EXECUTIVE SUMMARY

India being the second fastest growing economy having a huge consumer class,
electronic consumer durables have emerged as one of the fastest growing industries
in India. Every customer expects the company to provide good quality products and
being treated as a valued customer. In India most of the customers buying the
electronic products in on season and making strategies to sell the products is also
very important activities by companies.
To increase in sales of any company is depends on pricing policy, sales promotion
policies, and distribution policies. This major factor which influences the customer is
price. It should be very reasonable & very competitive. When comes to advertisement,
good advertisement makes the customer to buy the products. This is based on
Management on which media it chooses, timing & control.
The main objective of this project is to collect information about the marketing
strategies during the festival and non-festival seasons with specific reference of
electronic consumer durables by the company Shubham consumer durables pvt ltd
Rajajinagar 1st N block Bangalore, to suggest the company for improving their
strategies and satisfy to their customers.
This project was carried out at Rajajinagara 1 st N block, Bangalore from July 15 till
August 15th, 2015. The report shall help the company in understanding the marketing
strategies to increase the sales in both seasons, to attract more customers and retain
existing customers.
Convenient sampling technique was adopted to select a sample of 50 respondents
comprising of customers visiting the Shubham consumer durables pvt ltd. Through
questionnaire method data relating to the study was collected from the customers of
the company. Graphical representation constituting of tables, charts and percentage
analysis was used to interpret the factors.
The findings of the study reveal that majority of customers telling that there are
problem with promotion during both seasons of Shubham consumer durables pvt ltd.
Other problems being the delay in delivery of products and cost spending by company
is low. It is suggested that the company should adopt more promotion strategies and
should be in favour of customers to increase the sales.