media m
on
Media
UPDATE
Education through information
MEDIA NEWS
Primedia Broadcasting
launched a new brand called
P r i m eTa l e n t d e d i c a t e d t o
maximising off-air opportunities
for the on-air talent of its two
Johannesburg-based radio stations, Talk Radio 702
and Highveld Stereo 94.7. Click here for more.
Former US First Lady Rosalynn Carter continues
her leadership through the Carter Center's Mental
Health Programme in Atlanta, Georgia with the
Rosalynn Carter Fellowships for Mental Health
Journalism. Click here for more.
The latest report from the Shaping
the Future of the Newspaper project
of the World Association of
Newspapers (WAN) examines a wide
variety of strategies for increasing the
value of news content for publisher and
reader alike. Click here for more.
On 19 March, The World Association of
Newspapers and other publishers organisations
welcomed Google's CEO Eric Schmidt's statement
supporting the aim of the Automated Content Access
Protocol (ACAP), to give publishers more control over
the use of their content. Click here for more.
The World Association of Newspapers (WAN)
and World Editors Forum (WEF) have protested to
Chinese President Hu Jintao against the crackdown
on coverage of events in Tibet and the banning of
foreign media, in violation of international
agreements, Chinese law and China's Olympic
promises. Click here for more.
Frieze Films' Tony Baggott has partnered with
Ogilvy South Africa to produce a brand building
television commercial for KFC. 'Love Notes' brims
with emotion thanks to superb performances,
inspired cinematography and memorable music.
Click here for more.
Koni Media has shown continued interest in
buying Avusa’s assets, which include a stake in
Caxton. Koni media made a R7 billion bid for the
entertainment and media group in December 2007.
Click here for more.
Topco Media has engineered a meeting of the
best minds in business, with the aim of assisting
the government and Eskom to combat the energy
crisis effectively, as the crisis cannot be allowed to
stall the excellent progress South Africa’s economy
has made thus far. Click here for more.
newsclip
itoring
managing media intelligently
Thursday, 27 March 2008
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The Citizen continues
to show its support of a
demographic of motoring enthusiasts, with its recent
securing of media sponsorship for the following three
motoring events: The Sandton Motor Show from 28
May to 1 June, The Castrol Extreme Show from 13-16
June; and the Trade Route Mall Motor Show from 25-
27 July. Click here for more.
The Times can now be
purchased daily at BP
Express stores and Pick 'n
Pay Supermarkets and Hypermarkets in Gauteng, the
Western Cape, the Free State as well as KwaZulu-
Natal. It will also be available in Gauteng and Pretoria
at major traffic intersections. Click here for more.
From Tuesday,
18 March, The
Herald will publish
a four-page tabloid supplement, Study Mate, to aid
pupils, parents and teachers in the 6 000 schools in
the Eastern Cape. Click here for more.
Afrikaans daily
newspaper Beeld, has
announced the three
winners of its annual
amateur photographic
competition. Sponsored by Canon SA and in
association with WWF (World Wide Fund for Nature),
entrants could choose between three categories
Nature, Holiday and Then and Now in which to display
their photographic talents. Click here for more.
The Peoples Industrial Advice
Centre (PIA) has confirmed a
three month sponsorship package
with Mamba Media's Vusi Vuzela
cartoon, which appears nationally in
the Daily Sun newspaper. Targeting
men and women in the lower earning
income brackets, the PIA aims to
educate the daily's readers on a
range of legal matters, which will be
addressed through a series of animated storylines.
Click here for more.
FoxP2 won two Ad of The Year
awards for National Geographic
Kids Magazine, in the Magazine and
Experiential categories on 18 March.
The 'Facts Stranger Than Fiction'
campaign focused on facts in the
natural world that are more
unbelievable than anything you would
be able to make up in a fantasy. Click
here for more.
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A Newsclip Media Monitoring Initiative
South Africa’s alternative press magazine,
GRRIT returned from Splashy Fen 2008, where it
made an impact on festival goers in KwaZulu-Natal.
The magazine will be present at all other festivals in
South Africa, and has already started planning for
Oppikoppi and Woodstock. Click here for more.
SABC1 and Jam Alley have introduced Versus, a
four minute reality hip hop segment within the
popular youth show. Versus will see South Africa's
aspiring rappers (MCs) compete for the title of South
Africa's next biggest MC. Click here for more.
