1.

Manager
responsible
Administrative
(LA)

2. Strategic
Context

Allocations of resources
Market Position
Community events,
relationships with the local
community
Internal Environment in
Company: (includes process,
people, technology, services)
Implementation of all goals
Contracts

3. Suggested
Topics

4. Short-Term Action
(1-3 years)

5. Long-Term Action
(4-5 years)

Activities and
Services

Identify clear business plan

and financial charts in
collaboration with the
financial department before
launch.
Identify a clear managerial
strategy in running the firm
before launch

Organize a monthly lunch

event for the firms
employees to ensure
constant socialization and
harmony.
Weekly quality checks on
technology (with
coordination with
Technology Director), the
process, and the service
through client satisfaction
survey.

At the end of every year,

create a report evaluating
and updating the business
plan in correlation with all
directors.
Update managerial strategy
yearly and approve it with
the remaining directors.
By the 4th year, our client
base will be bigger and we
will have employed more
people, therefore a yearly
event to socialize with past
clients, potential future
clients, the council, and the
employees is necessary for
growth and the company
image. ( With correlation
with the Marketing
Director)

Expansion
Possibility
Study

Award entries and competitions

Prizes to focus on winning

Competition

Social Media Image and

accounts
Image in the Papers
Client Relationships
Relationships with
consultants and local

Yearly Employee
review and a bonus
system to ensure
motivation of
employees including
directors.

People

Material and Technology research.

(Research departments)
Outsourcing due to expansion in
different countries
New countries to expand in

Marketing
(LA)

Interviews for new employees

Overview of policies of
different directors
Assistance in all decisions
Client base and client
relationships
Office Atmosphere

Reputation

Create a study for future

expansion in different
countries that require a
growing residential market.

In the first year enter 3

competitions for residential to
ensure that we become
recognized in the market

In the following years enter

one competition per year.

Maintain image presence

Re-enforced by yearly
events where future clients
and past clients are invited
to socialize with the team
and members of the council

Continue yearly Employee

review and a bonus system
to ensure motivation of
employees including
directors.
Upgrade office facility to
house a bigger team.

Launch Facebook page,

twitter account, Instagram
account and Linkedin

Begin future expansion into

studied countries.
Launch the research
program.

council
Relationship with
surrounding social
community at
headquarters and around
projects.

RIBA membership
ARB accreditations
Market research
Associations with the
Nottingham Council

of the city

Memberships and
Associations

Image
(DK)

Allow architecture students in

Nottingham to participate in
project reviews

Culture and
Design

Ensure that all directors and

employers are members of
the RIBA
Ensure that we follow and
meet the ARB qualifications
for the firm collectively and
for each employer .
Assign a market research
project per year to ensure
that we meet the needs of
the market and forecast any
necessary changes

Join the RIBA Student

Mentoring in year 2, and
have at least three meetings

Continue the short term

plan
In the 3rd year and yearly
after that, create a complete
market analysis and
evaluation of the firm to
ensure that we maintain an
advance standing with our
competitors and any new
emerging technologies in
the built environment.
Through attending events,
ensure that the firm remains
in current with the news
and with happenings in the
surrounding industry.
Provide visits to the site while
the design is under printing
starting year 4 to ensure health
and safety measures are taken

Technology
(JF)

annually

Familiarize the graduating

students with the norms of the
architectural practice
Allow students to learn about 3D
printing, and the nature of
Printetecture as a firm

Organize events for Nottingham

Community to see new 3D
printed projects and technologies
Send a monthly news feed for
subscribed clients
Post regularly on social media on
what the firm is up to

Continued development and

advancement of 3D printed
technology.
Introduce graduates to the

Communications

Inducting new
staff and CPD

care of

Initiate a teaching program

that consists of online
tutorials for students who are
interested in 3D printing
architecture in year 3

Print appealing brochures and

giveaways in the launch of the
firm (year 1)

Attend architectural fairs to

present our work and
technologies starting year 2

Monthly workshops to
familiarise current students
and graduates to the

Launch tutorials in 3D
modeling for 3D printing in
year 4

Organize an annual event

starting year 4 in Market
Square to allow the
community to engage and
understand our designs and
technologies

In year 5, host an event for

former and potential clients
to keep them in the loop of
our achievements and work

Continuing educational
programs applied to

industry.
Research into materiality to
ensure efficiency and cost
savings.

technology.

