeDtor and Industry coverage this week included Vrooms announcement that they raised
$95 million in equity and agreed to acquire Texas Direct Auto Inc., and Ally Financials
announcement that they will oer consumer auto nancing products for vehicles purchased on
Beepi. AddiDonally, a San Diego Tribune arDcle discussed ShiVs expansion into the San Diego
region.

Auto RemarkeKng
Ally to Finance Vehicles Purchased Through Beepi
By: Editorial Sta, December 16, 2015
hKp://www.autoremarke6ng.com/subprime/ally-nance-vehicles-purchased-through-beepi
This arDcle discusses Ally Financials recent announcement that the company will oer consumer
auto nancing products for vehicles purchased on Beepi. The arDcle states, Through Beepi,
qualied customers across the credit spectrum are presented a nance opDon from Ally.

Fortune
Online Car Startup Vroom Raises $95 Million And Buys a Compe6tor
By Kirsten Korosec, December 16, 2015
hKp://fortune.com/2015/12/16/vroom-raises-95-million/
This arDcle discusses that Vroom has raised $95 million in equity and agreed to acquire Texas
Direct Auto Inc., a compeDtor based out of Staord, Texas that is, known for developing
soVware that signicantly reduces the Dme it takes to process and recondiDon used vehicles.
According to Vroom CEO Allon Bloch, this acquisiDon will accelerate the company's
recondiDoning and delivery process. The arDcle also states that, "if the deal is approved by
regulators the brands will co-exist at Vrooms NYC headquarters and operate separately online.

Once combined, the company will have 500 employees. AddiDonally, Carvana was menDoned
as one of Vrooms compeDtors in the online automoDve industry.
--

San Diego Tribune

Watch Out Car Dealers, There's a New Kid in Town
By Jennifer Van Grove, December 11, 2015
hKp://www.sandiegouniontribune.com/news/2015/dec/11/shic-online-used-car-marketplace/
This arDcle discusses ShiVs expansion into the San Diego region. AddiDonally, the arDcle
provides a descripDon of ShiVs car buying process, and menDons Beepi as a compeDtor.