The SABC is once again the proud media partner
for the Cape Town International Jazz Festival,
which takes place at the Cape Town International
Convention Centre from 28 to 30 March. The festival
will feature a star-studded line-up of 40 acts across
five stages. Click here for more.
Pay-television operator M-Net has
found another way of
accommodating the changing needs of
its viewers. To ensure that sporadic load
shedding and power cuts don’t hinder
viewers from enjoying all their favourite
television shows, M-Net has decided to
rebroadcast its prime-time series on a dedicated
DStv channel called M-Net Extra. Click here for more.
Moneyweb Power Hour will be taking a break
from April. Its annual contract with host
broadcaster Radio 2000 - which expires at the end of
March- has not been renewed. This follows a decision
at Radio 2000, a public service station owned by the
SABC, to be re-positioned ahead of the 2010 FIFA
World Cup. The station will in future focus on the
youth market and on local music. Click here for more.
The Taste of Cape Town, one of the most stunning
celebrations of cuisine, takes place from
Thursday, 3 April to Sunday, 6 April, and Good Hope
FM is taking the opportunity to broadcast live from
the festival. Click here for more.
One Giant Man's digital publication,
Girl Torque, has been redesigned,
and the new-look magazine is available
for download. The latest cars on offer
have been reviewed, including the Audi
TT Roadster, the Peugeot 308 and the
stylish BMW 1 series. Click here for
more.
Ster-Kinekor’s WAP site has received one of the
highest accolades at the annual Construction
New Media Awards (CNMA). Click here for more.
The South African Chapter of the South African
Development Community (SADC) Media awards
has launched the 2008 Media Awards Competition
which is open to all journalists who are South African
nationals. Click here for more.
Voting for this year's South African
Blog Awards closed on 19 March. The
final results will be announced at an
awards ceremony at the UCT Tennis Club in
Cape Town on 2 April. For further details,
visit www.sablogawards.com.
Media
UPDATE
NEW ON THE SHELF
Comaro Chronicle
On 9 April, Caxton will launch another community
newspaper in Johannesburg South, the Comaro
Chronicle. This is due to the extensive growth of
suburbs in the area. While many suburbs will
continue to receive the current community paper, the
Southern Courier, others will now receive the Comaro
Chronicle instead. Gill Randall, Joint Managing
Director of the Newspaper Advertising Bureau (NAB)
explains, "It is our policy to always evaluate our
footprint, to ensure that we provide relevant
newspapers to homogenous areas within magisterial
districts. As a result, we are aware of the growth and
changes within South Africa's landscape." "The paper
kicks-off with a print order of 21 000 copies to be
distributed in the new south every Wednesday," says
Randall. She explains that the existing community
paper in the area, the Southern Courier, will reduce
its print order to 40 100 as a result. The Comaro
Chronicle will be distributed in Alan Manor, Bassonia,
Bassonia Rock, Eastcliff, Glenanda, Glenvista,
Linmeyer, Liefde en Vrede, Mondeor, Mulbarton,
Oakdene, Townsview, Suideroord and Winchester
Hills. "It will become the new mouthpiece for these
specific communities," Randall adds. "Community
newspapers have shown tremendous growth over the
past ten years from both a circulation and advertising
point of view. They consistently demonstrate an
immense return on investment for advertisers,"
Randall explains. The Comaro Chronicle will carry
unique and locally relevant advertising to these
specific catchment areas, becoming a virtual
shopping mall for residents.
Golf Course Living
From the editors of Golf
Digest, comes the annual
Golf Course Living
magazine, a showcase of
South Africa's premier golf
estates. Available free with
the April issue of Golf
Digest, which is on sale
from 19 March. Golf Course
Living is a reflection of
South Africa's booming
economy as many South
Africans now choose to live
on golf estates. For those
buyers looking for a second home on an estate or a
primary residence, Golf Course Living is a must read.
This is the tenth issue and the biggest yet at 200
pages. "While the anti-golf brigade will be horrified to
learn that despite their efforts there are now 131 golf
estates either completed, under construction, or in
the planning stage," says Golf Digest Editor Stuart
McLean. "What has impressed us about the golf
estate industry today is their passion for the
environment amidst all this growth. In many cases,
the development of these estates is helping
rehabilitate the land." Golf Course Living also
features a comprehensive directory of all 131 of these
estates. The April issue of Golf Digest also includes a
21-page Masters preview, how the Ernie Els brand
earned R240 million in 2007, exclusive Tiger Woods
instruction and equipment features on the the best
clubs for women and the Hot List ranking of irons and
wedges. For details, visit www.golfdigest.co.za.
