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  • 2nd Edition - Strategic Internal Communication

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    Ark Group
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    2nd Edition - Strategic Internal Communication for Complex Organisations Author: Neryl East Year published: 2010 Pages: 120 Format: Hard copy Pre-publication http://www.arkgroupaustralia.com.au/documents/2ndEditionIntcommsOF.pdf Our pre-publication price for this report is AUD$544.50 inclusive of gst, plus you can order the 1st edition hardcopy for just $214.50 inclusive of gst,(which contains case studies and more not included in the second edition) when you order the 2nd Edition only. For those who bought the popular 1st edition, we can offer the 2nd Edition(once verified) for $324.50 inclusive of gst. This report is in pre-publication and could take 3-6 weeks for delivery This report examines this fast-moving environment, and explores how a diverse range of organisations are dealing with the age of social networking and user-generated content. It taps into the latest thinking from communication experts around the world and presents the views of some industry leaders. It poses the question: is internal communication now more about technology than psychology? There’s no denying that with the onslaught of technology, the complexity of the internal communicator’s role has moved up many gears. What was a simple choice of channels a few years ago involving e-mail, newsletters, chief executive officer (CEO ) talks and the like, has exploded into a smorgasbord of wikis, blogs, podcasts, tweets and social media profiles, to name but a few. With such a complex menu of tools, it’s hardly surprising the channels themselves have taken on a life of their own and opened up new connectivity across organisations. The 2nd Edition of this report has brought together more Case Studies and looks closer at internal communication and social media. Contents of the 2nd Edition Part One: Addressing the challenges of internal communication in modern organisations Chapter 1: Internal communication in the age of social media Chapter 2: The impact of new media tools on internal communication Chapter 3: Remembering the personal touch – Face-to-face communication Chapter 4: Building and maintaining trust in the workplace Chapter 5: Communication at times of crisis and change Case study: Tata Steel Chapter 6: Horses for courses – Tailoring internal communication to workers from different generations Part Two: Expert interviews Chapter 7: Rodney Gray – To blog or not to blog? Chapter 8: Ross Monaghan – Internal communicators become techno geeks Chapter 9: Angela Scaffidi – A great time for the internal communication profession Chapter 10: David Sawicki – The intention needs to be right before any tools will be effective Case study: Bringing the vision to life at David Jones Case study: New South Wales Department of Energy, Utilities and Sustainability Chapter 11: Jennifer Frahm – Don’t just tell them what’s changing, tell them what’s staying the same! Chapter 12: Nita Cherry – Communication and leadership Part Three: Case studies Case study 1: IBM UK – Using social media for internal communication and workplace collaboration Case study 2: National Library of Australia – Implementing wikis to increase engagement Case study 3: Environmental Resources Management – Engaging the workforce through multiple channels Case study 4: Vodafone NZ – Refreshing the intranet as the primary communication channel Case study 5: BDO – Engaging the workforce in an intranet community redesign Case study 6: Leighton Contractors – Engaging a dispersed and hard-to reach workforce

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    2nd Edition - Strategic Internal Communication for Complex Organisations Author: Neryl East Year published: 2010 Pages: 120 Format: Hard copy Pre-publication http://www.arkgroupaustralia.com.au/documents/2ndEditionIntcommsOF.pdf Our pre-publication price for this report is AUD$544.50 inclusive of gst, plus you can order the 1st edition hardcopy for just $214.50 inclusive of gst,(which contains case studies and more not included in the second edition) when you order the 2nd Edition only. For those who bought the popular 1st edition, we can offer the 2nd Edition(once verified) for $324.50 inclusive of gst. This report is in pre-publication and could take 3-6 weeks for delivery This report examines this fast-moving environment, and explores how a diverse range of organisations are dealing with the age of social networking and user-generated content. It taps into the latest thinking from communication experts around the world and presents the views of some industry leaders. It poses the question: is internal communication now more about technology than psychology? There’s no denying that with the onslaught of technology, the complexity of the internal communicator’s role has moved up many gears. What was a simple choice of channels a few years ago involving e-mail, newsletters, chief executive officer (CEO ) talks and the like, has exploded into a smorgasbord of wikis, blogs, podcasts, tweets and social media profiles, to name but a few. With such a complex menu of tools, it’s hardly surprising the channels themselves have taken on a life of their own and opened up new connectivity across organisations. The 2nd Edition of this report has brought together more Case Studies and looks closer at internal communication and social media. Contents of the 2nd Edition Part One: Addressing the challenges of internal communication in modern organisations Chapter 1: Internal communication in the age of social media Chapter 2: The impact of new media tools on internal communication Chapter 3: Remembering the personal touch – Face-to-face communication Chapter 4: Building and maintaining trust in the workplace Chapter 5: Communication at times of crisis and change Case study: Tata Steel Chapter 6: Horses for courses – Tailoring internal communication to workers from different generations Part Two: Expert interviews Chapter 7: Rodney Gray – To blog or not to blog? Chapter 8: Ross Monaghan – Internal communicators become techno geeks Chapter 9: Angela Scaffidi – A great time for the internal communication profession Chapter 10: David Sawicki – The intention needs to be right before any tools will be effective Case study: Bringing the vision to life at David Jones Case study: New South Wales Department of Energy, Utilities and Sustainability Chapter 11: Jennifer Frahm – Don’t just tell them what’s changing, tell them what’s staying the same! Chapter 12: Nita Cherry – Communication and leadership Part Three: Case studies Case study 1: IBM UK – Using social media for internal communication and workplace collaboration Case study 2: National Library of Australia – Implementing wikis to increase engagement Case study 3: Environmental Resources Management – Engaging the workforce through multiple channels Case study 4: Vodafone NZ – Refreshing the intranet as the primary communication channel Case study 5: BDO – Engaging the workforce in an intranet community redesign Case study 6: Leighton Contractors – Engaging a dispersed and hard-to reach workforce

