Redmond Water

Division
Communication Plan
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Samantha Nash

Marisa Wong!

Allison Burk

Jessie Li!

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Background!
City of Redmond Overview!
Redmond, Ore. is one of four cities in Deschutes County. Redmond covers 9,974
acres and is populated by 26,590 people. The citys average household size is 2.61families
making up 68% of all householdsand median household income is $37,252. According to
the Redmond, Ore. website, based on demographic trends, Redmond is expected to expand
by 8,000 new households over the next 20 years.1 Seven public elementary schools, two
middle schools, and three high schools are located in the city, as well as a Community
College and an extended campus of Oregon State University. Most of the employment in
Redmond is rooted in education, health services, retail trade and professional services.
Redmond is 17 miles northeast of Bend, the largest city in the county.1!
Founded July 6, 1910 by Frank and Josephine Redmond, the city became populated
when it became easier to inhabit. Once canals flowed water from the Deschutes River into the
city and the railway was built for easier transportation of both people and goods in 1911,
Redmond quickly became a popular destination to settle down. Established with only 216
residents, the citys population had grown to 1,000 by 1930.1!
Located in the desert, Redmond receives only 8.64 of rain annually, with an average
temperature of 47 Fahrenheit, and it is 3,077 feet above sea level. The nearest body of water
is the Deschutes River, ten miles outside of the city, making it necessary for the city to find
water elsewhere as it expanded its population. Pumping up groundwater has been a means to
access water in landlocked areas since the 1800s. The official Redmond website describes
the city as being known for its progressive and innovative leadership and capability to
implement projects and programs that benefit its current and future residents.1!

Previous Government-Community Relations!

Cooperation between government departments and local schools has included a
variety of volunteer programs, fundraisers, and competitions. Annually, the If I Were
Mayor contest, sponsored by the Oregon Mayors Association, asks students between the
fourth and twelfth grades to submit their best ideas for a new government policy change. The
contest encourages students to think critically about their community and how it could be
improved. Promoting this type of thinking is essential to creating a community of residents
who care about their city and want to make it better.1!
The city of Redmond also hosts an after school program called Start Making A
Reader Today, or SMART, which asks volunteers to dedicate one hour a week for reading to
children in kindergarten through the third grade. This is a program that only includes children
whose parents have signed them up for this extra learning opportunity, which also encourages
parents to be present in the learning process and in schools.1!
Community involvement is not a foreign concept to the city of Redmond. On many
levels, the local government participates with the community so that communicating with all
age groups (children, teens, adults, and seniors) in a way that benefits the community.
According to the citys official Facebook page, on October 15, 2015 more than 1,000
children came to Sam Johnson Park for the grand opening of a new play structure.2 This
event is an example of the level of unity in the Redmond community and the pride the
residents share for their city.!
The award for High Aesthetic Standards in Community Environment was given to
Redmond on October 13, 2015 to honor its commitment to an aesthetically pleasing
community development.2 This is an important consideration to keep in mind when thinking
about the water department, which wants to keep the city clean inside as well as out. This
community, based on the level of involvement in previous events and programs offered
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through the local government, would be receptive to a campaign or educational course work
within public schools that would promote water conservation and awareness of what
individuals put down the drain (eliminating FOGs wherever possible). Especially because of
how recently the city was honored with the High Aesthetic Standards award and the opening
of the new playground, now is when citizens are paying attention to the well being of their
city.!
Launching a new campaign for the Redmond Water Division would be a smooth
transition for the city at this time, with focus shifted towards keeping the city green and
beautiful. Subjects of drought, as many other cities not from Redmond have experienced, will
serve as a timely introduction to the importance of well-kept water departments and why
individuals should care. Despite the minimal attempts Redmonds Water Division has tried in
the past, students largely unaware of the issues at hand.!

