Portfolio

Dawn Heuft

Contact
Dawn Heuft
13450 Hwy 8 Business, Spc. 110
Lakeside, CA 92040
619.561.2808

Table of Contents
Logos
Letterhead
Business Card
Montage
Event Ad
Photodesign
Flier
Web Page
Brochure

Logos
Description:

Create a logo to fit a company or personal image

Date:

February 21, 2016

Course/Instructor:
Comm 130 Section 14
Jason Stucki

Program(s)/Tools:
Adobe Illustrator

Objectives:

Create a new logo to fit a company or personal image

Use only the tools in Adobe Illustrator to draw the logo
Refine logo with variations for color

Process:

I started out by sketching out a few ideas and experimenting with different ways to
incorporate the name of the channel. Once I figured out what direction I wanted
to go, I began reproducing my sketches in Adobe Illustrator. First I drew a simple,
box-like tv, then I experimented with different effects to create a more bubble
version. I drew several lines and then spaced them evenly apart using the alignment
tool.

Letterhead
Description:

Create a logo and letterhead to fit a company or personal image

Date:

February 13, 2016

Course/Instructor:
Comm 130 Section 14
Jason Stucki

Program(s)/Tools:

Adobe Illustrator and InDesign

Objectives:

Create a new logo to fit a company or personal image

Use logo for letterhead
Apply typography rules, keeping small copy
Include contact information

Process:

On the letterhead project I added my logo to the upper left-hand side and placed
the three lines directly beneath it to simulate the horizon line and further
emphasize the sun rising. I added the text to the upper right-hand size and then
balanced it out by placing the email and website just below the logo and horizon
line. I repeated the sun logo in the lower right hand side as a soft-yellow
watermark, which served to add balance and unity to the document.

Business Card
Description:

Create a logo and business card to fit a company or personal image

Date:

February 13, 2016

Course/Instructor:
Comm 130 Section 14
Jason Stucki

Program(s)/Tools:

Adobe Illustrator and InDesign

Objectives:

Create a new logo to fit a company or personal image

Use logo for business card
Apply typography rules, keeping small copy
Include contact information

Process:

I used a soft yellow background and placed the logo image in the upper left-hand
corner.. I repeated the contact information used on the letterhead, but dropped the
size down to 8pt. The phone number appeared larger than the rest of the text, so I
decreased the size to 7 pt. and then used guide lines to make sure it was the same
size and was aligned with both the name in the upper right and the website on the
lower left side. I enlarged the logo and placed it on the second or backside of the
business card.

Montage
Description:

Create a spiritual montage in Adobe Photoshop.

Date:

February 13, 2016

Course/Instructor:
Comm 130 Section 14
Jason Stucki

Program(s)/Tools:
Adobe Photoshop

Objectives:

Unify a layout with consistent theme and a dominant spiritual message

Learn to blend two or more images together gradually, using masks
Use a mask to apply a filter to one part of the image
Apply typography principles
Select good quality images

Process:

I started out by brainstorming different quotes Id like to use. Once I settled on my

quote I began looking for images that would work well. As soon as I located the
hiking image I knew it would work well to blend it so that it looked like the trail
led directly into the temple, so I sorted through a variety of temple pictures until
I found one that was taken during the day and had similar color tones.I used the
hiking image as my base image. I used the lasso tool to copy the temple from the
second image and add it to the base. I added a mask to the layer with the temple
and varied the opacity as I blended the two images together. I particularly focused
on the stairs in an effort to make the stairs slowly fade into the temple at the top of
the hill.

Event Ad
Description:

Design a web page to showcase a personally created logo.