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    133 vues1 page

    2nd Edition - Strategic Internal Communication

    Transféré par

    Ark Group
    2nd Edition - Strategic Internal Communication for Complex Organisations Author: Neryl East Year published: 2010 Pages: 120 Format: Hard copy Pre-publication http://www.arkgroupaustralia.com.au/documents/2ndEditionIntcommsOF.pdf Our pre-publication price for this report is AUD$544.50 inclusive of gst, plus you can order the 1st edition hardcopy for just $214.50 inclusive of gst,(which contains case studies and more not included in the second edition) when you order the 2nd Edition only. For those who bought the popular 1st edition, we can offer the 2nd Edition(once verified) for $324.50 inclusive of gst. This report is in pre-publication and could take 3-6 weeks for delivery This report examines this fast-moving environment, and explores how a diverse range of organisations are dealing with the age of social networking and user-generated content. It taps into the latest thinking from communication experts around the world and presents the views of some industry leaders. It poses the question: is internal communication now more about technology than psychology? There’s no denying that with the onslaught of technology, the complexity of the internal communicator’s role has moved up many gears. What was a simple choice of channels a few years ago involving e-mail, newsletters, chief executive officer (CEO ) talks and the like, has exploded into a smorgasbord of wikis, blogs, podcasts, tweets and social media profiles, to name but a few. With such a complex menu of tools, it’s hardly surprising the channels themselves have taken on a life of their own and opened up new connectivity across organisations. The 2nd Edition of this report has brought together more Case Studies and looks closer at internal communication and social media. Contents of the 2nd Edition Part One: Addressing the challenges of internal communication in modern organisations Chapter 1: Internal communication in the age of social media Chapter 2: The impact of new media tools on internal communication Chapter 3: Remembering the personal touch – Face-to-face communication Chapter 4: Building and maintaining trust in the workplace Chapter 5: Communication at times of crisis and change Case study: Tata Steel Chapter 6: Horses for courses – Tailoring internal communication to workers from different generations Part Two: Expert interviews Chapter 7: Rodney Gray – To blog or not to blog? Chapter 8: Ross Monaghan – Internal communicators become techno geeks Chapter 9: Angela Scaffidi – A great time for the internal communication profession Chapter 10: David Sawicki – The intention needs to be right before any tools will be effective Case study: Bringing the vision to life at David Jones Case study: New South Wales Department of Energy, Utilities and Sustainability Chapter 11: Jennifer Frahm – Don’t just tell them what’s changing, tell them what’s staying the same! Chapter 12: Nita Cherry – Communication and leadership Part Three: Case studies Case study 1: IBM UK – Using social media for internal communication and workplace collaboration Case study 2: National Library of Australia – Implementing wikis to increase engagement Case study 3: Environmental Resources Management – Engaging the workforce through multiple channels Case study 4: Vodafone NZ – Refreshing the intranet as the primary communication channel Case study 5: BDO – Engaging the workforce in an intranet community redesign Case study 6: Leighton Contractors – Engaging a dispersed and hard-to reach workforce

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    2nd Edition - Strategic Internal Communication for Complex Organisations - ends 28 May 2010

    Strategic Internal Communication for Complex Organisations


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