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Project Plan
White Bird Appaloosa Horse Rescue
Chili CookOff & Silent Auction
Authors:
Creation Date:
4/06/15
Last Revised:
4/19/15
TABLE OF CONTENTS
TITLE PAGE ..................................................................................................................... 1
TABLE OF CONTENTS .................................................................................................... 2
INTRODUCTION .............................................................................................................. 3
EXECUTIVE SUMMARY .... ......................................................................................... 4-5
STATEMENT OF PRINCIPLES ........................................................................................ 6
SITUATIONAL ANALYSIS ................................................................................................ 7
RECOMMENDATIONS ...............................................................................................8-16
SCHEDULE ...............................................................................................................17-18
BUDGET ....................................................................................................................19-20
PROGRAM EVALAUATION .....................................................................................21-22
ATTACHMENTS AND APPENDICES ............................................................................ 23
APPENDIX 1 ................................................................................................................... 24
APPENDIX 2 ..............................................................................................................25-26
APPENDIX 3 ..............................................................................................................27-28
APPENDIX 4 ................................................................................................................... 29
APPENDIX 5 ................................................................................................................... 30
APPENDIX 6 ................................................................................................................... 31
APPENDIX 7 ................................................................................................................... 32
APPENDIX 8 ................................................................................................................... 33
APPENDIX 9 ................................................................................................................... 34
INTRODUCTION
General Description
We propose to host an event that involves a Chili Cook-Off and Silent Auction
during the afternoon of the Heart of Virginia Festival with live music. Community
members can enter their chili into the contest for a fee of $20 per recipe. People
can purchase chili-sampling tickets: a set of six chili-sampling tickets will be $5
and drinks will be sold for $1.
Both events have the potential to profit White Bird Appaloosa Horse Rescue up
to $625. It will cost approximately $900 to implement. The Chili Cook-Off and
Silent Auction will provide a community focused, family oriented and enjoyable
afternoon for the central Virginia area. The event will be held at Midtown Square
in Farmville. It will provide the community with an opportunity to gain awareness
and knowledge about White Bird Appaloosa Horse Rescue during this fun,
charity event.
Objectives:
To increase awareness to the White Bird Horse Rescue Farm
To have 200 people attend the event
To have 15 people enter the Chili Cook-Off
To raise $625 from the entire event
Key Publics:
People within the five county radius (Appomattox, Charlotte, Buckingham,
Cumberland and Prince Edward) including but not limited to school systems,
churches and other community organizations or groups.
People attending of the Heart of Virginia Festival.
Horse enthusiasts.
Horse rescue supporters.
EXECUTIVE SUMMARY
This project plan focuses on the implementation of a Chili Cook-Off and Silent Auction
that will take place the afternoon of the Heart of Virginia Festival in Farmville,
Virginia. The target audience for this event will be mainly citizens of the central Virginia
area and the five major counties: Appomattox, Charlotte, Buckingham, Cumberland and
Prince Edward. Each mayor of the counties listed will be invited to serve as a judge for
the Chili Cook-Off portion of the event. White Bird Appaloosa Horse Rescue has the
chance to bring awareness about their non-profit organization to community members.
This event will occur from 12pm-2pm on Saturday, May 7th, 2016 at Midtown Square in
Farmville. Chili Cook-Off contestants pay an entry fee of $20 per chili
recipe. Advertising efforts to attract people interested in participating in the cook-off
portion will be focused on schools in the surrounding five counties, local churches, and
other organized, community groups. Contestants will have until April 30th, 2016 to turn
in their entry form and $20 fee. Attendees of the event can pay $5 for six chili-sampling
tickets. Additionally, drinks such as soda, lemonade, and water bottles will be sold for
$1.
Silent Auction monetary bid amounts will vary depending on the value and popularity of
the particular auction item. Guests will have the opportunity to enjoy live music
provided by a local solo artist, Reeve Stimpson. We believe that the final cost to put on
this entire event would be $875. In order to properly prepare for this event, planning
must begin six months in advance. This community and family friendly fundraiser event
has the ability to profit White Bird $625.
