Take a Load Of

Elena, Brieanna, Hayley, Ray, and Stephen

MGMT-365-01
April 25, 2016

Positioning Technique
Take a Load Off is a one of a kind laundry service
designed to accommodate the demanding
schedule of Nichols College students
Desired positioning will be achieved by leveraging
our competitive edge
Our convenient on campus location, timely delivery speed, services we
ofer, and our ability to make life a little bit easier for Nichols College
students

Business Objectives
Provide college students laundry services to help to
eliminate excess stress
Operate with quality laundry detergent and dryer
sheets to ensure customer expectations are met
Provide positive customer service to assist in the
creation of strong customer loyalty

Top Quality Managment

It is important to us
and our business that
we maintain high
levels of satisfaction

2. Employee
Involvement

3. Continuous
Improvement

We will work
together to fix
any problem/
issue that arises

Listen to
customers
comments and
needs

Expand the
business if client
demands
exceed what we
can handle

1. Customer Satisfaction
.

We promise that cloths

will be washed and
folded to customer
satisfaction.
We will try to remove all
stains, and keep cloths
as wrinkle free as
possible
Cloths will be returned
in a timely manner.

We,as the
employees will work
together to ensure
that we maintain a
high quality service
and level of
satisfaction
We will train
together to make
sure that every load
done, and every
piece of clothing
folded is identical
and the same way

The Market
Major competitor Twin City Cleaners dry cleaning
service
Dudley, MA (1.5 miles from Nichols)
$1 per pound cost for washing and folding

Target audience Nichols College students

Students might be hesitant to use our laundry
services

Free laundry service included in tuition

Location and Layout

Budleigh: 2 washers and dryers

Holding room for baskets of

laundry

Competitor: Twin City Cleaners (1.3

miles)

Open 7am - 6am

Low Customer Involvement

Operations Strategy
Short term
Strive to meet the demands of
Nichols College students

Long term
Expand to other areas on the
Nichols College campus
Increase operations to ofer
services to faculty
Expand business practices to
colleges in the Worcester area

Customer driven firm

Monday-Friday: 7:30am-8:30pm
Saturday: 9:00am-5:00pm
Sunday: 12:00pm-8:30pm
Dry cleaning outsource available
Monday, Wednesday, Friday

Operations Strategy
Competitive Capabilities
Workforce: start with five employees
Workforce already has prior
retail experience
Facilities: Convenient on campus
location
Market: No similar service on
campus to help overwhelmed
college students
Technology: Google Sheets and
washer/dryer

Competitive Priorities
On-time delivery: location is
within minutes of all residence
halls
Average wash/dry/fold is
100 minutes
Flexibility: accommodating
hours and services for busy
schedules
Students have more time
to focus on other activities

Operations Strategy & Order

Fulfillment

Step 1: Student schedules appointment with Google

Sheets
take.a.load.of.nc@gmail.com
Student will receive a confirmation email
Student can reply with any modifications to the order

Operations Strategy & Order

Step 2: Student hasFulfillment
dirty laundry ready for pickup by
10:00pm the night before scheduled wash
Drop ins: must personally deliver laundry to Budleigh location

Step 3: Take a Load of washes, dries, and folds clothes

Average of 100 minutes

Step 4: Student will receive laundry within two hours from

the start of their wash time
Drop of will be at students room unless directed otherwise
Student will receive email after drop of has successfully happened

Process Choice
Line Process
A process in which volumes are high and products are
standardized. Allows resources to be organized around
particular products

Step 1

Step 2

Step 3

Why are we a line process?

Consist of functionally independent phases
1)Student makes appointment
2)We pick up laundry
3)Wash, dry and fold laundry
4)We drop of laundry at students room
) Timing is consistent: Each step is consecutive & done when the
other is completed
A)Moving each load of laundry through each step / process
) Each step is repeated to keep the line flowing

Pick Up

Wash

Dry

Fold

Drop off

Inventory
Trusted name brand
laundry Supplies
Gain laundry detergent
Snuggle dryer sheets

Supplier: Dollar General

Open Everyday
Inexpensive name brand
items
5 minutes from Nichols

Capacity
Maximum: 14 loads per machine (28 per day)
140/Loads per year
1200/Loads per year

Wait and See Strategy

Financial Assumptions
Captial

Operating
Detergent: 6 Unit Case: $30
Cost of $0.20 per load

Utility hookup $5,500.00

Laundry Cart $387.99

Dryer Sheets: 12 unit case:

$24
Cost of $0.05 per load

Utilities Cost: $75.00 per

month

Machine rental: $33.00 per

machine per month ($132.00)

Financial Assumptions
Pricing
$100.00 per semester
for 15 washd and 3 dry
cleans
$5.00 For one wash
$10.00 for one dry clean

Break Even
44 loads per month
207/$4.75 profit per load

Any Questions????