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UPDATE
Education through information Thursday, 13 March 2008

Wwww.mediaupdate.co.za

MEDIA NEWS

For a period of six weeks,

The 61st World Newspaper Congress is to be Beeld is offering its readers
held in Götenborg, Sweden, from 1 to 4 June. The the opportunity to win a kitchen
Congress will focus on universal characteristics makeover to the value of R100
shared by newspapers, such as strong brands, 000. Popular 'Mr Fix-It' personality Riaan Venter of
customer loyalty and high levels of market reach. Die Nutsman fame is endorsing the competition. Click
Clicklhere
here for more. here for more.
lhere

Mail and Guardian editor, The Afrikaans travel magazine Wegbreek is to

Ferial Haffajee, has been change its name to Mooiloop, with effect from
appointed as the here for more.
the June issue. Click lhere
chairperson of the Inter
Press Service Africa Since its launch in May 2007,
board at the annual IPS Africa board meeting in The Afropolitan has
here for more.
Johannesburg. Clicklhere established a unique brand
identity that addresses the
Ramsay, Son & Parker raised perceptions of the black diamond
a collective glass this week to market with precision. Demand for
toast a significant milestone - 75 and interest in the magazine has
years as one of most successful spread throughout the country to
magazine publishing companies in South Africa. It major cities including Cape Town
began with the publication of one trade title, The and Durban. The title will be
here for more.
Buyer, in March 1933. Clicklhere celebrating its first anniversary in
May, and has changed its frequency from a quarterly
Isabel Jones has died, one of her agents here for more.
to an alternate-monthly. Clicklhere
confirmed on Tuesday, 11 March. Jones was best
known for her work fighting for consumer rights in CLASSICfeel magazine's
South Africa. She hosted the programme Fair Deal, steady growth has prompted
and presented Isabel Jones Live on Talk Radio 702. the need for wider distribution
networks. Presently available at
TABPI (Trade, Association and Exclusive Books and independent
Business Publications bookshops in the metropolitan
International) is working with the areas, the magazine will be
American Society of Business available at selected CNAs and
Publication Editors to sponsor some future webinars. Spars nationwide from March in
As a test case, TABPI is inviting a handful of interested order to access a greater number
South African b2b professionals to take part in the here for more.
of dedicated consumers. Clicklhere
upcoming webinar on 21 March. Clicklhere
here for more.
The Property Magazine has
Avusa has launched a new changed its masthead colour for
commercial applications unit, its first-ever Green issue. Proudly
iLab, to create online, offline and taking on the colour of eco-friendly,
mobile innovation within the group. ethical and sustainable practice, The
Justin Hartman announced on his blog that he has left Property Magazine, which is
The Times to take up the position of Digital delivered free of charge to more
Innovation Manager at iLab. than 100 000 homes, has for the
first time in its four-year history
A homeless man ditched its traditionally red masthead for a green one.
living on the streets Clicklhere
here for more.
of Rosebank has posted
his first entries as a True Love magazine has
Times blogger. The team pioneered an interactive
at The Times has set up a exhibition uniting advertisers,
work station for Alfred brands and products that represent all lifestyle stages
Pigeon in the newsroom of the modern black True Love reader. Over 30 South
and taught him the African products from fashion to food, beauty to babies
basics of blogging. The blog will give readers a unique will be displayed at the True Love All A Woman Needs
look at ‘street life issues’. Clicklhere
here for more. Day. ClickLhere
here for more.
1
A Newsclip Media Monitoring Initiative Media
UPDATE