The Chili Cook-Off and Silent Auction were chosen as the proposed fundraiser events,
because we wanted an event that would unite the community of the five major
surrounding counties with White Bird. By hosting this event, we are allowing the
community members of the surrounding counties to become actively aware of White
Bird and their purpose as a non-profit organization with the intention to rescue horses.
By receiving donated items for the Silent Auction portion of this event, White Bird will be
brought to the attention of the local business sector. This event could serve as the
stepping-stone to future sponsorship partnerings between the local businesses and
White Bird.
The Chili Cook-Off combined with the Silent Auction presents a strong opportunity to
raise a substantial amount of money for this non-profit organization. To build
awareness on a personal level, the owners of White Bird will be at the event to interact
with community members as well as give the opening and closing speeches. There will
also be an information table filled with posters, brochures, and current volunteers to
educate event attendees about this non-profit organization and answer any questions. 4
White Bird does not possess a strong community presence, which has resulted in the
community members lacking knowledge. Through this event, we believe it will bring
awareness and education to the central Virginia area as well as donations.
STATEMENT OF PRINCIPLES
The Chili Cook-Off portion of this event has the strong potential to involve the central
Virginia community, because it is an appealing concept to the community. We wanted
an event that would get the Central VA community involved, especially the five major
counties around here that include: Appomattox, Charlotte, Buckingham, Cumberland
and Prince Edward. The most pressing issue that we found with White Bird Appaloosa
Horse Rescue is their lack of community presence. For the most part, the community is
unaware about White Bird Appaloosa Horse Rescue, what they do as a non-profit
organization, their mission, values, and goals. We chose the concept of a Chili CookOff combined with a Silent Auction, because we saw it as an opportunity to get the
community involved with a fun, family friendly charity event. This particular event would
benefit this specific non-profit organization with the strong potential to build awareness
and increase funds by the money raised. The Chili Cook-Off would be appealing to
students at the surrounding schools (Prince Edward County High School and Fuqua) in
the counties as well as families, or church groups that want to participate. Humans tend
to have a competitive nature and we believe that will be a key selling point for getting
people to participate and enter so that their homemade chili recipe has the chance to be
deemed as the best.
The Silent Auction portion was chosen, to incorporate local businesses in the event.
We wanted in-kind donations that would go towards items up for bid in the Silent
Auction. By getting businesses involved, this has the potential for them to be future
supporters or sponsors of our non-profit organization. Getting businesses to partake in
providing goods and/or services for the Silent Auction would be a step in the right
direction for White Bird in terms of support and awareness.
This event was not just chosen to raise awareness and support, but money as well.
Chili Cook-Off participants will pay an entry fee, Silent Auction winning bidders will have
to pay for those auction items, and the community will pay for tickets in order to sample
and enjoy the chili and drinks. We want our event to be a feature of The Heart of
Virginia Festival, which is held typically the first weekend of May. This particular local
festival is appealing because it is extremely well attended by community members from
all over the central Virginia area.
SITUATIONAL ANALYSIS
With our research we discovered that White Bird Appaloosa Horse Rescue has a small
niche of supporters. These key publics consisted of those who have adopted from
White Bird as well as their volunteers. They have not taken full advantage of reaching
out to members of the community, including businesses. Nor have they taken full
advantage of how the community could benefit them as a non-profit organization
focusing on horses. This could be due to a lack of efficient advertising efforts. They are
located in a rural and horse enthusiast filled area, which is definitely to their benefit.
White Bird has a website that is not necessarily user-friendly. They do have a Facebook
page where updates are posted; with the number of likes on their page are just over
1,600.