Organization Overview!
Redmonds Water Division gets its supply from groundwater (i.e. storm water). The
water is treated with chlorine and fluoride. The Redmond water system has seven wells that
provide water to businesses and residences. Certain wells correspond with different parts of
the city in order to best serve the community of Redmond. There are also reservoirs to protect
and provide water. The current wells were built in the 1920s and over time have rusted and
are in need of restoration. The aging infrastructure of the water wells and reservoirs also
affects the capability of water treatment and regarding budget of the Water Pollution Control
Facility capabilities. Water conservation is a key issue with maintaining a older fragile
system. The current Redmond Water Division focuses on disposable wipes, household
chemicals, and FOGs (fats, oils, grease). The current misconceptions about biodegradable
wipes are that they break down. However, these wipes do not break down as much as one
would hope. Continuing on the trend of misinformed publics, many restaurants in the
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community are unaware of the issues caused by fats, oils and grease that create blockage in
the water treatment system. Fats, oils and grease have caused the need for the water to be
treated. The raising of water pollution from human waste is becoming an increasing problem
that the Redmond Water Department is now facing. The water pollution that is preventable,
such as FOGs, requires educating key publics about the issues and solutions regarding water
conservation. As an organization, the Redmond wastewater department has attempted to
educate its publics by attending county fairs and Earth Days. These events have failed to
create more awareness due to the lack of resident attendance.1!
The Water Pollution Control Facility of Redmond is a secondary treatment plant to
help treat the water of Redmond. This treatment plant is affected by the current level of
treatment needed for the water due to the high influx of water waste. There is a growing need
for treatment of water because of the malpractices of residents and restaurants due to the
misinformation about what can go down the drain. The plant currently is facing budget issues
as a government facility. With more treatment to the water, there is a higher cost to
consumers and to the city government. This treatment plant has used some innovative ways
to recover some of the costs of water treatment, such as hay crops. However, if the problem is
left unacknowledged, then energy bills will be increased to accommodate the cost of water
treatment (e.g. water oxygenation). The micro-organisms used to help the treatment plant
function are useful but do not solve the problem of water pollution because that takes time
and money. 3!
The city of Redmond is now introducing AquaHawk in order to offer more
information to consumers. AquaHawk is an online alert and monitoring system to provide the
community with information about water. AquaHawk is meant to help consumers save
money as well as provide information regarding water usage and conservation. The tools and
information provided by Aquahawk are supposed to help increase residents water
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conservation and decrease consumer spending on water. With Aquahawk, consumers will
be able to track water usage and billing information as well as avoid any leaks or damages
while one is away from home. Aquahawk addresses one of the publics affected by the
Redmond water department, and there is a lack of directing messages toward elementary,
middle and high school students in Redmond. While Aquahawk is targeted at bill payers,
typically parents/adults, there is a certain benefit to having the information online that can
also appeal to a younger generation (e.g. high school students). The Water Pollution Control
Facility of Redmond currently gives tours which can appeal to a younger audience in terms of
giving information and creating an interest regarding water conservation.1!

Nationwide Trends in Public Supply Water!

An estimated 268 million people relied on public-supply water for their household use
in 2010. This number represents about 86 percent of the total U.S. population. In 38 States,
including the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, surface-water
sources provided more than half of the total public-supply withdrawals. Three States
California, Florida, and Texasaccounted for 38 percent of total groundwater withdrawals
for public supply. States that relied on groundwater for 75 percent or more of their publicsupply withdrawals were Hawaii, Florida, Idaho, Mississippi, Nebraska, Iowa, and New
Mexico.4!
Global water consumption is doubling every 20 years, and the water market is a $450billion-dollar industry.5 With this steady increase in consumption, water divisions nationwide
have to be innovative and stay on the cutting edge of technology so that they can keep
providing services without having to drive prices up. Citi Investment Research and Analysis
gave a summary of the Top-10 Trends in the water industry which included; desalination
systems, water reuse, produced water, membranes displacing chemicals, ultraviolet light

(UV) disinfection, ballast water treatment, forward osmosis used in desalination, Chinese
competitors in water, water efficiency products; and point of use (POU) treatment.6 !

Challenges for Water Division Nationwide!

Every year, the American Water Works Association (AWWA) surveys water
professionals to identify the industrys biggest challenges and concerns, while also providing
key data to help support the development of solutions. In the 2015 AWWA State of the Water
Industry Report, the top issues facing the water industry reflect the challenges we face in the
Pacific Northwest, Oregon and in Redmond. The top ten challenges include:!
1. Renewal and replacement of aging water and wastewater infrastructure!
2. Financing for capital improvements!
3. Long-term water supply availability!
4. Public understanding of the value of water systems and services!
5. Public understanding of the value of water resources!
6. Watershed/source water protection!
7. Cost recovery!
8. Emergency preparedness!
9. Water conservation!
10. Compliance with future regulations.7!

Water Reuse in Oregon!

Oregon is facing increasing water needs and increasingly scarce water supplies. In
order to sufficiently meet Oregons diverse water needs for both now and the future,
Oregonians are encouraged to use their water wisely and efficiently. That means designing
innovative water conservation, reuse and storage programs that utilize available water so it
can be used to its fullest advantage as needed. Therefore, the practices of using recycled
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water have been conducted in Oregon for several decades. The drivers for water reuse in
Oregon include limitations imposed by new surface water discharge regulations, impaired
water bodies with TMDLs, opportunities due to upgrades with advanced treatment
technologies, and water supply needs. The uses practiced in Oregon include irrigation of golf
courses, playing fields, poplar tree plantations, and commercial landscapes; cooling in the
production of electricity; and wetland habitats.9 The Oregon Administrative Rules, Chapter
340, Division 55 (OAR 340-055), Recycled Water Use, prescribe the requirements for the
use of recycled water for beneficial purposes while protecting public health and the
environment.10 The Oregon Department of Environmental Quality coordinates closely with
the Oregon Department of Human Services and the Oregon Water Resources Department in
implementing these rules. Facilities are required to manage and operate recycled water
projects under a water reuse management plan. These plans are specific to each facility and
are considered part of a facilitys NPDES or Water Pollution Control Facility (WPCF) water
quality permit.11!

Pacific Northwest Groundwater Decline Trends!