Date:

March 12, 2016

Course/Instructor:
Comm 130 Section 14
Jason Stucki

Program(s)/Tools:
Text Wrangler
Adobe Photoshop

Objectives:

Size and optimize an original logo as a .png for a web page

Write content to describe process and show audience appeal
Acquire a working knowledge of HTML
Acquire a working knowledge of CSS
Identify hex colors to match logo

Process:

I used the text editor to type all of the content and code for the website, then I
opened my logo in Photoshop and used the eydropper tool to get the hex code for
the logo colors and added them to my css file. I experimented with a variety of
colors and typs and ultimately decided that the black text on the white background
went well with my logo and made the site more readable.

Photo Design
Description:

Create a full bleed 8.5 x 11 sample artwork that demonstrates photography and
Adobe Photoshop Skills

Date:

February 6, 2016

Course/Instructor:
Comm 130 Section 14
Jason Stucki

Program(s)/Tools:
Adobe Photoshop

Objectives:

Learn basic photography skills

Adjust image levels, saturation and color balance
Use separate layers for non-desctructive editing
Use layers to design text and repeating graphic elements in Photoshop
Print with full-bleed margins.

Process:

After experimenting with photos earlier in the week, I decided to see if I could
improve my product photos for my classes and workshops. I pulled together a few
items for my next retreat. I paid close attention to the rule of thirds as I created the
display. I adjusted the levels and the vibrance in photoshop to more accurately
capture the colors of the products.Once I adjusted my image, I placed it in my
project and used Photoshop to add design elements to my artwork. I pulled in the
diamond shape from the paper in the photo by creating a diamond shape in
Photoshop. I used the combine shapes feature and repeated the diamond creating
three rows for the background. I pulled in the brick color by adding the rectangle
and text.I used two distinctly different fonts in my text to add additional contrast
and added the teal envelope to bring in the teal on the lower portion of the piece.

Flier
Description:

Create a flier for a leadership conferenece.

Date:

January 24, 2016

Course/Instructor:
Comm 130 Section 14
Jason Stucki

Program(s)/Tools:
Adobe InDesign

Objectives:

Apply design principles and use appropriate typography

Incorporate basic InDesign skills to improve basic flier layout

Process:
After contemplating my audience and the goals for this project, I created several
sketches to experiment with placement of the key elements. Once I decided on a
main design, I recreated the design using Adobe InDesign. I created contrast in
my composition by varying the size and style of my typography. I created unity by
repeating the grey in the clients logo in the bar at the top and in the photo and by
repeating the darker/bolder fonts. The generous amount of white space helps to
simplify the design and allows for greater readability.

Web Page
Description:

Design a web page to showcase a personally created logo.

Date:

March 12, 2016

Course/Instructor:
Comm 130 Section 14
Jason Stucki

Program(s)/Tools:
Text Wrangler
Adobe Photoshop

Objectives:

Size and optimize an original logo as a .png for a web page

Write content to describe process and show audience appeal
Acquire a working knowledge of HTML
Acquire a working knowledge of CSS
Identify hex colors to match logo

Process:

I used the text editor to type all of the content and code for the website, then I
opened my logo in Photoshop and used the eydropper tool to get the hex code for
the logo colors and added them to my css file. I experimented with a variety of
colors and typs and ultimately decided that the black text on the white background
went well with my logo and made the site more readable.

Brochure
Description:

Design a full-color, folding brochure to help promote the company product, service
or location.

Date:

March 26, 2016

Course/Instructor:
Comm 130 Section 14
Jason Stucki

Program(s)/Tools:

Adobe Illustrator, Adobe Photoshop and Adobe InDesign

Objectives:

Set up and align a two-sided, folded document

Create an original, new logo and use it in a brochure
Incorporate at least four quality images, one should be clipped and textwrapped so the text follows the shape of the image
Write at least 250 words of original copy
Trum for a full bleed and pring in duplex colr

Process:

This project required that I use a variety of skills, tools and programs. I started out
by sketching the layout for the brochure and looking through my pictures to find
ones that would convey the message the best. I created the sky background, the
rolling hills, the bunnies and the logo in Adobe Illustrator. I used the draw inside
feature on the wood plank and the rolling hills to help add some contrast and
shading.