In-house training, practice

techniques, conferences will be
conducted to ensure improvement
and effective professional
development.
Office for company base.
Warehouse space to store
large scale 3D printers.
Outsourcing to domestic and
foreign companies.
On-site construction.

Premises and
Location

professional development.

In-house staff conduct

training workshops to new
employees.
Research department to
ensure continued
development of materiality
and technology.

First year working from home

location.
Second year rent office space
within Nottingham.
Rent warehouse space for first three
years to store equipment (two
printers in total by third year).

Rent larger office space to

accommodate for employee growth
and number of workstations.
Buy warehouse to store equipment
(three printers by fourth year and
four by five).

All research and development

conducted in-house.
Hire companies to transport
equipment on-site.

Outsource research and

development to overseas
companies to established market
expertise.
Develop 3D printer that
allows it to be compacted to ensure
cost savings and reduced carbon
footprint with transport (less heavy
load).


Finance
(RH)

Based on the additional printers

Commercial
bought.
considerations
Growing size of the firm.

Employment of additional staff.

Renting of additional 3-d house
printers.

External workshops held by in

house staff.

Year 1 - Working out of a rented Year 4 - Extra warehouse space for

office. Rented warehouse to
additional printer.
Year 5 - Relocate into a larger
store 3-d house printer.
Year 3 - Extra warehouse space
office space. Extra warehouse
for additional printer
space for additional printer.
Year 6+ - Extra warehouse space
for additional printer.

Business
considerations

Year 1 - Only the four

directors will be part of the
company taking no or as
little profit as possible to
keep the company afloat.
Transportation costs for 3-d
printer.
Year 2 - Technological
manager hired out for
workshops, once a month
for an hour.
Year 3 - Start renting an
extra printer and hire more
employees: an IT manager
and a part 1 architectural
assistant.

Year 4 - In total 3 printers

rented. Hire an architect
and a graduate in
Marketing.
Year 5 - In total 4 printers
rented. Hire an additional
architect. Begin in-house
training of practice
techniques. Also, a research
and development
department will be
established.
Year 6 onwards - In total 5
printers rented


IT
(LA)

Advanced computers capable

of 3D printer connections
A 3D printer for models of
buildings
Technology for client
presentations
On site 3D printers for the
manufacturing of the building
Social Media Presence

During the first 2 years we

will rent one 3D printer for
building and transport that
in between the sites, in the
following year we will rent
a second one.

In the 4th and 5th year, we

will rent two more printers
and by the 7th year we will
be able to purchase one for
our firm.

One 3D printer for model

making to be purchased in
the first year.
In the first year we will get
two tablets for client
presentations

Purchase a second 3D
printer in the 4th year for
model making.

Office manual to be
completed before the launch
in the first year.
Monthly CPD training for
staff beginning in the first
year throughout
ARB registration in first
year

Continues from previous

years to ensure consistency.

Attending RIBA events and

ensuring we are updated
constantly, and ensuring all
staff are RIBA members.

After 3 years, run a

directors workshops to
ensure that the QA
protocols are up to date

Equipment

Office Manual in compliance

with BS EN ISO 9001:2008
Client Reviews
ARB and RIBA qualifications
Full UK (and international
where relevant) qualified staff
CPD training
Staff trainings on use of
materials and technologies and
office strategies
Health and Safety
Following the RIBA plan of
work.

QA Protocols

Quarterly staff training runs

by directors.
Termly client reviews to
ensure consistency (depends
on project)

with new regulations and

materials.