A study by the U.S. Geological Survey looks at what is causing groundwater to
decline in parts of Eastern Washington, Oregon and Western Idaho. The study shows that
water is not moving into or out of these areas very efficiently. Water-level data were used to
identify groups of wells with similar hydraulic heads and temporal trends to delineate areas
of overall similar groundwater conditions. Discontinuities in hydraulic head between well
groups were used to help infer the presence of barriers to groundwater flow such as changes
in lithology or the occurrence of folds and faults.8 The Pacific Northwest water divisions are
faced with climate change issues that effect both groundwater and surface water conditions.
The Pacific Northwest is faced with the challenge of public water division customers to
understand the value of water resources and is stressing the importance of drought and water
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conservation as a result of the climate changes that have been occurring. A trend among the
Pacific Northwest water divisions is online water monitoring accessibility and online water
usage calculators to help the water division customers understand that value.!

Drought in Pacific Northwest Area!

A deepening drought in the Pacific Northwest is forcing some cities, farms and state
agencies to cut back on water use. In Washington State, several cities including Seattle and
Tacoma have activated water shortage plans. (In Vancouver, B.C., residents are forbidden
from watering plants or washing cars.) According to the report from The Oregonian, 11 cities
and towns across Oregon have imposed some form of water conservation. Those plans range
from simply asking residents to exercise restraint to threatening $300 fines for anyone who
turns on the hose without permission. The situation if of high importance in Oakridge and
Junction City, where water levels in wells have dropped significantly. In both cities, its now
illegal to water lawns and gardens outside of approved dates and times.12!

Problem Statement!
The Redmond Water Division needs Redmond residents to understand and participate
to help water conservation and removal of FOGs from the water systems in the city because
continuing to ignore these issues will lead to expensive reconstruction of facilities and
infrastructure that will cost water consumers on their water bills. !

Goal Statement!
To raise awareness about water conservation therefore minimizing non biodegradable
waste and FOGs in the water system by outreach to K-12 students thus creating interest and
dialogue within Redmond family households.!

Situation Analysis!
The main public relations issue is a lack of communication between the Redmond
Water Department and its key publics. The information for water conservation needs to be
given and explained. The main public relations issue is the lack of communication because
the problem will not be solved without change that publics must make. K-12 students and
their parents must be made aware of the problem of water pollution in order to understand the
possible solutions. Water pollution is being contributed to through K-12 students, and their
parents, misconceptions of what can go down the drain. Many restaurants are unaware of the
water pollution caused by fats, oils and grease that should be wiped down and thrown in the
trash rather than washed down the drain. Restaurants are not the only causes of water
blockage within the community; residents also need to be aware of what should and should
not go down the drain. Residents typically flush items other than toilet paper down the toilet
that causes water treatment to be more necessary, such as disposable wipes. Though
advertised as disposable, these wipes do not break down as much as is necessary for
appropriate water treatment. These types of items (i.e. FOGs, disposable wipes, etc) have
created a rising problem for the Redmond Water Divisions water treatment.3!
This plan will address the main public relations issue by informing and educating
elementary, middle and high school students. Educating these key publics about water
pollution, its contributing factors and the solutions for everyday water conservation is key to
the future success of the Redmond Water Division. These changes will be instrumental in
water conservation and the water treatment in Redmond.3!

SWOT Analysis!
Strengths!

Weaknesses!

AquaHawk online monitoring system

for clients to monitor their water

Redmond Water Division outreach

usage and expenses as well as

events!

provide information regarding water

conservation.!

Aging infrastructure needing

replacement!

Water system had not test results that

exceeded the maximum contaminant

A lack of online presence outside

of city website!

levels allowed by the EPA.!

Low attendance numbers for

Accessibility of information about

Backflow testing and cross-

water department and community

connection program protects water

service!

systems and water quality.!

Can depend on flat rate!

Existing customer service base!

No volunteer opportunities to work

with water department!

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Opportunities!

Ability to easily expand water supply!

Ability to convince publics about the

Threats!

decisions for water department.!

importance of water conservation!

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A lack of public and academic

School-aged programs to inform

awareness concerning conservation

publics of water conservation and

results in fewer donations.!

FOG!

Climate change can affect future

With more treatment to water, there

Offering volunteer programs in

is a higher cost to customers which

which people can help to clean up

makes them disinterested.!

street drains alongside local public

figures!

Key Publics & Messages!

Publics!
The Redmond Water Division identified three key publics on which our objectives
will focus. Our first public is Redmond School District elementary students. The next key
public is Redmond School District middle school students. Our final key public is Redmond
School District high school students. By reaching out to those in school to increase their
awareness of water conservation and FOGs, it will not only give these children, future
Redmond Water Division customers, a better understanding of how these things work, but
also will filter into their home lives and reach the parents of these children who are already
utilizing these services.!
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Kindergarten Fifth Grade Students!

Self Interests!
Cartoons, songs and poems, athletics, arts and crafts, reading, nature, animals, technology,
board games, video games, and outdoor activities are common self-interests in this age
group.23!

Influencers!
Parents, guardians, teachers, media, siblings, TV characters, community leaders, celebrities,
friends, extended family, day care providers, sitters and nannies, and religious institutions are
common influencers in this age group.21!
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Primary Message: !
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Awareness: Get to know how FOGs and water conservation impact your family.!

