Title of Presentation

NEWSCOMPARIS
Name
Title
Company Name

ON

BREAKING
NEWS

NEWS CASTERS
HAVE BEEN AROUND SINCE THE
BEGINNING OF TELEVISION
HISTORY.

AFTER A LONG DAY OF

WORK,
INDIANS SIT DOWN

MOST
AND WATCH THE EVENING
NEWS.

EVERY NIGHT , THE PUBLIC

WATCHES

NEWS
ANCHORS

REPORTERS

TALK ABOUT THE MOST

CURRENT LOCAL AND

WEATHER
PEOPLE

HOW DO THESE
NEWSCASTERS,
THE
PUBLICS

KEEP
ATTENTION
FOR 30-60 MINUTES AT A
TIME?

WHAT CAN WE
LEARN FROM A
NEWS
ANCHOR?

NEWS ANCHOR
TIPS
1. EYECONTACT
2. TONALITY
3. DRESS
4. CONFIDEN
CE

EYE-CONTACT

40%

ON AVERAGE,

A PERSONS GAZE TIME

IS ABOUT 40% WHEN

90
%

BUT THE AVERAGE

NEWS ANCHORS GAZE

TIME IS ABOUT 90% AND

2
TONALITY

LISTEN CAREFULLY TO
YOUR LOCAL NEWS
ANCHOR

HIGHS
AND
LOWS

LISTEN CAREFULLY TO
YOUR LOCAL NEWS
ANCHOR

THEY USE INFLECTION IN THEIR

VOICE.

WORDS ACCOUNT FOR 7%

OF THE AUDIENCES
RETENTION RATE,

WORDS ACCOUNT FOR 7%

OF THE AUDIENCES
RETENTION
RATE,
BUT TONALITY
ACCOUNTS FOR 38%.

3
DRESS

THE WAY YOU DRESS

IS THE VERY FIRST
IMPRESSION
PEOPLE HAVE OF YOU.

NEWS ANCHOR
ARE ALWAYS
DRESSED TO
IMPRESS.

4
CONFIDENCE

BELIEVE IN
WHAT YOU
ARE SAYING.

BEING CONFIDENT
MAKES OTHERS
BELIEVE IN WHAT YOU
ARE SAYING,

MAKING YOUR
MESSAGE
MORE
IMPACTIN

WHAT CAN WE
LEARN FROM
WEATHER
PEOPLE?

WEATHER
PERSON
TIPS
5.
GESTURES
6. VISUALS

5
GESTURES

WEATHER
PEOPLE USE
PURPOSEFUL
HAND
GESTURES

TO HIGHLIGHT
OR EMPHASIZE
WHAT THEY ARE
PRESENTING.

FOCU
S
POINT

6
VISUALS

DIENCES RETENTION RA
10%
51%

AUDIENCES
BUT THEY RETAIN
RETAIN 51%
ABOUT
OF10%
A
PRESENTATION
OF A PRESENTATION
WITH
VERBALLY.
VISUALS.

WHAT CAN WE
LEARN FROM A
REPORTER?

NEWS
REPORTER
TIPS
7. CONTENT
8. PERSONA
LITY

7
CONTENT

NEWS
REPORTERS
INVESTIGATE
HOT TOPICS
CARE
THAT PEOPLE
ABOUT.

THEY USE
VIBRANT
LANGUAGE
TO
CAPTIVATE
AUDIENCE
THE

8
PERSONALITY

EVEN THOUGH
THEY HAVE
PROFESSIONAL
JOBS, REPORTERS
ARENT
ALWAYS
SO
SERIOUS.

NOTHING IS
MORE
RELATABLE
TO
AN
BEING
AUDIENCE
YOURSELF.
THAN

ARNAB GOSWAMI
EDITOR-IN-CHIEF AND NEWS
ANCHOR OF TIMES NOW AND
ET NOW.

ARNAB GOSWAMI
STYLE
1. EYECONTACT
2. TONALITY
3. DRESS
4. CONFIDEN
CE

EYE CONTACT
HIS AMAZING STYLE OF CONDUCTING
DEBATES BROUGHT TIMES NOW
CHANNEL TO THE TOP.

AND HIS UNIQUE STYLE OF ASKING DIRECT

QUESTIONS WITH FIRM EYE CONTACT DOES NOT LET
THE MEMBERS TO GO FOR OBLIQUE ANSWERS AND

TONALITY
USES INFLECTION IN HIS VOICE WHICH KEEPS
THE AUDIENCE INTERESTED BUT SOMETIMES HE
LOSES HIS COOL.
WHICH IRRITATES THE AUDIENCE AND MAY BE
THE REASON FOR LOSING ITS TOP SPOT OF
MOST WATCHED NEWS CHANNEL TO INDIA
TODAY.
HIGHS
& LOWS

DRESS
HE IS ALWAYS DRESSED IN A
CORPORATE ETIQUETTE TO
IMPRESS AUDIENCE.

CONFIDENCE
HE HAS HIS OWN UNIQUE STYLE OF
SHOWING CONFIDENCE IN HIS DEBATE SHOW
HIS HIGH ENERGY LEVEL
HIS STRAIGHT FORWARD WAY OF QUESTIONING.

VISUALS

TIMES NOW USES GOOD VISUALS

TO SUPPORT THE AUTHENTICITY OF
THE NEWS.

GESTURES
ARNAB USE
PURPOSEFUL HAND
GESTURES TO
EMPHASIZE WHAT
HE IS PRESENTING.

FOCU
S
POIN

CONTENT
TIMES NOW USES
VIBRANT LANGUAGE
RATHER THAN
TECHNICAL.
TEENAGERS FATHER REMANDED TO POLICE
CUSTODY
AAP ALLEGES BJP HAND IN ATTACK ON
KEJRIWAL
BJPS FRESH POLL RIGGING CHARGES
SURGERIES ON HOLD IN LATUR DUE TO
DROUGHT
VIJAY MALLAYA SKIPS THIRD ED SUMMON
100% SALARY HIKE FOR HIMACHAL MLAs
WOMEN WIN THEIR #RIGHT TO PRAY

PERSONALITY
HARISHREE MEHTA OF TIMES NOW IS A QUALIFIED
CHARTERED ACCOUNTANT WHO HAS AN APPRECIABLE
KNOWLEDGE OF THE STOCK MARKETS, AND HER
ABILITY TO DRAW LINKS AND TRENDS BETWEEN THE
MARKETS AND THE MACRO-ECONOMIC SCENARIO.

SAKAL BHATT
NEWS ANCHOR OF DD
NEWS

SAKAL BHATT
1. EYESTYLE
CONTACT
2. TONALITY
3. DRESS
4. CONFIDEN
CE

EYE CONTACT
SHE DOES NOT HAVE CONTINUOUS EYE CONTACT WITH
THE AUDIENCE. IT IS ALSO SHOWN IN THE VIDEO.

TONALITY

TONALI
SHE USES A VERY SOFT, POLITE TONE WITH
TYA
SAME & CONTINUOUS LOW PITCH OF VOICE.
THIS TONE SOMETIMES MAKES THE
AUDIENCE DISINTERESTED AND THE NEWS A

DRESS
SHE IS ALWAYS DRESSED IN FORMALS
PROPERLY TO IMPRESS THE AUDIENCE.

CONFIDE
HER CONFIDENCE LEVEL IS NOT SO HIGH AS IT CAN
BE
NCE
SHOWN IN THE VIDEO. ALSO SHE DOES NOT HAVE
FIRM EYE CONTACT WHICH DEPICTS HER LOW