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A Newsclip Media Monitoring Initiative
Torque
(Product: Passenger Vehicles)
To r q u e m a g a z i n e h a s
returned to shelves this
month, after being
discontinued a year ago. The
monthly performance
lifestyle magazine intends to
expand in 2008 to include
lifestyle content such as
health and fitness, clothing,
alternative sports and more.
Torque is a trademark of Full
Throttle Media CC. It is edited
by Sherwyn Malstry. Issue 19
is out now. For more
information, visit www.torquesa.co.za or email
torquemag@gmail.com.
NEW ON AIR
Artcha
SABC2's new arts
and culture
show, Artcha -
starts on 2 April
at 8pm, replacing
Curious Culture.
The show will be
presented by the
Artcha angels -
Eloise Cupido
(actress and
presenter), Anel Alexander (actress, independent
film producer) and Masello Motana (actress, poet and
presenter). Artcha is inspired by the uniquely South
African condiment Atchar. Whatever meal life may
serve up, art is the Artcha that adds a full bodied,
spicy flavour to our identity, and is appreciated by all
South Africans. “Arts and Culture continues to be the
unifying force in the television entertainment
industry in South Africa. Artcha’s strategy echoes the
channels stance in terms of unity, diversity and
celebrating the South African family. It breaks down
stereotypes, and builds cultural bridges on which we
help nurture a common South African identity. SABC2
is the platform to reveal all” said Mathe Mosito,
SABC2 Marketing Manager. Artcha also boasts a
hilarious comedy sketch within the show which will
feature various comedians. Viewers can also look
forward to a comprehensive dose of our artistic
landscape, as Artcha will showcase a very wide
variety of all things arts and cultural in South Africa.
The show aims to breathe new life into the arts,
motivating viewers to regularly support the incredible
artistic talent and expression that will be showcased.
PROGRAMMES IN THE MAKING
O Access 3
Channel O is currently working on O Access 3 - the
third series in what has proved to be one of the
benchmark shows on the channel and undoubtedly
one of its most adventurous undertakings to date. O-
Access 3 will again be hosted by Nonhle with the
emphasis on getting under-the-skin of global stars.
Seasons 1 and 2 saw Nonhle interview everyone from
Nelly Furtado to Craig David, but this time around the
focus will be expanded to include other areas of the
entertainment scene.
Media
UPDATE
NEW ONLINE
Answerit.24.com
On 18 March, the
news broke over
the blogosphere
via Twitter that
Media24 has
launched another
social media site
Answerit.24.com.
The site allows
24.com users to
ask and answer
questions, and
vote on which answers are the best. The
resemblance between Answerit and Yahoo Answers
was highlighted by several bloggers. Answerit follows
Media24's launch of several other social media
platforms, such as laaik.it. One can search or browse
the site without signing in, but to participate (ask,
answer, vote) one needs to register as a 24.com user.
According to the site, “Answerit is an online
community forum where you can ask questions on a
range of topics, both serious and fun, and get
answers from real people. It's a place to share ideas
and information with others about sport, politics,
movies or whatever else interests you. Anyone can
search or browse the site to discover what people are
asking or to discover knowledge about a particular
topic”. By answering questions, users can accumulate
points and become an expert in a topic. Users can
also bookmark a question, and they will receive an
email each time a new answer to that question is
added. One can also add people to their 'watchlist' if
they enjoy the type of questions a certain person
asks. There is also the option to subscribe to a
category via RSS feeds, and be updated on a
particular topic that interests you. Visit
www.answerit.24.com.
MEDIA REVISITED
MFM
MFM 92.6 is an
i n d e p e n d e n t
c o m m u n i t y ra d i o
station, based at
Stellenbosch
University's campus.
The station offers
what they feel is an
alternative to the
monotony of
mainstream radio
stations. It aims to involve the community in its
endeavours, and so is intimately familiar with its
listeners. MFM is young and fresh, and its target
listeners are those who epitomise the modern South
African youth. The station has a unique and
successful mix of music, talk and interactive radio
that has proven massively appealing to listeners.