Secondary Messages:!
Programs offered by the Redmond Water Division, such as AquaHawk are valuable
tools for monitoring water consumption within individual households.!
There are many ways to get involved with water conservation to get an idea of how
much water we can all save if we make a small effort.!
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Attitude: Learning about water conservation and FOGs can be fun.!
Secondary Messages:!
Fats, oils and greases and other objects that go down the drain that are larger than
three millimeters are damaging to the public water infrastructure.22!
Many items that claim to be flushable and disposable, are still harmful for the public
water system infrastructure.22 !
!
Behavior: Be excited to help your family conserve water and to keep FOGs out of the drain. !
Secondary*Messages:**
" Measurable!through!the!water!treatment!plant*
" Can!be!tracked!for!families!through!Aquahawk*

Middle School Students!

Self Interests!

Fashion, pop-culture, social media (specifically, Instagram, Snapchat and YouTube), trends,
shopping, athletics, education, music, video games, and outdoor activities are common self
interests among this age group.25!

Influencers!
Celebrities, coaches, peers, teachers, TV personalities, older siblings, media, and social
media are common influencers among this age group.24!
Primary Message: !
Awareness: Get to know where your water comes from. Learn how important water
conservation and proper disposal of FOGs is for your community. !
Secondary Messages:!
AquaHawk online monitoring system provides an easy and very accessible way to
understand your water usage within individual households.!
In an average home, showers are typically the third largest water use after toilets and
clothes washers. The average American shower uses 17.2 gallons (65.1 liters) and
lasts for 8.2 minutes at average flow rate of 2.1 gallons per minute (gpm) (7.9 lpm).13!
Attitude: Caring about water conservation and FOGs is something I can do to help my
community. !
Secondary Messages:!
Putting fats, oils, and grease and objects larger than three millimeters down the drain
have the potential to damage the public water infrastructure.22!
Many items that claim to be flushable and disposable, are still harmful for the public
water system infrastructure.22 !
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 Common foods such as bacon, hamburgers, and olive oil are considered FOGs and
should be disposed of properly to prevent damaging the public water pipelines.22!

Behavior: Simple changes in your life can make a big difference in regards to water
conservation for your family and your community.!

Secondary Messages:
" Composting food wastes saves water by reducing the water needed to run a garbage
disposal.20
" Pool owners can use a cover to reduce water loss through evaporation. A pool cover
can also save energy and reduce the need for chemicals.20
" Sweep outdoor surfaces with a broom instead of using a hose.20
" Wash vehicles at a carwash that recycles its water. If washing at home, make sure the
hose has a shutoff valve.20

High School Students!

Self Interests!
Fashion, social media (Youtube, Snapchat, Instagram, Facebook, Twitter), trends, shopping
(malls), technology (apps), video games, outdoor activities, socializing, and education are
common self-interest of this age group.19!

Influencers!
Media, social media, parents, extended family, teachers, friends, siblings, coaches, peers,
celebrities (TV and Youtube personalities), and advertising are common influencers among
this age group.!

Primary Message: Awareness: Get to know what Aquahawk system is and understand
how it works and relates to water conservation.!

Secondary Messages:!
The City of Redmond Water Division introduces AquaHawk, an online water
monitoring and alert system, that allows you to receive leak alerts and access your
water usage information online. AquaHawk helps prevent costly property damage
from leaks so you dont have to have any worries when your family is on vacation.14!
AquaHawk is easy to use and accessible for families to form a deeper understanding
of water conservation.15!
Besides universities and colleges, high schools aim to help students fight their feelings
of powerlessness by developing their sense of community and their confidence,
showing high schoolers that they can make a difference in the world, such as making
efforts on conserving water.16!
Primary Message: Awareness: FOGs are the main contributor of blockage in the water
treatment system.!
Secondary Messages:!
" Clean and plentiful water provides the foundation for prosperous communities. We
rely on clean water to survive, yet right now we are heading towards a water crisis.
Water pollution from human waste is becoming an increasing problem.17!
" Water pollution is preventable, by reducing FOGs. Fats, oils and greases are generated
during food preparation at restaurants and other food service establishments. When the
kitchen, dishes, and equipment are cleaned, the FOG is washed down the drain where
it cools and separates from the dishwater. The separated FOG accumulates in private
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drains, sewer pipes and other sewage collection and treatment structures. Large
amounts of FOGs in the wastewater can harm treatment plant and collection workers.18!
" Decreasing FOGs in the water supply is as easy as making simple changes in the
kitchen. For example, pour small amounts of grease into a non-recyclable container
(juice can, coffee cans, empty milk cartons and etc.) instead of pouring it down the
drain. Also, before washing, scrape and wipe pots, pans and dishes with paper towels
and dispose of materials in the trash.18!
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Objectives!
Public One: K-5!
Awareness: Objective 1: To increase awareness and understanding about FOGs and water
conservation in elementary school students; specifically, to increase their knowledge of these
topics by 75% by July 1, 2016 based on test and assignment scores.!
!
Attitude: Objective 2: To change students attitudes about water conservation, specifically,
to create a sense of control over their familys water bill and their citys water by a 40%
increase by July 1, 2015.!
!
Behavior: Objective 3: To have a positive effect on students ability and willingness to sort
and properly identify FOGs and conserve water in their daily lives, specifically, to decrease
FOGs in the water supply by 40% by July 1, 2016. !
!

