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Dr. Steve G. Jones

The Hypnotic Language Handbook

The Hypnotic Language Handbook

Table of Contents

The Hypnotic Language Handbook

Chapter 1: Introduction ..............................................................................6

Chapter 2: The Switch ...............................................................................12
The Hypnotic Language Formula .......................................................13
Mental Lenses ........................................................................................14
Hypnotic Language Patterns for The Switch ................................16
Switch Pattern 1: You Know Me and Youre Safe with Me .........16
Pattern of Reassurance .....................................................................16
Switch Pattern 2: Can You See What I See? ...................................17
Sensory Switch Pattern .....................................................................18
Switch Pattern 3: You Will Do/Feel/See/Think of Something
Soon! ......................................................................................................19
Switch Pattern 4: You Will Feel the Desire to Think or Act .........20
Affirmative Action Pattern ..............................................................22
Empathy to Action Pattern ..............................................................23
Chapter 3: Hyper-Awareness ..................................................................27
Hyper-Awareness Patterns ..................................................................29
Induction Pattern 1: Let Me Shock and Surprise You ..................29
Shock Pattern .....................................................................................29
Shock Pattern Version 2: Comforting Analogies............................32
Induction Pattern 2: I Know What You Are Thinking .................35
Psychic Pattern ..................................................................................35
Chapter 4: Circuit Shock ..........................................................................42
The Two Halves of Your Mind ............................................................43
Circuit Shock Pattern 1: Watch Me and Follow Me.......................46
The Nonverbal Track ........................................................................46
Circuit Shock Pattern 2: You Agree That It Is True .......................51
Melded Truth Pattern .......................................................................51
Circuit Shock Pattern 3: Focus Only On the Positive ...................55

The Hypnotic Language Handbook

Selective Trigger Pattern ..................................................................56

Circuit Shock Pattern 4: Yes, I Completely Agree With You,
And .....................................................................................................58
Camouflage Pattern ..........................................................................58
Chapter 5: The Hypnotic Stake ...............................................................61
What Makes a Good Hypnotic Suggestion? .....................................64
Stake Pattern 1: You Feel Like Doing Something .........................65
Breadcrumbs Pattern ........................................................................65
Undeniable Fact Pattern ...................................................................67
Imminent Action Pattern ..................................................................68
Frozen Logics Pattern .......................................................................70
Phantom Comparisons Pattern .......................................................71
Mind Control Pattern ........................................................................72
Stake Pattern 2: You See Things Differently ...................................73
Direct Consequence Pattern ............................................................73
Train Ride Pattern .............................................................................75
Chapter 6: Stoking the Fires of Desire ....................................................77
Desire Pattern 1: This is What You Want .......................................79
Basic Anchoring Pattern ...................................................................79
Desire Pattern 2: You Will Enjoy Having/Experiencing It .........80
Powered Association Pattern ...........................................................80
Ideal Transformation Pattern ...........................................................82
Desire Pattern 3: This is What You Really Need ...........................84
Future Life Pattern ............................................................................84
Chapter 7: Sealing the Gates ....................................................................88
Sealing Pattern: The Power of Future Action ................................90
Subconscious Trigger Pattern ..........................................................90
The Challenge Pattern ......................................................................91

The Hypnotic Language Handbook

Social Sealing: The Power of Societys Codes ...................................94

Social Pattern 1: Obligation and Reciprocation ............................94
Social Pattern 2: Triggering Instinctual Commitment ................96
Social Pattern 3: Increasing Your Likability ..................................98
Exclusive Bonus: The Hypnotic-Influencers Cheat Sheet ............100

Chapter 1:

The Hypnotic Language Handbook

How can you become a master of influence by simply changing how you talk
to people?
The twin skills of persuasion and influence are perhaps the most
powerful talents that any person can master because the main
purpose of human communication is to create change in people.
When people hear the word communication they often think of a
simple, two-way process where two or more individuals exchange
ideas. What many people dont realize is that communication is
molded by intention and human intention has always been driven by
the desire to create change in how people think and act.
Think about it: can you think of any form of communication that
doesnt have any intention behind it?
The intention to create change extends to every moment a human
being decides to communicate something verbally, vocally or even
physically to another person. When a mother strokes the belly of a
colicky baby, she is trying to influence her infant to stop crying. She
attempts this by providing comfort through touch.
When an aspiring politician addresses thousands of voters in a public
assembly, he does so with much passion and even anger at

The Hypnotic Language Handbook

perceived/real enemies. Of course, he does this with the intent to

persuade voters to pick him instead of other candidates.
Now imagine a father teaching his 16 year old teenage daughter
how to drive for the first time.
The elderly father crosses his arms and grunts every time the eager
teenager drives too fast. His instructions are sometimes tinged with
panic, especially when mailboxes appear too close for comfort.
Any sensible human being would be able to tell that the father only
wants the practice drive to be as safe as possible and the father does
so by continually persuading the student driver to drive more
How can you master these skills even if youre simply at home, reading this
Now thats a fascinating question: how can you do it? How can
anyone engage in a systematic study of influence and persuasion?
There are actually dozens of published books that tackle the art of
influence. Many of them are considered seminal works that are must
reads if you are serious about becoming more influential.
However, the majority of these available books on influence also
have a major fault.
The major fault is that these books tell you about the different
scenarios where you can become more influential or persuasive, but
they dont teach you exactly what to say when you find yourself in
such scenarios or situations!
Naturally, people are driven to apply these influence theories
without a guide or pattern.

The Hypnotic Language Handbook

T h e re s n o t h i n g w ro n g w i t h e x p e r i m e n t a t i o n . I n f a c t ,
experimentation is actually the only way that you can find out if a
theory works or not, if it has not been tested before. However,
without a proper protocol to follow, an experiment can go awry even
if the theory behind it is sound.
Enter hypnosis: the previously Unnamed Element X that has
been eluding practitioners of influence Until now.
Hypnosis is a powerful game-changer in the world of influence, for
the simple reason that only a few people know how to properly
apply the techniques of hypnosis to ordinary conversations!
Imagine being able to effortlessly create the perfect atmosphere for
persuasion whenever you talk to someone. Visualize a deeper and
wider horizon of opportunities when you set out to interact with
others, for whatever ethical purposes you may have in mind.
Masters of influence have actually been using hypnotic techniques
since time immemorial, but they didnt know that they were
actually hypnotizing people.
Only when clinical hypnosis was accepted by the mainstream
medical establishment some decades ago did the experts realize the
strong, parallel currents between the psychology of influence and the
active techniques used by hypnotherapists to achieve beneficial
outcomes for their clients.
This book revolutionizes the subtle art of persuasion by integrating
a systematic, hypnotic formula into day-to-day social interactions.
The world knows that hypnosis is a powerful tool but this book
answers the vital question: how do you use hypnosis to influence

The Hypnotic Language Handbook

Your education as a master of hypnotic influence needs to be
progressive so you will be armed with numerous tools for every
possible scenario.
Before I show you the secret formula for hypnotic success, I have to
remind every reader that in order to get ideal results with hypnotic
language patterns, you need to use them dynamically.
Here are some guidelines that will help you accomplish this:
1. Be Selective Select a pattern that is applicable to the person and
situation. Dont expect good results if you use patterns randomly,
without thinking of the potential responses of your subject.
Additionally, some patterns are better suited for informal
situations (e.g. day-to-day conversations).
If you are interacting with someone with a higher social status (like
your boss) in a formal situation, you may be viewed in a negative
light if you use a hypnotic language pattern that assumes that the
subject has already agreed with you.
What you should assume is your subject is scrutinizing your
technique/s! Be subtle when applying any of the patterns contained
in this book!
2. Be Adaptable Individuals who have mastered the fine art of
persuasion know that even the best-laid plans can turn out to be
blanks. Since you have many tools at your disposal (the hypnotic
language patterns), you can avoid this scenario by changing your


The Hypnotic Language Handbook

tactics and recalibrating your approach when you observe that your
subject is not responding to what youre saying.
Some people are just naturally resistant and it takes a while for
their minds to accept new ideas or to agree with people.
You may have to use a specific pattern or combine several patterns to
overcome the mental resistance of some people. Again, you will only
be able to accomplish this if you have numerous tools under your
belt thus, there truly is a need to continue studying hypnotic
3. Keep Practicing It is very common for people to feel that
somethings not right when they apply hypnotic language patterns
for the first time. This feeling often manifests when a pattern is
applied mechanically, without any strategy or formula supporting its
Dont worry you will be able to overcome your anxieties by simply
practicing these patterns as often as you can. Practice them at home
or at work and as you do, dont forget to take note of how people
actually respond to you! Learn from bad attempts and celebrate your
successes. Keep yourself motivated and keep moving forward!


The Hypnotic Language Handbook

Chapter 2: The


The Hypnotic Language Handbook

How can you gain the trust of your subjects, so that they will believe and
follow you?
My method of influencing and persuading subjects is a combination
of linguistics, clinical hypnotherapy and social psychology. These
three powerful elements come together in a singular formula that
makes the application of hypnosis easier and more systematic.
I call my unified method The Hypnotic Language Formula.
The Hypnotic Language Formula
The Hypnotic Language Formula is divided into six steps. Ideally, these
steps should be performed in proper sequence so you can achieve
maximum impact on your subject.
These six steps are:
1. The Switch
2. Hyper-Awareness
3. Circuit Shock
4. The Hypnotic Stake
5. Stoking the Fires of Desire
6. Sealing the Gates
The current chapter will shine a light on the first step of the Hypnotic
Language Formula which is The Switch. The first step in establishing
control and influence in a conversation is to gain the subjects trust
and to appear as his natural leader. People have a tendency to
gravitate toward others who know how to lead. Why? Because we
have a strong herd instinct which is also present in many other
mammalian species.


The Hypnotic Language Handbook

Mental Lenses
What are mental lenses?
When you interact with another person, two contending perspectives
come into play: the subjects perception of you and how you want to
be seen by your subject.
These two images of yourself are not always congruent or aligned.
The reason for this is that people tend to view the world on their own
terms. The conscious mind utilizes different tools to protect itself
from potentially risky people and ideas.
Yes the brain knows that some ideas can be downright
The parts of the brain that deals with processing memories and
making decisions must be protected by the conscious mind.
Otherwise, anyone can just walk in and influence people to do things
that they shouldnt be doing in the first place.
One of the major tools that the conscious mind uses to protect the
entirety of the human mind is the mental lens.
Mental lenses allow people to make automatic judgments about
other people and situations that occur in day to day life. These
automatic judgments are made almost instantly because our brains
are extremely efficient in using old experiences and memories to
evaluate present experiences and situations.


The Hypnotic Language Handbook

Automatic judgments are not permanent; they can be changed by a

skilled influencer. However, they must be changed as soon as
possible because they tend to harden into infallible beliefs if you
allow your subject to hold on to them for a prolonged period of time.
How can you transform yourself into someone that your subject can trust
and follow?
Obviously, you wont be able to persuade or influence a subject if
he doesnt trust you well.
In order to influence someone, you must transform yourself into an
ideal projection of a natural leader. The image of the natural leader
brings feelings of peace, trust, stability and safety. If your subject feels
safe around you then he wont have any second thoughts about
accepting your message.
In order for this transformation to occur, you have to switch your
subjects mental lenses with your own lenses.
It sounds improbable but through the use of hypnotic language
patterns, The Switch becomes incredibly easy and very real.
What are the objectives of The Switch?
Here are some of the main objectives of the first step of the Hypnotic
Language Formula:
1. To change any negative perspectives that the subject may have of
2. To improve your subjects first impression.
3. To establish harmony or rapport with your subject.