The June issue of the Lewis Club magazine, will NEW ON THE SHELF
run a special supplement aimed at parents. Click
here for more.
lhere Bravo! (monitored)
(Entertainment: Entertainment Variety)
MultiChoice will launch a new Bravo! is a new Afrikaans
wildlife channel, Nat Geo Wild, consumer magazine
on its DStv platform (channel 261) focused on the
on 26 March. Clicklhere
here for more. Entertainment industry in
South Africa. The title is
e.tv is looking for a production company with targeted at Afrikaans-
fresh and exciting ideas to produce the next speakers who are
here for more.
season of Let's Fix It. Clicklhere interested in the Arts,
music, theatre, festivals
On 29 February, SABC2's sitcom Stokvel, was and books, as well as
nominated in the category for Best Sitcom. The prominent personalities
nominees and pre-selection jurors for the 48th Rose within these industries.
d'Or Festival were revealed at a cocktail reception in Bravo! is published
here for more.
London. Clicklhere quarterly by New Media
Publishing and will be
Channel O’s O-Boma Social available at retail outlets
Network has been up-and- at a cover price of R29.95. For more information,
running for several months and carien@bravobravo.co.za
contact Carien Loubser atLcarien@bravobravo.co.za
has already made a big impact: www.newmediapub.co.za.
or visitlwww.newmediapub.co.za
the platform has 40 000
registered users and the number Wordsetc
here for more.
is growing daily. Clicklhere Wordsetc is a new literary
journal, which was
WOT'Z UP Radio - one of Red Cherry's launched in December
Interactive brands - will now be running on the 2007. The journal
here for more.
Student Radio Network stations. Clicklhere showcases the best of
South African writing, by
Heart 104.9FM creating a platform for
broadcast the first of a emerging writers, as well
series of “Heart On The as paying homage to old
Move” outside broadcasts masters. Wordsetc is a
live from the deck of a yacht as it cruised around Table quarterly journal, aimed at
Bay. This venture was the first ever nautical getting the public excited
here for more.
broadcast in the history of radio. Clicklhere about local books and local
authors. It retails at
For four weeks in February thousands R49.95, with the next
of 94.5 Kfm listeners searched for the issues to be released in March, June, September and
elusive Fugitive in the second installment December. The initial print run is 3000 copies.
of the reality game, which this year had a Wordsetc currently comprises 68 pages, which will
here for more.
record bounty. Clicklhere increase with time. The title is published by a
Johannesburg-based publishing company owned and
The Brain of CapeTalk, Gillian Ainslie, went head run by Phakama Mbonambi and Zamani Xolo called
to head with the Brain of 702, Bernie Switala, on Flamenco Publishing. For more information, visit
Monday morning and the Capetonian walked away Lwww.wordsetc.co.za
www.wordsetc.co.za or emailLphakama@gmail.com
phakama@gmail.com.
with a total of R40 000 in cash and the ‘Brain of
here for more.
Brains’ title. Clicklhere NEW ON AIR