Public Two: Middle School!

Awareness: Objective 4: To increase awareness of FOGs and water conservation and how
their citys water supply and their families are affected, specifically, to increase
understanding of these concepts by 75% by July 1, 2016 based on test and assignment scores.!
!
Attitude: Objective 5: To change students attitudes about water conservation and FOGs,
specifically, to increase comprehension of the AquaHawk system by 40% by July 1st, 2016
based on take-home assignment scores.!
!
Behavior: Objective 6: To maximize behavior of conserving water and sorting FOGs from
non-FOGs, specifically, by decreasing water consumption in homes with monitoring kits by
20% by July 1st, 2016.!
!

Public Three: High School!

Awareness: Objective 7: Increase awareness and understanding of FOGs and water
conservation and how they affect their familys utility bill, the water system, and the
community, specifically, to increase knowledge about these concepts by 60% by July 1, 2016
based on test and assignment scores.!
!
Attitude: Objective 8: To have positive change on students attitude of the impact the
Redmond Water Division will have in their future, specifically, to increase visitor-traffic to
the AquaHawk website by 70% by July 1, 2016.!
!
Behavior: Objective 9: To demonstrate a noticeable a change in AquaHawk due to active
water conservation efforts by decreasing water consumption by 20%, and to generate interest
in the Redmond Water Division by increasing visitation by 50% by July 1, 2016.!
!

Strategies & Tactics!

Objective 1: To increase awareness and understanding about FOGs and water conservation
in elementary school students; specifically, to increase their knowledge of these topics by
75% by July 1, 2016 based on test and assignment scores.!
Strategy 1: To teach K-5 students how to save water and how to properly dispose of fats, oils
and greases (FOGs) through lessons in the classroom.!
Tactic 1: Decorate compost bins to bring home. (Put FOGs in compost bin and not
down the drain). Knowing where FOGs go helps increase the understanding of the
solution and the awareness of FOGs as an issue. The idea is that if younger students
decorate the bins then parents are more likely to use the compost bins because it will
be functional and something their child made. This will encourage the understanding
and behavior of not putting FOGs down the drain but rather in the bin that their child
decorated.!
Tactic 2: Buddy system with Kindergarten through fifth grade students to offer
teaching and learning between grades. The older students would learn a concept
regarding FOGs or water conservation and then teach the idea to the younger
students, this will help reinforce the ideas and create a community surrounding the
issue. With all the students involved, the parents are more likely to pay attention and
start making a behavioral change.!

Strategy 2: Introduce Mr. Bacon, a cartoon character to lead students through lessons in an
interactive and engaging way by creating a character that symbolizes FOGs and water
conservation. Mr. Bacon is a character whose story always involves avoiding fats, oils and
greases going down drains in short, mini-adventure stories and cartoons. Children in this age
group respond well to animated characters, therefore Mr. Bacon will be a helpful visual aid to
keep the students attention.!
" Tactic 1: Read stories of Mr. Bacons adventures escaping the dreaded drain to
students at school and at the public library during a reading time, the story will be
read by the Mr. Bacon (in costume).
" Tactic 2: Ask students to complete activities based on Mr. Bacons adventures. For
example, ask students what other foods need to escape the drain and what they, the
students, can do to help.
Objective 2: To change students attitudes about water conservation, specifically, to create a
sense of control over their familys water bill and their citys water by a 40% increase by July
1, 2015.!
Strategy 1: To make it clear to students that common foods can create or contain FOGs and
that it is easy to over-consume water in daily activities.!
Tactic 1: To use the Mr. Bacon character to generate discussion on other foods that
the students like or consume regularly that lead to FOGs. Assignments and activities
that will lend to this lesson include how to sort foods into FOG vs. non-FOG
categories and students logging the foods they eat that contain or produce FOGs. This
will make it clear that their meals play a role in Redmond Water Divisions issue with
FOGs in infrastructure.!
Strategy 2: To make students aware that water is an expense to their families and that the
amount of water they use makes a difference on the monthly water bill.!
!

 Tactic 1: Aquahawk tracking project; work with parents to understand water usage
and ways to conserve. Students will need to create a list of ways to conserve water as
well as changes that they could make to their own lifestyles to use less water. This
will make the students examine themselves from a different perspective and think
deeply about ways they could change to benefit the greater community, and how
others could change as well.!
!
Objective 3: To have a positive effect on students ability and willingness to sort and
properly identify FOGs and conserve water in their daily lives, specifically, to decrease FOGs
in the water supply by 50% by July 1, 2016.!
Strategy 1: To use the Mr. Bacon character to encourage incorporating lessons on FOGs and
water conservation into students lifestyles.!
Tactic 1: Assign students with a final assignment to write and illustrate their own Mr.
Bacon short story, asking them to use their imagination to write a story where Mr.
Bacon must save a FOG from the drain, also asking them to come up with a new
character of their own creation to represent the FOG. This will demonstrate an active
and applicable understanding of FOGs in daily life as well as what to do and not do
with them. Cover artwork for these short stories will be displayed at Water Week.!
Tactic 2: Students will perform short poems (classes will perform separately, three
poems each) at Water Week about Mr. Bacon and water conservation. This will
involve them in the fair in a way that makes them feel like a contributing part of the
community, also exposing them to the work other grades and schools have done
towards water conservation and FOG elimination in water systems.!
!