The Hypnotic Language Handbook

4. To erase any obvious dissimilarities you may have with the person
youre interacting with.
5. To transform yourself into a leader that your subject would want to
Hypnotic Language Patterns for The Switch
Switch Pattern 1: You Know Me and Youre Safe with Me
An obvious obstacle to persuasion is the feeling that you dont know
someone well enough to trust what hes saying. This is a major
obstacle in persuasion and we can take a leaf off the hypnotherapists
book in order to solve this common problem.
Pattern of Reassurance
Hypnotherapists have a unique way of integrating with clients for
the first time. Hypnotherapists commonly use the themes of
reassurance and safety to establish rapport with new clients.
Heres a simple pattern of reassurance that will help put someone at
Hello there. I am happy to have you here. Today is your first day at work. Is
this the first time that youve worked in a store? If yes, then thats great, you
will learn more by working with me and with other employees. If no, then
thats great too because I love teaching new employees so that they would
perform as well as the others. Welcome to your new workplace!
Lets analyze the pattern. The pattern of reassurance utilizes a chain
of positive statements starting with a welcoming declaration
followed by a question. The question is not really a question, but
rather a lead-in for the subject. The twist to this pattern is what
follows after the yes and no.


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You will notice that there is almost no difference between the yes
and no statements. Both statements are stated in the positive and
further deepen the affirmative nature of exchange. The final
statement is a mirror or repetition of the first statement which is a
direct greeting or welcome.
This type of hypnotic language pattern is effective because it
instantly dissolves internal resistance by associating positivity to a
situation that may have negative consequences in the future.
Normally, when a new employee has little or no experience in a
workplace, some type of negative consequence follows. This is the
main reason why it was necessary to mention that it didnt matter if
the new worker was familiar with store work or not, because there
will be someone there who will be willing to help out the new
By modifying the language pattern, the negative consequence is
transformed into a positive opportunity (i.e. opportunity to learn).
Switch Pattern 2: Can You See What I See?
A good friend of mine, a high school teacher, once told me of his
difficulties in teaching new materials to his students. He has been
teaching chemistry for several years now and every year, he says, it
becomes harder and harder to make new students understand the
essential concepts of science.
Right then and there I had a proposition for him: why not make
them see what you see? He was intrigued by the idea and he asked
me how to do that exactly.
I told him how it can be done and after a few weeks, he returned to
me and reported excitedly that his students have become more
engaged and animated during discussions.


The Hypnotic Language Handbook

By slightly changing the way he communicated with his students, he

was able to reach them at a level that the students found interesting
and therefore, relevant.
That was a great success story, wasnt it?
Would you like to know how he did it?
Sensory Switch Pattern
My friend actually used the sensory switch pattern. The sensory
switch pattern takes advantage of the minds advanced capability to
connect our bodily senses to the imagination. This pattern is one of
the finest proofs of the mind-body connection.
Heres an example of how the sensory switch pattern can be applied
to regular conversations:
Dont you just love the beach? Imagine the warm, smooth sand tickling
your back. How about the smooth splash of azure blue water as gentle waves
roll in? And dont forget the sour lemon they use in cocktails Heaven!
Chances are, your head was swimming with sensorial representations
of sand, rolling waters and of course the sour taste of lemon! Many
people report that their salivary glands really get going when they
hear dont forget the sour lemon....
These are the basic elements of this pattern:
1. General idea (e.g. going to the beach)
2. Context of the situation (e.g. the water in the beach)
3. Specific sensory representation (e.g. smooth splash visual,
auditory, azure blue visual, waves roll in kinesthetic)


The Hypnotic Language Handbook

This hypnotic language pattern helps keep people focused on what

you want them to experience when a particular outcome is attained.
This is especially useful when you are in meetings, conferences or
when youre negotiating with another party and you seem to be
having difficulty getting your point across.
Switch Pattern 3: You Will Do/Feel/See/Think of Something
The third Switch Pattern I want to share with you is the anticipation
As the title suggests, the anticipation pattern has something to do
with anticipation or expecting something to happen. When you are
persuading someone to believe in what you said, you can actually
pre-empt his agreement by using specific words.
Here are some examples:
As you can see, youre having a great time reading!
Before you do this for me, think of all the benefits that you will get
Arent they great?
You are going to take your business to the next level by investing in new
Allow me to show you the benefits of this new product.
You will enjoy the changes in your hairstyle immediately after were done
cutting it.
What is immediately apparent from these sentences is that there is an
assumption that the subject will do something for you. But unlike the


The Hypnotic Language Handbook

usual approach of asking someone to perform an action, youre

actually assuming that he has already made the decision to do so!
Sneaky! I can almost hear some of you as you read the sample
statements. Indeed, this is one of the tricky hypnotic patterns that
can work wonders even in highly pressurized situations. The
suggestion to perform an action for you is so subtle and so wellenmeshed that it actually escapes the conscious minds filters.
In my own analysis, this hypnotic language pattern is capable of
evading the conscious minds filters because of the ratio of the
hypnotic suggestion (first part of the statement) and the second part
of the statement, which can either be a question or declaration.
The second part of the statement has more volume so the mind tends
to focus on it more than the first part This leaves the hypnotic
suggestion intact!
This hypnotic pattern is more effective when it is used subtly. You can
do this by timing its use carefully and by not overusing it. If you keep
using the same pattern repeatedly in a series, the subject may begin
to notice and his mind will then shift to analyzing it.
Your subject may not be aware that hes already analyzing your
words, but trust me deep analysis can occur even if your subject
doesnt seem to be extremely engaged in the conversation. The
human mind can be extremely efficient in picking out inconsistencies
in language. Day to day conversations and interactions are not spared
from this thought process.
Switch Pattern 4: You Will Feel the Desire to Think or Act
How can you encourage your subject to listen and accept your ideas more


The Hypnotic Language Handbook

It is in our nature as humans to resist the idea that we cant/

shouldnt/wouldnt do something, even if that something may bring
unintended consequences. The majority of individuals (both young
and old) find negative statements such as you cant park here or
you mustnt eat that irritating or downright offensive.
Why do we naturally resist negative statements?
The answer to this question lies in our central belief that we should
be able to independently determine the course of our lives. We value
our freedom and independence as individuals and thus, we are
subconsciously opposed to any statement that limits our freedom in
any way.
This primal drive to think and act independently manifests in early
childhood and continues into old age.
As a person ages, his conscious mind also matures and as a result, he
becomes more analytical and cautious. The desire to oppose negative
statements is not lost but rather, becomes even more developed
because it is now guided by a lifetime of knowledge and experiences.
So when you use negative statements on a person who has plenty of
life experiences under his belt, he will have a natural tendency to
resist you based on your choice of words. When you use statements
that contain words such as cant, wouldnt, shouldnt, etc., you
are essentially communicating that you are limiting the other
persons freedom to think and act.


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Affirmative Action Pattern

Instead of resorting to negative statements, you will get much
better results if you state things in the affirmative.
Here are some sample statements of ideas that are stated in the
1. You will improve your driving skills immensely with this new
simulation software.
2. You can improve the quality of your lovemaking talents with this new
3. You can overcome obstacles to learning and finish college even if youre
forty-seven years old.
4. You can become a better driver by following my instructions.
5. You can enhance your appearance by getting a new, trendy haircut.
How does the subconscious mind process negative statements?
When a person hears a negative statement, he consciously
understands the meaning of the words but his subconscious mind
transforms the negative statement in a positive statement. It has long
been established that the human subconscious is only capable of
understanding ideas in the positive form.
With these facts in mind, its easy to see what must be done to
motivate people to agree with you: you must make an effort to use
positive statements when addressing your subject so that his
subconscious mind will not resist your message because of its

The Hypnotic Language Handbook

It is also ideal to combine positive statements with reframing.

Reframing is a technique used in clinical hypnotherapy to shift a
persons perspective. The ultimate objective of reframing is to modify
the subjects mindset regarding a specific person, activity, physical
object or situation. Clinical hypnotherapists find reframing extremely
useful when they are helping clients who are struggling against
addictive substances such as tobacco and alcohol.
Cognitive reframing is also considered a useful form of therapy for
individuals who are suffering from phobias. A phobia is an extreme,
irrational fear of specific objects and situations that are otherwise
unremarkable for the majority of the population (e.g. balloons,
peaches, public spaces).
Empathy to Action Pattern
How can you combine positive/affirmative statements with reframing?
I have devised a method of combining affirmative statements with
the main element of the The Switch, which is reframing or
replacing the mental lens of the subject. I call this method the
Empathy to Action Pattern.
This pattern is a variation of the main Switch Pattern 4 which
focuses on giving the subject affirmative statements to encourage
cooperation and reduce internal resistance.
Youre trying to convince your friend because he has recently been
diagnosed with a respiratory problem linked to long-term smoking.


The Hypnotic Language Handbook

I know youve been smoking for as long as you can remember and you feel
depressed that you have to give it up and youre also thinking of ignoring
your doctors medical advice because of what you feel right now. I want you
to know that you can give up smoking cigarettes because your health is
wonderful and valuable to you. You can give up smoking because there are
tons of other activities that will make smoking an obsolete routine. Now
imagine that youve already quit smoking. Imagine that youre happily
doing new activities and you feel great about yourself. What do you think
was the process that helped you quit your habit in the first place?
The monologue youve just read contains all the elements of the
Empathy to Action Pattern.
Context + Empathy + Positive Statements + Reframing
Lets break down each element of the Empathy to Action Pattern:
1. CONTEXT Reestablishing the context of the conversation allows
the influencer to avoid common rebuttals such as you dont know
anything about me or you dont know what Im going through. By
repeating details that both parties already know, the speaker is
essentially communicating that he is aware of whats happening and
by virtue of this knowledge, he can lead the subject to a more
favorable situation.
2. EMPATHY Empathizing with your subject not only reassures
him that you understand what he is going through but also
subconsciously enhances similarity between two distinct individuals.


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In the sample monologue, empathy actually began as soon as the

speaker reestablished the context of the conversation.
An individuals personal history is an intimate and very private part
of his life and is fiercely protected by both the conscious and
subconscious halves of the mind.
By approaching the subjects personal history in a very tender and
caring way, common mental defenses are disabled and the speaker is
able to continue with his message with little or no resistance coming
from the subject.
3. POSITIVE STATEMENTS By stating your ideas in the
affirmative, the subject does not feel restricted and therefore, his
automatic judgments and reflex responses are held at bay.
It doesnt matter if the speaker was still indirectly suggesting that the
subject should quit smoking cigarettes soon it was how the message
was stated that truly mattered. Empowering a subject through
affirmative statements gives you power to persuade and influence
your subject, too!
4. REFRAMING The reframing took place in these statements:
You can give up smoking because there are tons of other activities that will
make smoking an obsolete routine.
Now imagine that youve already quit smoking. Imagine that youre
happily doing new activities and you feel great about yourself.
What do you think was the process that helped you quit your habit in the
first place?
These three statements shifted the subjects perspective of the
situation twice. The first reframing statement shifted the subjects
focus on alternative activities that can be put in place of smoking.

The Hypnotic Language Handbook

The second and third reframing statements utilized an outcomebased approach to switching the subjects lens.
Instead of repeating the main message which is to simply stop
smoking, the speaker encouraged the subject to visualize the desired
outcome (a future time where the subject has already stopped
smoking) and work backward from that point in the future. This
reframing technique allowed the subject to focus on another angle
while formulating solutions to his own problem.


The Hypnotic Language Handbook

Chapter 3: HyperAwareness

How can you induce powerful hypnotic trances while engaging people in
day-to-day conversations?
In clinical hypnotherapy, the subject of the hypnosis session must be
put under a deep trance before therapy can begin. As you may


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already know, self-hypnosis or simply, hypnosis, is a deep and

powerful state of hyper-awareness.
When the mind is hypnotized by something or someone, the brain
begins allocating a large percentage of its available resources to this
mental activity. All the senses become highly attuned to whatever
caught the minds attention.
Self-hypnosis can only occur if a person freely chooses to be induced
into a deep trance. You cannot force someone to go under a
hypnotic trance if he doesnt want to in the first place. This makes
hypnotic induction difficult for individuals who have little or no
background in hypnosis.
Luckily, The Hypnotic Language Formula was designed to serve not
only advanced practitioners of hypnosis and the art influence but
also those who are new to both crafts.
You can freely induce hypnotic trances by using specific hypnotic
language patterns that will only work after youve completed The
The Switch is the first step of The Hypnotic Language Formula. It
prepares the subject for hypnotic induction. It primes the pump
and ensures a good flow of hypnotic power from the speakerinfluencer.
Hyper-Awareness is the second step of the formula. It delivers the
necessary trance state that will make it possible for you to transplant
hypnotic suggestions directly into your subjects subconscious core. If
the Switch reveals the doorway that leads to the subjects
subconscious mind, it is Hyper-Awareness that opens it to reveal
the pristine and fertile subconscious.


