5 Most Important

Topics in Crafting the

Content
Shirin Khorrami, Christian Romero, Mubashir Lakhani,
Po Yi Tsoi

Crafting the Content

1. Explore Potential Content
2. The Opening
3. Well Organized Body
4. Determining How to Close
5. Audience Q & A

Exploring Potential
Content
Collect information and develop ideas
Assess what you already know
Develop strategy
Do a Data Dump
Try a Mind Map

Continue your research

Generate your own content

Exploring Potential
Content
Focus and order your information
Draft a presentation objective
Focusing techniques
Nutshell information
Email technique
Teach ideas
Elevator pitch
Circle back to research

Order the content

The Opening
Set the stage
Grab attention
Ask audience a question
Describe an image in detail
Share an anecdote
Use humor

The Opening
Be sure to include a preview
Explain the structure
Direct method : include conclusion
Indirect method: save conclusion for the end

Show and tell

Planning a Well Organized

Body

For Tell Presentations

Topical structure

Time-based structure

Contrast-based structure

For Sell Presentations

Topical structure

Importance-based structure

Space-based structure

Problem/solution structure

Moving from one section to another

Use explicit transitions

Use backward-look/ forward-look transitions

Determining How to Close

Avoid Generic endings
A simple thank-you may not always be
enough

Closing an Informative Presentation

(tell presentation)
Main objective is to summarize key
points of the presentation.

Closing a Persuasive Presentation (sell

presentation)
Main objective here is to close the sale
Close in a way that enables you to
measure your presentations success.

Preparing for a Q&A

Deciding when to take questions

Holding questions for the end

Taking questions throughout

Paraphrasing

Keep everyone involved

Paraphrase question

Diffuse difficult situations

Good way to stall and gather thoughts

Responding Effectively

Bridging

Connect your response

Flagging

Draw attention to most important point

Types of Questions
Tough questions are grouped into 3 categories
Unclear Questions
Vague questions, clarify with questioner
Multi-questions

Limiting Questions
Forced-choice: Limited responses

Dont Know Questions

Do not bluff; find answer and then get back to
questioner

10

Quiz
1. ________ connects your response with something in the
presentation while ______ draws attention to your most
important point.

2. Informative presentations are also referred to as _______,

while persuasive presentations are also referred to as
________.

3. There are 5 focusing techniques. List 3 of them.

4. While planning a well-organized body, ____________________,
___________________, and __________________ can be used to
help move on to another section.

5. Describe 2 ways to grab your audiences attention.

11

Quiz
1.___Bridging_____ connects your response with something in the presentation while
__flagging_ draws attention to your most important point.

2.Informative presentations are also referred to as ___Tell Presentations____, while

persuasive presentations are also referred to as __Sell Presentations____.

3.There are 5 focusing techniques. List 3 of them.

1. Nutshell information
2. Email technique
3. Teach ideas
4. Elevator pitch
5. Circle back to research
4.While planning a well-organized body, ____explicit transitions__, __forward look____, and
_backward look____ can be used to help move on to another section.

5.Describe 2 ways to grab your audiences attention.

1. Ask audience a question
2. Describe an image in detail
3. Share an anecdote
4. Use humor

12