Objective 4: To raise awareness of FOGs and water conservation and how their citys water
supply and their families are affected, specifically, to increase understanding of these
concepts by 75% by July 1, 2016 based on test and assignment scores.!
Strategy1 : To teach students about FOGs in some detail, educating them on why FOGs are
harmful to infrastructure and alternatives to pouring FOGs down drains. !
Tactic 1: Assign students to either write a short paper or present a poster/infographic
that goes into detail about both the local and global impacts of water consumption,
availability or conservation.!
Strategy 2: To teach students about water conservation and how it affects their families,
local community, and the world by using Mr. Bacon.!
Tactic 1: In-class assignments about water usage around the world, emphasizing
places in drought or with low water supply. Lessons will move in the direction of
local water usage, talking about ways Redmond conserves or recycles water in public
spheres as well as how individuals can make a difference.!
" Tactic 2: Students will design their own Mr. Bacon stickers to display around the
school and on public water fountains. Five designs will be chosen to be mass
distributed to all schools as official Mr. Bacon stickers.
!
Objective 5: To change students attitudes about water conservation and FOGs, specifically,
to increase comprehension of the AquaHawk system by 40% by July 1st, 2016 based on takehome assignment scores.!
Strategy 1: To make it clear to students that common foods can create or contain FOGs.!
Tactic 1: Have students list all the foods they consume that create or contain FOGs,
this will give them the sense of personal responsibility for monitoring where FOGs
are disposed.!
!

Strategy 2: To assign homework that will require the assistance of parents in navigating and
understanding AquaHawk site and show students that it is easy to over-consume water in
daily activities.!
Tactic 1: Give students a project to record water use in their own household and
compare that to local and national averages. This will let them see not only how much
water is used on a personal level but on a large scale as well.!
Strategy 3: To give students a sense of how their city distributes water, they will be shown
the water facility and taught how Redmonds water system operates.!
Tactic 1: Take students on a field trip to the Redmond Water Division facility to see
the processes of filtering and distributing water to the city, to give the students a sense
of the amount of time, effort and money the city puts into water.!
Tactic 2: Students will complete a science project that focuses on how underground
water systems operate so that they have a well-rounded understanding of the way their
city delivers water to their homes and other establishments.!
!
Objective 6: To maximize behavior of conserving water and sorting FOGs from non-FOGs,
specifically, by decreasing water consumption in homes with monitoring kits by 20% by July
1st, 2016.!
Strategy 1: To get students involved in water conservation and FOG elimination beyond
school-work by creating in-school and after-school competitions that require active
participation and research.!
Tactic 1: Students will participate/compete in games designed by high school
students asking them to sort various foods based on the proper ways to dispose of
them. This interactive activity will involve two publics, making the Middle School
public more competitive for opportunities to show off.!
!

 Tactic 2: Students in the 6th grade will install water kits in their homes to monitor
their water consumption and conduct an experiment to see if being more informed
about personal water usage has any effect on total water consumed. Results can be
compared to the students previous AquaHawk records for their households.!
Strategy 2: Use school projects at Water Week to display student work and draw attention of
parents as well as students that completed other projects on similar topics. !
Tactic 1: To participate in Water Week, the best science projects explaining
underground water systems will be displayed and demonstrated on a larger and visual
scale during the fair.!
!
Objective 7: Increase awareness and understanding of FOGs and water conservation and
how they affect their familys utility bill, the water system, and the community, specifically,
to increase knowledge about these concepts by 60% by July 1, 2016 based on test and
assignment scores.!
Strategy 1: Assign research projects to students asking them to choose a topic within water
conservation to study.!
Tactic 1: Assign students to either write a short paper or present a poster/infographic
that goes into detail about both the local and global impacts of water consumption,
availability or conservation.!
Tactic 2: Begin an AquaHawk assignment that students will work on throughout the
course of the water conservation/FOG lesson plan. The first stage of the project will
include monitoring their familys water consumption on AquaHawk and
understanding how to use the online program. This will benefit the Redmond Water
Division because High School Students will soon be customers of the Redmond

Water Division, and therefore need to understand how to use the system to pay bills
and monitor water use in the household.!
Strategy 2: To teach students about FOGs in detail, educating them on why FOGs are
harmful to infrastructure, alternatives to pouring FOGs down drains, and the unique ways in
which FOGs affect different types of water systems.!
Tactic 1: Students will complete a science project that focuses on how underground
water systems operate so that they have a well-rounded understanding of the way their
city delivers water to their homes and other establishments. This lesson will also
incorporate how this system can be harmed, addressing issues such as FOGs, types of
soil and other debris blocking passageways for water flow.!
" Tactic 2: Students will create a PSA featuring Mr. Bacon, about keeping FOGs out of
the water systems.
!
Objective 8: To have positive change on students attitude of the impact the Redmond Water
Division will have in their future, specifically, to increase visitor-traffic to the AquaHawk
website by 70% by July 1, 2016.!
Strategy 1: To make students feel involved with the movement to conserve water and reduce
FOGs through online and offline communication.!
Tactic 1: Students will be put into groups and assigned to create a fun Youtube video
about water conservation, FOGs or both. The style of the video will be left up to the
students, so long as it is on topic, accurate, appropriate, and original. The videos will
be submitted into a contest among all the high schools, with the winning videos
shown during Water Week.!