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Hyper-Awareness Patterns
Induction Pattern 1: Let Me Shock and Surprise You
Shock Pattern
The Shock Pattern is actually very simple compared to the more ornate
patterns that we discussed in the previous chapter. You see, the goal
of Hyper-Awareness is to capture your subjects attention and
encourage him to focus on you and your message alone.
Hypnotic induction is not equivalent to the message itself!
When you induce a hypnotic trance, youre preparing the way for the
suggestion or message. It sounds simple right? It does Until you
realize that the person youre talking to is preoccupied with
something else. Trance states, big and small, can occur in a series and
people can jump from one trance state to another state with very
minimal effort.
Why? Because entering a trance state is just one of the many
wonderful skills of the human mind. Theres nothing remarkable
about experiencing hypnosis because the brain was designed to enter
this state repeatedly, depending on the situation!
Self-hypnosis is the brains way of ensuring that you wont miss
the vital details of important events that transpire in your life.
This is the main reason why hypnotic induction is so important to
The Hypnotic Language Formula. You cant accomplish anything if your
subject isnt in a state of hyper-awareness. Your hypnotic suggestions,
the very message that youre trying to deliver, will fall on unfertile
grounds of the conscious mind if you try to transplant them before a
hypnotic trance is induced.


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How can you shock someone into a trance?

The Shock Pattern has actually been used for decades by skilled stage
hypnotists because it works instantly. However, because of its nature
it can only be used in select situations.
The pattern can be broken down into the following components:
Context + Thought Interruption + Continuity + Dialogue
Here are some sample statements that make use of the Shock Pattern:
A salesman wants to sell a new product but his customer is
preoccupied with the steep price of the product and his budget.
Hey! I know youre feeling a bit depressed about the pricing of laptop
computers. But did you know that billions of people are on the Internet right
now, creating a massive Web of thousands of businesses that are just selling
stuff like crazy at light speed? And you know what else is crazy? This
computer right here is capable of entering that massive Web and so much
more! And it comes with a free carrying case, the latest Windows and if
youre nice our manager can even throw in a discount for any game you
want for you kids!

1. CONTEXT Establishing the context of the conversation reels in
the subjects attention for the first time. By restating whats already

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obvious, the speaker is able to gain the subjects instant agreement

without the possibility of resistance.
For example, if you find someone sitting on a green chair and you say
youre sitting on a pink chair, that other person would probably think
youre crazy. But if you say youre sitting on a fine green chair then
there is no other recourse but to agree with your statement. This
automatic judgement (i.e. instant agreement with an indisputable
statement) can put any speaker in a more favorable position within a
2. THOUGHT INTERRUPTION After gaining the subjects
agreement to something, the next element in the pattern is to interrupt
the subjects current thought pattern.
The example I wrote seems fantastical and exaggerated its
supposed to be that way. Refocusing someones attention often
requires a strong stimulus. In this pattern, the stimulus comes in the
form of shocking information.
The thought interruption must be carried out in a way that the
subjects mind would be sufficiently interested to discard whatever it
is presently focused on. In the case of the salesman and the customer,
the thought interruption served to dislodge the idea that the laptop
computer was too expensive.

3. CONTINUITY Continuity is the bridge between thought

interruption and the gradual return to normal conversation. In my
example, continuity was established by the following sentences:
And you know what else is crazy?


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This computer right here is capable of entering that massive Web and so
much more!
These two sentences contain bits and pieces of the thought
interruption but at the same time, they provide factual information
about the object of the conversation, which in this case is the
computer that the salesman is trying to sell to the customer.
4. DIALOGUE NORMALIZATION Normalization is necessary to
evade the subjects conscious filters. If you dont normalize the
thought pattern youre using, your subject may begin rejecting your
ideas outright because you sound unusual or strange.
The transition to normal dialogue must be carried out immediately
once youve induced hyper-awareness in your subject.
The moment you return to normal dialogue, you will notice that your
subject will be more engaged in the conversation and he will also be
more interested in what you have to say. Why? Because you were
able to break down the previous trance that was standing in the way
of your success!

Shock Pattern Version 2: Comforting Analogies

Never underestimate the power of analogies during a conversation,
especially comforting analogies. A comforting analogy is often used
when the subject is resistant to your idea because it sounds too new
or foreign.


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For example, if you are a salesman and youre pitching a new

product to a group of customers, you may soon discover that not
everyone is excited about using hot new features or cutting-edge
Comforting analogies are used
1. To create familiarity and ignite trust
2. To induce a deep hypnotic trance in your subject.
If your subject disagrees with you or resists your ideas because he is
secretly afraid of new things, you can use analogies to make your
offer more familiar and therefore, more acceptable.
Youre trying to sell a new rice cooker model with a computer chip
that detects if the rice is cooked just right. Customers say it is
overpriced techno-hype.
This rice cooker is like your own person rice chef. Its as if there was an
extra pair of hands and eyes in the kitchen, making sure that your rice comes
out perfectly. Your rice chef also has global knowledge of different rice
varieties so all you have to do is press a button and let the rice cooker do all
the work. Whether youre cooking round-grain Japanese rice or long-grained
brown rice, you get the best meals, consistently.
In my example, I used the rice chef analogy to shift the focus of the
subject. The pattern is composed of the following elements:
Context + Thought Interruption + Reframing (Comforting
Analogy) + Continuity + Dialogue Normalization

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As weve already discussed, self-hypnosis can take place anytime,

anywhere. Its a natural state of heightened focus and people willingly
enter hypnotic trance states if they trust the speaker well enough.
People may not be completely aware of whats happening but their
minds become hyper-aware nonetheless.
This hyper-awareness is always guided by a persons core beliefs,
values and attitudes.
This is the main reason why you cant hypnotize a person and ask
him to do something that goes against deeply-held beliefs. For
example, I cant just hypnotize a random stranger in the street and
ask him/her to do something that is known to be illegal (e.g. rob a
Again, you must shift the subjects focus because theres another
trance state blocking the way.
By using a comforting analogy you will have a chance to loosen the
grip of the previous trance state and create a new trance state that will
give you the upper hand.
Once a new trance state is in place, you can boost the strength of the
hypnotic trance by creating tantalizing images and implanting them
directly into your subjects subconscious mind. Well get back to this
point in the next chapter!
Important: At each phase of The Hypnotic Language Formula, you must
create positive images and utilize affirmative statements to ensure that
your subjects conscious mind does not oppose you. By sticking to
time-tested positive images and messages, it would appear illogical
to reject what youre offering!


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Induction Pattern 2: I Know What You Are Thinking

Psychic Pattern
Have you ever wondered why some psychics on TV are so effective in what
they do?
Their instant impact is actually the result of their patter or the
special set of linguistic tools that makes their performances more
credible and believable.
To an extent, hypnotherapists also use hypnotic patter to speed up
the hypnotic process and to make themselves appear more
authoritative and knowledgeable. This isnt a bad thing at all every
trade has its own special set of tools and it just so happens that
hypnotherapists use special language formulas to accomplish their
Not all hypnotic language patterns are complex or intertwined with
many elements. Some patterns such as the Psychic Pattern are
structurally simpler because they induce hypnosis simply by
encouraging the subjects mind to fill in the blanks.

Hypnotic patterns such as the Psychic Pattern are purposefully

incomplete and vague/ambiguous.
The incomplete nature of the pattern compels the subjects mind to
focus on the hypnotic statement. After the initial shift in focus, a deep
trance occurs because the subjects mind continues analyzing the
statement to make it more coherent, complete and desirable.


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As this process of completion occurs, the speaker-influencer must be

there to actively guide the subjects reformulation of the information
that he has just received.
The basic Psychic Pattern is composed of the following elements:
Declaration + Ambiguous Claim
The extended Psychic Pattern follows this sequence:
Declaration + Ambiguous Claim + Supporting Statements
Here are some examples of ambiguous statements:
1. I know exactly what you are feeling right now.
2. I know exactly what you were thinking when I said that.
3. You said that you were afraid of trying to lose weight but look at what
youve just realized about yourself a second ago Can you remember it?
Try to remember this big, positive realization you just had. Isnt it
4. I see that you fully understand the process and because of this you can
start creating on your own.

The first two statements follow the basic Psychic Pattern while
statements 3 & 4 follow extended formula. Both formulas are
effective but if your subject doesnt respond immediately to the
simpler pattern, using additional supporting statements can help
induce hypnosis.


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Notice that these statements dont make any sense if you read them
Theyre not supposed to make any sense! Again, the ambiguity or
vagueness is what makes them efficient in inducing hypnotic trance
states. Because they dont make sense the subjects mind cant help
but focus on the statement and the speaker. This induces an
immediate hypnotic trance Perfect for persuasion!
Induction Pattern 3: Do You Remember That Memory You
Memory Invention Pattern
The Memory Invention Pattern is a hypnotic device that invents
memories for the subject it jogs and jars the subjects memory banks
in a very specific manner. Three things can happen whenever you use
this hypnotic language pattern:
1. Your subject will remember an actual lived experience from his
2. Your subject will tie together fragments of past experiences to
create a new memory based on the requirements of your statement.
3. Your subject will create a completely new memory in his
imagination and his mind will accept it as a true memory of a lived
This pattern is useful because it achieves three things for the
1. It reduces resistance because the subject will be using his own
memories and imagination.
2. It creates harmony between the speaker and subject.

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3. It provides a positive launch pad for further dialogue because the

subject provides you with the raw material from his personal
This is the patterns structure:
Context + Declaration + Memory Question/s
Here are some examples of statements that follow the Memory
Invention Pattern:
1. I understand that you want to watch more TV tonight but I remember
that you have a difficult Math test tomorrow. Can you remember a really
good test that you aced before? Can you remember what you did to ace that
2. We both need to go out tonight but I need to attend my night classes. I
recall a time where you took care of the kids and I went back early enough in
the evening so you can go out, too. Can you recall that time for me?
3. Youre angry right now and I agree that your mother was unreasonable.
I think what you can do is to calm down because we dont want to do
anything brash. Hey, I remember when we had a great time in Vegas with
the boys. That was hysterical that night with all the cocktails and Jim lost
his shoe. You still remember it, dont you?

The three examples I gave you represent three different situations, all
involving some form of conflict. As you can plainly see, the Memory
Invention Pattern is a good option for inducing hypnotic trances and
refocusing the subject when he is in a negative trance (e.g. when a
person is consumed with intense emotions).

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Like other patterns weve studied so far, this pattern requires the
use of proper context (if you havent reestablished it prior to using
the pattern).
The use of context minimizes resistance as it creates a direct
connection with the subject, regardless of the subjects position
regarding the issue at hand. Harmony and similarity are two very
important concepts that must never be left out in any step in The
Hypnotic Language Formula.
The memory questions are given right after the declaration and
establishment of context to ensure that the speaker is still somehow
aligned to the subjects current mindset before he attempts to jog the
persons memory.
Individual subjects will provide distinct responses to the Memory
Invention Pattern. Your attempt is a success if the subject makes an
effort to recall a memory that you are trying to shake from his
mind. It doesnt matter if the memory that your subject recalls is
vague or fragmented.
What is more important is that you are able to induce hypnosis while
establishing a strong connection with your subjects subconscious
mind. At the moment of recollection or invention of a new memory,
the conscious minds defenses will be disabled, too.

How can you deepen the impact of the pattern?

Covert hypnotists know that a persons memories are active
channels that lead directly to the subconscious mind.


