Believing in & Sharing

the Power of Vision

1st SocComMedia
Convention for
Vicariate Lay
Coordinators
March 18, 2016
Chancery Office

Ecce nova omnia facio

Ecclesial communications
Electronic communications
Evangelization

Imagineering is a portmanteau (a
linguistic blending of words) combining the
words "imagination" and "engineering".
Imagineering is the implementing of
creative ideas into practical form.

Marilou Diaz-Abaya: There was

a time, along long time ago, when
everyone listened to the Church
and the Church alone.

2011: est. 75.5 M roughly

80% of the population,
profess Catholicism.
fourth-largest Catholic
nation in the world after
Brazil, Mexico & USA
the only other
predominantly Catholic
nation in Asia aside from
East Timor;
495 years of Catholicism

2013, only 79% of the

population professed in
Catholicism.
Roughly 37% regularly
hear Mass
9.2% of Catholics think
of leaving the church.
Witnessing Crisis?
Can we still retrieve our
wounded hurting flock?

Social
Networking
Capital of the
World

Catholics still have the

Filipinos: 3rd Happiest in Asi

The Filipino is inherently Family-Oriente

Napag-iwanan tayo! Why?

We lack vision Imagineering!

VISION

Without commitment there can be

no success; without faithfulness no
commitment is possible.
To ensure commitment, make sure the
leaders of the team know what it will
cost them.
To ensure commitment every one
3:58
MUST OWN the VISION.

 Celebrate what was right with the world

rather than wallow on what is wrong with it.
Vision controls our Perception and our
Perception becomes our Reality.
Social Communications is not primarily about
Tools & Equipment. Vision and Reality Content
are our primary tools. (Avoid perennial state of
mendicancy.)
We need to reshape of our vision, paradigm.
When the Vision is clear, then Passion and
Creativity are there as well.

CONTENT
Decree on the Means of Social Communication
(Inter Mirifica), issued on December 4, 1963
Pastoral Instruction on the Means of Social
Communication (Communio et progressio) in
January of 1971
Constitution on the Church in the Modern
World, the Decree on Ecumenism, the Declaration
on Religioius Freedom, the Decree on the
Missionary Activity of the Church, and the Decree
on the Pastoral Duties of Bishops.

Inter Mirifica has just two (untitled) chapters. The first

focuses on moral responsibility in the use of the
media. The second covers the use of the media to
enhance and expand the apostolate.

the principles of the moral order must be

applied to the media
two aspects to this application:
1) the subject-matter, or content, which each
medium communicates in its own way; (WHAT)
2) the circumstances in which the content is
communicated. (WHY & HOW)

Council stresses 3 points:

1) The right to information on the subjects that are
of concern to men either as individuals or as
members of society which demands that the
content of the communication be true andwithin
the limits set by justice and charitycomplete
(5);

Council stresses 3 points:

2) The need to establish a proper relationship
between the rights of artand the moral law,
especially given increasing controversies arising
from an erroneous understanding either of ethics
or of aesthetics, for the moral law alone is
superior to and is capable of harmonizing all
forms of human activity, not excepting art (6);

Council stresses 3 points:

3) The importance of avoiding representations of
moral evil which, instead of leading to a deeper
knowledge and analysis of man and to a
manifestation of the true and the good, actually
undermine the good of souls through
presentations which lead all too easily to base
desires in man wounded by original sin (7).

We need a minimum of mentality the

mentality of a journalist
Eg. 2006 Bp Lagdameo training of church
workers trained (catechists)
Result: failure
In 2007 CBCP media changed paradigm, they
hired journalist; more difficult to train catechists
journalism than to teach journalists the minimum
of catechism.

Journalist Values
Immediacy: hours after> result
Persistence: looks into problems and works
on it
Truth centered:
Value of Church: hide things under the rag
Value of Journalist: speaking the truth
Not what people like; but what is truth with charity
Eg: Paedophilia has been there since time of
immigration from Ireland to US. Canon law could not
solve this. New York Times solved it by telling the Truth.
But saying the truth has its price, sometimes costly.

CONTENT
Pope Francis, Card Tagle, etalcontent all there!
Why just follow secular media to dictate what is
newsworthy?
The Church is credible; still credible. We have the
numbers.
On line radio, social media tools will reach
millions esp. ofws
What radio did in decades, social media did in a
few months!
Targets: Year of the Eucharist, Mercy and Family.
So much content this year! Follow through!

Pope Benedict XVIs The Media: A Network

for Communication, Communion and
Cooperation (2006) -re-emphasized the
need to harness the power of the media
as an "influential and appreciated resource for
building the civilization of love" (nn. 1, 4) through "a
constructive presence and a positive perception of
the media in society".
The Pope is proposing to make the media "a network of
communication, communion and cooperation".

For this, he has proposed three steps:

(a) "Formation in the responsible and critical use of
the media" and in the "impact upon the mind of new
vocabulary and of images";
(b) "Participation in the mass media... as a good
destined for all people"; and
(c) "the promotion of dialogue through the
exchange of learning, the expression of solidarity"
(nn. 3-4). This vision is foundational to Catholic
communication ministry.

Bp Soc Villegas:
Evil thrives in a vacuum. FB, twitter, social
media are human inventions. As human inventions
Christ must enter there. If we will not put Christ
there, if we will not put Faith there, or spiritual
insights there, some other people will put in
erroneous misleading teachings there. And the
way to overcome evil is to saturate the
world with the power of good. So the
more good things we infuse to social
media, the better for the church and
the better for humanity also.