 Tactic 2: Students will be given the opportunity to compete to be a spokesperson for

the Redmond Water Division. Responsibilities will include presenting to Middle and
Elementary School Students in the area as well as at Water Week.!
Tactic 3: Students will take a field trip to the Redmond Water Division facility to see
the time, money and effort required to distribute water to the city.!
Strategy 2: Make students more comfortable and proficient in using AquaHawk with a
written assignment about the site.!
Tactic 1: Building on the AquaHawk assignment, the second stage will be to write a
two page How-To on using Aquahawk. These will later be made into posters that will
be displayed at Water Week and Middle Schools to assist younger students with their
own AquaHawk assignments. Different groups of students will be assigned different
AquaHawk features and capabilities to explain in their assignments.!
!
Objective 9: To demonstrate a noticeable a change in AquaHawk due to active water
conservation efforts by decreasing water consumption by 20%, and to generate interest in the
Redmond Water Division by increasing visitation by 50% by July 1, 2016.!
Strategy 1: To give students assignments that require creativity and thinking about water
conservation and FOGs from different perspectives.!
Tactic 1: Groups of students will be in charge of writing stories, letters and cartoons
featuring the character Mr. Bacon which will be given to K-5 students. These short
assignments require students to think creatively about water conservation and FOGs,
as well as how to simplify more complex concepts such as maintaining the
environment and local water infrastructure.!
Tactic 2: Groups of students will be in charge of running and creating sorting games
for Middle School students to play, the games will involve separating foods that
!

create FOGs and those that dont, which will also involve practices such as
composting and recycling. This forces students in both age groups to think actively
about the affect common foods play in the environment and how to treat them
properly.!
Tactic 3: Groups of students will be assigned to create activities for Water Week as
part of a community outreach project. This will involve local businesses, clubs and
organizations in the community to come together and learn about water conservation
and FOGs in a fun, interesting and interactive way that will involve all public schools
in Redmond.!
Strategy 2: To make students address areas in their own lives that could reduce water
consumption then make efforts to see a visible decline on the AquaHawk site.!
Tactic 1: As a final installment of the students AquaHawk assignment, they will be
assigned to reflect on their experiences trying to conserve water and list the most
effective and ineffective ways to reduce water consumption in the household.!
!

Evaluation!
Objective 1: To increase awareness and understanding about FOGs and water conservation
in elementary school students; specifically, to increase their knowledge of these topics by
75% by July 1, 2016 based on test and assignment scores.!
Criteria: Increase Elementary Students knowledge of FOGs and water conservation by 75%
by end of water courses.!
Tools: Standardized quizzes and worksheets that test retention of information before, during
and after completing lessons.!
!
!

Objective 2: To change students attitudes about water conservation, specifically, to create a

sense of control over their familys water bill and their citys water by a 40% increase by July
1, 2015.!
Criteria: Increase students sense of control over water bill and systems by 75%.!
Tools: Standardized quizzes and worksheets that test students knowledge and opinions on
how their lifestyles affect water systems before, during, and after completing lessons.!
!
Objective 3: To have a positive effect on students ability and willingness to sort and
properly identify FOGs and conserve water in their daily lives, specifically, to decrease FOGs
in the water supply by 40% by July 1, 2016. !
Criteria: Decrease FOGs in Redmond water supply by 40%.!
Tools: Use Redmond Water Divisions tools to compare FOGs build-up before and after
lessons.!
!
Objective 4: To increase awareness of FOGs and water conservation and how their citys
water supply and their families are affected, specifically, to increase understanding of these
concepts by 75% by July 1, 2016 based on test and assignment scores.!
Criteria: Increase Middle School Students knowledge of FOGs and water conservation by
75% by end of water courses.!
Tools: Standardized quizzes and worksheets that test retention of information before, during
and after completing lessons.!
!
Objective 5: To change students attitudes about water conservation and FOGs, specifically,
to increase comprehension of the AquaHawk system by 40% by July 1st, 2016 based on takehome assignment scores.!
!

Criteria: Increase comprehension of AquaHawk in Middle School students by 75%.!

