William Goss

(847) 708-3134 | wgoss@purdue.edu

Education
Purdue University, Bachelors of Arts, May 2016
Major: Political Science, School of Liberal Arts
Minor: Organizational Leadership and Supervision, Purdue Polytechnic Institute
Secondary: Entrepreneurship & Innovation, Krannert School of Management
GPA: 3.34
Qualifications

Highly determined and passionate professional marketer with experience in a variety of roles within marketing; campaign development and
management, as well as financial analytics

An innovator, leveraging strong critical thinking capabilities to reach timely and pertinent solutions

A customer focused relationship manager with an emphasis on collaboration and accountability

Experienced in using analytics to knit together data and action, in order to drive the maximum return on investment in a variety of
disciplines
Work Experience
Walgreens & Co.
May 2015-August 2015
Business Management Intern
o Executed daily, weekly, and monthly performance analyses to ensure accurate pace towards financial goals, successfully exceeding
objectives by an average of 2% over a three-month span
o Extracted insight from sales and financial data, utilizing customer behavior metrics, and provided well developed recommendations
to maximize profit margins across struggling categories within product placements, promotional strategies, and budgeting;
recommendations directly resulted in an increase of $4,300 in sales in three-month span
o Directed a team of fellow interns to create and test a new marketing campaign designed to drive sales and increase ROI, called
Happy and Healthy Hour. Tracked month long campaign utilizing key performance indicators pertaining to the promotional
items; resulted in an increase of over $2,000 of sales over the one-month span
o Received first place in the Chicago Regional Intern Challenge, which was awarded to the team who executed the highest return on
investment for the month long challenge
o Collaborated with marketing team to create and implement the annual online back to school advertising endeavor. The campaign
resulted in an increase of sales across the Chicago region of an average of 3% for the product category
Addzle LLC
January 2015-May 2015
Co-founder
o Developed and managed a local advertising campaign utilizing an original, self-developed ad format on carry-out containers. The
campaign lasted four weeks requiring collaboration with other local business, and driving a 10% click through rate, and increased
store sales of $1,100
o Tracked campaign results by calculating click through rate, sales generated from ads, and interviewing customers on exposure time.
Client satisfaction was exceeded in all three indicators upon completion
o Handled concerns with all stakeholders in regards to implementation schedules, budget constraints, and forecasting final results;
resulted in maintaining positive relationships through service and building trust
o Managed customer oriented relationships with client, manufacturers, and restaurant owners through in person meetings and
remaining flexible with all parties involved
OptionMONSTER
May 2014-August 2014
Analyst Intern
o Analyzed and documented earnings reports, press releases, financial statements, and other various data to find trends in publicly
traded companies; providing a strategic portfolio plan for clientele to improve investment returns
o Interpreted the data, trends, and research to create concise reports of findings, ensuring simplicity for client understanding;
successfully gained approval for two portfolios with projections of an average of 8% increase of YOY return on client investment
o Utilized Bloomberg terminal software daily to extract data for my reports
o Analyzed and identified trends in various markets to build a strategic roadmap for next three months
Additional Activities/Interests
o Student Management Consultant, August 2015-December 2015
o Founder of Westridge Investments Trading Equities and Futures and Conducting Market Research
o Kappa Sigma Fraternity: 2014 Event Coordinator; Managing $40,000 budget; Judicial Board Chairman
o Testicular Cancer Foundation; Co-Creator, Winnetka, IL Raising $3,000+
Relevant Skills
o Google Analytics Certified, Microsoft Office, SPSS, SAP, Performance Analysis, Digital Communication Auditing