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Production:
Director: Robert Luketic
Writers: Peter Steinfeld , Allan Loeb
Main actors: Jim Sturgess, Kevin Spacey and Kate Bosworth
Genre: Crime, Drama, Thriller
Source of finance and Production companies: Colombia Pictures
Relativity Media (in association with)
Trigger Street Productions
Budget: $35,000,000 (estimated)
Opening weekend: $24,105,934 (USA) (2,684 screens)
1,649,855 (UK) (354 screens)
Movie rating: pg-13
Running time: 2 hrs and 3 minutes
Filming location: Las Vegas and Boston and Massachusetts, USA
Year released: 2008
Distribution:
The film was mainly distributed by Colombia Pictures across America but the film was in
association with Relativity Media. The movie was distributed in 4 different ways DVD, Blu-ray
DVD, PSP and in movie bundles. The movie is PG 13 rated so by distributing on PSPs theyre
reaching out to the teenagers and gamers. PSPs are portable so people who like watching
movies on the go might buy the movie and watch it whenever they want. They included movie
bundles as well suggesting the movie did not do so well by itself or they teamed up with different
people to earn more money together by putting their moneys together and splitting the profit.
Exhibition:
It was showed in all types of cinemas like multiplex and independent and arthouse. This shows
that they were trying to appeal to all types of audiences. The film earnt $24,105,938 in the USA
across 2,684 screens. 21 the movie won the ShoWest Convention, USA and were nominated
for the Golden Trailer award and the Peoples Choice awards. Domestically the movie got a
gross of $81,159,365 and foreign it got $ $76,767,975 which in total worldwide grosses equalled
$157,927,340. The MPAA Rating (American rating system) is PG 13.
particular moment in this scene where we see the casino police coming for the people who
were illegally counting and we couldnt see their faces because there was no lighting on them
and this was really nicely used to create the effect of mystery on the audience and get them
thinking if the people who were shadowed out would be in the movie again. The performance of
the actors was good and the facial expressions were really clever because they werent talking
because of the voiceover. The cliffhanger at the end was a nice touch by the director.
In conclusion I think 21 The Movie used the micro-elements very well and there was a lot of
detail on cinematography. They included all kinds of camera shots and movement. The
response the audience would get from this scene is a sense of mystery and tension. They would
want to continue watching the movie to find out if the gamblers succeed and to find out the
faces of the men who were not lit up at the end of the scene. In my opinion cinematography was
the best micro-element out of the two because they put in a lot of hard work and detail on it.