Tools: Standardized quizzes and that ask students to navigate AquaHawk site before, during
and after completing lessons.!
!
Objective 6: To maximize behavior of conserving water and sorting FOGs from non-FOGs,
specifically, by decreasing water consumption in homes with monitoring kits by 20% by July
1st, 2016.!
Criteria: Reduce water consumption in homes with water kits by 20%.!
Tools: Review AquaHawk records (gathered by students) of water consumption before and
after lessons.!
!
Objective 7: Increase awareness and understanding of FOGs and water conservation and
how they affect their familys utility bill, the water system, and the community, specifically,
to increase knowledge about these concepts by 60% by July 1, 2016 based on test and
assignment scores.!
Criteria: Increase High School Students knowledge of FOGs, water conservation and
Redmonds water system by 80%.!
Tools: Standardized quizzes and worksheets that test retention of information before, during
and after completing lessons.!
!
Objective 8: To have positive change on students attitude of the impact the Redmond Water
Division will have in their future, specifically, to increase visitor-traffic to the AquaHawk
website by 70% by July 1, 2016.!
Criteria: Increase visitor traffic to AquaHawk site by 70%.!
Tools: Review AquaHawk site analytics.!
!

!
Objective 9: To demonstrate a noticeable a change in AquaHawk due to active water
conservation efforts by decreasing water consumption by 20%, and to generate interest in the
Redmond Water Division by increasing visitation by 50% by July 1, 2016.!
Criteria 1: Decrease water consumption in Redmond by 20%.!
Tools: Monitor water consumption in Redmond before, during and after lessons.!
Criteria 2: Increase visitation to the Redmond Water Divisions facility by 50%.!
Tools: Monitor visitation before, during and after lessons.!
!

Budget!
!
Objective
" Strategy
o" Tactic
Objective 1
" Strategy 1
o" Tactic: Decorating Compost Bins
(Kindergarten)
o" Tactic: Buddy System (Paper/Supplies)
o" Tactic: Mr.Bacon (Freelance Artist)
Objective 2
" Strategy 1
o" Tactic: Mr.Bacon (included in original
freelance budget; printing cartoon)
" Strategy 2
o" Tactic: AquaHawk Tracking
Objective 3
" Strategy 1
o" Tactic: Mr.Bacon (included in original
freelance budget; printing cartoon)
!

Projected Cost

Total Budget
After Costs
(Beginning:
$15,000)

644 x $2= $1,288

$13, 712

$100
$50

$13, 612
$13, 562

$100

$13, 462

$0

$100

$13, 362

o" Tactic: Poem Performance

Objective 4
" Strategy 1
o" Tactic: Short Paper/Infographic Poster
Project (Middle School; printing paper)
" Strategy 2
o" Tactic: Class Lessons (classroom
handouts/supplies)
Objective 5
" Strategy 1
o" Tactic: Student food list; self-regulation of
FOGs (worksheets/classroom supplies)
" Strategy 2
o" Tactic: Project to record water usage
" Strategy 3
o" Tactic: Field Trip (Middle School;
transportation costs)
o" Tactic: Science Project (pizza party)
Objective 6
" Strategy 1
o" Tactic: Games (made by High School for
middle school; prizes)
o" Tactic: Winning Class of games get Water
kits; other 6th graders do secondary
AquaHawk Project
Objective 7
" Strategy 1
o" Tactic: Infographic/Poster (High School;
printing of posters)
o" Tactic: AquaHawk Monitoring
" Strategy 2
Tactic: Science Project (pizza party)
Objective 8
" Strategy 1
o" Tactic: YouTube Video Project (High
School)
o" Tactic: Spokesperson Competition (stage
and sounds system) (Water Week;
Community Event; Competition) (Ipad/
bike or ski lift pass as a prize for a
raffleuse raffle tickets as prizes for
previous school things) (local food
carts/stands? Dunk tank; Face paint;
Caricatures of Mr.bacon portraits; RWD

$0

$100

$13, 262

$150

$13, 212

$150

$13, 162

$0
$600

$12, 562

$100

$12, 462

$162

$12, 400

$2,100

$10, 300

$200

$10, 200

$0
$100

$0
$4, 000 (other
overhead costs)
Stage: $800
Sound System:
$600
Fair Games: $600
Ipad: $300

$10, 100

$700

booth with info; School band

performance?)

o" Tactic: Field Trip to the Redmond Water

Department (High School; transportation
costs)
" Strategy 2
o" Tactic: AquaHawk How-to guide
(Printing for high school samples)
Objective 9
" Strategy 1
o" Tactic: Mr.Bacon stories, letters and
cartoons (High School writing to K-5;
classroom supplies)
o" Tactic: High School creates games for
Middle School (Pizza Party)
" Strategy 2
o" Tactic: AquaHawk reflection

Ski Lift: $200

Miscellaneous
Raffle Prizes: $1,
000
Caricature: $600
FacePaint: $200
Dunk Tank: $500

$400

$300

$100

$200

$200

$100

$100

$0

$0

Schools: 5 k-5 schools, 2 middle schools, 3 high schools; 2 k-8 schools; 1 Charter School; 1
Educational Center AVG: 23 students, 3 classes per school, 7 kindergarten schools.
!
!
Schools: Five K-5 schools, two middle schools, three high schools; two K-8 schools; one
Charter School; one Educational Center AVG: 23 students, 3 classes per school, 7
kindergarten schools.1!
!

Calendar!

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- Groundwater Status and Trends for

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!

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!

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!