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San Miguel Corporation

Statement of the problem


Slow growth rate because of its large market share and the companys stock price is
credit rating downfall.
Alternative actions
1. Must change the way of selling products.
2. Use advising and counselling which enable will provide assistance to
customers through information dissemination.
Recommendation:
We therefore conclude should change the marketing strategy. Especially that
business meet its slow growth rate. Use the Twist to make product more
presentable such as the improvement of product packages.

SWOT
STRENGHTS
It is already globally and internationally known
It is a large group company
The company is diverse into non- allied businesses.
WEAKNESS
The company has a large market share
The company suffered from a credit rating downfall
Dynamic market environment
OPPORTUNITIES
New venture for the company
The company can merge into non-allied business
Successful diversion plans
THREATS

Effectiveness of diversion plans


Large loss of money due to large market share
Losing of other contracts due credit rating downfall
Wrong evaluation plans
Other competators

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