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When a person is recalling a memory, the minds conscious protection

is temporarily disabled and the subject becomes more vulnerable to
hypnotic suggestions and therefore, persuasion and influence.
Whats interesting about our memories is that they tend to shift and
transform every time we remember them. As a hypnotist-influencer,
you can take advantage of the nature of human memory to become
more persuasive.
You can accomplish this by actively guiding your subject as he recalls
a memory. The process is like tuning an old TV set. If you were born
in the seventies or eighties or even earlier, you probably have seen or
have used old TV sets with tuners.
A TV set with a tuner has knobs in the front. Like old transistor
radios, you have to twist these knobs left and right until you get a
clear picture. You can also manipulate the knobs so you can get a
brighter, darker or more contrasted image onscreen.
You can guide a persons recollection of a memory by making direct
suggestions and by purposefully asking questions.
Heres an example of a guided recollection of a memory:
Are you having a tough time learning a new skill? Do you feel like giving
up? Im not going to tell you not to give up Im going to help you some
other way.
Can you tell me about the time when you learned how to ride a bike or drive
a car?
Now imagine yourself at that exact moment when you felt a sudden burst of
happiness and confidence because you finally got it down to a science.
Just put yourself in that memory and bathe in the glory of success.


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Now I want you to hold that feeling tightly Now slowly tune out the old
scene in your memory.
As the old scene fades away, bring yourself to the present, where you are
attempting to learn a new skill.
Slowly, slowly build the picture. Add some color here and there. Add some
lines up and down. Now youre ready to put yourself at the center of the
action. Now youre ready to be successful!


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Chapter 4: Circuit


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How can you bypass the conscious minds filters?

After gaining your subjects trust and inducing a hypnotic trance, the
next logical step is to begin bypassing your subjects conscious filters.
If youre not very familiar with the essential mechanics of the human
mind, its time for a quick review.
The human mind is divided into two distinct areas or halves: the
conscious half and the subconscious half.
The Two Halves of Your Mind
Technically, the term halves is inaccurate because the subconscious
mind is deeper and more expansive than the conscious mind.
However, for the purpose of simplifying our discussion and sticking
to conventions, lets use the term anyway.
The conscious mind or waking consciousness is the part of the
mind that deals with the following processes and tasks:
1. Thinking rationally and applying various forms of logic to
problems, social interactions, activities, routines, etc.
2. Processing information in a chronological manner to produce a
logical output such as a perspective, idea, frame of thought or plan of
3. Receiving and recording information and stimuli in a linear fashion
(i.e. in the order that the inputs arrive or are received by the
conscious mind).
4. Activities such as solving mathematical equations, making designs
and formulating solutions.


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5. Critical inquiry or analytical thought as applied to day-to-day

events and experiences.
6. Accepting and rejecting old and new ideas.
7. Shielding the subconscious mind from potentially risky or
dangerous ideas.
The subconscious mind on the other hand, is responsible for the
1. Studying a situation from a general or all-inclusive point of view.
2. Being the repository of deep-seated knowledge, intuition and is
also a channel for the expression of primal drives and instinctual
behavior and thought patterns.
3. Allowing a person to imagine and apply his natural creativity to
specific tasks.
4. Being the nexus or center of irrational drives and the whole
spectrum of all possible human emotions.
5. Processing and encoding information and experiences as memories
that can be recovered, analyzed or even modified if the proper
triggers or stimuli are present.
6. Influencing the conscious minds various modes of operation.


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From the summary youve just read, its easy to see that the two
halves of the mind are actually dependent on each other.
The conscious mind takes care of the day-to-day functions necessary
to live a normal life while the subconscious mind lends its creativity
to conscious tasks such as deriving solutions to problems.
A persons waking consciousness is protective of the subconscious
mind because the latter has the ability to create essential changes to the
conscious mind. These changes tend to happen slowly over time but
once the changes take place, they become permanent unless a more
powerful idea comes along to influence the subconscious mind once
If the conscious mind allows potentially dangerous ideas to reach
the fertile subconscious, things can go downhill fast.
You only need to look at the nightly news to see people doing things
that they shouldnt be doing. Unless a person is suffering from some
form of mental disturbance or substance abuse, many of the illegal
and harmful activities being reported on the news are the result of
negative mental conditioning.
Mental conditioning begins in childhood and the ideas introduced
early in life often crystallize during adulthood. Whats true and
acceptable varies from person to person.
In short, whats true and acceptable to me may not be completely
true or acceptable to you.
Truth on the other hand is determined by societal norms and is
maintained by the status quo. But despite the presence of the status
quo, people still have their own sub-variations of whats acceptable
and true.


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Were discussing these details because you will need to understand

how the two halves of the mind actually function before you can
persuade or influence a resistant subject.
Subverting or bypassing the conscious minds defenses is essential
to success.
You cannot implant your message in your subjects subconscious
mind without first shocking his conscious mind or logic circuit.
Dont worry: the conscious mind wont actually be damaged by a
dialogue with a hypnotist-influencer. However, it is resistant enough
to discard your message. Again, this is why you have to work on
disabling those conscious filters if you want to make any progress.
The third step in The Hypnotic Language Formula is aptly called
Circuit Shock because at this stage in the communication process,
your task is to ensure that your subjects conscious filters will not get
in the way of persuasion.
The hypnotic patterns in this chapter will help you shock those
logic circuits so you can finally hammer down your hypnotic
Circuit Shock Pattern 1: Watch Me and Follow Me
How can you subdue the conscious mind by appealing directly to the
subconscious mind?
The Nonverbal Track
Humans utilize three avenues when communicating with others:
verbal language, nonverbal language and vocal language.


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It has long been established that nonverbal language contains more

than 50% of the message or what is actually being communicated by
a person at any time. Less than 40% of the message is conveyed by
verbal language or spoken words.
Of course, you still need to be an adept and intelligent speaker if you
want to persuade and influence others.
However, for the purpose of disabling the conscious minds defenses,
you can utilize a nonverbal track to subconsciously influence your
subject into thinking that you are a natural leader and a true
In the first step of The Hypnotic Language Formula, I mentioned that
one of the fastest ways to prime the pump is to establish oneself as
a leader. The six steps of hypnotic influence have confluences and are
interdependent on one another. This means that at certain points in
the process, you will need to strengthen what has already been done
or established before.
If you have been able to establish yourself as your subjects natural
leader in the Switch, you can further intensify the image of
authority in Circuit Shock.
How can you communicate directly with the subconscious mind?
There are many ways to establish control of a persons subconscious
mind but many of them require active disabling of a persons
conscious filters.
Heres why: the conscious mind is responsible for expressing and
processing verbal language.
Verbal language, like all aspects of culture, is consciously learned and
remembered. The subconscious mind doesnt have an innate


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understanding of Urdu or French. You learned your local language

through imitation, active study and practice.
When you verbally communicate with someone, you can be sure that
the persons conscious filters are working overtime to scan and
analyze your words.
Herein lies the key: the conscious minds greatest strength is also its
biggest weakness. The conscious mind is incapable of efficiently
scanning and studying body language.
Why? Because its not verbal language. Body language or nonverbal
language is not composed of utterances, phrases and sentences. It is
composed of gestures, facial expressions and other bodily
As such, it falls upon the subconscious mind to analyze and respond
to body language whenever it is used. The subconscious mind has
two main resources when analyzing and interpreting other peoples
body language.
The first unconscious resource is instinctual knowledge. The
subconscious mind knows that bared teeth and heavy breathing are
equivalent to aggression and therefore, if such body language is
presented then fleeing or fighting may become necessary.
The second unconscious resource is memory. All of your life
experiences are analyzed and encoded by the subconscious mind. It
performs nonstop encoding not just to store your memories but to
ensure that you are able to learn lessons from your life experiences.
Of course, your subconscious will not inform you directly about
newly learned lessons. But deep in your mind, you are aware of the
contents of these lessons and you freely use them to your advantage.


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Some of these subconscious lessons have something to do with how

people communicate through gestures, expressions and movements.
A lifetime of observation creates an index of distinct nonverbal
expressions and their meanings. This mental index is used when the
subconscious mind encounters nonverbal expressions that are not
instinctually understandable.
How can you be a persuasive and authoritative communicator?
There are several nonverbal strategies that you can use to transform
yourself into a powerful authority figure in the eyes of your
1. EXUDE CALMNESS Calmness is a sign of stability, authority
and confidence.
A jittery and anxious speaker may be seen as someone who isnt very
knowledgeable about what he is saying. Some people may even
interpret anxious or nervous movements as a sign of deception (i.e.
youre lying because if youre not, why are you so nervous?)
Being relaxed in front of your subject is also an excellent way to
improve the overall atmosphere of the interaction. If your subject
appears to be overly energetic, agitated or tired, being relaxed can
rub off on him easily.
Humans are creatures of imitation we imitate in order to learn
new things.
Our natural instinctual drive to imitate is present when we go to
school, when we watch television and of course, when we talk to
other people. If youre calm during a conversation, theres a big
chance that your subject will also have the same energy level as you.

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2. USE AVAILABLE SPACE Some individuals try to make

themselves as small as possible when talking to other people. This is
no way to disable a subjects conscious filters.
If you try to minimize the space that youre using by performing
gestures such as crossing your legs or crossing your arms, youre
communicating that youre not very confident about yourself at all.
If youre going to move your arms and use hand gestures, widen
your personal space and dont be afraid to move around. Moving
into someones personal space for a few moments can also bolster
your position as an authority. Just dont overdo it!
3. EXPOSE YOURSELF No, I dont mean that you should take your
clothes off but rather, dont cover yourself so much with your hands
and arms when talking to people.
Our bodies have three vulnerable regions: the chest, belly and groin
area. If you observe anxious people, you will notice that they
unconsciously cover these areas by crossing their hands over the
table or by crossing their arms over their chest, etc.
There are many ways to cover these vulnerable regions. Dont do it
because leaders are not afraid to walk and talk with their
vulnerable regions exposed.
Place your hands in front of you only when you need to emphasize
points using strong and firm hand gestures. If you need to place your
hands at your sides, place them far apart so your body has a wide
stance as if youre ready for action any time.


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4. EYE CONTACT Consistent eye contact is another natural trait of

leaders and authority figures. Making eye contact when youre
stating a fact or idea shows that you are ready to meet someone at
their desired intellectual and emotional levels and you are not afraid
to speak your mind.
Circuit Shock Pattern 2: You Agree That It Is True
Melded Truth Pattern
One of the more challenging obstacles that you will face as a
hypnotist-influencer is getting your subject to agree with you even
with the foreknowledge that he has or will disagree with some or all
of the things that you will say.
Disagreement is the strongest form of resistance that you can
encounter as a hypnotist-influencer and it stems directly from the
conscious minds defense mechanisms. A person can disagree with
you because of his perception of you or simply because your idea is
misaligned with what he deems acceptable and agreeable.
The Melded Truth Pattern is an advanced hypnotic language pattern
that can be used to gradually remove resistance from the equation
through two distinct avenues: guided agreement and the consistency
Let me explain these two elements:
1. Guided agreement Your subject doesnt have to agree with your
main point immediately. This is what many would-be influencers fail
to see. Asking someone to simply say yes to you is difficult and
admittedly a little immature.
Influence is not about forcing your message on another person: its
about conditioning your subject to agree with you eventually.


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Sometimes this process only takes a few minutes to complete. In

other situations, you will see your target outcome manifesting after a
few days of continuous dialogue. Your subject is the star of the
interaction its up to you to adjust to your subject. Your subject is
not obliged to adapt to you!
Now, in order to get a resistant subject to agree with your main
message, you need to guide him so that he will agree to a series of
related statements. Agreeing to a series of statements that are only
partially related to the main message or direct suggestion builds
momentum and eventually erases resistance.
2. Consistency principle The consistency principle has been used
by influencers for a long time because it works like gangbusters.
When a person agrees to something, he eventually commits to the
bigger picture or to the bigger idea behind his small commitments.
Eventually, a person feels responsible for the bigger idea because he
has already partially committed to it.
How does the Melded Truth Pattern work?
The components of the Melded Truth Pattern are as follows:
Context + Agreement Chain 1 + Main Idea + Agreement Chain 2 +
Normalization of Dialogue
Heres an example of how the Melded Truth Pattern can be applied:
Richard is trying to convince his wife Sandra to have a vacation in
Southeast Asia. Sandra wants a vacation but is afraid of flying half a
continent away. Shes also worried about the cost of the vacation.