MFM has a four-year broadcast license, providing a
massive base for expansion of broadcast area as well
as listeners without losing any of the unique mix that
makes MFM a vital part of our listeners' day. This is an
intelligent group, who is still forming their ideals, and
choosing their brands. MFM also broadcasts live
online, allowing listeners to tune in from all over the
world. For further details, visit www.mfm.co.za.
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A Newsclip Media Monitoring Initiative Media
UPDATE

EDITOR’S CORNER YouTube has also partnered with the likes of BBC,
CNN, CBS, and Fox and signed agreements with NBA,
YouTube as a new platform for media Chelsea FC and other organisations in order to make
companies quality content available on the platform.

By Pat McClelland BBC's recent

content deal saw
As I've mentioned in the creation of
Publicity Update and three separate
Totally MAd, I recently channels, one for
attended a talk hosted by news and two for
AMASA on 5 March, where entertainment, in
Google Country Manager an effort to reach
for South Africa, Stafford Masie, spoke about the the huge YouTube
future of Google SA and the opportunities that are audience and
available for marketers and advertisers. divert extra traffic
to the BBC website. BBC also benefits from a share of
One of the topics Masie was particularly excited about the advertising revenue that is generated by traffic to
was YouTube (an independent subsidiary of Google), the YouTube channels.
and the launch of YouTube.co.za later this year. He
highlighted several examples of how big brands like On Monday, 24 March, YouTube announced that it will
McDonalds and Heinz have successfully implemented now offer the option of watching certain videos in
YouTube campaigns to interact with their consumers. higher quality. This is currently available for certain
videos, and is based on the source file of the content.
This got me thinking about how traditional media YouTube says over time a greater percentage of the
companies are embracing this new platform. One library will be available for view in higher quality.
thing that is clear whether it be a radio station, a TV Not only can you already watch YouTube on your
channel or a newspaper YouTube provides a mobile phone but new technologies have made it
relatively cheap, easy and effective way of providing possible to watch it on your TV too. With 65 000
multimedia content, interacting with the audience, videos uploaded onto YouTube each day, viewers will
creating communities and accessing a huge be spoilt for choice - and we'll see a greater
audience. fragmentation of audiences and an even fuzzier line
between the traditional lines between print, audio
YouTube Brand Channels allow and visual media, as well as between user-generated
brands to create 'brand-centric content and traditional content.
video experiences' by customising
their own YouTube page with a
unique look and feel; a
See you next week.
'subscriptions' feature that notifies
DANIEL
subscribers when a new video is
uploaded; and contest GET TO KNOW THE TEAM
functionality allowing the brand to
host contests and let users submit EDITOR Daniel Munslow
video entries. CondeNet UK has DEPUTY EDITOR Pat McClelland
created channels for its leading EDITORIAL ASSISTANT Stefanie Jason
g l o s s i e s , i n c l u d i n g Vo g u e ; MEDIA RESEARCHER Roane Booth
MARKETING MANAGER Vanessa Evans
Glamour; GQ; Conde Nast Brides
and Easy Living. It also creates
original video content for each of Daniel Munslow is on Facebook... Visit us here.
the channels an example of how
print media is successfully Daniel is a member of the MPASA PICA Awards
diversifying in order to attract and Committee
maintain their audiences. The Easy
Living Channel offers clips on GET IN TOUCH
topics ranging from how to bake an Want to make a contribution? Want to share your opinions
and stories about the media industry? We want to hear
apple pie, how to cut a chilli, or
from you.
carve a turkey. The clips are only a
minute or two long and don't You can email us at updates@newsclip.co.za or call
require much in the way of editing, us on (011) 288-6600.
but clearly do fulfill their purpose
and getting users to view, WE’RE ONLINE...
comment and subscribe to the Media Update -Wwww.mediaupdate.co.za
channel. Publicity Update -Wwww.publicityupdate.co.za
TotallyMAd - Wwww.totallymad.co.za
One of the big advantages of creating a YouTube Data is provided for information purposes only. Newsclip shall not be responsible for any
Channel is the ability to divert traffic to the brand's direct or indirect or other damage of any kind whatsoever suffered or incurred by you
related to your use of, or your inability to access or use, the content of this publication.
official website. Seventeen magazine (overseas Although we have taken all possible steps to ensure the validity of our sources, reliance on
the information contained in this update is used at your own risk.
version) does this very nicely, providing links to
individual categories and features on its site under MEDIA UPDATE IS A NEWSCLIP MEDIA MONITORING INITIATIVE
the video box. To visit the Channel, click here.
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