SeatGeek’s April 22, 2010 MLB TicketBeat™ Report

Are Red Sox Fans as Loyal as Conventional Wisdom Suggests

Summary:

Now that the 2010 MLB season is underway, SeatGeek has thousands of new ticket transactions to
analyze. Despite recent successes with two World Series crowns in 2004 and 2007, Red Sox fans
know the feeling of heartbreak better than anyone else, and as a result, conventional wisdom
would suggest that with one of the most loyal fan bases, they never lose faith in their team. At
SeatGeek, we analyzed Red Sox ticket prices during the first month of the MLB season – a
disastrous and disappointing stretch of time for Red Sox Nation.

SeatGeek’s April 22, 2010 MLB TicketBeat™ Report focuses on the following theme:

How Losing Impacts Red Sox Ticket Prices: What kinds of price fluctuations have Red Sox
tickets shown in the first month of the MLB season? Will the ticket prices / percentage of
face value stay constant, reinforcing the hypothesis that Red Sox fans are loyal, or drop,
revealing that even Red Sox supporters may be fair weather fans?

Results:

Red Sox ticket prices on the secondary ticket market dipped considerably since the start of the
season.

Red Sox Ticket Prices and % of Face Value

% of face value overall ticket price
Pre-season 230% $88.96
Week 1 (week of 4/5) 204% $89.24
Week 2 (week of 4/12) 158% $71.02
Week 3 (week of 4/19) 122% $71.07

 Pre-season ticket numbers had Red Sox seats at 230% of face value ($88.96 overall price),
ticket prices have steadily decreased to 122% of face value ($71.07 overall price) as of
Week 3.
 Overall, Red Sox ticket prices are down nearly 20% in April since the season’s start.

SeatGeek TicketBeat™ Report

MLB Ticketing Data – April 22, 2010
The Methodology: How We Did It

The statistics in this report were drawn from SeatGeek’s database of millions of historical
secondary market transactions. SeatGeek is the only company that uses transactional data to
analyze ticket prices, and has the technology to track secondary market price movements for all
MLB games, resulting in a comprehensive picture of fan demand for every game. 

About SeatGeek
SeatGeek.com is a free innovative search and forecasting web application that helps users save
money on sports and concert tickets. The company aggregates the best available deals on the
secondary market and analyzes millions of ticket listings to forecast how ticket prices will move,
alerting users on the optimal time to buy. Users of SeatGeek.com could potentially save hundreds
of dollars on ticket purchases by using the company’s patent-pending forecasting service.

SeatGeek.com also publishes weekly “Top 10” charts for all major sports and concert events.

For additional information or data specific to any MLB, NBA, NFL or NHL team, please contact
Mike Schroeder at Mike@LaunchSquad.com.

2 SeatGeek TicketBeat™ Report

MLB Ticketing Data – April 22, 2010