Entries for The Loerie Awards open on 17 March
here for more.
and close on 16 May. Clicklhere
The nominees for the SA Blog
Awards have been announced and
the voting is now open until Wednesday,
19 March. The winners will be announced
at an awards ceremony on 3 April. To vote
for your favourite South African blogs,
www.sablogawards.com.
visitLwww.sablogawards.com
Finweek contributor Bruce Whitfield, has been
awarded the South African Citi Journalistic
Award, for Outstanding Business Reporting for his
article titled FACE OFF: Will FirstRand's feisty
assurers come to blows? The annual award, which
began in 1982, recognises outstanding business
reporting and editorial writing in participating Citi
markets. ClickLhere
here for more.
Huis van liefde
On 18 March, SABC2 will introduce a new mini-series,
Huis van Liefde. In 1995, an event took place in the
cemetery of a small town in South Africa that would
shock the world and throw the lives of five people into
here for more.
complete disarray. ClickLhere
Soul Sundays
Soul Sundays is a new music chat show, which
started on Sunday, 9 March, on SABC1 at 13:00. The
show melds the format of beloved romantic, relaxed
and deep voiced radio shows that are so popular with
the people of South Africa. Part of the show will
feature music videos and the other half will feature a
lively chat between the guest and the presenter. Two
of the music videos will be chosen by viewers via fax,
e-mail or SMS. The music show is presented by South
African musician Ayanda Mpama, of South African
here for more.
Idols fame. ClickLhere
2
 A Newsclip Media Monitoring Initiative
PUBLICATIONS IN THE PIPELINE
Dare (monitored)
(Product: Fashion & Accessories)
N e w yo u t h m a g a z i n e ,
Dare, is set to hit South
African shelves in May.
Dare is a quarterly
consumer title that will be
distributed to 63 000
people, of which 13 000
copies will be sent to retail
stores, and 50 000 will be
mailed to the Dare
database (made up of Jet
Club holders aged 18 - 23,
who have shopped at the
Legit store four or more
times in a 12-month
period). The magazine is
aimed at stylish and vibrant young women, who are
either about to pursue or have already embarked on
a tertiary education, and seek the reassurance of
being ‘in the mix’ when it comes to fashion and the
latest trends. Dare is targeted at readers who use
magazines as an important source of fashion
information and who enjoy browsing to find the look
that is right for them. The content of the magazine
focuses on current and future trends, giving cues
and advice from opinion leaders. Dare is published
by The Publishing Partnership. For more
information, one can contact Leigh at
leigh@tppsa.co.za.
Lleigh@tppsa.co.za
PROGRAMMES IN THE MAKING
Van der Walt’s Fault
On 9 April, M-Net will
introduce a new
television show that
could change viewer's
perception of South
A f r i c a n h i s t o r y.
Directed by stage and
television veteran
Bobby Heaney and
scripted by Alan Committie and Tom Eaton, Van der
Walt’s Fault is a comic look at South African history
through the eyes of part-time security guard and
sometimes-historian, Johan van der Walt. It is a six-
part comedy series about Johan van der Walt - whose
character debuted on M-Net’s Laugh Out Loud. Van
der Walt’s Fault delves into Van der Walt’s family
history and ancestry to reveal that a person by the
name of Van der Walt was responsible for many of the
iconic moments in South African history. Newcomer
Robyn Scott is Van der Walt’s wife Jacomina, Sello
Sebotsane is his right-hand-man Progress, and his
half-brother Whatsisname, is played by Tobie Cronjé.
Award-winning comedian David Dennis will portray
various establishment figures – from British generals
to prison wardens. Each episode will feature a
celebrity guest star, who will step into the roles of
history icons such as Piet Retief, Paul Kruger, Ghandi,
Lhere
HF Verwoerd and PW Botha. Throughout the six
episodes, each will deal with an important chapter in
history- Van der Walt will appear as himself, but also
as his calamitous ancestors. Catch Van der Walt’s
Fault on Wednesday evenings at 19:30 on M-Net,
from 9 April.
Media
UPDATE
MEDIA REVISITED
75.co.za
For six years,
Lebogang Nkoane,
facilitator and
manager of the
photographic website
75.co.za, ran a
personal photo-
journal blog called
Sinah Ntholi Nkoane
( w w w.si nah.org) .
During those six years
Lebogang yearned to be part of a photographic
community, and established 75, which primarily
focuses on the art form of photography. He invited a
handful of photographers to showcase their images on
the site, and these photographers began inviting other
photographers to join. Each photographer is only
allowed to post one photograph a day, or every other
day. Viewers of the site as well as resident
photographers are able to add comments to each
photograph once logged on. Lebogang says 75 is
targeted 'at anybody who has an interest in
photography', stating that 'some people have said they
visit the site because it gives them a daily excuse to
escape’. Currently, there are 1629 photographs, with
approximately 45 active photographers who contribute
to the site regularly. Close to the period of just over a
year, the website had 1 million hits. For more
www.75.co.za.
information, visitLwww.75.co.za
TUT Top Stereo
TUT Top Stereo is a
c o m m u n i t y ra d i o
station broadcast
from the Tshwane
University of
Technology campus in Pretoria West. TUT Top Stereo's
listenership has grown in almost every RAMS diary
since the station started broadcasting full time at the
end of 2005. TUT Top Stereo's primary broadcast
language is English with periodic deliberate switches
into the presenters' home languages, continuing the
tradition of serving the community with what they
desire. The station is headed by radio professional
Jeremy Thorpe, with a vision of being the station of
choice in the Urban market. For more information,
contactlrichard@studentradio.co.za
richard@studentradio.co.za.
PEOPLE ON THE MOVE
Murray Anderson-Ogle has recently been appointed
Photographic Editor at Homegrown Magazines.
Ramsay, Son & Parker's Automotive has appointed
Weatherton Nyambeu and Wendy Robinson as ad
sales executives.
Lucas Raganya and Claire Milne have joined SAARF as
new technical support executives to work under Dr
Michelle Boehme, SAARF's technical manager. Click
here for more.
Sean Sandell has been promoted to Associate Publisher
/ CEO of Millionaire Lifestyle Magazine and is relocating
to London to expand the brand in the UK and Europe.
Dean van de Linde has taken over as Sales Director for
South Africa.
3
A Newsclip Media Monitoring Initiative Media
UPDATE