Cardinal Tagle:
Let us not look at this whole new world as an
enemy. There is much good in it. It is one of the
signs of the times giving us hope and opportunities
for mission. So the social networking world is both
a means of bringing the good news of Jesus
Christ to a vaster audience.
It is truly an instrument of
evangelization but at the same
time it is a field that needs
to be evangelized.

Pope Francis
The media only writes about
the sinners and the scandals,
but that's normal, because 'a
tree that falls makes more
noise than a forest that
grows.

Pope Francis
We need saints without cassocks, without veils - we
need saints with jeans and tennis shoes. We need saints
that go to the movies that listen to music, that hang out
with their friends (...) We need saints that drink CocaCola, that eat hot dogs, that surf the internet and that
listen to their iPods. We need saints that love the
Eucharist, that are not afraid or embarrassed to eat a
pizza or drink a beer with their friends. We need saints
who love the movies, dance, sports, theatre. We need
saints that are open, sociable, normal, happy
companions. We need saints who are in this world and
who know how to enjoy the best in this world without
being callous or mundane. We need saints.

Mission
(a) "Formation in the responsible and critical use of
the media" and in the "impact upon the mind of new
vocabulary and of images"; Communication:
Innovative ways of Education in faith & morals
(b) "Participation in the mass media... as a good
destined for all people"; Communion: Accessibility
(c) "the promotion of dialogue through the
exchange of learning, the expression of solidarity"
(nn. 3-4). Cooperation: Relationships of encounter

We need to listen to the dreams of others, without being seduced.

Pope Francis

Why are you here in this Social

Communications & Media Ministry?
What drives you?
Think time: 1 minute

Google 1998: organize the world's information and make it

universally accessible and useful. Founders: Larry Page and
Sergey Brin
Microsoft 1975: A computer on every desktop and in every home.
Apple 1980: Think different. Technology that is convenient and
fashionable. Innovation 1998: iTunes, iPhone, iPad Steve Jobs,
Steve Wozniak & Ronald Wayne
CNN 1980: News coverage available 24/7. Ted Turner
Facebook 2004: Connecting with the World Around you. Mark
Zuckerberg worth $67B
YouTube 2005: Broadcast yourself. 2012 1B viewership for 1 video!
72hrs video/ minute. 4B hours of videos are viewed each month.
Radio Veritas: Radio Totoo.
ABS-CBN: In the service of the Filipino worldwide.

OXFAM A just world without poverty.

Pnoy: Matuwid na daan.
Habitat for Humanity: A world where everyone has a
decent place to live.
Make a Wish Foundation: People everywhere will share
the power of a wish.
Save the Children: A world in which every child attains
the right to survival, protection, development.
TV Maria: Leads to the Fullness of Life

Christ in every gadget

Medium to embody Christ

Share our everyday encounter with Christ

Christ is the gadget to celebrate life

God with us in all the technology we have

Gadgets God Gets

Media avenue to our catholic faith

Prayer is the music, God is the singer, Be and instrument for the listeners

Evangelize Christ in Every Medium

Heralds of Christ in the Media

Commitment, truthfulness and faithfulness in the world of Media

Broadcast His Holiness

Evangelizing using media industry

Evangelizing People Through Communication

Creating a Christian Network for Communication, Communion &

Cooperation

Bringing Christ to the Masses

Connecting the Home to Christ through media

Connecting the Family to Christ

2-step visualization of vision:

1. Visual: Close your eyes. What do you see in the
future?
2. Sloganeering: Capture in a few words your vision
T-shirt Test: If you can put that statement in your shirt,
that would be great.

Listening
Listen to the sentiments not communicated in
words. I as sharer should draw attention through
these elements (same in cinematography,
production) 3Es:
a) Earn the right (30%)
b) Eager to share it (25%);
c) Emotional impact (45%)
Everything follows (body language, tone of
words, etc): with these 3, Passion follows

5 Elements of Successful Organizations/ Projects:

Magnitude minimum 30%
Impact effect on the parishioners, faithful; this must
be measurable
Relevance strategies new ever-developing; business
worlds innovation; well be marginalized if not
Urgency now na Immediacy
Sustainability- regular dedicated ministers; parish
priest paradigm will not work; in media we cannot be
generalist, we must be specialist; INC spend 600M
pesos a year for media

Social entrepreneurship: use the efficiency and

effectiveness of business skills in order to resolve a
social problem. This is what NGOs use.
Listen to success formulas of Steve Jobs, Gates, Warren
Buffet, Schultz (Starbucks), Jack Ma (Alibaba) you can
learn a lot from these management experts. Starbucks is
the most successful coffee brand (17000 branches all
over the world). Schultz was asked why this coffee
business is successful. He said that this business is not
about coffee. It is about people serving coffee. It is
experiencing relationship while serving coffee.
This is a technique we can apply to our pastoral work.
Thus, we can call ourselves as spiritual entrepreneurs.

Spiritual entrepreneurship is using the efficiency and

effectiveness of business skills in order to be successful in our
pastoral ministry.
Tactics are activities. Strategies are major shifts of mind sets or
paradigms.
Blue Ocean Strategy: Super major shift of mind set out of the red
ocean (cutthroat competition).
We dont want competition. We want to Create a new market.
INC, El Shaddai, Born-again, Charismatic movements - blue
oceans.
Think about this strategy: new market, no competition,
differentiate and low value cost; Differentiation unique product
How long will you stay before others chase you? Very fast. So you
need to always innovate and look for your Blue Ocean.

In our diocese what is our market?

Eliminate: What do we need to eliminate in our social
communications media?
Reduce: What do we need to reduce?
Raise: What do we need to raise, elevate, escalate,
increase?
Create: What new thing will you create?
...in order to create your blue ocean.