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  • Finalofletteroftransmittal

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    This radio ad can be used to inform the general public of all of Lifelines Helpline services. Lite Mix 99.'s audience is mostly women, which is important because 75% of Lifelines Helpline callers are female. Radio was selected because it is a lower cost alternative to other mediums and is easier to reuse according to a yearly marketing plan.

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    finalofletteroftransmittal

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    This radio ad can be used to inform the general public of all of Lifelines Helpline services. Lite Mix 99.'s audience is mostly women, which is important because 75% of Lifelines Helpline callers are female. Radio was selected because it is a lower cost alternative to other mediums and is easier to reuse according to a yearly marketing plan.

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    © All Rights Reserved
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    Signaler comme contenu inapproprié
    42 vues1 page

    Finalofletteroftransmittal

    Transféré par

    api-283603828
    This radio ad can be used to inform the general public of all of Lifelines Helpline services. Lite Mix 99.'s audience is mostly women, which is important because 75% of Lifelines Helpline callers are female. Radio was selected because it is a lower cost alternative to other mediums and is easier to reuse according to a yearly marketing plan.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    RadioAdTeam

    4000DauphinSt.
    Mobile,AL36608

    Feb.19,2015

    Ms.ChandraBrown
    ExecutiveDirector
    Lifelines
    705OakCircleDriveNorth
    Mobile,AL36609

    DearMs.Brown,
    Pleaseaccepttheenclosedcreativebrief,aradioscript,andtheaudiofile.
    ThisradioadcanbeusedtoinformthegeneralpublicofallofLifelinesHelplineservices,we
    recommendtheuseofLiteMix99.9becausetheiraudienceismostlywomen.Thisisimportant
    because75%ofLifelinesHelplinecallersarefemale.BothLifelinesHelplineandLiteMix99.9
    targetthesameageandgenderdemographicInaddition,radiowasselectedbecauseitisa
    lowercostalternativetoothermediumsandiseasiertoreuseaccordingtoayearlymarketing
    plan.
    Thisradioadvertisementisfullycompleteandreadytobeairedonanyradiostationofyour
    choosing.Thecostsassociatedwithrunningtheadmayvaryaccordingtothestation.Theopen
    rateforLiteMix99.9is$50fora30secondad.Generally,ifanadvertisingpackageisbought,
    thisratewillbediscounted.
    Ourcreativebrief,radioscriptandaudiofileshouldhelpLifelinesgainexposure,whichmay
    leadtoanincreaseincallsoverthelongtermaspublicawarenessofLifelinesHelpline
    servicesincreases.

    Sincerely,

    RadioAdTeam
    CC:PRCA/SabrinaAlexander

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