The Silent Auction portion was chosen, because we want businesses to be involved in
this event through in-kind donations that would go towards the Silent Auction. By getting
local businesses involved, this has the potential for them to be future supporters or
sponsors of our non-profit organization. Getting businesses to partake in providing
goods and/or services for the Silent Auction would be a step in the right direction for
White Bird Appaloosa Horse Rescue in terms of getting community support and
awareness.
This event was not just chosen to raise awareness and support throughout the
community, but funds as well. Chili Cook-Off participants will have to pay an entry fee,
Silent Auction winning bidders will have to pay for those auction items, and the
community will have to pay for tickets in order to sample and enjoy the chili, as well as
pay to purchase drinks. We want our event to be a feature of The Heart of Virginia
Festival that is held typically the first weekend of May each year. This particular local
festival is appealing, because it is extremely well attended by community members from
all over the Central VA area. This particular event has the strong possibility of making
White Bird Appaloosa Horse Rescue known throughout the community, five surrounding
counties, on local businesses radar, and to bring in some monetary gains.
Key Publics:
Surrounding 5 counties in the Central VA area (Appomattox, Charlotte,
Buckingham, Cumberland and Prince Edward).
Schools in the surrounding 5 counties for students and their families to
participate in the cook-off.
Churches in the surrounding 5 counties
Other organized community groups
Horse enthusiasts and horse rescue supporters
Heart of VA Festival attendees
Chili lovers
Supporters of local non-profit organizations
Implementation of Chili Cook Off
Phase One (Early December End of January)
Early December
o Obtain permission from Chamber of Commerce to
Mid December
o Contact Awesome Party Supplies about donated equipment and
supplies
o April 30th, 2016 is the deadline for Chili Cook-Off contestants to have
their form and entry fee turned in.
o Compile a list of all contestants and types of chili being entered
o Print off chili score sheets for judges
o Pick up trophies from Pairets
Phase Four (Day of Event)
Saturday May 7th, 2016
o 8:30 A.M 10:30 A.M
Party Perfect of RVA & Awesome Party Supplies arrive to set up
all donated supplies and equipment (8:30 A.M.)
Set up tables, tablecloths, and chairs (9 A.M.)
Set up tent, trash cans, and portable toilets (9:15 A.M.)
Set up WBAHR information table (poster, brochures, donation
jar-9: 45 A.M.)
Prepare ticket table (stock with ticket rolls and cash/change box9: 45 A.M.)
Set up stage & sound equipment (10 A.M.)
o 10:30 12:30 P.M
Live music arrival and set up (10:45 A.M.)
Make sure each contestant has a table with bowls, spoons and
napkins (10:45 A.M.)
Deliver designated chafers promised to first 15 entered
contestants (10:50 A.M.)
Assign volunteers to their jobs for the event (11 A.M.)
Chili Cook-Off contestant arrival and set up (11 A.M.)
Set up coolers for drinks (11:15 A.M.)
Send volunteer to buy ice (11:20 A.M.)
Final event run through (make sure everything is set up and
ready to go (11:30 A.M.)
Send volunteers to their designated areas/job sites (11:30 A.M.)
Start letting people in (11:45 A.M.)
Reeve Stimpson begins with live music (11:45 A.M.)
Announce that chili tasting has begun (1 ticket=1 bowl) (12
P.M.)
o 12:30 3 PM
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11
Wireless Microphone
Beverages
4 bags of ice
4 large coolers
Extension Cords/ Power strips
3 trophies
People Needed
Volunteers (8-10)
Farmville Police Officer
5 Mayors from the surrounding counties
Speaker- Tom & Jorge
Reeve Stimson (live music)
Advertising Efforts
2 Ticket Signs
o These signs will list the price of tickets and will be placed in front of
ticket booths at the event
Farmville Virginia events calendar
Social Media (White Bird Facebook page)
Create an event page for it through Facebook
White Bird website
Promote on local radio stations (Please refer to Appendix 7 for more
information
o Email into station what we want aired
Banner
o Will be displayed at the event
5 yard signs
o Used to promote event; put out at busy intersections in the town
3rd and Main
3rd and Milnwood
Main and Reed
Main and Belmont
Main and Griffin
Posters and Flyers
Budget
12
The projected cost of the Chili Cook-Off portion of this event is up to $750. The majority
of the items needed for this part of the event are being donated. Please refer to
Appendix 6 for the full list of what certain businesses are willing to donate.