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R: Honey, I know that youre very tired from work but this is the only time
we can really talk about our first big vacation.
S: I told you already, Im not ready to fly to Asia. Its too dangerous. And
what about our bills, we have so many. Cant this wait a little longer?
R: I agree that we have a lot of debts and we cant really settle them all
right now, no matter how hard we try. But do you think that you deserve a
S: Yes yes, wait, where is this going? ---
R: Just stay with me please. So first things first, do you honestly feel that a
vacation would do you some good?
S: Of course it would. Everyone needs a vacation every now and then. My
parents used to escape to the South of France when I was a teenager. They
said the rustic countryside there did them a lot of good.
R: Nice! How about me, do you think with my new work, some off time
would do me some good?
S: Haha, itll help grow some of your hair back, so sure!
R: Ouch. Okay well thats what Ive been really thinking about. Asia has so
many great tourist spots. Vietnam, Thailand, Philippines. Its like a slice
of paradise there.
S: Ive seen the photos and its warm there, thats a plus
R: Do you think movie night will ever be as relaxing as flying somewhere, I
mean I wouldnt know because I havent really travelled abroad for a
S: I suppose its different. Were at home, were relaxed but sometimes I feel
that these four walls are stressful.

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R: Do you think if we spend a couple of thousand in a resort in the

country, youd be happier?
S: Gosh no, its going to cost an arm and a leg, have you seen those hotel
prices? Just to get warm and swim?
R: Well, I have a couple of thousand squirreled away, Ive told you that and
when I tried computing it seems like were only going to spend a really small
S: Really? Wait, what about you know, I mean isnt it risky there?
R: Hon, I think its no riskier than driving on the interstate during rush
hour or when theres a bleary truck driver. I believe that were going to be
S: If you say so
R: Really? Great! So lets get some dinner. Well talk about our vacation
plans after dinner or even tomorrow night!
Richard opened the dialogue by respectfully stating his intention and
by acknowledging the subjects current state (e.g. presumably tired
from work). This opens up the conversation nicely as it establishes
rapport between the influencer and the subject.
Initially, Sandra was resistant to the idea and was ready to reject
Richards attempt at convincing her. By remaining calm and by
persisting, Richard gets Sandra to listen.
He begins asking questions that are only partially related to the main
issue. Sandra cant help but agree because the questions were framed


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in an affirmative manner (i.e. geared toward action) and Richard was

patient enough to listen to Sandra throughout the dialogue.
After getting Sandra to agree that a vacation would be good for both
of them, Richard then proceeds to present the main idea which is to
go on a vacation somewhere in Asia. He gives examples of places
they could visit. This is the part of the dialogue where the melding is
actually taking place.
Richard is actually burying his truth in the middle of a group of
other statements that the subject finds agreeable.
Originally, Richards truth was openly rejected by Sandra because
she was afraid of flying so far from home. But this time, because
Richards message was placed sequentially after Agreement Chain
1, Sandra was more open to agreeing with Richards point.
When Sandra agreed that Asia sounded like a good idea, Richard
proceeded with another series of questions via Agreement Chain 2.
Once again, Sandra found herself agreeing with Richard because his
statements sounded harmless and aligned with what she personally
believed in.
Toward the end of the dialogue, Richard gains Sandras approval of
the main message (which is to go to Asia) and he closes the deal by
normalizing the dialogue or switching back to a more neutral topic of
Immediately normalizing a dialogue is another way of effectively
short-circuiting the conscious mind. By shifting the subjects
perspective after gaining their agreement, Richard is inducing a
forgetting trance that ensures that the main message stays intact in
Sandras mind and she doesnt resist it once the conversation is over.
Circuit Shock Pattern 3: Focus Only On the Positive


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Selective Trigger Pattern

There will be times when your subject is too preoccupied with the
negative aspects of your message. In theory, a hypnotic induction
should be able to shift a persons focus sufficiently so that he will
only focus on the content of your message and he will only navigate
within the boundaries of the message itself.
However, there will be instances when a person moves in and out of
the trance because of his deep-seated beliefs. Essentially the speaker
would have to repeatedly induce the same trance state just to achieve
the intended impact on the subject.
This sounds incredibly inefficient, dont you think?
So heres a better plan of action: instead of trying to combat your
subjects negative ideas about your idea, youre going to let him talk
about what he feels is right.
Youre going to let him express himself. Your subject will express
himself but he will not gain any satisfaction from saying negative
things about your idea.
In short, his resistance will be met with complete neutrality.
The Selective Trigger Pattern will allow you to navigate the rough
terrain created by incredibly resistant individuals. Here is the
formula of this particular pattern:
1. If your subject AGREES with you, you AGREE with him and
provide positive reinforcement.
2. If your subject DISAGREES with you, you ACKNOWLEDGE his
response and deviate from his line of thought so you can PRESENT a
more positive angle.


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3. If your subject is NEUTRAL, there are 2 possibilities: internal/

unspoken resistance or the subject requires more information.
3.1 If the subject requires more information, provide the information
and boost it with positive reinforcement.
3.2 If there is unspoken resistance, try to elicit a response from the
subject so you know the shape or form of the resistance. Adapt to the
situation and avoid criticizing your subjects opinion.
Again, do not criticize your subject even if he is openly resisting
Adding criticism to the mixture will only cause the chain to implode.
You will only be met with even more resistance than before. If your
subject tells you that your idea is garbage, ignore the statement and
express a new piece of information that proves and reinforces the
positive aspect of your idea.
Lets say that youre trying to convince your family that your college
buddy is decent enough to rent a room in your home for a few
months. Your family has heard plenty of stories about him and
theyre on the fence about him, especially your wife.
You respond positively when you hear statements like:
He seems like a cool dude, dad!
Does he play the guitar? I think he does.
The extra cash per month is definitely something to look forward to.
You should avoid criticizing or responding negatively when you
hear statements like:
I bet he smells.
Why hasnt he cut his hair? Is he a rock start or something?
I hear hes unemployed, how will he pay us?

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Circuit Shock Pattern 4: Yes, I Completely Agree With You,

Camouflage Pattern
Is there a way to sneak in your argument in a conversation and gain your
subjects agreement?
Luckily, the answer to this question is a resounding yes! The
Camouflage Pattern takes advantage of three powerful concepts in
influence and hypnosis: the consistency principle, information
overload and instant hypnotic induction.
And the best thing about this pattern is that you can use it in
individual statements to avoid detection. Its the perfect pattern for
budding influencers who have not yet mastered the art of smooth
transitions when utilizing more complex hypnotic language patterns.
These are the elements of the Camouflage Pattern:
Feedback + Restatement + Camouflaging + Dialogue

Heres an example of how you can use this pattern easily to convince
the subject that your idea or message has actually been aligned with
the subjects own ideas.


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Dad: Im not sure about you going out with your friends at night. Its not
very safe nowadays. I wouldnt know what to do if something bad happened
to you.
Daughter: I hear you dad, youre concerned with my safety and I am too.
And I think I will be much safer going out with my friends so there will be
more of us and I can call you ASAP if something goes wrong. It will only be
for a few hours and we will be 15 minutes away.
The feedback in this scenario is the raw information given by the
father to his daughter. The Camouflage Pattern is meant to be applied
immediately after a refusal, rebuttal or outright rejection of a message
or idea. It will only function if you can use your subjects own angle
to your advantage.
When the daughter heard that his father doesnt want her to go, she
immediately acknowledges the validity of her fathers statements
and restates it, making only minor changes during the restatement.
This defuses the situation instantly and makes the father more open
to a real dialogue. At this point in time the subject (dad) is no longer
defensive because he has heard the very words that he wanted to
The critical period occurs when the daughter attempts to shift her
fathers perspective by camouflaging her message and intention:
shes concerned about her safety too and therefore, being with many
friends is a way of ensuring it.

The camouflaging phase requires only a few moments. A short run is

usually enough to get the message across successfully. Dialogue
normalization happens right after the camouflaged message is
presented to the father:


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I can call you ASAP if something goes wrong.

It will only be for a few hours and we will be 15 minutes away.


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Chapter 5: The
Hypnotic Stake


The Hypnotic Language Handbook

If you have been reading this book from the beginning, youve
probably already learned the following:
1. TRUST Your subject trusts you well enough and also recognizes
that you are a natural leader. His perspective of the dialogue has
shifted because you have modified his mental lenses, too.
2. HYPNOSIS You have induced hyper-awareness in your subject
and he is now more focused and aware of you and your message.
3. AGREEMENT By working around your subjects conscious
filters, you are now ready to drive your message into his
subconscious mind, where affirmative action is the order of the day.
If youve been practicing the patterns and skills weve been
discussing so far, I can assure you that you have already achieved
much in terms of persuasion and influence.
Being able to systematically utilize an array of hypnotic language
patterns is a very rare skill and you are now a member of the elite
group of influencers who have effectively melded hypnosis and
influence in one killer formula.
All that is left now is to construct and implant your HYPNOTIC


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Whats the difference between a regular suggestion and a hypnotic

To answer this essential question, I have prepared a table of
comparisons so you can familiarize yourself with the various
differences between these two types of messages.
Regular Suggestion

Hypnotic Suggestion

Spoken in familiar, everyday


Is communicated through hypnotic

language patterns.

Stated in a matter of fact and

direct way.

Rarely stated directly to the subject.

Is communicated regardless of
the subjects trance state.

Can only be implanted successfully

after hypnotic induction.

Must be consciously
remembered by the subject.

Subject is encourage to forget the

hypnotic suggestion so it can take
root in the subconscious mind.

Makes complete sense when you

hear it the first time.

May not be completely

understandable if you hear it out of
context. Hypnotic language always
has an element of vagueness.

The subject can reject it if he

wishes to.

Can shift the focus of the subject and

deepen his hypnosis/hyperawareness.


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What Makes a Good Hypnotic Suggestion?

Now that you are aware of the basic differences between a regular
suggestion and a hypnotic suggestion, lets talk about the
characteristics of an ideal hypnotic suggestion:
1. A hypnotic suggestion should not be jarring but rather, it should
harmonize with what youve already been telling your subject.
If your hypnotic suggestion makes your subject say what?! it is not
completely aligned or harmonized with the flow of ideas that you
have been building up from the beginning of the interaction.
2. A hypnotic suggestion should ideally deepen the subjects trance
state. This can be achieved by adding specific words or by using
certain linguistic devices that add a touch of ambiguity or vagueness
to the message.
This vagueness further disrupts the subjects conscious filters and
makes the mind more focused on filling the blanks or reshaping the
message so that it would make sense. This process of integration
takes place in the subconscious mind.
3. A hypnotic suggestion should be ethical and must also provide
mutual benefit to both the hypnotist-influencer and the subject.
The purpose of communication is to create change in the recipient of
the message. How effective communication is used is completely up
to the speaker himself. Communication only becomes manipulation if
only one party benefits from the interaction.


