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Developmental Genome
Anatomy Project
Process Book:
PRESENTED BY:
Studio 5
Simmons College
300 The Fenway,
Boston, MA 02115
TEAM MEMBERS:
Kristen Cipriano
kristen.cipriano@simmons.edu
Simone Coleman
simone.coleman@simmons.edu
Mariclare Rethore
mariclare.rethore@simmons.edu
Allison Saffiotti
allison.saffiotti@simmons.edu
Table of Contents
PROJECT PROPOSAL 04
GANTT CHART 09
WEEKLY UPDATES 10
DELIVERABLES 11
LOGO REDEISGN 12
BUSINESS FLYER 13
VIDEO SCREENSHOTS 14
TIME TRACKING REPORT 15
REFLECTION 18
DGAP
Developmental Genome
Anatomy Project
Project Proposal:
PREPARED BY:
Studio 5
Simmons College
300 The Fenway,
Boston, MA 02115
TEAM MEMBERS:
Kristen Cipriano
kristen.cipriano@simmons.edu
Simone Coleman
simone.coleman@simmons.edu
Mariclare Rethore
mariclare.rethore@simmons.edu
Allison Saffiotti
allison.saffiotti@simmons.edu
PREPARED FOR:
Tammy Kammin
Brigham and Womens Hospital
Developmental Genome Anatomy Project (DGAP)
Linda Johnson
Brigham and Womens Hospital
Developmental Genome Anatomy Project (DGAP)
05
SITUATION ANALYSIS:
THE PLAN:
TIMETABLE:
9/25
Initial team meeting w/clients. Goal is to learn more about the study
and our clients needs to reach a mutually agreed upon plan for
project proposal
10/5
10/12
Work on logo revisions to prep for client meeting the following week
10/19
10/26
11/2
11/9
11/16
11/23
12/1
12/10
07
PROPOSAL BENEFITS:
DGAP will receive a redesign of the logo, an updated leaflet and informational video. If time allows we will updated business cards for our clients
featuring our new logo, creating a cohesive brand. This will provide the
study with informational tools to give to prospective participants or
others interested in learning about the study.
NEXT STEPS:
Once we receive approval of initial design ideas, the Studio 5 team will
move forward with the creation of the logo re-design, leaflet and informational video
SIGNATURES:
Agreement
Name: __________________________________ Date: _______________
Name: __________________________________ Date: _______________
Name: __________________________________ Date: _______________
Name: __________________________________ Date: _______________
Name: __________________________________ Date: _______________
Name: __________________________________ Date: _______________
By approving and signing this proposal, you agree to work with Studio 5
team members to accomplish the proposal goals within the agreed upon
time frame given the needs of the project. All time frames note are
estimates and will be mutually adjusted when necessary as the project
evolves. Studio 5 team members are pleased to have this opportunity to
work with your organization.
In order to defray the costs associated with your project, there is a
modest fee of $200, which is due within 30 days after approving this
proposal. Please make the check payable to Studio 5 and mail to:
Simmons College
Department of Communications
300 The Fenway
Boston, MA 02115
TEAM MEMBERS:
ALLISON SAFFIOTTI PROJECT MANAGER
Allison is a senior at Simmons College studying Marketing and Public
Relations. Through previous internship experiences, she has sharpened
her skills in client relations, writing, social media and market research.
Currently, she is interning at Marlo Marketing Communications where she
is gaining hands-on experience in the public relations field. Allison also
serves as Co-President of the Public Relations Student Society of America,
where she assists with the planning and implementation of events for the
Simmons College Communications Department.
Edit video
Leaflet revsioins
Logo revsions
Sep. 6th-12th
Sep. 13th-19th
Sep. 20-26th
Sep. 27th-3rd
Oct. 4th-10th
Oct. 11th-17th
Oct. 18th-24th
Oct. 25th-31st
Nov. 1st-7th
Nov. 8th-14th
Nov. 15th-21st
Nov. 22nd-28th
09
GANTT CHART:
WEEKLY UPDATES:
Week 1
The team picked their roles for the project based on strengths and
personal interests. Allison was the project manager, Kristen was the
client contact and Simone and Mariclare were the creative team.
The team met with the client to learn more about the study and
discuss options for a project. Initially, the team was only going to
complete an updated brochure and logo.
Week 2
Week 3
The team was tasked with also completing a 3-5 minute informational
video for DGAP.
The project proposal and schedule were edited to include this added
task.
Week 4
Week 5
Week 6
Client sent script to Studio 5 team, where edits were made to condense content. More b-roll was being shot as well as interviews.
Designs were submitted for approval.
Week 7
First draft of video was complete and viewed by team to see what
other changes needed to be made. Brochure completed and sent to
client for approval.
Week 8
Deadline for completed brochure, logo and video. Team would begin
final process book and client presentation.