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o Contact all Silent Auction donors and compile a list of what each
business has promised to donate
Phase Two (Early Feb. End of March)
Early February
o Touch base with the list of local businesses participating in donating for
the Silent Auction
Early Mid March
o Send reminder e-mail or make reminder phone calls to the donating
Silent Auction local businesses
Phase Three (Early April End of April)
Early Mid April
o Collect Silent Auction items from the list of local businesses donating
End of April
o Print off bidding sheets for Silent Auction
o Finalizing of Silent Auction Baskets
o Put all gift certificated in a manila envelope
Phase Four (Day of Event)
Saturday May 7th, 2016
o 8:30 A.M 10:30 A.M
Begin Silent Auction Set up (9: 45 A.M.)
o 10:30 12:30 P.M
Announce that Silent Auction bidding has begun (12 P.M)
o 12:30 3 P.M
Close Silent Auction bidding (determine winners for each
item/highest bid-1: 30 P.M.)
Silent Auction winners announced & sent to the ticket table to
pay for their item and pick it up (2 p.m.)
Phase Five (Post Event: End of May)
Day After Event (May 8, 2016)
o Contact Silent Auction winners that were not present at the end of the
event to figure out the pick up and payment of their auction item.
Week After Event (May 9 13, 2016)
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Send thank you notes to businesses that donated item(s) to the silent
auction
Supplies Needed
3 portable toilets
80 tables (4 reserved for the display of Silent Auction items and bidding
sheets)
350 chairs (4 chairs total for the Silent Auction, one for each table so that a
volunteer can oversee the bidding area).
Stage
2 Wireless microphones
100 pack of manila envelopes to hold loose gift certificates
List of Silent Auction businesses participating by providing donated items
(please refer to Appendix 3 for the list).
One bidding sheet for each Silent Auction item
Cashbox to hold the money paid at the end by the highest bidder for each
item
People Needed
Volunteers (7)
Farmville Police Officer
Local businesses in Appendix 3 to provide the promised donated items
Speaker- Tom & Jorge
Reeve Stimson (live music)
Advertising Efforts
Flyers and Posters
Social Media (White Bird Appaloosa Horse Rescue Facebook page)
White Bird Appaloosa Horse Rescues website
Farmville Virginia Events calendar
Community Calendar through Kickin Country Radio Station 92.9
Budget
The estimated total for the Silent Auction portion of this event is up to $125. The
majority of the items needed for this part of the event are being donated. Please
refer to Appendix 6 for the full list of what certain businesses are willing to donate.
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SCHEDULE
General Description
The schedule for this event is presented in a six (6) month timeline. This
includes both the Chili CookOff and the Silent Auction.
The beginning of Phase One is preparation starting in early December and
continuing until the end of January. Phase Two begins in February through the
end of March; Phase Three is the month of April and Phase Four is the day of
the event. Phase Five will be immediately after the event up until the week after
in order to make sure all equipment and supplies are returned and the
necessary Thank Yous are sent out.
Please refer to the next page for a detailed schedule.
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BUDGET
General Description
The total budget for this event is $875. Through contacting various companies,
they have agreed to donate some of the major ticket items in order to defer
costs. On the next page is the detailed budget spreadsheet for both the Silent
Auction and Chili CookOff.
Please refer to Appendix 6 for a list of the donated items from the participating
companies.