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If youve successfully accomplished the previous steps that have been
outlined in The Hypnotic Language Pattern, you are indeed ready to
craft your own hypnotic suggestions. The following hypnotic
language patterns will help you create effective messages that can be
driven straight into the heart of the subjects unconscious mind.
Important Note: Some of these hypnotic language patterns are
specifically designed to facilitate the entry of a more direct
suggestion. If passing through a subjects conscious filters is like
running through a minefield, some special patterns are like tanks that
can run over these conscious filters easily!
Stake Pattern 1: You Feel Like Doing Something
Stake Pattern 1 utilizes incomplete or lost statements that deepen
the subjects hypnotic state. Lost statements are naturally
ambiguous and by virtue of their ambiguity they help speakers
implant more direct suggestions by shifting the subjects focus.
The variations you will see in this section all utilize the same concept
of lost statements and are geared towards eliciting a favorable
response to a suggested action.
Breadcrumbs Pattern
Do you remember the fairytale Hansel and Gretel?
The boy Hansel uses breadcrumbs as markers in case they got lost in
the woods. You can do your subject a favor during a conversation
so he eventually comes to a conclusion that is favorable to you. You


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can drop breadcrumbs or cue statements throughout your dialogue

with your subject.
The formula for the Breadcrumbs Pattern is:
Specific Idea > General Idea + Ambiguous Value-Based Reference
You can apply this pattern in this manner:
Context: You want your husband or wife to stop smoking for his/her
Problem: He/she doesnt want to because he/she has been smoking
for 15 years already.
Specific Idea: Smoking destroys the body, especially the lungs.
General Idea: Health is ultimately more important than any doubts
or anxieties.
Breadcrumbs Pattern: At the end of the day, its up to you to choose.
Notice that the actual statement has no direct connection to smoking,
health or quitting. However, it is ambiguous enough to catch the
subjects attention so that his mind will hallucinate to complete the
You will only be able to create a plausible statement using the
Breadcrumbs Pattern if you are fully aware of the context and what
you really want to accomplish.


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Some other examples of ambiguous statements that follow the

Breadcrumbs Pattern are:
Its amazing to be wise.
Truth will set you free.
Being curious is wonderful.
Solutions are always there.
The soul needs some rest.
The mind is picky.
Undeniable Fact Pattern
The beautiful thing about language is once you learn how to tweak it
with proper qualifiers, nouns, verbs, etc., you can get away with
almost anything Like presenting a universal truth that you just
invented while having a conversation with someone.
By virtue of your special language, your truth can become a
universal truth and your subject will accept it as such. You can
accomplish this by using the Undeniable Fact Pattern.
The Undeniable Fact Pattern is comprised of the following elements:
Collective Quantifier + Action / Fact / Description
Here are some sample statements based on this pattern:
It never hurts to ask yourself ______________
Many people say that ________________

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They always think that ________________

Every person I know says _____________
The whole world knows ______________
Now everything that is happening is ________________
Nothing should prevent you from ________________
Everything is falling into place because of ______________
The widespread belief is that ___________________
It has always been better to _________________
There is always a choice to ________________
Imminent Action Pattern
An excellent way to suggest action and move things along in a
conversation that seems to be going well is the use of future-paced
Future paced statements imply that there is a possibility that the
subject will perform a specific action at some future time because of a
reward or benefit. Ideally, you should be able to associate a reward or
benefit to the future-paced statement to make it more appealing to
the subject.
If this is not possible or plausible, implying that something
potentially undesirable might take place if the suggested action is not
done is a favorable alternative. In some other situations, omitting the
reward portion makes sense if it has already been established
earlier in the conversation.


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Important: As Ive already mentioned, hypnotic suggestions are often

vague to the point that they dont make immediate sense. Thats the
point of some patterns they allow the subjects subconscious mind
to fill in the rest of the details.
The formula for the Imminent Action Pattern is:
Direct Address to the Subject (You) + Suggested Action +
Positive Outcome and/or Reward or Implied Negative
Here are some examples of statements that follow this pattern:
And you can start applying all these new hypnotic lessons so you can begin
doing it.
You should start doing it before you cant, or else you wont be able to and
something else happens.
Now that you know it, you can start doing it, because before you cant and
you felt bad but now you can and you feel really good and you can start
feeling even better when you actually do it!
You can start losing weight because you know you can and not losing
weight takes away something from you, which you dont want?
You now know that you have more willpower than you thought was
possible and its time to close the book of the past, because the book of the
present is waiting for you and if you linger too long in the past, the future
book stays closed too.


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Frozen Logics Pattern

Have you ever wanted to freeze a singular moment in time? How about a
vital yet fleeting concept?
The Frozen Logics Pattern allows you to accomplish these things by
creating independent concepts that are super-appropriate for the
context of the conversation.
These general, independent concepts can then be utilized by the
subject so they can begin forming their own ideas about it, even if
these general concepts came from you!
The formula for the Frozen Logics Pattern is:
Direct Address + Frozen Concept
A variation of this pattern puts a projected outcome in the beginning
and addresses the subject in the second part of the statement:
Projected Outcome + Direct Address + Frozen Concept
Here are examples of statements that present frozen concepts:
Your learnings are now making things clearer and clearer for you.
The missing family blocks can now be found when you make peace with
your mother.
You adore dream investments dont you?
Everything is falling into place thanks to the super solutions that your
father suggested.


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Phantom Comparisons Pattern

The Phantom Comparisons Pattern engages the subjects opposing
view/s indirectly by suggesting a mode of comparison and a
suggested action or outcome. The catch? You wont be stating the
actual object of the statement, which makes it ambiguous perfect for
hypnotic influence!
The formula for this pattern is:
Direct Address + Phantom Comparison +
Suggested Action and/or Outcome
Important Note: The elements of the Phantom Comparisons Pattern can
be used interchangeably in a sentence.
Visualize how this will be beneficial to you in the near future, as best as
you possibly can.
Youre feeling depressed about this state but at the same time you feel
happier that you know about it and maybe, just maybe, its for the best that
you know exactly what to do now.
You have a choice to use that and you also have a choice to use this, which
is definitely the better option between the two.
This can be better or for best, but in the end its up to you to determine a
course of action that best suits you.
This can sure change things for the best, dont you think?


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Mind Control Pattern

This patterns name sounds a little dangerous and maybe a little
scary, but in reality it is just a way to pace the subjects actions and
thoughts in the present time, the same way that we can pace a
subjects future thoughts and actions as featured in the Imminent
Action Pattern.
This pattern creates a direct connection between an indisputable fact
about the subjects current state and a suggested outcome, action or
By stating an indisputable fact, you lend legitimacy to the hypnotic
suggestion as you will be unifying the two distinct ideas/sets of ideas
in a single statement.
The Mind Control Pattern follows this formula:
As you + Obvious/Observable & Indisputable Fact +
Below are some examples of sentences crafted using the Mind Control
As you are sitting there watching TV, I know that youre think of your
messy room too and the odd smell coming from your room and how youre
going to help me fix it later.
As you look at these brochures, you will see just how effective system is.


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As you listened to me a while ago, you realized that this is exactly the
solution that your company needs.
As you watched me demonstrate this new computer, you saw that it is
what you want for your home office.
As your mother cried in front of you, you wanted to ease her pain so you
will apologize when you see her again, right?
Stake Pattern 2: You See Things Differently
Stake Pattern 2 is a general pattern that helps you shift the subjects
perspective any time during the dialogue. The general pattern makes
use of the following elements:
Context + Observable & Indisputable Fact/s + Reframing
To make our discussion even more exciting and useful, Im going to
share with you the variations of Stake Pattern 2 as well.
Its important that you know not only the general patterns but also
their different variations so you have plenty of options when youre
practicing your hypnotic influencing skills in the real world.
Direct Consequence Pattern
The Direct Consequence Pattern is considered an ideal reframing
pattern because it elicits subconscious agreement while actively
shifting your subject to a completely new point of view a point of
view that comes directly from the speaker.
The formula of this pattern is:

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Statement of Observable State + Linkage + Outcome

Essentially, the first part of the sentence is the cause while the last part
is the effect.
Even if there is no natural precedence between these two elements, it
is very possible to convince your subject that there is indeed a direct
connection between the two.
Logical reversals can also be accomplished using this pattern.
Linkages between two ideas that dont usually have a cause-andeffect relationship can be established by using words like because. I
have highlighted these words in the examples:
Your parents were angry at you and grounded you for a month and
because of that youre going to apologize for your behavior so you wont be
grounded anymore.
You are the best-looking guy in the class and the girls love you and that
makes you the perfect overall chairperson for our Christmas event.
The guys and I know that you make the best-tasting bacon sandwiches and
barbecues if you agree then how about the boys and I head over to your
house on Sunday for football and ice cold beer?
Youve spent $3,500 on furniture and Im happy that youre happy and
because of that I would be happy to buy a new laptop, too.
You say that you are drinking nightly because your wife is always angry at
you but the truth of the matter is that your wife is always angry at you
because you continually choose to drink nightly.
Youre always tired from work and youre stressed to find toys on the floor
when you come home in the evening and that makes you a wonderful


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parent because you continue working and striving for the family despite the
clutter at home.
Train Ride Pattern
The Train Ride Pattern utilizes extended storytelling to infuse a
seemingly neutral statement with a hypnotic suggestion.
The addition of the hypnotic suggestion in the end helps in reframing
and also deepens the subjects trance state because of the ambiguous
relationship between the first part of the statement and the second
The Train Ride Pattern is similar to the Direct Consequence Pattern in
form but not in content. The Direct Consequence Pattern aims to create
a natural cause-and-effect linkage between two distinct ideas.
The Train Ride Pattern is often used to suggest a desirable outcome or
action but the hypnotic suggestion is a hidden meaning embedded
in the story. Cue words such as choose, act, think, create, etc.
are used to subconsciously condition the subject.
The Train Ride Pattern is composed of the following elements:
Context + Main Story + Reframing Sentences
Essentially what you should do is to take a story, relay it to your
subject and use specific cue words to influence the subjects train of

Heres an example of a statement that follows the Train Ride Pattern.

Take note of the highlighted words and notice how they encourage
the subject to make a choice and take action:

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Your situation is a lot like the situation of my friend who went on a

vacation in Bali, Indonesia. He didnt know what to choose when he was
looking at the vacation brochures.
He became very frustrated that he couldnt choose because he needed to
take action soon. So one day he just sat down and made the decision to
finally select a vacation spot. He was always worried that he would make
a poor choice.
So I told him that the only poor choice was the one that you failed to
make on time. He took that as a sign that it was indeed time to pick a
vacation spot.
He chose a resort in Bali, Indonesia and he took action that day and
booked a flight and a room at a hotel-resort. He was so happy that he took
action that day. He vowed never to let his doubts get in the way of
taking action ever again.


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Chapter 6: Stoking
the Fires of Desire


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What can you do to make your subject want to agree with you?
To many practitioners of influence, the persuasion process stops
when you are finally able to implant the suggestion in the subjects
mind. People usually just wait for a favorable response when the
message has finally been communicated. The Hypnotic Language
Formula is different in this respect because at this point in time, your
job is still far from over.
There are two more steps that you need to complete before we can
deem our attempts at influencing someone a success. The fifth step in
The Hypnotic Language Formula is stoking the fires of desire.
Desire is one of the strongest and most primal urges that humans
have to contend with. The urge to acquire or become part of
something is so strong that once a person develops it, both the
conscious and subconscious halves of the human mind work
overtime to make it happen.
Thats why its never enough to simply shock a persons logic circuits
and implant a hypnotic suggestion. Your subject must also want to
agree with the entirety of your message. This is one more layer of
protection against the erasure or rejection of your message.
Luckily, there are hypnotic language patterns that can be used to
trigger desire in a subject.


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Desire Pattern 1: This is What You Want

Basic Anchoring Pattern
How can you convince someone that your message or idea is positive and
has desirable characteristics?
In hypnosis and NLP (neuro-linguistic programming) there is a
technique called anchoring where the mind is conditioned to create
new, subconscious associations.
In therapy, these associations are often utilized to deal with emotional
issues, irrational fears and deep-seated anxieties. In the context of
hypnotic influence, anchoring is used to attach specific traits to either
to the main message or to a person (usually the speaker).
The formula for the Basic Anchoring Pattern is:
Context + Positive Traits + Hypnotic Suggestion
Heres an example of indirect anchoring; take note of the highlighted
cue words:
You know its wonderful to start dating again. People feel beautiful when
they are socializing, especially if they are having a lot of fun. How is Alice
by the way, the girl from your office? Shes good, alright. Well my friends
say that modern dating is more adventurous nowadays and its really
enjoyable if you just get out there and mingle.
The sample monologue contains many references to dating, taking
action and positive traits of a potential date. But as you can see, it
doesnt have any direct references to Alice, which is presumably the
girl that the speaker wants the subject to date.