DELIVERABLES: UPDATED LOGO
11
CREATIVE LOGO DESIGN:
Developmental Genome
Anatomy Project
Developmental Genome
Anatomy Project
Developmental Genome
Anatomy Project
DGAP
DGAP
Developmental Genome
Anatomy Project
Developmental Genome
Anatomy Project
DGAP
Developmental Genome
Anatomy Project
DGAP
Developmental Genome
Anatomy Project
DGAP
Developmental Genome
Anatomy Project
13
CREATIVE BUSINESS FLYER DESIGN:
15
TIME TRACKING REPORT:
These screenshots from BaseCamp show all our project house for DGAP categorized by date. Our
total hour count for this project was 59.30 hours.
Hours count by individual team member
Allison Saffiotti: 4.00
Kristen Cipriano: 10.20
Simone Coleman: 17.60
Mariclare Rethore: 27.50
Brigham Hospital--DGAP Study > Time tracking
12/9/15, 8:40 PM
Mariclare
Rethore
1.00
Dec
08
Kristen
Cipriano
0.15
Dec
07
Simone
Coleman
2.00
Dec
07
Mariclare
Rethore
2.00
Dec
06
Kristen
Cipriano
0.15
Dec
05
Simone
Coleman
0.30
Dec
04
Kristen
Cipriano
0.20
Dec
04
Mariclare
Rethore
2.00
Finalization of flyer
Dec
03
Simone
Coleman
2.00
Dec
02
Mariclare
Rethore
3.00
Dec
02
Simone
Coleman
1.00
Film review of the rough cut and discussion of flyer with client
Dec
02
Mariclare
Rethore
1.00
Film review with client to talk about the rough cut of the video and
the flyer
Nov
22
Mariclare
Rethore
1.50
Flyer revisions
Nov
19
Simone
Coleman
2.00
Nov
16
Mariclare
Rethore
1.00
Nov
12
Simone
Coleman
1.30
Nov
12
Kristen
Cipriano
0.30
Nov
Simone
2.00
https://studiofive.basecamphq.com/projects/13048762-brigham-hoso=Dec+9%2C+2015&to=2015-12-09&commit=Create+report&print_mode=1
Page 1 of 3
12/9/15, 8:40 PM
10
Coleman
2.00
Kristen
Nov
10
Kristen
Cipriano
2.00
Nov
04
Simone
Coleman
1.00
Nov
03
Simone
Coleman
2.00
Nov
03
Kristen
Cipriano
0.20
Nov
03
Kristen
Cipriano
2.00
Nov
01
Mariclare
Rethore
2.00
Oct
29
Mariclare
Rethore
3.00
Oct
28
Simone
Coleman
1.00
Oct
28
Mariclare
Rethore
1.00
Oct
22
Kristen
Cipriano
0.30
Oct
20
Kristen
Cipriano
0.20
Oct
07
Mariclare
Rethore
2.00
Oct
06
Allison
Saffiotti
2.00
Oct
05
Kristen
Cipriano
0.15
Oct
05
Simone
Coleman
2.00
Oct
05
Kristen
Cipriano
2.00
Oct
04
Mariclare
Rethore
1.00
Oct
01
Mariclare
Rethore
2.00
Oct
01
Mariclare
Rethore
3.00
Design roughs and digital mockups of new logo for DGAP research
project
Oct
01
Mariclare
Rethore
2.00
Oct
01
Simone
Coleman
1.00
Video Treatment
https://studiofive.basecamphq.com/projects/13048762-brigham-hoso=Dec+9%2C+2015&to=2015-12-09&commit=Create+report&print_mode=1
Page 2 of 3
17
TIME TRACKING REPORT:
12/9/15, 8:41 PM
Sep
28
Kristen
Cipriano
0.20
Sep
18
Kristen
Cipriano
0.20
Sep
18
Kristen
Cipriano
2.00
Initial Meeting with Tammy & Linda on site and group member
meeting afterward
Sep
18
Allison
Saffiotti
2.00
Sep
17
Kristen
Cipriano
0.15
TOTAL
59.30
https://studiofive.basecamphq.com/projects/13048762-brigham-hoso=Dec+9%2C+2015&to=2015-12-09&commit=Create+report&print_mode=1
Page 3 of 3
REFLECTION:
Throughout the semester, our team has learned many things while working with our client, the
Developmental Genome Anatomy Project, particularly managing multiple design projects at once.
Our team was tasked with designing an updated logo, creating an informational brochure as well as
a short video for recruitment for the study. Through this, we learned how to create and present
new ideas to clients, to work through the confines of deadlines and to accommodate client needs.
However, one of the most notable things we learned was how to adapt to changes, particularly with
project scope and expectations. Initially, we were only creating an updated logo and brochure for
DGAP, when we were asked to also provide a video. We were able to complete this deliverable in a
short amount of time by reorganizing our project schedule and staying on task.
Overall, this experience was extremely beneficial and each team member felt they were able to
grow their skills. We look forward to applying these skills to projects in the future.