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PROGRAM EVALUATION
In order to determine the success of the program, we offer the following
evaluation measurements based upon the previously outlined objectives
To increase awareness to the White Bird Horse Rescue farm by 10%.
o Measurement
Record the number of Facebook likes to the White Bird
Appaloosa Horse Rescue page the morning of the event
Percent will be measured by the number of likes that
their Facebook page increases after the event (at
least 10%)
o Measurement
Create and print a set number of brochures to have at the
information table at the event
Percent will be measured by the number of brochures
taken by the event attendees (at least 10%)
To have 200 people attend event.
o Measurement
A clicker will be used at the ticket table to count the number
of event attendees.
If at least 200 people attend the event, according to
the clicker, then this objective will have been reached.
To have 15 people (individuals, teams or groups) enter their chili into the
cook-off.
o Measurement
The effectiveness of this objective will be measured by the
number of entry forms turned in and entry fees paid by the
cook-off contestant deadline (April 30, 2016).
If 15 people (teams or groups) enter their chili into the
cook-off, then this objective will have been obtained.
To profit up to $625 from the entire event.
o Measurement
If at least $200 people buy a ticket ($5 each), then a portion
of this objective will have been met.
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APPENDICES
Appendix 1
o Chili CookOff Entry Forms
Appendix 2
o Sample Posters
Appendix 3
o List of businesses & In-Kind Sponsorship Donations for the Auction
Appendix 4
o Sample Silent Auction Bid Sheet
Appendix 5
o Important Contact Information
Appendix 6
o Major ticket item donators
Appendix 7
o Advertising instructions and contact information
Appendix 8
o Contact information for the judges of the chili cook-off
Appendix 9
o Sample score sheet for the chili cook-off for judges
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APPENDIX 1
24
APPENDIX 2
25
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APPENDIX 3
List of businesses & In-Kind Sponsorship Donations for the Auction
Business Name
Good(s)/ Service(s)
Donated
Contact Persons
Name & Phone
Number
El Patron
Miguel Sanchez
434-315-0279
Outer You
Laura Moorefield
434-392-6343
Outer You
Holly West
434-315-5655
Nathan Bozarth
434-392-5519
Jason Mattox
434-392-5282
Jason Badeaux
434-315-8787
Caroline or Mark
434-392-7275
Jaime Hillman
434-391-1240
Laura Moorefield
434-392-6343
27
Barbara Hicks
434-392-9676
Absolute Tan
Fishin Pig
Jim Christie
434-315-5522
Sunchase Cinema
Diane Caton
434-392-4865
Soakers Carwash
Macados
Matt Hurley
434-223-3287
Dave Furlong
434-223-1188
Jackie Bruce
434-392-8077
28
APPENDIX 4
29
APPENDIX 5
Important Contact Information
Name & Phone Number/ E Mail
Address
Business
tebowreeve76@gmail.com
Jason Mattox
434-392-5282
30
APPENDIX 6
Below is the list of the major ticket items being donated and the name of the business
that has agreed to donate.
31
APPENDIX 7
Below is a step-by-step list of instructions on how to submit to all radio stations that
have been previously mentioned in this plan.
WVHL Kickin Country
Step 1
o Go to www.wvhl.net
Step 2
o Click Contact Us
Step 3
o Kickin' Country WVHL
o fm929@wvhl.net
WFLO
Step 1
o Contact David Jones
o Email: djones@wflo.net
K95
Step 1
o Contact Julie Monafo
o Email: julie.monafo@summitmediacorp.com
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APPENDIX 8
Contact information for the mayors of the major surrounding counties to invite them to
be the judges for the Chili Cook-Off.
David Whitus of Farmville, VA (Prince Edward)
434-392-4168
dwhitus@thewoodlandinc.com
Paul Harvey of Appomattox, VA
434-664-7955
Stephen Walker of Charlotte, VA
434-542-5085
Linda Paige of Dillwyn, VA (Buckingham)
mblvpaige@embarqmail.com
434-983-3307
William Osl, Jr. Board of Supervisor of Cumberland
wfosljr@earthlink.net
(804)375-3297
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APPENDIX 9
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