EDITOR’S CORNER This is something we see a

Last week we spoke at length about the concept
of digital publishing and the way in which it is
taking the world by storm. People are constantly
developing the idea further, and finding new ways
of communicating with their audiences through
new media technologies and methodologies.
Once a publishing house has elected to go down
the digital route, it is important to market the
information correctly to the specific target
market you are after and maintain that message.
It would appear that the digital marketing age
has passed some people by. There are so many
basics in this form of marketing, that it is often
hard to believe they have not been implemented
more widely. However, at the end of the day we
are in a developing environment, and many late
adopters prefer to see how strategies pan out for
others before taking them onboard. After all,
this is cutting-edge marketing, and very few
people want to lead the pack.
One of the basics, which seems to be applied to
Lwww.thepropertymag.co.za
many US-based newspaper websites, is what is
coined ‘contextual marketing’. This simply means
that if there is an article about taxis, there will be
an ad for a taxi service on the side. Many of the
larger search engines now offer both traditional
and contextual advertising, with the former as
the default.
Affiliate advertising seems to have taken off quite
nicely. This method uses affiliated relationships
to cross-share advertising from one partner to
another.
lot more of than in the
past - advertisers are
choosing the route of
short ad snippets spread
across an entire ad break,
making the ads more
friendly and the messages
punchier. We have known
for a long time that people
lose interest with long
messages, and digital
media is a platform that can accommodate this
modern age phenomena of speed and ease of use
and access.
Digital marketing opportunities are also emerging in
the realm of digital publishing - as publications
transfer their copies online in a hard-copy-like
format, marketers and advertisers are able to change
the way they think of magazines and utilise this new
avenue.
Some nice examples of digital publishing in South
Africa so far, are The Property Mag (Media Nova -
www.thepropertymag.co.za), Nationwide’s in-flight
magazines, Altitude (TCB Publishing -
www.altitudemag.co.za) and The Ridge (Famous
lwww.altitudemag.co.za
www.theridgeonline.co.za).
Publishing -Lwww.theridgeonline.co.za
These websites open up a whole new world of
marketing and advertising opportunities, as it opens
up a new market with different needs and
behavioural patterns. And in an age of
geodemographic segmentation and attitudinal
approaches, any new avenue of reaching the
perspective target market is crucial.
DANIEL

These are passive methods of advertising, where GET TO KNOW THE TEAM
users see an ad, but do not necessarily take an
EDITOR Daniel Munslow
active part in the process. The level of
DEPUTY EDITOR Pat McClelland
engagement with each ad is low. Email Stefanie Jason
EDITORIAL ASSISTANT
advertising, on the other hand, forces readers to MEDIA RESEARCHER Roane Booth
become active participators. Many web-networks MARKETING MANAGER Vanessa Evans
in South Africa use promotions to solicit people’s
email addresses and postal addresses. This is Daniel Munslow is on Facebook... Visit him lhere
here.
inherently a part of the competition they are
running. But on the final page, you are always Daniel is a member of the MPASA PICA Awards
asked to fill in additional information, such as Committee
whether you would like to receive affiliated
promotions and newsletters. This is how they GET IN TOUCH
subsidise the cost of their campaign through Want to make a contribution? Want to share your opinions
partners. and stories about the media industry? We want to hear
from you.
These are all methods that can be used by a You can email us at updates@newsclip.co.za or call
publisher to sustain and develop interest in the us on (011) 288-6600.
digital editions they are involved in. It will be
interesting to see if eBooks and audio WE’RE ONLINE...
publications will start carrying advertising before Media Update -Wwww.mediaupdate.co.za
and during the listening session. This is Publicity Update -Wwww.publicityupdate.co.za
something that has been done successfully with TotallyMAd - Wwww.totallymad.co.za
Mxit, as the system loads an advertisement each Data is provided for information purposes only. Newsclip shall not be responsible for any
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MEDIA UPDATE IS A NEWSCLIP MEDIA MONITORING INITIATIVE