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By creating a strategic chain of descriptions that refer to other

subjects and objects, the speaker is able to create a positive and
glowing environment during the dialogue without directly implying
that the subject should begin dating Alice.
The subconscious mind is an expert in picking up cues from verbal
language once it passes through the conscious minds filters. By
avoid any direct references to Alice, the message is able to pass
through the conscious mind and it reaches the subconscious mind,
which is the seat of emotions and desire.
Desire Pattern 2: You Will Enjoy Having/Experiencing It
Powered Association Pattern
An almost instant way to build desire in a person is by creating an
intense and concentrated form of association. This can be
accomplished through active visualization wherein the speaker
carefully guides the subjects imagination so that he experiences the
positive outcomes of accepting the speakers message.
The Powered Association Pattern is composed of the following
Context + Invitation to Visualization + Visualized Experience
Here are some examples of statements that are crafted using this
I know that you want to buy a car and my car which has less than 10,000
miles on it looks, feels and even smells brand new!
Just imagine for a second, the wind blowing through your hair as youre
speeding effortlessly on the interstate. Just picture yourself with this baby,
which hasnt had a major issue in the short 2 years that Ive used it


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And now youre standing there, looking at the car and thinking is this my
next car? Feel the smooth, beautiful black leather my friend and tell me that
it isnt a dream car!
The sample monologue revolves around a guy trying to sell his car to
his friend. After reestablishing the context of the conversation to
ensure rapport with the subject, the speaker proceeds to describe in
very intense terms the best features of his second hand car.
He uses words like looks, feels and smells to trigger specific
regions in the subjects mind that are associated with these senses.
This is a classic example of priming the pump or preparing the
subject to accept more hypnotic statements.
The speaker then invites the subject to put himself into the
visualization so that he can experience in his mind the freedom and
enjoyment that comes with buying the car.
The speaker in this monologue doesnt just sell the car as a physical
object, he reframes the subjects perception by selling the experience of
owning and driving the car.
Toward the end of the monologue, the speaker drops a line about no
major issues and proceeds to invite the subject once again into an
immersive visualization.
Due to the volume of the visualizations, the subject is lost in his own
imagination and because the visualizations were carefully guided,
only the best and most positive aspects of the car and the experience
of owning it were transplanted directly into the subjects
subconscious mind.


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Ideal Transformation Pattern

There are three major causes of resistance when a subject flatly
refuses a proposal, idea or plan of action:
1. The idea/proposal is misaligned with some of the subjects beliefs
and values.
2. The subject fails to see the reward or benefit of agreeing to the
3. The subject does not find the idea/proposal desirable.
In order to remedy this situation, you need to use the Ideal
Transformation Pattern. The elements of this pattern are as follows:
Context + Subject Feedback + Restatement + Ideal Transformation
+ Subject Feedback + Recalibration
The target outcome when you use this pattern is complete agreement
with your idea or proposal. After reestablishing the context of the
conversation, the speaker should begin eliciting feedback to find out
why the subject doesnt agree or accept the idea in the first place.
You should practice active listening to get as much useful feedback as
possible from the subject. Your subjects feedback is the raw material
that you will use later. The next step is restatement.
Restatement is necessary to show the subject that you are listening
and to ensure that both of you are on the same page.
Nothing could be worse than trying to use a hypnotic language
pattern when you are unsure as to what the subject is actually telling
you. After restating the subjects feedback, you can proceed with the
ideal transformation.
Ideal transformation is a simple process:

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1. Listen and analyze your subjects feedback.

2. Identify the trait/s that your subject finds acceptable and/or desirable.
3. Find a similar or matching trait with your idea or proposal.
4. Transform your idea so that the desirable trait becomes a logical trait of
your idea.
5. Communicate this new information to your subject.
After an ideal transformation, your subject will either accept your
idea or state another misalignment or undesirable trait that he finds
in your proposal.
In the event that you cannot find a matching trait, what you can do is
to perform a selective deletion and emphasize a strong, positive trait
in place of the old, desirable trait expressed by your subject.
Once again, this is an example of subject feedback so you have to use it
for recalibration. The process of adjusting and recalibrating
argument is continuous until resistance is completely removed from
the equation.
Heres an example of how this pattern can be used to transform
feedback from a subject:
Context: The customer doesnt want to buy the product because it
costs $50 more than what was offered a few months ago.
Feedback: The product is $50 more expensive.
Restatement: I agree that our product costs $50 more, as you say, than
what was listed a few months ago.


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Ideal Transformation: But please keep in mind that our product comes
with lifetime warranty and a free gift worth $20!
Feedback: But what else can I get for free?
Recalibration: Right now the company is offering discounts if you sign
up on their website. You might want to check that out as well.
Desire Pattern 3: This is What You Really Need
Future Life Pattern
Sometimes, your subject would be unable to see the benefit of
agreeing with your proposal at the present time.
In order to work around this obstacle, you need to present your
subject with a problem that your idea/proposal solves and you have
to reframe the situation so that he will be able to see how your idea/
proposal solves a problem that can manifest in a future time.
The formula for this pattern is:
Context + Subject Feedback + Future Problem + Future Solution
Heres a sample dialogue that makes use of the Future Life Pattern:
Context: Sandra is trying to convince her husband Richard to start
exercising. Richard doesnt want to and Sandra is on the verge of
giving up.



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S: Babe, I know that youre tired from work but we really have to talk about
your weight problem.
R: I dont have a weight problem. My doctor says that my weight is fine.
S: I agree that you said that but let me explain, youre slowly increasing
your risk for stroke and heart attack. And your labs show that youre prediabetic. We have to do something soon to solve your health issues.
R: Im already working on it. The doctor prescribed pills. I have 3 new pills
this month.
S: And did you see what they are for? Theyre for cholesterol, blood sugar
and your blood pressure. Richard, youre becoming sicker and sicker every
R: So what do you propose I do?
S: Well the doctor did mention exercise ---
R: No way. Im too old for that. Im almost 45 years old, Sandra. I feel like
a hunched grandpa.
S: Oh hon, youre still young. Youre just 45 years old, same as me.
R: What if I dont want to exercise?
S: But what if youre 55 and struggling in a hospital bed because of
a heart attack?
R: Hey, dont be so mean.
S: Tell me Richard, what do we do then? What do I do?
R: So I have to exercise huh?


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S: Imagine yourself ten years from now. With all your health
problems. What can we do about them?
R: I guess youre right. I dont know where to start.
S: Ill take care of the details. I just need you to promise that you will take
your weight loss seriously. Thats all.
R: Thank you dear. I will.
The dialogue between Sandra and Richard began with establishing
the context of the interaction, followed by clearly resistant feedback
from the subject, Richard. Notice that at several points, the subject
attempted to push away the influencer by using hostile statements
such as So what do you propose I do?
The influencer maintained her stance and did not contest the subjects
perspective directly. What she did do is provide fresh insight every
time it was her time to speak. Notice that Sandras approach is actioncentered and focused on the subject closely. Sandra actually used
guided storytelling to get her points across.
When it was time, Sandra was able to integrate the future problem
and indirectly associated exercise and weight loss with the future
solution, which is actually the proposal she is offering at the present
time. By shifting the subjects perspective, she was able to defuse the
subjects defensiveness as the reframing temporarily slowed down
the subjects conscious filters.
Sandra also allowed Richard to come to his own conclusions because
its easy to gain someones approval if they fill in the blanks on
their own.


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The Hypnotic Language Handbook

Chapter 7: Sealing
the Gates


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What is the final step in hypnotic influence and persuasion?

The conclusion of the process and perhaps the most vital step in your
performance as a hypnotist-influencer is sealing the gates.
This final step ensures that your hypnotic suggestions will remain
intact in your subjects subconscious mind, which will allow you to
influence him even if youre not around.
In clinical hypnotherapy, the closing process is called hypnotic
amnesia where the hypnotherapist commands the subject to forget
everything that he has heard or imagined during the session.
This is done so that client does not overanalyze what has taken place.
If over-analysis occurs, the conscious mind can pull out the hypnotic
suggestions and reject them after the hypnosis session.
The same risk is present for hypnotist-influencers who
systematically implant hypnotic suggestions while persuading or
influencing others.
Its important to realize that your message is never truly safe from
the conscious minds rigorous filters and there is always a chance that
despite your best efforts, your message might be discarded after the
To minimize this risk, I have prepared hypnotic language patterns
that will allow you to seal your hypnotic message, either through
sociological conditioning or through the use of tools from the
discipline of clinical hypnotherapy. It is my sincere hope that this
chapter will allow you to practice hypnotic influence more effectively.


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Sealing Pattern: The Power of Future Action

Subconscious Trigger Pattern
Have you ever thought why organized belief systems have such a
strong and lasting impact on people?
The reason why large systems tend to have such a lasting effect on
people is that these systems tend to implant numerous subconscious
triggers in their members. These subconscious triggers come in a
myriad of forms, from words, images and even raw emotions.
The Subconscious Trigger Pattern is a type of insurance that your
subject will at least remember you and your message after you have
parted ways.
After a while, your subject will forget the statements that led to the
creation of the triggered behavior itself.
The elements of this pattern are as follows:
Context + Reinforced Hypnotic Trance + Suggested Action +
Hypnotic Trigger
Notice that the Subconscious Trigger Pattern requires that you
reinforce the trance that you have already induced in the beginning.
The reason for this is quite simple: people tend to experience
hypnotic trances in varying intensities. Unless your subject is truly
focused on you, its possible that he has been moving in and out of
the trance since the beginning of the interaction.
Wavering attention or focus is normal; after all, we all have pressing
issues that tend to have a life of their own, especially if these issues
involve problems that require urgent solutions.

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Thats why you need to make sure that your subject is fully immersed
in a hypnotic trance before you set the actual subconscious trigger.
Because if you dont, there is a possibility that this pattern may not
work as effectively as it should.
Now that you know more about secondhand cars and what you should look
out for, every time you see a nice car youll remember our shop right? Give
us a call soon!
We always miss you when youre off to college. I know that pumpkin pie is
your favorite snack so when you smell it anywhere I want you to remember
that were always happily waiting for a text or call from you.
Like other hypnotic patterns, the elements of the Subconscious Trigger
Pattern can be used interchangeably. As long as youve properly
induced hypnosis in your subject, you can switch around the order of
the direct address and the placement of the actual trigger and
suggested action.
The only strict rule when applying this particular pattern is to always
create a strong association before setting the action that the subject
will perform when the trigger or stimulus is present.
Since the Subconscious Trigger Pattern is a post-hypnotic technique,
you should make your final hypnotic suggestion count. If possible,
make your final hypnotic suggestion more direct so that the subject
will know exactly what to do when the trigger stimulus is present.
The Challenge Pattern


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The Challenge Pattern is all about reversing the previous roles that the
subject and influencer have played since the beginning of the
You may have noticed that from the first step in The Hypnotic
Language Formula I have reminded you repeatedly not to directly
oppose your subject in any way, because theres a chance that your
actual message might be rejected.
When an interaction is about to end, the situation shifts and the
hypnotist-influencer gains more freedom in terms of challenging the
subjects idea.
The Challenge Pattern is an advanced hypnotic language pattern
that invokes the subjects ideals, beliefs and values.
When a persons core belief system is challenged, he becomes more
energized and if you state things properly, he just might respond in a
beneficial manner.
The Challenge Pattern directly associates your idea or proposal with a
belief or value that you were able to learn during the actual
conversation. When this new connection is made, you challenge your
subject to live up to his own belief or value by accepting and acting
upon your idea or proposal.

The formula of the Challenge Pattern is:

Context + Subjects Belief/Values + Direct Association + Challenge

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Important Note: It is very common for a persons demeanor to

change when he sets out to oppose or challenge someone. I ask that
you control your emotions and your choice of words even if youre
actually challenging your subject.
There is no need to be mean or hostile when using this pattern. In
fact, the more ideal approach is to be as positive and kind as possible
so as to disable your subjects conscious filters.
The moment your subjects conscious filters detect that you are
changing your role and you are now projecting yourself as an
adversary or challenger, your subject may suddenly decide that your
message is unacceptable and he loses nothing by rejecting it.
This outcome sounds irrational but remember: rationality is
determined subjectively! Again, what seems irrational to you may
sound/look completely rational and acceptable to your subject.
You said that you were not afraid of change. Now is the time to embrace
your belief in change for the better. This new system is guaranteed to bring
the changes that you need in your life.
I remember that you love your family very much. What better way to show
your love than by quitting booze and tobacco? You can show them your love
right now by starting the process of recovery from these two harmful
Our manager told me that you were one of the best employees around and
you didnt accept anything less than excellent. We need you now because
our manager has had an accident and we are without a good leader. Are you
up for it?


