Egypt Air Holding Company:

Aim: Boost efficiency & Effectiveness of

competitiveness
1.Growth drivers:
I)

Demand pull drivers:

To attract global customer by designing programs for nonEgyptian passengers as well as Egyptian ones.
Compete with other companies in flight varieties and prices
Make sure to satisfy the changing needs of the customers
and always update the services provided. Making sure to
respond to customer inquiries and solve any complains with
appropriate compensations

II) Supply Push Driver:

Continuous and accelerated progress in marketing research

methods and Marketing information system i.e. : to keep
improving the marketing mix to satisfy different customer
demand, market changes and competition accelerations

What is the expected value added of Marketing

Research?!
= Expected value added of marketing decision X Probability of
success of the marketing decisions
Expected profit of each alternative x 50%