Industry Analysis Parameters

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Parameter name

Basics of industry analysis

Nature of Industry
Players in the industry
Nature of competition
Market share of top three players
Market share of bottom three players
Classification of players.
Leaders
Challengers
Followers
Nichers
Positioning strategies of key players
Differentiation strategies of key players
Branding strategies
Pricing policies
Capacity analysis
Geographical spread
Demand- supply analysis
Professional trade bodies of the industry
Enterprise History and Background
Establishment
Promoters
Vision
Mission
Philosophy
Values
Name of the Chairman
Name of the CEO
Name of the MD
Members of the board of Directors
Technical collaboration
Other collaboration if any
Organization
Organization structure
Geographical (domestic and Global ) foot printat the time of inception and spread over the years
Corporate office / manufacturing/ service
location in India and in other parts of the world
Certification (if any)- ISO/EMS/FDA/CMMI, etc.
Markets

Remarks

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48S
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Major customer
Customer segments
Products
product lines
major brands
market share nationally , region wise product
wise
advertising initiative
advertising punch line/ Slogan or logo
Financials
Data to be studied
tabulated graphically depicted
analyzed and presented for the last 5 years for
the revenues
At least 7 ratio analysis from the balance sheet
Profitability
Market Capitalization