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Social Sealing: The Power of Societys Codes

Part of your training as a hypnotist-influencer is to master not only
hypnotic tools but also societal codes that can create an
overwhelming need to comply.
Certain societal codes have a strong, inescapable impact on
individuals, much like hypnotic suggestions after a deep trance
state has been induced.
Its time to roll up your sleeves once again and shift your attention to a
new set of patterns that you can use to influence and persuade others.
Consider this your crash course in the sociology of persuasion!
Social Pattern 1: Obligation and Reciprocation
What does reciprocation have to do with influence?
Reciprocation is an unwritten and universal social code that dictates
that when a person does something that provides you with a benefit,
you are obliged to do the same for him, either immediately after or at
a future date if you are unable to do so at the present time.
Common expressions in Western culture such as return the favor,
much obliged and I owe you one are all rooted in the principle of
reciprocation and the personal obligation to do so, no matter what the
situation may be.
The essential linguistic pattern that will activate this social code is:
Premise + Action + Subjects Benefit
The point of using this social pattern is youre going to make your
subject more likely to accept your proposal because you did
something that benefited him, even if he didnt ask you to do it. Of
course, its essential that you inform him of the benefit you created

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for him in a way that doesnt make it appear that you want him to be
indebted to you.
Thats why you have to reestablish the context first, to make sure that
youre both on the same page, before creating the logical premise
that would make it appear that your action would be the logical and
decent thing to do.
You achieve several things at once when you make use of this
social code:
1. You establish further harmony and goodwill with the people you
interact with.
2. You subconsciously condition your subject to be more generous
with the way he interacts with you.
3. Youre able to create the perfect environment for an exchange of
benefits to take place.
1. I was driving through the neighborhood and thought Id stop by this
neat antique shop. I remembered you and got you a Tiki-inspired statuette
for your living room.
2. Before we came here we figured wed give your business a boost. Were
giving you a free trial copy of our invoicing software that you can try out for
a full 3 months.
3. I wanted you to remember all the good things that could come out of this
business deal so here are 2 tickets for Saturdays classical performance on 5th
Avenue. Use them or not, theyre yours.


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Important Note: There are situations where people try to avoid

random gifts because they are aware of the rule of reciprocity. You
must be firm in establishing that whatever you are giving the subject
is completely out of your goodwill and kindness and you will not
accept it if it is returned.
Once you have established that the gift can be kept by the subject no
matter what happens, the rule of reciprocity comes alive and the
subjects future actions will be influenced by this rule.
Some people ignore the rule of reciprocity, citing their own unique
values and beliefs.
This is unavoidable as the rule of reciprocity is simply a universal
code, not a law. However, you will see that in the majority of cases,
people will respond favorably to you if you give them something
Social Pattern 2: Triggering Instinctual Commitment
In a previous chapter we talked about the consistency principle,
where a person commits to a specific action or mode of thought
because he has made smaller commitments prior to being asked to
commit to something that requires the expenditure of more personal
By virtue of the consistency principle, a subject would feel
responsible for pushing through with his commitment to an idea or
proposal because he has already accepted smaller responsibilities or
he has agreed to some aspects of the proposed idea.
You can trigger further commitment in your subject by making use
of a time-tested technique from the field of sociology: evidencing
social proof.


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Social proof can lend a high degree of validity and credibility to a

statement, idea, proposal or plan of action. The logic behind social
proof is simple: people tend to follow where others have gone before.
This is tied to our instinctual desire to belong and our universal belief
in the rule of the majority.
People may say from time to time that the masses arent
particularly intelligent or decisive, but in terms of ascertaining what
is safe and acceptable, people still rely on what other people say or
This automatic referencing is a clear sign that despite the amazing
and almost innumerable advances in modern civilization, we are still
very similar to our nature-loving ancestors a few thousand years ago.
It appears that Home sapiens will always be Homo sapiens even if we
have substituted stone tools for smart phones.
How can you trigger commitment in a person?
The linguistic formula that will help you accomplish this is:
Declaration + Social Proof + Suggested Action
Obviously, this particular pattern will require some research and
strategizing to make your statement/s plausible. Here are some
examples of statements that are crafted using this pattern:
1. You should start exercising as soon as possible. Scientists from over 12
countries say that people who dont exercise, especially those who are above
the age of 35, have a 50% risk of suffering from a sudden heart attack.
Current statistics show that more than 40% of all adults in US are now in
the overweight and obese categories. Do you want to be part of the statistics?
Why not accompany me in my morning runs? You dont have to run very
fast at all. Running is good cardio and well have an hour or two by
ourselves. What do you think?

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2. Helping out with our charity fundraiser is definitely an excellent choice.

Right now we have over 300 active members from the local community and
many of them are from your age group.
They help out because the work is light, meaningful and most of all, youll
get to meet new friends. If meeting new friends is not your cup of tea then
you will definitely be satisfied knowing that your volunteer work and
donations will benefit good causes.
Please sign your name and telephone number here if youre coming this
Saturday? Its just for a few hours by the way, and therell be free snacks
and drinks for everyone who is coming!
3. Providing our department with additional air-conditioning units will
help boost employee productivity significantly. Several companies in the
state have invested 2%-3% of their profits to improve the working condition
of their employees. I think this observable trend is very timely and it will do
the company a lot of good.
Social Pattern 3: Increasing Your Likability
Lets face it: we tend to be persuaded or influenced more when we
are in the presence of someone that we like at least a little bit.
Your likability as a speaker has an inverse relationship with your
subjects resistance level. The more your subject likes you, the less
likely that he will openly resist your message, idea or proposal.
How can you make a subject like you?
There are several linguistic tactics that you can use to improve your
level of likability when youre interacting with someone that you
need to persuade or influence:


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1. Were the same! Stating obvious and not so obvious

similarities is the simplest way to break down resistance. In fact,
similarity is one of the main driving forces behind rapport-building
If youve read some materials on hypnosis or NLP before, you may
have come across techniques such as matching and mirroring.
These techniques allow the influencer to establish a level of similarity
with the subject, to facilitate the process of persuasion.
2. You sure are {insert positive trait here}! Another simple yet
brutally effective way to increase your likability is by giving your
subject sincere compliments. Compliments appeal directly to your
subjects ego as long as you keep them genuine and believable!
Generally speaking, compliments are best received when the
subject believes that they truly deserve the compliment.
Some individuals react rather harshly to excessive compliments so be
careful study your subject closely before formulating a compliment
that you think he will find acceptable and pleasurable to hear.
Pleasure is the first thing that people feel when they hear a good
3. Hey, did you know that were somehow connected? Humans
are social beings and as a species, we accord a lot of value when some
sort of connection or linkage is established during a conversation.
Showing someone that you are somehow similar is effective, but
establishing a direct connection is even more powerful in terms of
influencing your subject.
The direct connection can be as simple as knowing one of the
subjects friends or being aware of his company because youve done
business with someone from the same organization.


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Again, this technique will require some research and additional effort
on your part, but it will all be worth it once you see that your subject
is more willing to cooperate with you once the clear connections are
Exclusive Bonus: The Hypnotic-Influencers Cheat Sheet
Now that youve completed The Hypnotic Language Formula and the
boot camp of patterns and examples, its time for some relaxation:
your very own cheat sheet!
This cheat sheet will help refresh your memory when you think
youve forgotten a few things. It is my sincere hope that you enjoy
reviewing our lessons as much as Ive enjoyed writing them!
1. CHANGE The ultimate goal of communication is to create
change in your subject. If you put this at the top of your priority list
as a hypnotist-influencer, you will be miles ahead of other students of
2. ADAPTABILITY Masters of influence are extremely adaptable
and patient individuals. They know that at the end of the day, its
your flexibility that will win you a continuous stream of yeses from
you people that you interact with.
Being adaptable also means that you have to be very observant of
your subjects words and actions. Its never enough to simply have a
master plan. Your master plan would be of little value if you dont
know how to apply it dynamically to the actual situation at hand.
There will also be times when the best laid plans turn out to be the
worst laid ones because of a detail that you failed to take into account.
Dont let these situations drag you down. Instead, learn from them
and use a variety of strategies to accomplish your target outcome.


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3. MENTAL LENSES Mental lenses represent how people view

and understand the world. Initially, you would have to switch the
current lens of your subject so that he would view you as a natural
leader. In the beginning, this is all that truly matters.
If your subject doesnt see you as his leader, he would not be
motivated to agree with you and follow your proposals. You would
do the same if you were in your subjects position, wouldnt you?
We all need leaders in our lives. Natural leaders are very rare and so
when we spot them, we make it a point to listen and apply their
wisdom in our lives.
Thats why there are so many life coaches across the world that are
constantly teaching and touring. People need and want leadership in
their lives, even in small conversations and one-time interactions!
4. COVERT IS NOT UNETHICAL Many people say that covert
hypnosis and influence are unethical because they aim to create
change in people without the knowledge of the other party.
If such sentiments are holding you back, let me be the first to say that
people who say these things dont know the first thing about hypnosis
or influence.
Covert influence is simply a way to achieve change more quickly and
more efficiently. Its covert because the conscious mind is constantly
rejecting ideas from the environment. If youre trying to convince
someone covertly to become healthier through exercise, how
unethical is that?
The best indicator of ethical use of hypnotic influence is the presence
of mutual benefit. When theres mutual benefit, you can be sure that
the speaker is trying his best to uphold a fair exchange of benefits.


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5. AGREEMENT IS BENEFICIAL The antidote to resistance in a

subject is agreement. Thats why it is very critical that you build yes
chains within a conversation.
You have to make your subject agree with you many, many times
even if hes not agreeing with your main proposal. You have to
condition your subject to agree with you so that he will be ready to
accept and commit to your main idea or proposal when you finally
hammer in your hypnotic suggestion.
6. ITS ALL ABOUT THE TRANCE STATE People enter and leave
trance states all the time. Hypnotizing someone covertly creates
another trance that the subject can freely leave if he wishes to.
If you dont observe your subject for signs that he is truly in-trance,
you may be wasting your time on someone who is not completely
focused on your message. If you need to repeat the hypnotic
induction process, do so and quickly.
7. ACTION PACKED! Statements that cause the subject to think of
what he can do is always better than statements that restrict the
subject. If you have to restrict the subject in some way, make sure that
you phrase it in a way that he sees what he can do if he avoids a
certain action or activity.
8. CONTEXT Always reestablish the context of the conversation
when youre trying out a pattern for the first time. Context always
helps in establishing rapport between the speaker and subject If
your execution of the pattern isnt perfect, at least you were able to
deepen your rapport with your subject.
9. DONT OPPOSE DIRECTLY There will be many times when
you feel like simply dominating your subject with your knowledge
and linguistic prowess. Dont do it. Your subject will most likely react
in an unfavorable way to your approach.


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10. DESIRE Always build upon a persons desires as nothing

triggers agreement more than natural desire. You can learn more
about a subjects natural desires throughout a conversation. Keep
asking those vital questions!
Congratulations! Youve completed Stage Two of Hypnotic
Language Mastery.
You now have the exact copy & paste hypnotic language templates
to start using in your conversations with others.
After years of teaching this stuff to people the number one piece of
feedback that I get is that while these techniques work, many people
feel awkward trying to execute them.
It doesnt feel natural to them.
They feel like theyre going to make a mistake and their target is
going to catch on.
If youd like to learn how to easily execute these techniques
seamlessly without it feeling unnatural then I have the perfect
solution for you.

Click Here To Learn More

Talk soon,
Dr. Steve G. Jones


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