PRESSRELEASE

The IFLA Section on Management and Marketing in collaboration withour

award sponsor
Biblibre, announces the 13th IFLA BibLibre International
Marketingawardwinners!
Thisawardhonorsorganizationswhichimplement
creative,resultsorientedmarketingprojectsorcampaigns.

Wereceived71applicationsfrom26countries,in6languagesfromallovertheworld!

[2016Winner!]VancouverPublicLibraryInspirationLab
LaunchCampaignCanada
http://www.vpl.ca/InspirationLab
In May 2015, Vancouver Public Librarylaunchedthecitys
newest free creative destination the Inspiration Lab a
handson digital media hub with sound studios, video
production and editing, analogtodigital conversion, and
selfpublishing software. The launch campaign's marketing
objectives included drivingtraffictoVPLs InspirationLab,
increasing awareness ofVPLsInspirationLabandfeatures,
and reinforcing the perception of VPL as a modern,
progressive and creative space. To achieve these marketing
objectives, the promotional campaign targeted early
adopters and media outlets, who could extend awareness
throughtheirownnetworksandchannels.

Congratulations to : Daphne Wood, Stephen Barrington,

Stephanie Hurst, Marya Gadison, Adrienne Horton, Tina
Galanopoulos,JamesGemmillandMariaHernandez!
The library receives 2000 cash award and airfare,
lodging and registration for the World Library and Information Congress: 82nd IFLA
GeneralConferenceandAssemblyinColumbus,Ohio,USA1319August2016

[2ndplace]TuanTimeEachlibraryexperienceisa
memorabletreasureXiamenUniversityLibrariesChina
http://tuan.xmulib.org

Since2013,eachgraduatestudentslibraryusage
recordhasbeentransferredbylibrariansintoa
refreshingpersonalizedeaccountwithpainting
andmusic,showingtheirlistsofborrowings,
libraryentries,favoriteseats,andsoon.The
themeofthewebsiteisTuanTime,namely,
LibraryTime.BycombiningthreeChinese
charactersintoone,thenewlycoinedChinese
characterTuanconveysthenotionthatalibrary
isbothabookcollectionshelterand
soulenrichingharbor.Theeaccountsarevalid
permanentlyforgraduatestoreviewtheirlibrary
experiences.Movedbytheconsiderationofthe
librarians,graduateskeenlysharethemonpopularsocialmedialikemicroblogs
(
http://weibo.com/xmulibrary
)andWeChat,andreceivehugeamountofattentionandpositive
commentsontheirmessageboard.
Congratulationsto:WeiYang,ZhengXiao,GuofanHuang

The library receives 1000 cash award and airfare, lodging andregistrationfortheWorld
Library and Information Congress: 82nd IFLA General Conference and Assembly in
Columbus,Ohio,USA1319August2016

[3rdplace]SunshineCoastLibrariesPopUps!Sunshine
CoastLibrariesAustralia

https://www.facebook.com/SCLibraries

Sixlibrarypopupswerecreatedand
heldatsixmajoreventsacrossthe
SunshineCoast.Eachpopuphadits
ownsloganthatwascrafted
specificallytosuittheevent.Libraries
ColourMyLife,LibrariesLightMe
Up,RealAussiesRead,Where's
WallyattheLibrary!,Reading
FoodfortheMindandRunto
Reading.

CongratulationstoLibrariesPopup/LibrariesProgramsandMarketingteam!
Thelibraryreceives500cashaward

Among the 71 applicants, the jury has selected the 10

projects that it has found most inspirational. The following
projects did not make it to the podium but deserve to be
highlighted.

Top10:(byalphabeticalorder)
[Australia]
FreeRangeResourcesProject1
WesternDownsLibraries
[
China]
Metrolibrary2
NationalLibraryofChina
[Colombia]
Captureprojectandloyaltyusersofpubliclibrariesthroughmobile

technologyinMedellinanditsmetropolitanarea3
Proyectodecapturayfidelizacin
deusuariosdelasbibliotecaspblicasatravsdelatecnologamvilenMedellnysu
reametropolitana.FundacinEPM,ProgramaReddeBibliotecas.

https://www.youtube.com/watch?v=anjyXRVslA&feature=youtu.be

http://m.ndlib.cn/topic/486.jspx
3
h
ttps://www.youtube.com/watch?v=0a0s1vhBN6g
1
2

 [Egypt]
EgyptianCraftsFestival4(2ndedition)
=FestivaldesMtiersEgyptiens(2me

dition)=) )BibliothecaAlexandrina=TheLibraryof
Alexandria=
[Greece]
Thesswiki@theAristotleUniversityofThessaloniki5Library&

InformationCentre
,AristotleUniversityofThessaloniki
[Poland]
Happening"ReadandRun"6
Planeta11multimedialibrary
[RussianFederation]
Libraryprodlnka":Literarycreationthegamerehabilitative

living Municipalbudgetaryinstitutionofculture"CentralizedLibrarySystem"7
:
Syktyvkar,KomiRepublic

Sponsoredby
At BibLibre we only work with Open Source software because we
believe they contribute to a community and freer world. But we do not
force you to share our convictions. Choosing BibLibre is primarily
choosing a strong expertise in the library field and projectmanagement.
It is trusting a provider chosen by more than 130 libraries orconsortiaofallsizes,rangingfrom
the Resistance museum in the Massif Central, which manages5,000recordstotheUniversityof
AixMarseille, which manages more than 1, 5 million records for its 70,000members.BibLibre
isafrenchcompany,withcustomersallaroundEurope'.

Contact:iflajurymembers@googlegroups.com

http://www.bibalex.org/caf/fr/Event/EventDetails.aspx?ID=8101

http://www.lib.auth.gr/thesswiki
6

https://www.facebook.com/events/790959067666731/
7

http://www.cbssykt.ru/newslist/741/
4
5