Course : Conversation (1602CON02)

online.uwin.ac.id
Bachelor in Economics (S.E): Manajemen

UWIN eLearning Program

Session Topic: Business Philosophies

Course: Conversation
By Diki Saputra, S.S, M.Pd

Content

Part 1

Definition

Part 2

Continuous Improvement

Part 3

Benchmarking

Part 4

BPR

Part 5

The Importance

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Part1: Definition

Philosophy: Definition

Q: Whats Philosophy ?
A:
A system of fundamental or
motivating principles,
the basic of action or belief

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Philosophy: Business

Watch the video &

Take note

-------------------------------------------------------------------------------------

Business
Philosophy ?
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Philosophy: 4 Principles of Business Philosophies

A. Total Quality Management (TQM)

B. Continuous Improvement

C. Benchmarking

Business
Philosophy

D. Business process re-engineering (BPR)

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Philosophy: Get to Know

Watch the video &

Take note

Specification

Quality
circles

TQM

_______?________

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Quality
control

Time

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Philosophy: Example of TQM

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Part2: Continuous Improvement

Philosophy: Improvement

What You
Need to
Know

Continuous
Improvement

Watch the video &

Take note

Mystery
shopper

-----------------

Mystery
traveller

-----------------

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Philosophy: KFC

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Part3: Benchmarking

Philosophy: Benchmarking

Watch the video &

Take note

What do You Know ?

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Philosophy: Example of Benchmarking

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Part4: BPR

Philosophy: BPR

What is

BPR ?
(Business Process Re-engineering)

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Philosophy: KFC

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Philosophy: 4 Magic Words of Business Philosophies

Q_____y

E_________t

Watch video
& find them

P_________e
R______n

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Part5: The Importance

Philosophy: The Importance of Business Philosophy

1. Helping build cohesive &

productive organization
Companys overall
goals & purposes

To
2. Guide
3. Trust

Important values

The values of its leader

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Philosophy: Element & Question

Composing of Business Philosophy

Element
Companys value

Element
Element

Beliefs

Guiding principles

The questions related

1. What is the nature of my business ?
2. Who is my customer ?
3. What values are important to me ?
4. What is my overall vision for the company ?
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Philosophy: Communicating the Business Philosophy

Message

Poster

Product

Website

Logo

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Philosophy: Discussion

Look at the Starbuck logos.

They altered their logo.
Discuss with your partners.
What
1) Makes them to change their logo ?
2) Probably was the principle of business philosophy used ?

Explain in detail.

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Course : Conversation (1602CON02)

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