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Immediate Release:
WENDY WILLIAMS SHOW ANNOUNCES PARTNERSHIP WITH CHEVROLET
A Multi-Platform Integration and Branded Content Partnership between
Debmar-Mercury & Carat Media brokered by ACE Media Corp
(New York, NY- March 31, 2016) Debmar-Mercurys nationally syndicated The
Wendy Williams Show has struck an all-inclusive deal with Chevrolet, Carat Media
and ACE Media Corp. The activation will include on-air live integration of the 2016
Chevy Malibu vehicle and branding, custom digital content, social media, and media
schedule.
The deal was brokered by ACE Media Corp, a Media Sales, Certified
Minority/Woman Owned Business. ACE is proud to facilitate this partnership,
said Andrea Holmes Thompkins, President & CEO. We are committed to delivering
original programming inclusive of diverse, multicultural engaging audiences. This
sponsorship represents exactly the quality and objective we seek to achieve, she
continued.
The on-air activation is set to begin in April and continue throughout 2016.
The creative focus of the on-air campaign will align Chevy Malibu with fun,
unexpected moments that come through in Williams Celebrity Interviews, and
through a special peek behind the scenes into the making of Hot Topics. Content
will be amplified to Williams 5.5 million social followers, including Facebook,
Instagram, Twitter, and YouTube.
We are thrilled to partner with Chevrolet to incorporate their gorgeous 2016 Chevy
Malibu into the trending, fun, and unexpected pop culture moments weve come to
expect from The Wendy Williams Show, said Karen Veldman, SVP of Branded
Partnerships for Debmar-Mercury.
For more information please contact
Dedra N. Tate / ACE Media Corp / dtate@acemediacorp.com (212)247-2665 or
Nicole VanderPloeg / NVanderPloeg@wendyshow.com
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