Final Project Checklist

Grading
5-10 typed pages (anything beyond 10 pages will not be graded)
Penalties will be assigned for typos and grammatical errors
Please list all your group members on the cover page in alphabetical order

Project Draft = 10 points

Presentation = 10 points

Required Outline
Background
-

Brief introduction and history of your brand and its parent company, vision, mission, core
values etc
Objective of business
Market share
Current status

Product
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Product life cycle stage for the brand (based on the historical industry data above)
Type of product
Product strategy used

Price
-

Price range of your brand

Pricing objective
Pricing strategy

Place
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Number of locations
Distribution strategy

Promotion
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Promotion objective
Promotion strategy
Promotion tools used

How they are positioning their product

Positioning statement

Positioning

What the brand do differently?

-

Differentiation

Corporate social Responsibility